KIN 3802--Chapter 1 (Understanding the Sport Event Industry)

How much is the sport industry valued at?

- $411 billion

Over _______ US cities have a sports commission.

- 300

When and what was the earliest documented sporting event?

- 776 BC - the Pan-Hellenic Games - the festival was held every 4 years as a way men could relax from the year's hard work

For _________, the venue is the most important factor for determining a site for a nonfixed sporting event that travels between venues.

- RHOs

___________________ has changed how sport events are marketed and can be attributed to the increased value of the industry. It allows sport marketers to promote products to global audiences.

- Technology

Working in the event management field requires a large number of skills and traits:

- ability to maintain a strong personal life - ability to organize, prioritize, supervise, and delegate - attention to detail - networking skills - time management skills - ability to multitask - proficient technology skills

Leveraging an event

- begins by encouraging visitor spending and retaining the visitors' expenditures with the host economy by fostering tourists' spending and lengthening their stay - ex: other activities surrounding the larger event - NFL Fan Experience

Multisport event

- competitions featuring a variety of sports in a host city or region - bring together participants from different sports competing under a common theme (Olympics, Pan-American Games, and World Police and Fire Games) - host destination requires long-term planning, variety of competition venues, hotel space, and willing community partners - events draw more participants and spectators, creating an exciting event and better economic return for host

Nonsport events

- corporate board meetings, business meetings, client appreciation events - often revolve around a particular trade and are educational in nature - in tough economic times, fewer corporate events may be planned

Sport

- derives from disport, meaning "carry away from" - the idea was that it would divert the individual's attention away from everyday pressures

Almost all professional sport franchises and collegiate programs hire some type of _____________________.

- event manager

The ____________________ may be employed by many organizations, including rights-holder organizations (RHOs) or destination marketing organizations (DMOs).

- event planner

Three types of sport tourism

- event sport tourism - active sport tourism - nostalgia-based sport tourism

Multiple-location event

- events spanning multiple venues are particularly challenging - competition may take place in several different cities (e.g. World Cups or in the same city in multiple venues (e.g. the Olympics) - event organizers often assign a management team to each venue, allowing for more immediate decision making and tighter control over activities

_____________________ are key in the sport event network, and event planners work closely with them.

- facility managers (FMs)

Family events

- focus on family togetherness and educational components rather than competition - fishing derby: Youth and adults fish and have games and contests that focus on water safety and fishing techniques. - soap box derby - some events are starting to add elements to attract families, such as live music, clinics, and activities for kids

Cross cultural events

- involve interactions between members of different cultural groups - it is important to understand the cultural norms when staging an event (religious differences)

Sport events

- involves competition - an emotional element, the drama of sports - the weather can affect the success of an event - a cultural phenomenon and differs based on geography; culture and geography can dictate the popularity of certain events - often seen as recession-proof

Active sport tourism

- involves resorts and other segments of the hospitality industry such as golf courses and ski resorts

International events

- it is now easier than ever for athletes to play in other countries and for fans to access the events - some events have countries competing in multiple sports, while others have multiple countries competing in one sport - from a marketing standpoint, the global appeal of these events can be attractive to sponsors because they attract millions of viewers - international events are also used to promote a sport or a sport entity

Mega event

- large short-term, high-profile events capable of having significant impact on the host communities or countries (Super Bowl, Olympics, and FIFA World Cup) - responsible for significant economic impacts through tourism, infrastructure improvements, and economic development - attract interest beyond the event - events often create a legacy in the city or country where they are held - events involve extensive logistical planning and require significant political and taxpayer support

Sport Tourism

- leisure based travel that takes people temporarily outside of their home communities to participate in or watch physical activities or to revere attractions associated with physical activities - is travel to and participation in or attendance at a predetermined sport activity- has become an increasingly important topic - $27 billion per year industry in the US

Types of sporting events

- mega events - multisport events - multiple-location events - cross cultural events - international events - youth events - events for people with disabilities - senior events - family events - extreme events

Event sport tourism

- mega-events such as the Olympics and Super Bowl

Destination marketing organizations (DMOs)

- organizations charged with representing a specific destination, such as sport commissions or chambers of commerce

Rights-holder organizations (RHOs)

- own rights to one or more events, such as American Cancer Society and Relay for Life

Youth events

- participation in youth sports has increased from 23 million in 1997 to 44 million is 2008 - youth sports also attract high numbers of coaches and family members, generating business for restaurants and hotels - sponsors see an opportunity to reach young consumers while making a brand decision - in managing a youth event, the needs of the participants should be balanced with the needs of adults - the role of competition can vary greatly across youth sport events

Facility manager

- responsible for coordinating all the employees and entities involved in the facility to ensure they meet the goals. They also must ensure the contracts are fulfilled

Events for people with disabilities

- some sports have been adapted while others have been created - the most prestigious event is the Paralympic games: The 2008 Games had 3,951 athletes from 146 countries - other events include Deaflympics, Extremity Games, and Special Olympics

Nostalgia-based sport tourism

- sport museums, halls of fame, and stadium

Derived from England's club sports managed by the wealthy elite

- tennis and golf

Extreme events

- the Dew Tour and the X Games have become popular - these events provide a valuable connection between sponsors and young, active consumers - gatorade became the naming rights sponsor for an amateur extreme sports tour - they now have an opportunity to extend brand beyond traditional sports through 50 summer and 10 winter competitions

Senior events

- the Summer National Senior Games is the largest multisport event in the world for seniors. In 2009 it attracted more than 10,000 athletes and 20,000 visitors, generating $35 million - senior events are lucrative because senior athletes tend to have high incomes, eat at upscale restaurants, and take advantage of local attractions

What is the main issue in the sport industry?

- the dropout rate of youth participants and the commercialism of sport

Harness racing

- the first pastime and professional sport in the U.S. It led to the development of many professional leagues such as the MLB, NFL, and NHL

For event planners, what does the integration of sport and tourism mean?

- the integration of sport and tourism means they must be capable of collaborating between a network of organizations, or actors

In sport tourism, what are the benefits for the destination?

- there are a number of benefits such as enhancing economic impact and the social and psychological benefits of hosting an event

Tourism sport

the tourist engages in sport as a secondary pursuit

Sport tourism

the travelers' main purpose of a visit is sport