Market Segmentation

Rate of Use

Behavioral Segmentation

Geographic

Customers in cold climates who need warm clothes are an example of which market segment:

Income Level

Demographic Segmentation

Market Segmentation

Dividing a total market into smaller more specific groups is known as

Behavioral Segmentation

Dividing consumers into groups according to their response to a product is ____ segmentation.

psychographic segmentation

Identifying customers on the basis of their lifestyles and personalities is an example of _____ segmentation.

Young, Single

LIFE STAGE

Market

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a ....

Demo.

The community college has decided to market its evening classes to women between the ages of 18 and 30 who are high school graduates. What type of segmentation is the college using?

market

A customer or potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire is known as a

Loyalty response

A fan buying tickets to their FAVORITE college football team's game

specific

Market segmentation is about dividing the market into _____ groups.

target marketing

Marzetti's Musical Instruments has determined that it will focus its marketing efforts on senior high-school students. Marzetti's is engaged in ______ marketing.

Mass Marketing

Used by companies when they are trying to appeal to a DIVERSE group of consumers with different needs.

Demographic

What type of segmentation divides markets by characteristics people have in common that affect their purchasing power?

mass marketing

When sellers design products that will appeal to most buyers and direct their marketing activities to the whole market, they are using

entire market

When using mass marketing, marketers seek to appeal to the

Demo

________ segmentation based upon age, income, education, and other distinguishing characteristics of a particular market segment.

benefits derived

___________ is the value that people believe they receive from a product or service.

geographic segmentation

_____________ segmentation divides markets into physical locations, such as Northern, Southern, Eastern, Western region of the U.S.