MADM CH 12-15

Flip phones would likely be characterized as being which stage of the product life cycle?

Decline

What is the first step in the market research process?

Defining the research goal

When Google formed a new company, Alphabet, Larry Page wrote a letter to Google staff which was the shared with the media. This is an example of which public relations tool?

Press release

When KFC Corporation decides on brand names, package designs, sizes of orders, and flavors of sauces and recipes, it is controlling which element of marketing mix?

Product

Which of the following is not a major marketing mix element?

Production

Which of the following is the most common type of marketing intermediary for producers?

Retailers

Which of the following is NOT generally considered to be a stage in the product life cycle?

Transition

Macy's, Nordstrom, and JCPenney are examples of ____ stares in that they typically have large stores stocked with a wide range of consumer goods in different sections of the store.

department

The stage in the evolution of a new product in which a pool of concepts is created is called:

idea generation.

The use of all available outlets for a product to obtain the widest market exposure is called _____ distribution.

intensive

Sales and profits grow slowly during the ____ stage of the product life cycle.

introduction

The process of dividing a market into smaller groups of consumers who share common characteristics and needs is called:

market segmentation

In a meeting to generate new products, the advisory committee felt that it had come up with some excellent ideas. Now that there is a list of product ideas , the next step is:

product analysis.

Gerber produces baby formula, cereals, beverages, yogurt snacks, toddler meals, and side dishes. This collection of products is referred to as Gerber's:

product mix

Most product ideas are rejected during the _____ stage of new product development.

product-analysis

A(n) ____ is a plan for combining the four components of the promotional mix to achieve one or more marketing goals.

promotional campaign

The personal-selling process includes all of the following except :

providing a product sample.

A retailer increases its hours of operation so that customers can shop for goods when it is convenient for them. What value does this represent

Right time

If you buy your vehicle at Kelly Automotive, you get free car washes for as long as you own the car. This would be characterized as:

both a good and a service.

A sequence of organizations that directs a product from the producer to the ultimate user is called a(n):

channel of distribution.

High-end products such as Rolex wat he's or Jaguar automobiles are sold through _____ distribution.

exclusive

The most expensive but most adequate method of the promotion mix is:

personal selling

Fern Motors is offering a rebate on cars purchased this month. This activity involves the _____ element of the marketing mix.

pricing

At the supermarkets, there are a few small kiosks where you can submit an entry to win a $500 shopping spree. This is an example of a:

sweepstakes.

Topps, a company that produces baseball cards, develops its products to appeal primarily to youn adults who are baseball fans. This group is Topps's:

target market.