mark 5 and 6

IMG World provides college students with new, relevant media, making which stage of the consumer buyer behavior process easier for the consumer?

Information search

Students purchasing items with the college logo most likely represent consumers involved in which type of buying behavior?

habitual

The most basic determinant of a person's wants and behavior are embedded in a consumers __________.

culture

IMG World's products and services are geared toward colleges and students, the students of which may be considered young achievers. This designation can be best described as which influential factor of consumer buying behavior?

age and life stages

There are a number of influences on the buying organization and buying center that can impact how and what is purchased by a business. For Eaton's customers, the economic crises in 2008 would be classified as what type of influence?

environmental

When Eaton worked with the University of Notre Dame on its new engineering building to improve its energy efficiency and earn LEED credits, Eaton engaged with a number of people at Notre Dame to finalize the partnership and solidify terms and conditions associated with the agreement. Which of the following people in the buying center would have affected Notre Dame's buying decision (for example, define specs and provide information on evaluating alternatives)?

influencers

When Eaton's customers became aware that they needed solutions for power management, energy savings, green technologies, and LEED certification, they were in which phase of the business buying process?

problem recognition

Through the years, Eaton has shifted from selling strictly components to solving its customers' problems with more tailored offerings. This is an example of _________.

solutions selling

Eaton sells only to businesses and focuses on the electrical, hydraulics, aerospace, and vehicle markets. When the economic crises hit in 2008, consumers began cutting back, and as a result, Eaton's customers needed to cut costs and scale back operations. This, in turn, impacted Eaton's sales, which is known as __________.

derived demand

A popular football player at a college who is able to influence the buying decisions of fans would best be described as a(n) __________.

opinion leader influence