Management of Electronic Media

The number of broadcaster blackouts, due to retransmission consent disputes with cable and satellite providers, has grown from just eight in 2010 to an all-time high of 213 in 2017. However, 2019 set a new record for blackouts with ______ through November of 2019?

276

Which of the following shows would not fall under the umbrella of local affiliate programming?

60 Minutes

In the early days of the NBC Network, the business model could most accurately be described as ____________________.

A subscription service, with affiliate stations paying NBC for whatever network programming they could afford.

Why would a local station or a network end their affiliation agreement?

A. The local station wants to affiliate with a more popular network. B. The network wants a local station with better ratings. C. The network is angry that the affiliate won't air network programs.

Which of the following is an advantage of AM radio?

AM signals have great range

Spotify was valued at $30 billion on the day of its IPO in 2018, but the company still has yet to turn a profit. According to lecture, what's the main reason for this?

As Spotify becomes more popular, more people stream music, and the more Spotify has to pay in royalties to record labels

According to your readings, what network made up for a drop in advertising in 2019 by collecting 25% more in retransmission consent and reverse retransmission compensation fees?

CBS

People who drop their cable service to watch programs online or strictly over the air are called:

Cord-cutters

Three of the four local TV affiliates in ___________ are owned and operated by their respective networks.

Dallas-Fort Worth

Which of the following is not a "sweeps" month?

December

Norway completed a project to replace FM stations with a homegrown radio standard known as _____________, which reportedly provides better sound quality and more stations at a fraction of the cost.

Digital Audio Broadcasting

Which of the following is NOT a reason why radio is still a good buy for advertisers?

Even on local radio, national brand advertising is king

Which network no longer recognizes Nielsen's Live + SD ratings for its primetime non-sports and non-live programming, instead relying exclusively on Live + 3 and Live + 7 ratings?

FOX

In the TRACS readings for the week was a video about Jim Thistle, the late, former Boston news director. Which of the following was NOT a way in which Thistle demonstrated leadership?

He offered financial bonuses of up to $1,000 per newscast to anchors and producers for each newscast that WCVB was number one in the market.

__________ is the union that represents photographers, studio production and editors.

IBEW

Why do local TV stations value retransmission consent so much?

It gives them a second stream of revenue besides advertising.

Nielsen says Austin is DMA #40. What does this mean?

It is the 40th largest market, in terms of TV households, out of the 210 TV markets across the country.

A channel that shows local school board meetings that seem to drone on forever probably doesn't have many viewers. Why doesn't the cable system drop it?

It's one of the PEG channels the cable system is required to carry.

"Batwoman" on The CW got a 0.5 Live + SD rating in Adults 18-49 on Tuesday. Its Live + 7 rating was 1.2 . What does that tell us?

Its rating is higher when DVR views for the entire week are counted.

__________ is considered the founding father of cable, after he strung coax wire from an antenna to his appliance store to demonstrate the televisions he was selling.

John Walson

The current _______ TV contract, the most lucrative in sports, is worth $5.61 billion per year, with that money being evenly distributed to each of the league's 32 teams.

NFL

Describe the current relationship between networks and their affiliates.

Networks have the upper hand. Affiliates now pay high programming fees to networks and have little say in streaming negotiations.

Which of the following is true?

Networks provide programming to affiliates in certain parts of the day, but not all day.

KVUE-TV in Austin is affiliated with the ABC television network. What does this tell us about KVUE?

None of the above.

KTBC-TV in Austin is the local Fox affiliate, and is also owned by Fox. What term describes that arrangement?

O & O

According to your reading, "Principles of Management: Planning, Organizing, Leading and Controlling," which of the following is defined as the function of management that involves setting objectives and determining a course of action for achieving those objectives.

Planning

_______ essentially tried to first steal _______________'s patents for electronic television, before taking him to court and draining his resources - ultimately leaving him broke and largely forgotten as the inventor of television.

RCA, Philo T. Farnsworth

The primary definition of radio is?

Sending energy with waves along the electromagnetic spectrum.

Nielsen replaced paper diaries in all markets for television ratings last year. They replaced the paper diaries in the smallest 140 markets with what device?

Set Meters

What is meant by "a la carte" cable?

Subscribers pay only for the channels they want to watch.

Also known as the Cable Act of 1992, _______________ required cable and satellite providers to offer compensation to local affiliates for the right to carry their signal on their channel lineups.

The Cable Television Consumer Protection and Competition Act of 1992

Between 2015 and 2016 the FCC reviewed the regulations on retransmission consent after being asked to do so by Congress. Ultimately, the FCC took no action. Which of the following is one of the two main reasons the FCC left the regulations as is?

The FCC found that more retransmission consent deals get done without blackouts, than those that end up in blackouts.

The term "AQH" in radio ratings reports, refers to:

The average number of people listening at least five minutes during a quarter-hour period.

Which of the following best describes retransmission consent?

The cable company gives the local affiliate compensation, in some form, for permission to carry the station's signal.

If a TV station and a cable system can't agree on a retransmission consent fee, and the station refuses permission to carry its signal, what happens?

The cable system can no longer air that station on its lineup (aka a blackout) until the sides reach a retransmission consent agreement.

What is meant by the term, "share?"

The percent of TV households, who have their TVs turned on, that watched a show during its original airtime.

Why does the cable industry oppose a la carte?

They say a la carte would raise prices and reduce choices.

Which best describes the relationship between the 355 public television stations in America and PBS?

Those stations pay PBS for programming and air what shows they can afford.

A broadcast network, at its core, is a distribution center that provides programming from the same source to affiliate stations for what primary purpose?

To sell national advertising

______________ has found success beyond traditional radio with a digital marketing solutions component where they build websites, apps, coordinate social media and optimize digital advertising for local businesses.

Townsquare Media

A cable system head end is:

Where cable systems bring in, or "ingest," all their programs via antenna or satellite and then distribute them via lines to subscribers.

Which pioneer of radio widely implemented modern mass advertising on radio?

William S. Paley

You're a news anchor for TV station KAAA, and you tell your General Manager that you've accepted a job at the competition -- station WBBB. Your GM reminds you that you'll have to be off the air for the next six months. Why?

You have a non-compete clause in your contract.

A skinny bundle is?

a cheaper package of channels with fewer channels than traditional cable, typically delivered via the Internet

According to the case study readings on Bill O'Reilly's firing from Fox News, the Washington Post article suggests the key to O'Reilly's firing was that __________________.

a sixth accuser, Wendy Walsh, had not signed a non-disclosure agreement, leaving her free to publicly state her allegations of harassment by O'Reilly, unlike others who were bound by non-disclosure agreements

In the electronic media business, and all media, we deliver audiences to advertisers and ______________ are our customers.

advertisers

Nielsen's Total Content Ratings uses four metrics to measure ratings across television and digital consumption methods. Which of the following is not one of those measurements?

cume

In your reading, "What Is the Difference Between Management and Leadership," the author argues that people look to their managers not just to assign tasks but to _____________.

define for them a purpose within the organization

According to your readings, Nielsen has begun counting YouTube TV ratings. Counting ratings on the skinny bundle will be counted towards ratings _____________, affecting advertising rates, producers and broadcasters.

for local programming

During a retransmission consent negotiation, a local affiliate agrees to allow a cable company to use its signal if the station is given a better channel number on the cable lineup. This is an example of ____________.

in-kind compensation

By 2021, analysts predict that the radio industry will surpass ____________ in advertising revenue.

newspapers

According to that same reading, personality research suggests that to become effective at leading, managers must first understand their subordinates' __________________.

personalities, values, attitudes and emotions

According to your readings, CableOne, a medium-sized cable provider in the southwest, has since 2015 focused its core business on?

providing Internet, particularly broadband, as more customers choose streaming options versus traditional cable television

To grow or expand in a proportional and usually profitable way is the definition of what word that is being increasingly used in the world of electronic media?

scale

Sixty-percent of ESPN's revenue comes from _____________, which is the main way most cable channels make money.

subscriber fees

According to lecture and your readings, perhaps the most important component of Sirius XM's purchase of Pandora is that it brings _________________.

together complimentary business models, with Pandora relying largely on advertisements for revenue and Sirius XM relying largely on paid subscriptions.

Believers in the classical management school use __________ to manage a business.

top-down orders

According to a Nielsen study, the average cable subscriber watches how many channels?

15

Nielsen measures viewership across a number of demographics, but this age group is considered the key demographic by networks, local stations and advertisers.

18-49

In 2019, retransmission consent fees cost cable and satellite companies more than $11 billion. That money accounted for about _______ of all local station revenue.

1/3