L11 | CREATIVE THINKING AND PROBLEM-SOLVING | The meaning of creativity, advantages and ways in which a business can create an environment that stimulates creative thinking

Benefits of creative thinking in the workplace 1

Better/Unique/Unconventional ideas/solutions are generated.

Benefits of creative thinking in the workplace 3

Complex business problems may be solved.

The meaning of creativity 1

Creative thinking is the ability to think of original and innovative ideas.

Benefits of creative thinking in the workplace 7

Creativity may lead to new inventions which improve the general standard of living.

Ways in which a business can create an environment that stimulates/promotes creative thinking 1

Emphasise the importance of creative thinking to ensure that all staff know that management want to hear their ideas.

Ways in which a business can create an environment that stimulates/promotes creative thinking 6

Encourage alternative ways of working/doing things

Ways in which a business can create an environment that stimulates/promotes creative thinking 5

Encourage job swops within the organisation/studying how other businesses are doing things.

Ways in which a business can create an environment that stimulates/promotes creative thinking 2

Encourage staff to come up with new ideas/opinions/solutions.

Benefits of creative thinking in the workplace 5

Improves motivation amongst staff members.

The meaning of creativity 2

It focuses on exploring ideas / generating possibilities and looking for many answers

Ways in which a business can create an environment that stimulates/promotes creative thinking 3

Make time for brainstorming sessions to generate new ideas, e.g.

Benefits of creative thinking in the workplace 6

Management/employees may keep up with fast changing technology.

Benefits of creative thinking in the workplace 4

Managers/Employees have more confidence as they can live up to their full potential.

Benefits of creative thinking in the workplace 2

May give the business a competitive advantage if unusual/unique solutions/ ideas/strategies are implemented.

Ways in which a business can create an environment that stimulates/promotes creative thinking 4

Place suggestion boxes around the workplace and keep communication channels open for new ideas.