Jolt Lessons

Work Smarter, Not Harder: Best Practices for Managing your Time and Energy

"Time is a created thing, to say 'I don't have time' is to say 'I don't want to.'" (Lau Tzu) In this workshop, you will learn how to optimize and set achievable yet ambitious goals while mitigating distractions. Using three new practices, you will be able to prioritize your tasks more efficiently, reduce anxiety, and make meaningful progress in your work.

How to Build an Impactful LinkedIn Profile

* This is a hands-on Jolt - an existing LinkedIn profile is a MUST (even if it sucks). Don't have one? Please make sure to set up a profile before the Jolt. In this Jolt, you will walk through the different use cases of LinkedIn, break down the elements of the member profile, and gain best practices to help you achieve your goals on the platform. At the end of this Jolt, you will be able to tell your professional story in a compelling manner and tailor it to your career path. Who is this Jolt for? Job seekers and professionals who want to learn how to create a strong professional and personal brand, business owners/entrepreneurs, keen on boosting their employer brand activities.

SWOT: How to Make Strategic Business Decisions

A SWOT Analysis is a simple, yet powerful tool for developing business strategy. It forces you to look at your business' strengths, weaknesses, opportunities, and threats - and come up with a solid plan for growing your business. In this Jolt, you will learn what a SWOT Analysis is and apply it to your own business. You'll also discuss when is most appropriate to use this model, and how to set the optimal conditions for it to be effective. Whether you're leading a team, a company, or building your own startup, use this model to leverage your strengths and opportunities while minimizing your weaknesses and threats in the market.

Networking Tactics to Build Meaningful Relationships

A famous quote about networking says, "Networking is not about collecting contacts; it is about planting relations." In this workshop, you will learn smart networking tactics that enable you to make the most out of business events and conferences. We will discuss how to best prepare for an event, create meaningful conversations, and follow up on potential relationships. At the end of this workshop, you will be able to not only find value in networking for yourself, but also give value to those with whom you network.

Consumer Research DIY: How to Conduct Polls and Focus Groups

Any business idea, no matter how innovative it is, must meet the needs and behaviors of its consumers. In order to gain insight on these needs, businesses often use polls and focus groups. The question is, how do you conduct them appropriately so that you can trust their results, and how can you do them on a minimal budget? In this Jolt, you'll discover a framework for conducting reliable polls and focus groups independently. You'll learn how to define the goal of your research, determine the best method for it (polls or focus groups), and plan its execution. At the end of this Jolt, you'll be able to start testing your ideas in a much more objective, yet scalable, way.

Market Research: Identify your Unique Business Advantage

As markets become more competitive, businesses need to research the market and identify their unique advantage in the face of competition. In this Jolt, you will learn the steps for conducting professional market research, without falling into misleading biases and facts. By following a well-defined process, you will be able to perform market research that reflects the real market situation, map competitors, and target market positioning. This Jolt is perfect for managers and entrepreneurs interested in doing competitive analysis independently for their business. Tags

A/B Testing: Main Principles

Businesses continuously seek to optimize their products to increase conversions without taking unnecessary risks. The challenge is that you are NOT the user of your product and therefore, cannot genuinely foresee how users will interact with it. In this Jolt, you will learn the basics of A/B Testing - a method for comparing two or more versions of a web page or app against each other to determine which one performs better. Join this Jolt to gain a simple yet powerful experimental tool that enables you to target maximum results with minimal resources

Intro to Data

Data is the lifeblood of every modern business. Business leaders need to be able to analyze it critically and understand the roles, concepts, and terminology involved. If you are nervous or inexperienced when it comes to using data, this beginner-level Jolt will give you an accessible and practical introduction. If you're already working with data, it may be a useful refresher before you jump into our other related Jolts. In this Jolt, you'll discover a simple, 3-step-framework for analyzing business data. You'll learn how to identify trends and gaps in data, explore ways to collect missing data, and work out how to interpret it to get meaningful answers.

DIY: Design Visuals that Speak Your Brand's Language

Design isn't only about intuition & talent - it's about rules & context. In this Jolt, you'll learn how to identify the graphic language of your company's brand, reproduce it, and create new content that looks like a natural part of it. Even if you don't have a well-defined brand, you can still apply this unique method to the templates you currently use. At the end of this Jolt, you'll gain the confidence to design daily content, from presentation slides to social media posts, without the help of a professional designer.

Email Marketing: Creating a Strategy that Stands the Test of Time

Did you know that it takes more than seven interactions on average to generate a viable sales lead? That's why developing an email marketing plan, one that leads to consistency, is crucial. In this Jolt, you'll learn a four-step-framework for planning an effective email marketing strategy: #1 Choose the right tools #2 Identify your audience and build your list #3 Create an email marketing plan #4 Evaluate your results Throughout the Jolt, you'll learn each step and apply it to your business. By the end of it, you'll have a primary email marketing plan that could push you towards better conversions and business results.

Product: How to Conduct Meaningful User Interviews

Everyone likes approval - especially during conversations with users on new features or products. But rather than looking for a compliment, challenge yourself to pursue the simple truth - even if it is not what you intended to hear. In this Jolt, you will learn the best practices for conducting exploratory interviews with users. By asking the right questions, you will avoid false user data, save time and money, and truly find out if your idea is valuable.

Build the Foundations of a Successful Community

Everyone wishes to build an active & impactful community around their brand, whether online or offline. In reality, only a few succeed to do so, and no one likes to see a 'stuck' or stagnant community. However, if you put down solid roots for your community, the chance for it to grow will rise substantially. In this Jolt, you will learn how to map out the essential elements for creating a vibrant community. You will discover a formula for determining your community's values & goals and discuss potential techniques for engagement. At the end of this Jolt, you will have the tools to start forming a meaningful community for your business.

Manage Projects Using Collaborative Platforms (Monday) - Hagai

Everything is a project. Even coming up with this Jolt description was a project. The question is, how well you execute it. In this Jolt, you will learn unique Project Management (PM) methods to plan and deliver successful projects on time. Using the collaborative platform of Monday.com, you will practice solving real PM problems and visualize it on your boards. At the end of this Jolt, you will be able to leverage collaboration platforms to manage any project and advance the values you wish to see in your team's projects. Tags

Intro to PPC: Facebook & Instagram marketing

Facebook and Instagram marketing can be a minefield. It's an expensive game to play when you are just starting out, especially if you have no skills in it. The sites themselves make it very easy for you to pour a lot of money into something that won't have a lot of impact. This interactive, actionable workshop will give you everything you need to know to not just start advertising your business on Facebook & Instagram, but how to do it effectively. Once done right, Facebook and Instagram marketing can be a great way to get new leads, build your brand and increase sales revenue. As well as covering the basics of PPC (Pay-Per-Click) advertising, you'll proceed to deep dive into the type of advertisements, and how they can work. You'll also cover what's called optional segmentations as well as how to target, re-target and re-market to the correct audiences.

Run Productive Meetings

How do we know when feedback is effective? What are the signs you should look for to make sure your message comes across? What can you do when things go wrong? In this Jolt, you will learn how to provide meaningful and constructive feedback to your manager, co-workers, and staff. By the end of this Jolt, you will know the specific steps to take so your feedback lands correctly, what risks to avoid, and how to handle situations when your conversations don't go according to plan.

An Essential Guide to Unit Economics for Startups

How do you ACTUALLY measure the progress of a startup? Between the "I have an idea" phase and the dreamy exit, there are so many numbers, Excel sheets, and metrics that can be both highly important and very distracting. As your business grows, you will realize precisely how many things you need to measure regularly for you to meet your goals. And new words and acronyms will keep on coming: KPI, LTV, Cohort Retention, Vanity Metrics, Unit Economics, Business Model, and more. This Jolt is for people in Product, Marketing, Community, Operations, and entrepreneurs--anyone building a startup or working at one who wants to understand how this economic machine works. At the end of this workshop, you will be familiar with the technical-accounting concepts that drive the company's strategy.

Personal Branding Fundamentals: Find Your Unique Value Proposition

In an age where social media dominates who we hire and how we perceive people, Personal Branding can play a major part in obtaining your next promotion, obtaining new clients or creating your own online business. In this Jolt, you'll run through the steps to get started in personal branding online. No matter whether you have or haven't already started your personal brand, this Jolt is perfect for those who want to accelerate their career, grow their network or leverage their personal brand to enhance their business.

The Career Stages of High Performing Professionals

In this Jolt, Liron teaches us the research foundations of the career stages. This session will provide us with a framework for describing what differentiates career high-performers, as well as the essential factors for career-stage growth.

Wix: How to Build A Killer Landing Page

In this Jolt, you will first model a skeleton of a landing page that reduces cognitive overload and encourages people to take action. Then, you will practice creating a landing page on your Wix account and discuss additional copy & design guidelines. Tags

HubSpot Fundamentals: Manage Marketing, Sales, and Service Processes to Grow Your Business

In this Jolt, you will learn and practice using HubSpot as a sales, marketing, and service automation tool to grow your business. You will discover basic tools such as email tracking, sequences, and sales automation to help you better manage your sales process. You will also learn to launch effective marketing campaigns using inbound features such as landing pages, emails, lead management, SEO, and social media. For each topic, we will learn how to measure the ROI of your efforts through the reports created on HubSpot. This session is perfect for business owners, marketing professionals, and sales professionals interested in learning the fundamentals of HubSpot.

Automate Everyday Tasks That Take Away Your Time

In this Jolt, you will learn how to automate manual processes efficiently with Integromat (a tool for automating processes). You will practice defining, planning, and implementing robust automation processes that will save you time & money. At the end of this Jolt, you will gain the tools to turn daunting manual tasks into effortless automated processes.

Start Negotiating Price like a Pro

In this Jolt, you'll learn a negotiation method that will enable you to negotiate price in business and seek win-win situations. You'll also get to practice it and evaluate whether you negotiated well or not. Once you begin to trust this method and commit to it, negotiating price will become something you're comfortable with and, dare we say, even enjoy.

Quick-Wins to Improve Your Customer Experience

In this Jolt, you'll learn small tactics that can improve your customer experience significantly. You'll understand how Customer Journey Mapping works and analyze relevant examples, and discuss quick wins to refine communication, boost engagement, and give customers that unexpected WOW effect. You'll leave this Jolt with creative ideas for improving the experience of your product or service, at minimum budget.

BizDev Essentials: Identifying Partnerships & Mapping New Channels

In this introductory Jolt, you'll learn a robust framework for identifying partnerships and mapping new business channels that drive growth. You'll discuss critical elements for a successful partnership and alternative ways to create new value (that aren't based on your current business model). If you have no experience in BizDev, this Jolt will give you a proven framework for scaling your BizDev efforts. If BizDev is something you already practice, join it to organize your workflows in a more structured way.

Presenting Your Ideas with Persuasion

In this workshop, you will learn game-changing sales techniques from territory building to presenting and power-closing. Join this Jolt to discover ways to warm up your cold calling, read prospective customers to improve your closing rate and get past the gatekeeper.

Speak Like a Pro: How to Master Public Speaking

In today's reality, getting people's attention and making them listen to your message is an essential skill. In this Jolt, you'll explore the "must-have" ingredients to master public-speaking--a skill that is useful in every setting. Note - This will be a practical Jolt, so come ready to present! Tags

Get Ready for Your Next Job Interview

Interview skills are just like muscles--If you don't warm up before a tournament, your chances of failing rise substantially. In this Jolt, you will learn powerful preparation techniques that enable you to best represent yourself during an interview. Use these techniques to get into the mindset of the interviewer and easily overcome the questions you fear the most.

Google Analytics for Beginners: How to Drive Meaningful Business Insights

Over 55% of sites are measured exclusively on Google Analytics, but only a fraction of marketers are using it right. In this Jolt, you will learn how to accurately set up, report, and measure your web assets using Google Analytics. This Jolt is perfect for novice Google Analytics users who are interested in extracting meaningful insights on their web assets. *** Terms that are covered in this Jolt: - Account Hierarchy: Account, Property, and View - Fundamentals: User, session, and pageview, and event - Key metrics: Bounce Rate, Time on Site ***

Google Sheets: Work with Data More Effectively

PLEASE NOTE: * This Jolt requires prior experience in editing spreadsheets in Google Sheets or Excel. If you have yet to work on one of these programs, we recommend that you first become familiar with its fundamental controls: https://www.coursera.org/learn/getting-started-with-google-sheets (free online course) -- The skill of analyzing data (often with Google Sheets or Excel) has become an integral demand in business. Still, most people are hesitant when having to work with these programs. In this Jolt, you will learn: - How to fill in, sort, and search for data at minimum time - How to use critical functions, including VLOOKUP, which will help you retrieve data efficiently - Creating a PIVOT table to analyze data Why Google Sheets? We chose to teach data analysis using this program because you can easily collaborate on it and share it. Nevertheless, these functions and formulas apply to Excel and other spreadsheet programs. Join this Jolt to get a head start in analyzing data right on your own. Tags

Target Audience: Defining Personas

Personalization is all about tailoring a product to specific consumer needs. The more precise it is, the higher the chance consumers won't accept living without it! The thing is, you can't get to know every consumer personally. But you can create a customer persona to represent each segment of your target audience. In this Jolt, you'll put yourself in your consumers' shoes. You'll learn a systematic framework to define buyer personas. By the end of this Jolt, you'd be able to incorporate the personas method to your marketing strategy and see how it can improve all touchpoints with consumers. Tags

Pricing Strategies: Which Pricing Strategy is Best for Your Business?

Pricing is the most crucial aspect of businesses. If you price your product or service too low, you risk losing profits. If you price it too high, you risk losing its attractiveness to customers. The key is to set a price that will maximize revenue without damaging your brand. In this introductory Jolt, you'll learn the market analysis framework successful businesses use to analyze the market in order to price their products. You'll then learn how this framework helps choose the pricing strategy that best suites your business. You'll leave this Jolt with tools that you can then implement in your business to optimize the pricing strategy and tackle the delicate art of pricing.

Intro to Product Management: Discover, Design, Build, and Control

Product management might seem like an open minefield. As Product Managers, you have to identify problems with the product, design innovative solutions, lead the building process, and maintain it—all in minimum time with maximum effect. In this Jolt, you'll learn the process of creating MVPs (Market-Ready-Products). You will practice battle-tested tools, myth-busting insights, and tailored advice to get you started. At the end of this Jolt, you will gain a better and more methodological approach to business, data, and UX. This Jolt is perfect for Product Managers at the start of their careers and for anyone interested in learning more about this unique discipline

Lean Startup: How to Build & Launch a New Product

Running a Startup or a new product means, before everything, uncertainty. In a restless world that moves fast and changes all the time, a new approach is required to build a successful, adaptive business. In this Jolt, you will explore the methodology described in the bestseller that started a movement - 'The Lean Startup' - to see how it can make any venture, initiative, and product successful and viable over time. You will learn how to discover what customers want using MVP and validated learning, validate a company's business model during all the product life cycle, and invest your efforts only in products that people will love and use.

B2B Sales 101: From Generating Leads to Closing Deals

Sales are like climbing a high mountain. You must be appropriately prepared, follow a specific path, and use the right tools. Selling to companies is an even harder challenge. In this Jolt, you will learn the steps of the B2B sales process that the most successful companies use to sell their products. Sticking to this process will enable you to convert leads more efficiently, deal with objections, and make customers happy.

SEO Fundamentals: Attract Your Target Audience via Search Engines

Search Engine Optimization (SEO) is a zero-sum game. Your website either appears on the first page of search results, or it doesn't exist, as 75% of searchers never go past the first page of search results. To rank high in search results, you need to know what your audience is searching for online. In this Jolt, you'll learn an SEO framework for attracting relevant website traffic: - Keyword research - Discover what information your target audience is searching for online - Content strategy - Incorporate keywords that will deliver the best results on search engines - On-Page optimization - guidelines for creating content in a Google-friendly way This Jolt is perfect for those interested in incorporating SEO into their business' efforts or doing it on their own.

Behavioural Economics: What Really Drives your Customers?

Standard economics assumes that we are rational, but fail to acknowledge that we are far less rational when making decisions. In this Jolt, you'll learn common consumer biases as well as smart marketing techniques to take advantage of them. Use these techniques to gain a definite advantage when creating your brand's messaging and customer journey. At the end of this Jolt, you'll be able to evaluate how customers may respond to your marketing strategy and adapt it to meet their irrational yet systematic behavior.

Create Your Own Business Model Canvas

The business model canvas helps you understand your business model in a structured way. It outlines the nine segments which form the building blocks for the business model in a one-page visual chart. In this Jolt, you'll learn how to use the canvas to focus on your business model, segment by segment. Using this canvas will enable you to gain insights about your customers, what value propositions are offered through what channels, and how your company makes a profit. Join this Jolt to start creating, assessing, or reinventing your business model.

OKRs: How to Set Business Goals that Aim for Success

The goal-setting methodology of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth. In this Jolt, you will learn how huge tech companies use OKRs to generate ambitious yet achievable business plans. This methodology will enable your business to focus on well-defined goals and illustrate a clear path for success.

How to Build a Top Marketing Message

The greatest challenge marketers face is how to catch the attention of consumers. In the age of information overload and never-ending choices, you must find creative ways to not only reach potential customers but also to motivate them to take action. In this Jolt, you'll learn a framework for creating a marketing message that works. By understanding the consumer need and matching it with the business offer, you will be able to convey your unique value to the right audience. Terms covered in this Jolt: * USP (Unique Selling Proposition) * ESP (Emotional Selling Proposition) * The Marketing Funnel * Consumer Insights * User vs. Shopper This Jolt is perfect for new marketers, small-business owners, freelancers, and anyone in need of sharpening their messaging independently.

Create your Career Development Plan

The world of work is changing. The need for stability and favourable conditions was replaced primarily by personal development, a sense of meaning and self-realization. While striving to manage and lead our own careers, so that we will continue to develop, fulfil ourselves and lead ourselves to the right place for us in the future- Each of us becomes a one-person HR agency and our main customer is ourselves. But it turns out that it is not so simple to lead change, even if it is something we desire. We don't always know what we really want. Or how to draw the way to get there. In this Jolt session, through personal and group exercises Rinat Gil gives us tools that will assist us in leading a personal development process that will help us to draw and reach our personal vision and goals.

Data Visualization

This Jolt is for anyone who needs to translate data insights into compelling visual stories to key audiences: Customers, teams with different specialisms, senior stakeholders, investors, or the wider public. The Jolt will give you the basic skills and the main principles so that by the end of it, you could apply it to the simplest PowerPoint chart, company report, social media campaign, and other formats. The Jolt is a mix of a formal presentation, group discussion, and practical exercises. You'll leave this Jolt having planned, designed, and refined your own visualization.

How to Negotiate your Next Salary

This Jolt will help you identify negotiation barriers, prepare effectively for salary negotiations and avoid common mistakes. You will learn the process and tools of effective salary negotiations. Whether it's for a new job or your existing role, become comfortable negotiating your salary and asking for what you deserve. You will learn the process and tools of effective salary negotiations. Whether it's a new job or your existing role, become comfortable negotiating your salary and asking for what you deserve.

Intro to Google Ads & Secret Methods

This Jolt will provide you with everything you need to know to begin advertising on Google. You will learn the basic terms of PPC (Pay-Per-Click) advertising, as well as the most popular payment forms. We will dive deep into the types of advertisements, optional targeting on Google Ads, and understand why "remarketing" and "retargeting" are so valuable.

Create Better Products: Key Principles of Good UX Design

When coming up with a new product, users determine how successful it might be. There are a variety of parameters that affect your users, which sometimes surpass the importance of looks and performance. User Experience is essentially the cornerstone of putting the user in the center. It covers most aspects of the way people feel about your product. This Jolt deals with the most basic approach to UX and product planning using several key principles. You'll learn what makes an experience a good one and how to make sure that the product is being developed with the user in mind. At the end of this Jolt, you'll be familiar with a set of guidelines that will ensure a better kickoff for your next product.

Presentation Design: How to Turn Information Overload into One Clear Message

Why learn this Jolt? Your business ideas are worth nothing if you're unable to present them effectively. Whether you're presenting at a big conference or your team's daily standup, your goal is to make people remember what you show them and do what you want them to do. Sticking to the framework taught in this Jolt will enable you to build slide-decks that get your point across every time.

Improve Your CV

Writing an impactful CV is undoubtedly a serious challenge when looking for a job. Think about it; you need to summarize your entire professional path, skills, and work experience in such a way that will grab the recruiters' attention - sometimes out of dozens of applicants. Studies show that recruiters spend no more than 10 seconds per résumé! In this Jolt, you'll learn fundamental principles for writing and designing an eye-catching CV. You'll apply these principles onto your CV, taking into consideration the recruiter of your future position's perspective. At the end of this Jolt, you'll have an improved CV that makes a great first impression and targets the job you seek. Tags

Battle Churn: How to Build a Predictive Customer Health Model

hough often overlooked, churn is a huge obstacle in scaling your business. In this Jolt, you will learn the Customer Health Model, which will enable you to identify which customers you are at risk of losing, predict potential challenges, and lower churn rates. By the end of this Jolt, you will have the tools to generate a Customer Health score for your business and optimize your customer journey to increase retention.

Tech jobs for non-techies and companies and teams structure (Single)

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Business English Essentials for Non-Native Speakers

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Rebuild your CV + mentoring with Radina

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