JS380 Midterm

Week 5 Weekly Woodens

"A life is not important except in the impact it has on other lives" Jackie Robinson (1919-1972), UCLA's first four-sport letterman who broke the color barrier and became the first Black player in Major League Baseball history (April 15, 1947)

Wasserman Readings

"The media business is radically different than it was even five years ago, and that frankly requires us to think differently about how we represent sports and music talent," he said. "Musicians are on TikTok and athletes are on YouTube and people want to produce documentaries. The lines have blurred a lot more than I think anyone would have expected even five years ago." -Wasserman merges sports and entertainment to buying Brillstein -INTERSECTION BETWEEN SPORTS AND ENTERTAINMENT -Blurring the lines between the two -People used to monetize themselves in their own fields ex. Athletes in sports but now lines are blurred -Wasserman Music Representation: Billie Eilish Coldplay -Mr. Wasserman hopes to acquire additional film and television companies Brillstien-Wasserman would provide the resources needed to expand, particularly in content production. "The business has become incredibly complex," Mr. Liebman said. "The days when a manager could effectively serve clients without being plugged into a larger organization are over."

Albert Einstein Quote

"Try not to become a man of success, but rather try to become a man of value." "He is considered successful in our day who gets more out of life than he puts in. But a man of value will give more than he receives."

Presenting Sponsorship

- "The Rose Bowl Game presented by Capital One Venture X." -Differs from Title Sponsorship: The company name is not part of the event name ... it comes after the event name -Examples: Los Angeles Marathon presented by Asics, NBA All-Star Celebrity Game presented by Ruffles, MTN DEW ICE Rising Star Celebrity Game presented by AT&T, Pete Newell Challenge Presented by TiVo

Sports Broadcasting- Best Practices

- Absolute number one belief in this regard is simple. Get the facts straight, do it right, prepare - We live in an era where attention, engagement, and followers really do matter. However, for a long and successful career, my advice is boring: - Focus on the fundamentals - Get the story straight -Confirm everything -Lean on the facts -Finding your voice Finding your voice is one of the biggest challenges a broadcaster faces

Nathan- How do you retain your best clients and grow your business?

- Always recruiting your clients - Providing value to clients - Loves his clients very much and supports them in their decisions

Sports Broadcasting:

- COMPETITIVE: Sports broadcasting is extremely competitive - Constantly changing- online broadcasting for major tournaments used to be TV trucks in lots people talking for hours- during your career you will see big changes - Streaming services on twitter - documentaries and short clips on social media are trending right now. ex. golf shows on netflix have drastically increased viewership on PGA tournament - NBA makes mountains of money off of social media

Coach Prime Documentary

- Colorado goes all in with football coach - The production crew that follows Coach Prime around signed a deal for an Amazon film series - The documentary will make Deion Sanders look terrific and his sons too -His two sons and the two-way star Travis Hunter will also look amazing because they have a NIL deal with SMAC Entertainment which is the production company behind the project BUSINESS INTEGRATION - Sports Business Integration: Buffs decided to make the business decision of making a documentary to gain exposure and media revenue. It will make their players and coach look good and bring attention to their season and team - Buffs are all in on Coach Prime- sold out football tickets, elevated profile of university, and have seen the school's social media following skyrocket since the hire. Move also sparked more than $25 million in gift giving from the "Buff Club" to the athletic department

How does partnership drive innovation

- Companies have resources and budget NFL doesn't - Outsource to companies - Ex. Verizon allowing you to watch game from certain angles

How to pick who hosts superbowl and business connection

- Decide through an expression of interest into all 32 clubs to see who may be interested in hosting either draft or superbowl - Narrow pool through obstacles such as weather - Strengths and weaknesses of each market - Balance equity between teams and engage with a market that may need some love - Are there enough hotel rooms, what's the stadium like, are there nice hotels - Are the brands league partners in the stadium or do we have to cover them up? - Often ends up where you think they would be - Timeline depends but already know superbowl 60 is in SF (2026) - Plays into excitement of the game - Made it worth it to have a super bowl in NY because of everything you can do there and the market

Matt Simon- Superbowl in Vegas

- First superbowl in Las Vegas, biggest sporting event in that city, top of mountain all working towards - Super Bowl is already one of the 3 or 4 biggest weekends in Vegas regardless of where it is - Vegas is a hotbed - Vegas is the opposite market of some of the others the NFL has been in, ex. Arizona Vegas no matter what you have there is going to march on as it does - Challenge to be there, so much signage and competition - Hard to differentiate yourself from the competition and everything else going on - Stadium is beautiful- lowest attended superbowl due to capacity, intimate environment

Beau Estes- Voice of NBA Highlights- Deon Sanders

- Fox is putting all of their resources into following Deion Sanders story - Halftime interview with Deion Sanders- wants to have stats and everything ready to be prepared for interview - BUSINESS and SPORTS: Sanders brothers both wear Nike DT98 cleats, photo of both of them wearing them - Lead up and promotion disguised well because it's a great story: now there's a home game in CO this weekend

Vegas and Business

- Good market and turn out - Learned about businesses in the city, casino and hotel properties and how they can collaborate - Cost: ex. Water is $14 in vegas, not in Arizona - There is a big gambling and betting market in vegas. Opens up a whole new market for the NFL - A lot of activity will increase on the conversation of sports betting -Business and advertising shift with sports betting "every third add on the subway"

Importance of maintaining connections and making them- once you get that phone number how do you maintain connections?

- It can be really hard and awkward to self promote - Have people that you specifically focus on -Don't copy and paste notes -Good first impression, do you have a strong quality of work, are you invested in the relationship -Keep in touch semi regularly, updates maybe every 6 or 9 months to keep presence there for if people get promotions, see new news on the company, if something happened in your career -Try to make it feel natural and keep them up to date. Don't always ask for something

Internships- snowball effect

- It's a snowball effect- getting the first one is the hardest but then you can go into interviews more confidently and with experience - What else can you do to gain that experience if you can't get an internship - Once you're out there doing something you're meeting people who are connected with other things

Nathan-When you sit down with a client what do you say to convince them to sign to you?

- Longer process then just 1 meeting - Can be over a year of showing he believes in his clients, traveling to them - Talk to NBA teams and telling them to go watch the client - Consistently giving the truth - Every recruitment is different - See your honest, present, work hard and thats whats got it done for him

Matt Simon- Background

- Manager, Sponsorship & Partnership Management, NFL, USC Annenberg Class of 2019, former J380 student - Establishing business and sponsor partnerships, and how critical those relationships are to a professional team's or college athletic department's success.

Matt Simon- Internships and finding out what you want to do

- Matt had many internships before he figured out what he wanted to do - Finding out what you don't want to do is as important as want you do what to do - Being able to see the possibility is what matters - Knowing jobs and careers exist helps - Do everything you can to put yourself in the best position, it can be a mix of luck and timing and being prepared - He went to a conference and that's how he got his job, connecting with people and like minded peers - Started at NFL May 2019

partnerships and fanbase/engagement

- More NFL avid fans in the U.S. than any other sport (25% avid fans compared to 14% next biggest MLB) - Pro football is very popular in this country - Helps you as a brand reach a huge audience - Every month of the year NFL is most popular sport

Nathan Pezeshki- Background

- NBA agent/lawyer, -Santa Monica-based Dynasty Sports Management, -2012 USC Marshall School of Business graduate, former J380 student

How do partnerships market the NFL

- Partners spend billions on marketing league on their behalf - Help promote game in amazing ways - Supplements NFL marketing budget Partners are very important to help NFL message get out there

Why do partnerships matter/business integration

- Partners support the game, the fans, and engagement Ex. microsoft tablets creating innovation for the teams, integrates business and innovation with sports and how to help the players out -Partners help make the game better Ex. gatorade, sports performance experts Fans: giveaways Brands make you more engage with the game if you're into a brand partnering with NFL

Music and the NFL- Business

- The halftime show is a huge part as to why the Super Bowl is so popular- most viewed concert and television show every year - Intersection of music and entertainment and business and sports - Key parts of NFL event calendar involve music - Brings in people who are interested in music and may not be interested in football- business connection

Matt Simon- What is the sponsorship landscape in the NFL right now?

- Whats happening at the macro level- hot industries are the ones you expect: sports betting, a lot of revenue with that and seeing how that landscape is growing. - Crypto and block chain, fanatics, barstool, sports broadcasters - Questioning is sponsorship still something valuable right now? - AI, Chat GPT business potential, Marijuana legalization - Can Chat GPT come up with my play calls for the game? - AI from sports industry and sponsorship lens will be very interesting to watch

NFL view on NIL

- worlds best minor league - talking about the trends - are fewer student athletes declaring early- it is because there is access to $ in college now - they have a rule at the NFL that they will not make any deals or partnership with any potential prospects who may be in the NFL one day

USC Suspending Reporter

-A reporter from USC was suspended from covering the USC football team for two weeks for violating the school's media guidelines -Orange county register and SCNG reporter Luca Evans had his access to the team suspended after Lincoln Riley took issue with a story Evans published about freshman running back Quinten Joyner -USC claims Evans violated its policy that prohibits reporting on anything outside of the media availability in the practice facility -Riley canceled media availability at Oklahoma in 2021 after student journalists reported on developments within the quarterback situation while watching practice from the school's on-campus journalism building, which is across the street from the practice field -Traditional college football players playbook: "assert control, and steer the coverage of your team into friendly territory, by bullying the new guy on the beat and intimidating others" -Lincoln Riley forgot 2 things: 1 you are not entitled to suspend someone who does not work for you. Evans is played by SC news group -Second, it is the news organization that decides who covers the beat, not the source -Its the reporters job to inform the public and enable them to make up their own minds -This source believes that the infractions Riley believe happened were nothing more than a good reporter doing his job -Coach Riley came down too tightly on the reporter, be aware of how it ended. What happened: back on beat, talked about it, reporter admitted exceeded bounds of the rules, different coaches have different rules

Mark Isenburg Powerpoint, Background

-Athletes always had the rights but weren't able to benefit financially Coke commercial that starred Tyus Edney, UCLA 1995: -Used footage from NCAA tournament of him, didn't pay Tyus or give approval (point guard of UCLA team 1995) In the commercial, -NIL: Baenen brothers, Tyus: you can't use them anymore without paying or compensation -Can't use NIL without rights and compensation -Southpark- Student Athletes: Doesn't use term "Student-Athlete" anymore- students not employees -NIL is as old as college sports

Girls Flag Football:

-Began to be discussed before CA, NV was doing it CIF is structured where there is a list of CIF approved sports and the schools make the rules -Discussion was about it and other sports recently came through→ cheerleading, beach VB -Vote at section level and vote on proposals- passed southern section and brought to all 10 section council then considers proposal and votes and then it becomes a sport on the list -Getting great exposure -CIF: how do we reach more students and help them to learn through HS sports

Death of the Interview

-Can't come up with questions so you just say "talk about..." -Sports broadcasting: job is to create good questions -This conversation lacks depth or context -The demands have no connective tissue and it is not a real interaction -No chance to follow up, request clarification, or elucidation or retract -The death of the interview has increased the distance between athletes and the people who watch games and buy tickets and read magazines. -Texture, perspective, and any true sense for who an athlete really is and what he stands for has been lost -Players' solutions are to be boring. They don't want to give bulletin board material or headlines -Journalists want headlines, clickbait, followers, etc. They use headlines from players as a way to get more business and clicks.

NFL uses supercomputers to set its TV and Streaming Schedule

-Choice of opponents in NFL is a sign of the NFL's increasingly analytical approach -In the past the league relied on a balance of instinct, common sense and computers in slating games. But seismic shifts in pro football, and the way it is consumed, have complicated matters. -In 2021 the NFL added 1 extra game to the season for each team in 2021- same year new media deals increased revenues and the number of platforms that broadcast matchups -League also added games in unusual time slots including a triple header on Christmas day, a game on black friday, and games on some saturdays -After last superbowl the NFL used high powered computers that produced a quadrillion possible schedule combinations -To create this season's calendar, the league relied on Amazon Web Services, as well as software from Optimal Planning Solutions, a Canadian company, and Recentive Analytics in Boston. Recentive's software collects data from 1,200 sources, including Airbnb, Amtrak, gambling sites, jersey sales, ticket data and non-football events on television to determine demand for a game. -They focus on a combination of things that are directly tied to football and behaviors that may not seem like they do but impact people's time, money and awareness -NFL focused on producing the highest overall viewership for the season across all platforms and not just prime time broadcasts -It fed to its computers dozens of variables that could affect demand for certain teams in certain time slots, including recent trades of certain players, like Aaron Rodgers, and the preferences of the teams and broadcasters. -Optimizing for ratings across all platforms has beefed up thursday night offerings

Can Deion Sanders help Big Noon Kickoff?

-Colarados thrilling 45-42 win over TC on Saturday was the story of opening weekend and "Big Noon Kickoff" being onsight of the game -The show in many ways was an infomercial and a recruiting vehicle for Colorado football and its head coach, offering plenty of access to Sanders -Going all in on CO paid off and the Big Noon Kickoff will air live on Saturday for CO -Fox was excited to have the first two games for CO no matter the outcome because it would showcase a story across two games -Week 1 focus on Deion's hire, week 2 is special environment as it is a home game with fans there -Fox's college football portfolio has improved dramatically in the medium-term given its financial ties to the Big 10 and Big 12 and the name brands that come into those conferences Invested significant money into "Big Noon Kickoff" on the road each week -Carbon copy of ESPNs Game Day, Game day has incumbancy and viewership because its been around longer

Angel FC

-Everything about Angel FC was about bringing equality to womens sports -Now coming to light Not letting anyone tell us no or settling for less -Demanding partnerships that are equal ex. Front of jersey partnerships -Changing the game and the landscape of women's sports -Not setting with what happened before -Drives towards impact with everything they do -Sponsorship model is a talked about piece: -10% of every dollar that comes in goes back to the community -All of partners are tied to different community partner in the community -Just reached $1 million dollars in food deliveries for Doordash -Now it is about lifting each other up, not competing -Ex. San Diego Waves, sending them their production and ideas to help them out Spending a lot of money to make a difference -They do everything at an elevated manner

investing in womens sports

-Fans are 54% more likely to engage in branded content for women -Social media engagement is much higher for women -WNBA athletes are fighting for more equitable pay, Sue Bird gave part of her salary to her team to expand and get talent (made 70,000 last year) -3X model- whatever your investing in women's sports right now, x by 3 Increase transportation x3, buy in from mens side

Giannis Antetokounmpo and Business

-Giannis is a business man and a basketball player -He has started to understand his ambitions and goals more deeply and focusing on business investments -Diversifying his sources of income and dipping his toes into different waters -Doesn't want to sign a deal with the Bucks that he is stuck in if it doesn't guarantee him a championship- he's looking out for himself -Giannis is the chairman of Ante, Inc. and 4 brothers are co-founders -He negotiated his new Nike contract for himself this summer -He invested in Milwaukee Brewers in 2021 -They also invest in a candy company, nutrition company, and a golf team and they also have a production company in the works -He talks about how he wishes he had known about investing earlier -Earlier this year the Antetokounmpo brothers joined the ownership group of major league soccer's Nashville SC -The brothers try and make business decisions as a group -He considers himself a great Salesman and partially owns a company called Flexpower. He was a salesman even back when he was little trying to sell sunglasses with his family on the streets of Athens

Angel FC Target Audience

-Going to the masses, trying to publicize via PR, media to sports fans -Not trying to get women to watch women, trying get whole world to watch -Big uptick whenever there's a world cup -Never goal to just market to women, going for media deals that are all encompassing -On paramount, not big broadcasting networks

Jackie Robinson Handshake with White teammate

-Handshake between Jackie Robinson and George Shuba appeared in newspapers across North America the day after the game (both played on Montreal Royals) -That day of the game Robinson became the first Black player in white organized baseball and many went to chronicle the moment -Shuba talks highly of Robinson and his achievements Shuba's son Mike wanted to tell the world that the handshake was not another white arm, it was his father- wants to make a difference -"For that brief moment, mankind was one" Statue of handshake in Scuba's home town in Brooklyn

Strategies to promote women's sports as a whole:

-Has been a BIG effect on NBA -Can't always have a global crisis to get eyes on women's sports -Equation that has 4 key components: sponsorship, revenue, 80% of income off field (women need to supplement their income), -NIL space has changed things for promoting women athletes: push social media as important tool that has completely changed the game -Gave college athletes opportunities to monetize -Space still developing -How to create platforms for women of color athletes -Half of Top 10 most lucrative NIL athletes are women -Mostly asking brands for buy in when you go to negotiating rooms and using media contacts to keep stories circulating in media cycle as much as possible -Men and women collaborating brings a lot -NBA and WNBA collaborating -How younger generations consume content- seeing players on tik tok rather than a commercial might make them more interested

Messi to Inter Miami

-Impact of the business of signing Messi and the impact hes had on Miami and it going from worst to maybe best team in MLS -Price of seats -Impact it's had on the league itself -Messi is going to make $150 million over next three years and new Apple TV deal

Jackie Robinson

-Jackie Robinson is the first African-American Major League Baseball player -Robinson was the first four-sport letterman in UCLA history- football, basketball, track and field, and baseball -He excelled in his other sports earning All Pac-10 honors in football, MVP in baseball, and a long jump record -Decided to give baseball another try and the Kansas City Monarchs offered him a contract in 1944 -Caught attention of opposing managers and Major League scouts -Brooklyn Dodgers signed him to a minor league contract with Montreal farm club in 1945 -Started the year on a hot streak and earned the respect of Montreal fans -Success led him to debut with the Dodgers -Struggled at first but once he gained respect from teammates turned it around -After his death his number was retired and was honored through various mediums of praise -Stadium named after him, "jackie robinson black heritage" stamp, medal of freedom 1984, congressional gold medal 2005, MLB dedicated 1997 season to him -His widow Rachel, a UCLA alumna, founded the Jackie Robinson Foundation, which has funded college scholarships for deserving African-American students. -UCLA baseball program honored Robinson prior to first pitch of April 7th game and asked to stand for a moment of reflection of his accomplishments

USC freshman RB Quinten Joyner

-Joyner was a multi sport athlete in Texas and has now capitalized on supring opportunity through the Trojan's first three games -His biggest challenge so far has been to open up to coaches in a new environment -Old teams of his wanted him to be a QB but you need to be vocal to be a QB -At USC he has racked up the second-most rushing yards on the team and scored his first TD against nevada

Success in Women's Sports

-Landscape of women's sports, try to get more women to work in sports -At goldenboy 1 of 3 women (monica), old boys club and only men, she had to fight every day to prove what she could do and accomplish -Wildly different now where her whole company is predominantly women, women's team -What's special about the seat were in now is were not really the underdog anymore -Women really had to overcome -You don't have to be the expert but you have to do your research and be knowledgeable -Wasserman is a people company, they really look for people who will be in the circle of trust -Try to give people the benefit of doubt, think about what you're saying and don't talk badly. Trustworthy, hardworking, people who will double check their work and proud of the work they're doing everyday -Be really good at what you want to do -Be passionate and show up -Diversity in the same room brings different perspectives and make us better- lean into how you may be different FIND YOUR SEPERATOR

How do we see the women's soccer success and equal pay happening on a global scale?

-Many players who play here also play internationally- bring fanbases too and from US -Angels FC- Took partnership trip down to world cup to support players and be a part of the conversation and took resources there to tap into world cup and hosted a summit called equity house at sydney opera house with a panel with people from Fifa, Mia Hamm, Natalie Portman, etc. all talk about how do we change women's sports and make it better -Global standpoint, at the heart of global soccer creating conversation -Going to intl spaces and introducing their brand to others and showing soccer is a dominant sport both here and nationally

The 'Unspoken Bond' between Olsno and longtime friend

-Matt Olson- MLB Braves first baseman and Reece Blankenship have a strong friendship -Reese has non-speaking autism -They have been friends since high school -Reese uses a letterboard he points to when spelling out his ideas for how to empower, accept, and advocate for those on the spectrum -When Matt was still with the A's he was an early supporter of Reece's business and charity ReClif which helps autistic people and their families -Once Reece began using a letterboard and a keyboard he was able to reveal his ideas he had for a treatment and fitness center for people on the spectrum- his parents drew up a business plan -Since opening its doors in 2018 ReCliff has served hundreds of clients with therapy options -To launch the business Reece had a GoFundMe and Matt donated $5,000 -When Matt signed with the Braves Reece was happy because they could connect more frequently and matt's platform could give ReCliff additional exposure -Matt and his wife held their inaugural Diamond Casino Night and raised more than 250,000 for ReCliff Community- Sports Business Integration -Olson also donates 1% of his salary to the Atlanta Braves Foundation, and that contribution led to the creation of "The Matt Pack" -- a program that invites families impacted by autism to enjoy a complimentary, sensory-friendly game experience at Truist Park.

Jackie Robinson Struggle

-No matter his success he felt bad there were others like his brothers and colleagues trying to make it being black and couldn't. He hadn't made it because other black men hadn't -Jackie Robinson made history in game 1 of the World Series in 1947 but he realized that he could not stand and sing the national anthem. He could not salute the flag; he knew he was a Black man in a white world. He knew he never had it made -He became an American icon -He was assaulted with racist taunts and epithets in a game against the Phillies- in that moment he wanted to stop being a "calm black man" and punch him in the face and "let it go" -He had moments of deep depression and speculation as to if it was all worth it after moments like bowing to humiliations by shaking hands with Chapman who called him racist names -He carried on because there were just enough rays of light in the gloom -There was a time where he heard that the St. Louis Cardinals were going to boycott playing the Dodgers because they wanted to "keep baseball white" and he was worried it would create a chain reaction in baseball- the president of the league stepped in on Robinson's side and said that he would suspend any boycotters

What Makes Angel FC an Enterprise?

-Numbers exceeded what they expected -16,500 season ticket holders -8 times sold out games -Has a very broad and inclusive audience of all ages and ethnicities -Kara Nortman saw there was an opportunity with the fact that the USWNT was performing so well and the equal pay lawsuit -She thought there was "activation at the highest level but you can't do anything with your enthusiasm" -They are able to make an impact with everyone and the celebrities used their platforms to connect to people -Hosted a gathering of players, actors, and business executives to brainstorm how to not only better support women's soccer in the U.S. but also develop a new model for women' sports teams that placed empowerment and equity at the center -Angel F.C.: Established in 2020 and its LA's first professional women's soccer team in over a decade -Run more like a start up than a traditional sports franchise -Only team in NWSL with three female founders- portman, nortman, and Julie Uhrman -Has over 60 female investors and has the distinction of being largest female-led ownership group in professional sports -Alexis Ohanian is another leading investor who wanted equal pay in women's sports who said she could sell greatness. She wanted to start a team and found similarities with Angel City -We wanted to show the league that if you pay players fairly, you can still make a business from it. "So much of our existence as female athletes is spent convincing people why they should bet on women. And [with]this group, you never had to convince them." -Supergroup of investors -PRESS: As somebody who fought for equal pay for over a decade on the USWNT, I'd been saying, "You can't compare revenues unless you compare investment. You can't compare the money that's going out unless you're comparing the money that's going in." This was an opportunity to prove that. -Smashed records: having the highest revenue of any NWSL team or passing $10 million in ticket sales in our first season. - Angel FC is a business investment. A group of women knew that there could be a great business here while also paying their players well and showing how impactful women's sports is - lots of sponsors and impactful people buying into the business - always looking for way

Ohtani and Injury

-Ohtani surely will be offered less money than previously expected but is market will be as robust as any in history -Does the injury affect Othani's marketability? Could owners decide he's worth the risk simply for the revenue streams he could generate from Japan BUSINESS INTEGRATION -Injuries can affect business- Ohtani's "worth/value" went down and will surely be offered less due to his injury -The uncertainty of the instability of an injury can make people cautious -A player who is injured can be seen as liability, especially if they won't return back to full potential -Coaches don't want to invest all of their money into an injured player

USC Reporter Gets Suspended for 2 Weeks:

-Orange county register and SCNG reporter Luca Evans had his access to the team suspended after head coach Lincoln Riley apparently took issue with a story Evans published last week about freshman running back Quinten Joyner -This was made a mountain out of a molehill according to Fellenzer -Isn't the first time coach Lincoln Riley has done this- wants tight control over what's accessible for journalists -What's the happy medium for availability?

Initial Class Thoughts - NIL

-Parallel between curt flood and NIL -Walter Byers: first executive director of the NCAA told the lie that college athletes are amateurs and they play for the love of the game and not for compensation -NIL: Why did they fight it for all these years? Monopoly playbook- If they didn't care about labor of athletes and how they're treated you'd want to make sure they don't have an active voice and become equipped with bargaining power -NIL Conversation: What's going to happen with employee rights and revenue sharing with NIL: Really is talking about NIL is one step back from talking about athletes rights -Maddie's Advice: Don't pigeonhole yourself- don't nail yourself down and when someone asks what your dream job is- "it doesn't exist yet" -High school level has a lot to do with NIL and has affected high school experience tremendously- kids transferring schools -Collegiate level has an effect on high school students

Title Sponsorship:

-Refers to a specific event in which a company's name is in the title of the event -I.e. Playstation Fiesta Bowl, Valero Alamo Bowl, Genesis Invitational, Taco Bell Skills Challenge

Karen- Rosebowl

-Rose bowl - likes to think they are the best bowl in the game -Specifically in her role on the media side -A lot more media present -Everything amped up Rose bowl team is really small -Game staff 8 people -Once november/december comes is when everything hits the ground running -Working on the 12 team playoff schedule for next year, working on a lot of unanswered questions

Womens final 4 and seeing exposure of NIL from top players, can you see college basketball and NIL affecting WNBA?

-Sees it as a good thing -Big players are going to the W -Angel reese: lifting others up -Hope to bring fans with them -On the WNBA to adapt and evolve to new revenue model that players are capable of

Angel City and Diversity

-She saw a different crowed at Angels games than those in Guatemala that were saying slurs- people were wearing bright pink capes, eye shadow and wigs -People of all types were at the games -Angel City has amassed a strong following that is very diverse. Around 19,000 people attend weekend home games, filling stadium up to 86% capacity with a sea of pink and black -6 official support groups of the club sit (devout groups that support home and away games) -The groups collaborate with one another to create a place that is representative of LA -Drives to support community initiatives across the city ex. Domestic violence and transgender youth -Kind of like a business plan because soccer can be political and a platform to elevate issues that impact communities -Influence and uild a culture that is women centered and lead, as well as family friendly Advocate for all types of rights and issues -There are groups that are striving to increase access to womens soccer

Molly-Wasserman

-She started as an intern for an internal group at Wasserman that advises agents how to operate in the business of women's sports -Advocacy group -Worked in talent division and effort to bring home Britney Griner -Works in communications department now -New piece: new economy of sport: not only is investing in women's sports and athletes a good investment its the most worthwhile investment and its the time to buy low and its growing at the fastest rates

What is NIL

-Stands for "Name, image, and likeness" ...but what does that really mean? NIL is an individual's personal brand. NIL legislation allows athletes still in college to license their name, images, signatures, and audio/visual renderings to third parties in connection with advertising, marketing, and promotions. -NIL is about using a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. And, in exchange, to be paid fair value! -Name, image and likeness or NIL is just sponsorship and marketing minus all the things the NCAA excludes, including media rights, in-game shoe and apparel rights, prohibited vices (tobacco, alcohol, gambling) as well as prohibiting recruiting inducements and pay for play

Monica Mendez

-Started working for a sports PR agency after college -Got hired for a client they worked for- Goldenboy productions -Works at Angel City Football Club now

Wasserman Study- Impact of Women's Sports

-Study describes how consumer sentiment and behavior influences the commercial value of professional womens athletes -Research also dives into the impact women athletes have over their fan bases -There are ways to [encourage a relationship with athletes] where you can put these women athletes at the center of your mix because they have incredible social impact with these women's sports fans who are proving themselves to be a bit younger, a bit more educated, more affluent -women athletes are first and foremost fierce competitors and secondarily, incredible influencers in the most literal sense. -Men earn 21x more playing salary than women athletes. -90% of partnership dollars are directed to men athletes. -82% of women athletes' average compensation comes from endorsement income. -Fans of women's sports are 89% more likely to have been inspired by an athlete to take some form of social action. -75% of women's sports fans believe that teams, leagues, and athletes should support social causes. -72% of women's sports fans are interested in athletes outside of their sport (i.e. lifestyle, fashion, behind-the-scenes content, etc.). -45% of women's sports fans are more willing to consider or purchase from sponsor brands.

Week 6 Weekly Woodens

-The Greatest Joy: I believe the greatest joy one can have is doing something for someone else without any thought of getting something in return -The more concerned we become over the things we can't control, the less we will do with the things we can control -Being average means you are as close to the bottom as you are to the top. Don't be average!

How does signing messi give attention to the MLS

-The get in price for a seat to sundays game was a MLS record and was $894 while 3 pitch side seats sold for $2339 each -Major celebrities such as Leonardo DiCaprio, Magic Johnson, and Selena Gomez attended -High wattage star power MLS has dreamed for but never attracted -Messi is due $150 million over the next three seasons which is 10 times hte record salary in a league with a budget cap -MLS will have to find a way to expand payrolls without financial ruin because more top Eurostars plan to move to MLS -MLS has long fought for respect in international soccer, only recently casting off an unwanted reputation as a retirement league where aging stars go to cash a few final paychecks on their way out the door.

Joe Burrow Heisman Speech

-The speech led to fundraiser and donations and allowed the Athens County Food Pantry to feed more hungry people and expand operations Athens is the poorest county in Ohio -His speech resonated with the audience: Will Drabold, an Athens native and Ohio university alum started an online fundraiser and two days after Burrow's speech everything went off the walls and crazy -Joe Burrow's speech reached millions of people through its broadcasting and media coverage. -His words resonated with people who had the ability to donate and give money to the Ohio food pantry -Someone in sports who is very successful and widely admired can use his platform for others -Because 650,000 was made you can see that sports can also be a business due to connections and using your platform for specific reasons

Do you think sponsorship money will be split 50/50 with men and women?

-Think it's going to take quite some time. ex. NFL there is no woman counterpart -Going to happen sooner than we think though -Happening at college level- facilities are better at being 50/50 and making women's facilities much better -There is a whole industry out there for women- get women on all sides of the game

Revenue Streams:

-Tickets, luxury seats, signage, media rights (TV/radio/digital/live streaming), merchandise, concessions, parking -Source of revenue

Can you address media business being radically different (from reading?) Sports and entertainment intersecting?

-Wasserman started off as sports talent- Casie Wasserman is grandson of Woo Wasserman who was important in shaping what Hollywood is today -Year ago acquired music booking talent agency -As things are radically changing, representing athletes and artists, not just abt representing them as athletes it's understanding them in a 360 view and understanding life after their career -Consumers and fans want more and more -Brillstein deal had been talked about for a long time- accelerated with Britney Griner work and thought that when Brittney came back they knew they would have to honor her story -Lead to call with Brillstein to talk about BG's documentary and media rights -Through existing relationship, worked with them closely, the long going talk got pushed passed finish line -Super excited about being in entertainment space and working together through a lot of different areas -Entertainment and auto industry have advanced so quickly the labor industry couldn't keep up -The way viewers get entertainment, packages- accelerated so quickly so they have to sort it out -Automobile industry: building with AI and plastic instead of people and steal- how you keep up with media industry that is evolving so fast -Believe they won't be able to serve their clients if they don't utilize entertainment space of industry

ESPN survival while cable dies

-When consumers pay their cable or satellite TV bills, networks get a cut and the biggest portion is passed along to ESPN -Consumers moving to streaming video has led to the decline of the pay-TV business which has lost 25 million customers in the last 5 years alone -Disney pulled ESPN and its other channels off of Charter Communications' cable system Thursday which left millions of views without U.S. Open coverage and many college football games -Sports are the most valuable programming on TV because viewers watch them live and sit through commercials - -SPORTS BUSINESS INTEGRATION -The Network's digital business continues to grow and its presence on social media is strong. ESPN is most popular sports brand on tik tok -Business and sports integration: the company is going to be aggressive to try and keep its NBA deal which is up in 2025, strong relationship with NBA and last seasons finals Iger was sitting courtside with commissioner adam silver who might be a future disney chief executive -ESPN is trying to pour less of their money into cable subscriptions as ESPN is getting 1.5 billion over the next decade to license its famous brand name to Penn Entertainment for an online gambling app ESPN Bet.

media attention and athletes:

-With how social media has grown in the last 20 years it has made it easy for athletes to talk directly to fans -Balance -Lets individuals tell their stories -Has to be a level of athletic performance be at the highest level -Women's national team- has had tremendous success, how do we build that back up and how do we make a shift -Using all those different platforms to tell your story, expose the brand and also do well and get people to like you -Invest in the youth game, go both top down and bottom up -Youth women's flag football teams, Provide opportunity for youth -Tell stories to companies with money and resources: a lot of problems for women is resources: they don't have access to sports bras, conversation about periods, etc. -Nike donated 22,000 sports bras at BMO stadium for young girls

Angel's FC: Privilege with ownership group, is this an equal playing field for other teams?

-Working with the league that the league standard is higher and demanding more from sponsorship and media rights -By helping the league change, helping all the teams in the league Monthly meetings where they are all sharing ideas and collaborating to make the league better

Passion and Sports Reading

-You can't calculate passion but all the growth in revenue and spending- the seats, sponsors, spectators, and service companies that pile atop each other give you 194.64 billion -Passion sells tickets (12 billion in ticket sales last year) and drives viewership(7 bill in rights and fees spent last year). It also plays into sponsorship

Naming Rights:

-name attached to stadium or arena and company pays a fee -Business deal in which a company pays a yearly fee- typically ranging from $5 million to $20 million- to attach its name to a stadium or arena -Ex. Crypto.com arena (LA), Oracle Arena, Coors Field, Chase Center, Petco Park (SD), U.S. Bank Stadium (Minneapolis)

Rose bowl Parade

-what Rose Bowl does for outreach to the community

Monica and Karen's Keys to Success:

1. Be someone you'd want to work with 2. "Pick up the trash-" no job too small, help the last person working and lending a helping hand, don't ever think it's beneath you 3. Build your network, USC network is by far the greatest thing about this school. -Network is incredible, everyone is willing to help 4. Keep healthy boundaries: know how to balance work and personal life. 5. Working in sports you want to have a relationship with them for a business perspective and keep it managed if it becomes a friendship 6. Be confident and develop a thick skin: 7. Be a teamplayer

Weekly Woodens Week 1

1. Be true to yourself 2. Help others 3. Make each day your masterpiece 4. Drink deeply from good books 5. Make friendship a fine art 6. Build a shelter against a rainy day 7. Pray for guidance and count and give thanks for your blessing every day Character: Be more concerned with your character than your reputation. Character is what you really are. Reputation is what people say you are.

Key Sports Business Terms

1. Revenue Streams 2. Naming Rights 3. Title Sponsorship: 4. Presenting Sponsorship Key differences to remember: -Naming Rights is about stadiums/arenas -Title/Presenting Sponsorships are about events

Nathan-How do you maintain a close relationship with your clients while also trying to expand?

24hrs in the day and use every one Try to go around and visit everyone, he's "everywhere" Always on the phone He puts in the time, "you have to be everywhere"

Nathan- How do you get started in the sports agent business/qualities to look for when hiring someone

Agent business is extremely competitive Take advantage of internship opportunities Go above and beyond

What's in a Franchise Name? Sports Business Integration- Angels

Angels are a great example of trying to figure out who you are - Didn't think Anaheim was big enough even though disneyland was there, didn't want to be "Anaheim Angels," went to CA Angels, then Anaheim Angels and got a deal from the city to help build stadium and called themselves Anaheim - Wanted to change to LA Angels: Business decision- attract national advertisers, TV deals, done completely for business reasons

Regional/State franchise names (trending):

Arizona diamondbacks (think that because phoenix tuscan rivalry they should call it arizona to stray from the rivalry) Colorado avalanche Indiana pacers New england patriots- wanted to draw fans from connecticut and other places in NE Golden state warriors Texas rangers

Advertising on the outfield of Baseball games

At first they thought it cluttered the stadiums but now there are advertisements "United Airlines field" at USC memorial coliseum, United pays a lot of money to have their name advertised Stanford and Notre Dame don't need the money so they don't have advertisements up in their stadiums

Principle #2 Sports Broadcasting

Being First vs. Being Accurate- we live in a time where there's a race to be first and get credit. Race to be right is more important. Set up Sacramento Kings NBA TV story Similar Philosophies on Right vs. First Want to be right, not a breaking news organization, someone else can break the news

USC Hires Jennifer Cohen- Business

Business decision: As USC moves to Big 10, they need to make changes to navigate. Cohen raised $50 million for UW stadium renovation and negotiated their apparel contract with Adidas- good ties to business and a successful woman

Nike to get swoosh on TV:

Hands get taped and swoosh got covered on gloves so they moved the swoosh to the pinky

Nathan-Is it better to offer multiple services to your clients or just concentrate on negotiating player contracts? Should you deal with athletes in different sports or focus on one sport?

He only deals with the NBA but he tries to offer his clients everything for ex. He can help them with legal stuff because he went to law school and he tries to help them in multiple facets

AI impact

Impact of AI on jobs- his past jobs of logging highlights may go away BUSINESS AI INTEGRATION

Nathan-How do you set yourself apart from others?

Is law school a requirement? - Anytime you can add a degree or a separator do it - Legal background can be an advantage - Trade of his to always be working and doing something

Week 3 Weekly Woodens

John Wooden's Definition of Success: "Success is peace of mind that is the direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming." Ability may get you to the top, but it takes character to keep you there Much can be accomplished by teamwork when no one is concerned about who gets credit

Pac-12 Collapse

Keeping Bruins- With travel and media rights deals the bruins were going to make $52 million per year in Big 10 so if Kliavkoff could guarantee the Bruins $52 million annually the regents promised Kliavkoff a vote heavily in favor of UCLA staying in the Pac 12 OTHER SCHOOLS WERE NOT GOING TO LIKE UCLA GETTING MORE MONEY, Oregon said no - Business and connections: Kliavkoff tried to maintain good relationships with remaining Pac-12 schools by visiting them and trying to keep morale high -From a business standpoint it would have been best for the remaining schools in the Big 12 to join Pac-12 but USC and UCLA reps shut it down because the league would then not be as selective -Package deals were dead for Pac 12 as NBC and Amazon negotiations broke down -Pac12 only had a deal with Apple. Kliavkoff had to convince presidents to take 23 million dollar deal when they wanted 50 -The deal did not guarantee teams any games on linear TV networks

City Franchise Names (Traditional):

LA dodgers NY Knicks Phoenix Suns Denver Broncos Indianapolis COlts Miami marlins (was Florida, same thing where they made a deal for new stadium and had to call themselves miami)

MLB sports business integration

MLB changed their rules to make the game shorter, cut down almost 30 minutes so more people come to the game

Why do some professional sports franchises use a traditional city name, such as Denver Broncos, while others choose a regional or state-wide name, such as Colorado Rockies, Golden State Warriors or New England Patriots? Why would the Anaheim Angels have changed their name to the bizarre-sounding Los Angeles Angels of Anaheim?

Make the team more relevant to a greater population, LA has a much bigger population and can reach more people Thought the city of Anaheim wasn't big time enough, they then went to a regional name, California before LA

Golden State Warriors vs. San Francisco Warriors

Moved to Oakland and the owner didn't think Oakland was big enough to call them the Oakland warriors Wanted to come up with a new name, Pete (owners friend) came up with Golden State (golden state freeway), people love this name and it clicked

NFL Partnerships, at a glance

New Business team: - Go out there and find new partners and deals Strategy team: - sits between new business and sponsorship and partnership team - Helps to lead the strategy on how to approach the deal - Depends on category how many partners they have ex. Sports betting; multiple, pizza; 1 -Don't put their eggs in 1 basket -Over $1B in revenue across NFL -Partnerships Group Consumer products, media sales, and sponsorship

Week 2 Weekly Woodens

No ONE is an overachiever. How can you rise above your level of competency? We're all underachievers to different degrees. You may hear someone say that a certain individual "gave 110%" How can that be? You can only give what you have, you only have 100%. From Professor Fellenzer: Never let anyone call you an overachiever. If anyone calls you an overachiever, tell them "there's no such thing as an overachiever. If you achieve something, then you are obviously capable of achieving it! Apparently YOUR expectations for me weren't high enough. That's on you not me." The Opinions of Others: Do not become too concerned about what others may think of you. Be very concerned about what you think of yourself. Too often, we can care more about a stranger's opinion of us than our own. Your opinion of yourself begins on the inside with your character. What do you believe in, are you willing to stand up for it despite what others may think or say?

Primary Reasons to name your team regionally or city

Primary reasons: Grow fanbase: expand thinking if you have state or regional name branding/marketing strategies: colorado rockies: people in wyoming and kansas feel more connected (neighboring states) Broader appeal Regional pride ex. Arizona rivalry

Ex. Sports Illustrated Jabari Parker cover with Nike on Jabaris shorts, socks, coaches shoes, the ball.

Showcase the front of the ball with the swoosh and Nike pays to have the rights to represent Duke and a benefit you're hoping for to get included for for exposure purposes

Week 4 Weekly Woodens

Some suggestions for succeeding: 1. Be quick but don't hurry 2.Fear no opponent. 3.Respect every opponent 4.Understand that the harder you work, the more luck you will have 5.Failing to prepare is preparing to fail Two other observations -Do not mistake activity for achievement. -There is nothing stronger than gentleness.

Jeff Felenzer- Keys to Success in Sports Business

The 4 Ps: Passion, Preparation... Performance... Persistence (go in this order) 1. Make yourself invaluable 2. Build real relationships with people... not for what they can do for you, but what you can learn from them 3. 90% of success is just showing up 4. Be prepared to wear a lot of hats (perform multiple tasks) 5. Don't be afraid to admit that you don't have all the answers- it's not a sign of weakness 6. Be a good listener... you'll learn more and earn more that way 7. Be patient, don't get discouraged; allow plenty of time to nurture your ideas and help it grow 8. Surround yourself with solid, capable, experienced people-it's the key to building a winning team. Don't micromanage... show faith in the people you hire, then let them do their thing! 9. Work hard, stay focused on the details and ask yourself this question often: Am I doing as much as I can to reach my goals? 10. Take time to have fun along the way; what you'll remember most, and what is most rewarding, is the journey

Game Rule: Sports events account for all but 6 of the top 100 telecasts of 2022

The NFL and college football continued to draw the most viewers of any form of programming as viewers watched sports in record numbers. Overall, sports accounted for 94 of the 100 most-watched telecasts for the year.

Halftime show

The halftime show is a huge business plan for the NFL - The #1 kept secret is the performer for the halftime show - Jay Z and Roc Nation picks halftime performer - Want to pick artists who are authentic to the audience and where the superbowl is being held - Making it feel unique, different, and authentic to who the artist is -Theatrics build up every year which causes more people to want to watch and pay attention, draws viewership to the game

Tips for Students

Tips for Students: 1. Network -intern/volunteer 2. Social media dangers -Put the phone/camera away -Know culture of company your work with -If you're doing it to show off, don't -What you post on social media will never go away 3. Lose any attitude 4. Always proof your work -Seems simple but the amount of cover letters and resumes they see with errors- its a problem -Do your baseline homework -Proofread -If you met someone 2 months prior, if they got promoted it would be great to mention that -Look up hiring managers or HR for companies to get an extra connection if you don't have one, use anyone in your network to distinguish yourself and ask them questions about the position -Send thank you emails acknowledging that someone talked to you -As you think about what you want to do, set up informational interviews to talk about things -Ask questions

NCAA legal battles that impacted NIL

Waldrep vs. TCU (injured in 1974, case settled in 2000) TCU running back paralyzed in game against Alabama. -TCU stopped paying medical bills after nine months. -Waldrep sued to receive workman's compensation, arguing he was an employee. In 2000, the Texas appeals court rejected Waldrep's claim, ruling that he was a "student athlete," not an employee. -Bloom vs. NCAA (2004) NCAA allows athletes to be a paid professional in one sport and retain amateur status in another. However, NCAA draws the line with mogul champion and Colorado football player Jeremy Bloom receiving paid endorsements to support skiing career. -O'Bannon vs. NCAA (2014) Former college basketball star sues the NCAA over its licensing his NIL to EA Sports for commercial purposes -NCAA vs. Alston: which upheld an injunction from the 9th Circuit in Oakland that stated schools could no longer limit compensation related to education and asserted that NCAA amateurism does not deserve antitrust protections LED DIRECTLY TO NIL -Court Justice Kavanughs strict idea about NCAA: -Nowhere else in America can businesses get away with agreeing not to pay their workers a fair market rate on the theory that their product is defined by not paying their workers a fair market rate. And under ordinary principles of antitrust law, it is not evident why college sports should be any different. The NCAA is not above the law

Why college teams pay to play bad teams

Why Did Oregon Schedule Portland State: Cut a check to a smaller, worse school and the better team beats the team badly and gets practice and gets out first game jitters. Called BYE games, give them a check and you beat them -Got $571,000 to play at Oregon -Business transaction disguised as a game: INTERSECTION OF SPORTS AND BUSINESS EXAMPLE: move to get a lot of money to build your program, not fair to players to get beat badly but can get the players more exposure playing better teams - Oregon used the game to get ready for next week's game and to break a sweat. They wanted to boost morale and win in front of 45,723 people -Vikings were in it for the money -Last season, Portland State made $500,000 to play at Washington. It collected another $435,000 to travel to San Jose State. Next week, PSU will make $400,000 to play at Wyoming. And in 2024, the Vikings have signed contracts to travel to Washington State ($563,000) and San Diego State ($475,000) for games. - Business model

Good example of sports and business integration- stadiums:

everyone wants to play in the shiny new Sofi stadium and adds competition to stadiums like the rose bowl and coliseum, Beyonce and Taylor Swift concerts- everyone wants to go, tickets are expensive and hard to come by