MAR3711 Lecture 1 Test Bank

According to Lecture 1-1, college football ticket buyers on a survey assessing their satisfaction with their purchase gave college football as an experience a grade of ___?

7.1

According to Lecture 1-1, what was identified as the most important of the factors that are driving interest in sports & entertainment from a business perspective?

Sports and entertainment role in an urban development?

According to Lecture 1-1, which of the following was NOT identified as a means for sports marketers to increase customer (fan) engagement?

These ARE means: communicate with customers, innovate market offerings, acquire and retain customers, and develop merchandising strategies

According to Lecture 1-1, which of the following is NOT one of the factors identified as complicating sports & entertainment marketing?

These ARE the factors: - Ethical/Legal Concerns - Media Exposure & Fragmentation of Market - Sociological Issues • Disconnect Between Sports & Fans ($$$) • Role of Sports in Everyday Life • Participation - Technology - Medical/Safety Issues - The Environment

According to Lecture 1-1, which of the following is NOT one of the factors that has led to the greater politicization of sports & entertainment ?

These ARE the factors: - Player Protests (Social Justice Initiatives) - Economic Gains of Owners vs. Publicly Financed Facilities - Off-Field Behaviors of Players/Management (Personal Behaviors) - PEDs (Drug Usage Generally)) - Head Injuries (Physical Risks)

According to Lecture 1-1, which of the following is currently the most important of the factors identified as a driver of sports & entertainment organizations' interest in marketing?

generating revenues