Marketing 3000 Midterm

Which of the following identifies a change in the technological environment that could affect the success of a business?

A company develops a new battery that lasts twice as long as its predecessor

_____________ refers to the practice of including ethnic themes and cross-cultural practices within a company's mainstream

A total Marketing Strategy

We define the ________ process as the mental process through wich an individual passes from first learning about an innovation to final adoption

Adoption

What are the five marketing management functions used to manage the marketing process?

Analysis, planning, implementation, organization, and control

What are the five stages of the consumer adoption process in the correct sequence?

Awareness, interest, evaluation, trial, and adoption

How has the Great Recession of 2008-2009 affected consumers' attitudes?

Consumers are showing an enthusiasm for frugality

A wedding services company charges its marketing strategy to reflect the fact that more LGBT marriages are taking place. The company is offering a broader range of ceremonies that cater to this market. which of the following environments must this wedding company analyze?

Cultural

Consumer buyer behavior is influenced by four key sets of buyer characteristics:___________

Cultural, socal, personal and

What is big Data?

Data contained in huge and complex data sets

What is the nature of demand in business markets

Demand in business markets is derived from demand

Lydia's Lights wants to extend its market into Mexico. Before jumping in, the company wants to conduct some in-depth research to gauge customer's needs, interests, and buying patterns. Which of the following is the best option for Lydia's Lights.

Send researchers door-to-door to collect the date from target consumers

Wonders such as robotic surgery, miniaturized electronics, and antibiotics can be attributed to whcih marketing environment?

Technological

Why is marketing return on investment so difficult to measure?

There is no consistent definition

Tina's Tunes is a music store that has been selling CDs for 20 years. Throughout the last six years, sales have continuously declined and profits have almost completely disappeared. The CEO of Tina's Tunes believes resurgence is likely to happen soon and wants to continue business as usual. What is likely to happen to Tina's tunes?

Tina's Tunes is likely to fail because it is ignoring the technological environment

Why is it important for a company to collect both primary and secondary data when conduction marketing research?

To have a "full picture" of the subject of its study

Marketing information has no value until it is used________

To make better marketing decisions

The Fair Packaging and Labeling Act in the United States enforces laws for what reason?

To protect consumers from fraudulent packaging and labeling

which of the follow statement is true regarding managing service quality

Unlike product quality, service quality will always vary

The quality of services depends on who provides them as well as when , where, and how they are provided. which characteristic of services does this describe.

Variability

To excercise their social responsibility, many companies are linking themselves to what type of marketing?

Environmental

Which of the following correctly defines the consumer market?

Individuals and households that buy goods and services for personal consumption

When consumers respond in a similar way to given set of marketing efforts, they can bereferred to as a(n)_________________.

Market Segment

Denim Blue Jean Corperation is a growing company located in Washington State, but it was beginning to develop a presence in the surrounding states as well. If sells only on product-bluejeans- but it has 12 different lines of jeans that cater to men, women, children, babies, toddlers, and teens. Which marketing organization would BEST suit Denim Blue Jeans Corporation?

Market or Customer Organization

Which of the following lists the five steps of the buyer decision process in the correct order?

Need recognition, information search, evaluation of alternatives, purchase decisions, and post-purchase behavior

When Coca-Cola saw the grwoth of the bottled water category, they laucnged dasani, its brand of bottled water. Which brand development strategy did Coca-Cola wse in launching Disani.

New Brand... Under Protest

Which of the following is a personal factor that influences a consumers buying behavior?

Occupation

which of the following statements is true regarding packaging

Packaging can be an important part of a brand's identity

The most powerful area companies need to make decision about their brands is brand_____________

Positioning

kroger sponsors such prands as private selection, heritage farm and simple truth, kroger

Private

Beverly's burgers came under the recently when alligation were made that its veggie burgers were actually made with beef. To counter the claims, the restaurant called in a company to test not only its veggie burgers but also the rest of its vegetarian options to prove they lacked meat. The results were displayed publicly on the restaurant's facebook page. What is BEST describes beverly's Burgers response to allegations?

Proactive (Under Protest)

Which of the following represent market offerings?

Products, services, information and experiences

Competitive marketing intelligence uses ____________ data sources.

Publicly Available

Which of the following would be good advice for someone that is conducting marketing research in a foreign country?

Reaching respondents in other parts of the world is more difficult than it is in the US.

Many companies view the environment as an uncontrollable element to which they must________

React and adapt

_____________ refers to the degree to which innovation appears superior to existing products.

Relative advantage

For which service characteristic do marketers need to pay close attention to fluctuations in demand

perishability

good service companies understand the service profit chain, which links_______

service firms profits with employee and customer satisfaction

Companies must periodically audit their brands'____________, Which might turn up brands that need more support, brands that need to be dropped, or brands that must be rebranded or repositioned because of changing customer preferences or new competitors

strengths and weaknesses

when a company lengthens a product line

stretching the line

which of the following statements about service marketing is correct

training current employees better and hiring new ones with more skills can increase service productivity

Which of the following statements is true regarding the marketing of services

for service providers, a solution to price competition is to develop a differentiate offer, delivery, and image maybe Service providers do need to use segmentation and target marketing

Service___________ means that services cannot be see, tasted, felt

intangibility

service marketing requires___________. this means that the service firm must orient and motivate its customer contact employees and supporting service people to work as a team to provide customer satisfaction

internal Marketing

when we see Hello Kitty on children's clothing, Disney characters on lunch boxes, and sponge bob squarepants on breakfast cereals which form of brand sponsorship is being used

licensing