Marketing 3250 Quiz Questions from Cengage

Ethical choices in marketing are most often made _______. a. jointly b. in a vacuum c. at home d. at church e. individually

a. jointly

New Belgium Brewing has from the beginning embraced a strategic focus for trying to satisfy its economic, legal, ethical, and philanthropic social responsibilities expected of it by its stakeholders, particularly with regard to sustainability and community relations. This indicates that the company is striving _______. a. to have a stakeholder orientation b. for social responsibility c. to be a power brand d. for ethical conduct e. for marketing citizenship

a. for marketing citizenship

An ethical issue in the area of promotion is _______, which occurs when products are promoted as being more environmentally friendly than they really are. a. greenwashing b. sustainability c. product recalls d. green marketing e. cause-related marketing

a. greenwashing

New Belgium Brewing deliberately pays a little extra to use wind, solar, and biogas to power its facilities. It also gives employees who have been with the company for more than a year a bicycle to encourage them to use human power for their commute instead of cars. These efforts indicate that _______ is a major priority for New Belgium's social responsibility efforts. a. sustainability b. ethics c. consumerism d. community relations e. cause-related marketing

a. sustainability

Which of the following is often a better predictor of unethical activities than are personal values? a. The CEO b. Opportunity c. Organizational pressure d. Individual factors e. Organizational relationships

b. opportunity

As far as prices are concerned, environmentalists believe prices should a. be based on the renewability of the resources used to make the product. b. reflect the direct cost as well as the cost of air, water, and soil used. c. include a large tax to defray the costs of environmental compliance. d. be determined by the supply and demand of products in the marketplace. e. be based on the cost of materials used to manufacture the product.

b. reflect the direct cost as well as the cost of air, water, and soil used.

Kim Jordan, New Belgium Brewing's former CEO and co-founder, emphasizes the importance of New Belgium's people, particularly its employees, as well as its customers. Customers and employees are among New Belgium's _______. a. target public b. stakeholders c. supply chain d. shareholders e. target market

b. stakeholders

Ethics relates to individual and group decisions whereas social responsibility _______. a. links products to a particular social cause on an ongoing or short-term basis b. considers the diverse perspectives of stakeholders in their daily operations and strategic planning c. deals with the total effect of marketing decisions on society d. is the synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits e. deals with the total effect of marketing decisions on the environment

c. deals with the totaleffect of marketing decision on society

In the absence of ethics and compliance programs, employees will generally make decisions based primarily on their _______. a. observations of how society behaves b. personal values c. observations of how coworkers and superiors behave d. assessment of the law e. financial situation

c. observations of how coworkers and superiors behave

New Belgium Brewing's strong set of values, beliefs, goals, norms, and the rituals shared by its employees represent its _______. a. marketing ethics b. marketing citizenship c. organizational culture d. social responsibility e. strategic philanthropy

c. organizational culutre

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ____ orientation. a. production b. citizen c. stakeholder d. marketing

c. stakeholder

Which of the following do codes of ethics NOT do? a. They specify formalized rules and standards that describe what the company expects of its employees. b. They let employees know both what is expected of them and what kind of punishment they face if they violate the rules. c. They take every situation into account. d. They promote ethical behavior by reducing opportunities for unethical behavior. e. They help marketers deal with ethical issues or dilemmas that develop in daily operations by prescribing or limiting specific activities.

c. they take every situation into account

What do environmentalists set as an objective for profitability? a. Companies should surpass the strictest environmental standards even if it negatively affects profitability. b. Companies will be more profitable if they work hard to protect the environment because consumers will reward their efforts through loyalty. c. Profitability should not be a concern when addressing issues of environmental importance. d. Environmentalism should be made profitable, and companies attempting to protect the environment should not have to compete with those harming it in the marketplace. e. Companies will never be profitable if they comply with environmental standards, so taxpayers must subsidize all production.

d. Environmentalism should be made profitable, and companies attempting to protect the environment should not have to compete with those harming it in the marketplace.

If other organizational members approve of the activity and it is legal and customary within the industry, chances are that the activity is _______ from both an ethical and a social responsibility perspective. a. improper b. unacceptable c. moral d. acceptable e. inappropriate

d. acceptable

A marketing ethics issue likely exists when a. a consumer is dissatisfied with a marketing decision. b. an activity results in increased prices for the consumer. c. company members disagree about a marketing decision. d. an individual or organization must choose from among several actions that must be evaluated as right or wrong. e. an activity does not benefit the organization but benefits the environment.

d. an individual or organization must choose from among several actions that must be evaluated as right or wrong.

According to your text, a well-implemented _______ and a strong _______ result in the greatest decrease in ethical risks for an organization. a. ethics program; regulatory system b. corporate culture; opportunity c. regulatory system; corporate culture d. ethics program; corporate culture e. ethics program; opportunity

d. ethics program; corporate culture

Research into marketing ethics suggests that the _______ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision. a. greater the price b. greater the value c. greater the publicity d. greater the consequences e. lesser the consequences

d. greater the consequences

ACME Corp. is striving to foster a set of ethical values, beliefs, goals, norms, and rituals that members of an organization share. This is best described as _______. a. opportunity b. code of conduct c. social responsibility d. organizational culture e. marketing citizenship

d. organizational culture

Which of the following promises consumers fair treatment when they complain to marketers about products? a. The right to be informed b. The right to lower prices c. The right to choose d. The right to be heard e. The right to safety

d. the right to be heard

____ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior. a. Behavior contracts b. Job descriptions c. Ethics contracts d. Ethics clauses e. Codes of conduct

e. codes of conduct

ACME Corp. is adopting a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities that its stakeholders expect of it. This best describes _______. a. social responsibility b. stakeholder orientation c. cause-related marketing d. ethics e. marketing citizenship

e. marketing citizenship

Which of the following is the potential for the long-term well-being of the natural environment, including all biological, as well as the interaction among nature and individuals, organizations, and business strategies? a. Consumerism b. Marketing citizenship c. Ethics d. Cause-related marketing e. Sustainability

e. sustainability

When an ethical issue arises in the supply chain, which of the following is most likely to be held accountable for misconduct? a. The channel member shipping the product b. The channel member wholesaling the product c. The channel member making the product d. The channel member selling the product e. The channel member managing the product

e. the channel member MANAGING the product