Marketing 431 Final Exam

__________ is the benefits or value received by users of a product.

Utility

Which of the following is an expected outcome of the consumer buying process?

All of these are expected outcomes of the consumer buying process.

CHAPTER 6: WLANS I

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If the demand curve for a product shifts outward then?

Customers will buy more at every price point.

The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? Select one: a. Positioning b. Empathy c. Component branding d. Internal marketing e. Internal rate of return

Internal marketing

What is the benefit of spread spectrum transmission for business communication?

It reduces propagation problems and co channel interference, especially multipath interference.

What is malware?

Name for any evil software. Worms, viruses, trojans.

What feature do all access points in an ESS share?

SSID

What are the two benefits of MIMO?

Signals travel faster and farther through the use of two or more spatial streams (radio signals)

Which of the following statements about understanding consumer needs is TRUE?

The benefit that an individual consumer receives from a product is in the mind of the consumer

Companies adopting __________ believe that aggressive sales techniques will result in more sales and high profits. Select one: a. a top-down orientation b. a marketing orientation c. a production orientation d. a societal marketing orientation e. a sales orientation

a sales orientation

In what units is transmission speed normally measured?

bits per second or bps

Demand for a _________ is derived.

business good

In order to understand a customer's wants, a marketer must understand __________? Select one: a. The four P's of the marketing mix. b. The difference between a customer's actual state and the customer's desired state. c. The cultural and social environment in which a customer makes purchasing decisions. d. Psychographics e. Demographics

c. The cultural and social environment in which a customer makes purchasing decisions

Is the goal of security to eliminate risks? If not, what is the goal of security?

no, it's to minimize the risk.

Can a password that can be broken by a dictionary attack or a dictionary attack in hybrid mode be adequately strong if it is very long?

no.

Would an SLA specify a highest speed or a lowest speed?

lowest speed

A _________ is a distinctive manner of dress or presentation?

style

In authentication, distinguish between the supplicant and the verifier.

supplicant is a user trying to prove his or her identity. verifier requires the supplicant to prove his or her identity through the use of credentials

In digital certificate authentication, What does the verifier do?

supplicants does a calculation with its private Id and sends it to verifier. The verifier obtains the public key of true party from digital certificate and matches that from earlier computation.

How do Trojan horses propagate to computers?

through a virus, worm, hacker or gullible user.

What is jitter?

variation in latency between successive packets

Critique these passwords for how they would be broken and whether they are of adequate strength. Velociraptor, NeVeR, R7%t&

velociraptor: dictionary NeVer: hybrid R7: brute force attack

What name do we give to attacks that occur before a patch is available?

zero-day attack

Last year, BruceCo sold 1000 coffee cups for $10 each. This year, the company is planning on selling 1500 coffee cups. In order to cover the additional investment they will charge $10.50 for the first 500 cups, $10.25 for the second 500 cups and $10 for the last 500. Each cup costs $4.70 to produce. What is the average profit if they sell all 1500 cups? Select one: a. $5.30 b. $5.80 c. $4.70 d. $5.55 e. $10.25

$5.55

What did your instructor mean when he mentioned the concept of cognitive miserliness? a. That people carefully evaluate all of the information available in order to make the best decision. b. That people do as little 'thinking' as possible when making a decision. c. That people naturally seek the lowest cost alternative. d. That many consumers who spend money freely actually perceive themselves to be misers. e. That people are unwilling to share information when they have discovered a real bargain.

. That people do as little 'thinking' as possible when making a decision.

What is the range of port numbers for well-known port numbers?

0-1023

When a host transmits a packet across 13 networks, how many packets will be involved? How many frames? How many routes will be involved? How many data links?

1 packet. 13 frames. 1 route. 13 data links.

What is the minimum size for symmetric keys to be considered strong?

100 bits or greater are considered to be strong.

Write out 100 kbps in bits per second (without a metric prefix).

100,000 bps

Reaserch has shown that the influence of family on the consumer buying process is very strong. This is because many of the consumption patterns we have for products are formed by the time we are _______ years old.

16

The rule of thumb for college level work is that to be successful, you should be putting in _________ hours outside of class for every hour in class? Select one: a. 2 to 3 b. It depends on whether or not you have a job. c. At least 6 d. 1or less e. 3 to 5

2 to 3

In what two unlicensed bands does 802.11 operate?

2.4 Ghz and 5 Ghz

When developing contingency plans, your instructor recommends developing a minimum of _______ contingencies? Select one: a. 3 b. 5 c. 2 d. 4 e. 1 Feedback

3

How long are IPv4 addresses?

32 bits

Express 55,000,000,000 bps with a metric prefix.

55 Gbps

Write the following speeds properly: 0.067 Mbps, 23,000 kbps, and 48.62Gbps.

67 kbps, 23 Mbps, 48.62 Gbps

How many wires are there in a UTP cord? How are they organized?

8 wires. 4 pairs.

What is the maximum speed for 802.11g, 802.11n, and 802.11ac? Which can operate in the 5 GHz band, and why is it good to be able to operate in this band?

802.11g → 54 Mbps 802.11n Single Band → 100 to 600 Mbps 802.11n Dual Band → 100 to 600 Mbps 802.11ac → 433 Mbps to 6.9 Gbps

What 802 Working Group creates Ethernet standards?

802.3 working group.

Why is an understanding of attitudes important to understanding consumer brands? Select one: a. A brand is essentially an attitude about a product b. A brand is an attitude created by advertising c. A brand is an attitude that has no object d. Brands are an important way for marketers to differentiate their products. e. A brand is an attitude that changes with each consumption experience

A brand is essentially an attitude about a product

Why is an understanding of attitudes important to understanding consumer brands?

A brand is essentially an attitude about a product.

What is the difference between a business customer and an individual consumer

A business buys products in order to make money while an individual buys products for personal enjoyment.

What is the difference between a business customer and an individual consumer. Select one: a. Both businesses and individual consumers buy products to help run the organization. b. A business buys products in order to make money while an individual buys products for personal enjoyment. c. Businesses tend to make smaller purchases than individual consumers do. d. A business buys things to make other products while an individual consumer buys things in order to sell them to others. e. Consumers go through a 5-stage buying process while business customers do not use a 5-stage buying process. Feedback

A business buys products in order to make money while an individual buys products for personal enjoyment.

Which of the following statements best describes the consumer buying process discussed in class?

A consumer trying to satisfy a need through a purchase is actually solving a personal problem.

What is an information silo as described in class?

A database designed to support one business function that is not integrated with other business funtions

What is the difference between data and intelligence as discussed in class?

A datum is a fact; intelligence is a full appraisal of information

What is the difference between data and intelligence as discussed in class? Select one: a. A datum is an opinion, intelligence is a fact. b. A datum is a fact; intelligence is a full appraisal of information. c. A datum is a fact; intelligence is facts that are known to be true. d. Data is the information used to make a decision, intelligence is the outcome of a decision. e. Data is filtered, intelligence is endowed with context and meaning. Feedback

A datum is a fact; intelligence is a full appraisal of information.

Which of the following situations is probably illegal price discrimination as determined by the Robinson-Patman Act? Select one: a. A gasoline filling station charges customers who use a credit card or an ATM card three cents extra per gallon. b. These are all examples of illegal price discrimination. c. A gasoline refinery sells gasoline to its dealers for 50 cents less than to independent dealers because it doesn't want independent dealers selling gasoline at lower prices than the companys dealer network. d. The Frito Lay company sells potato chips to Wal Mart for less money than to a local grocery store because Wal Mart buys in very large quantities in order to be able to offer low prices. e. A bank charges a lower fee for a checking account to customers who have agreed to have their paychecks deposited to the account automatically?

A gasoline refinery sells gasoline to its dealers for 50 cents less than to independent dealers because it doesn't want independent dealers selling gasoline at lower prices than the companys dealer network.

Which of the following statements about marketing information systems is TRUE?

A marketing information system as described in class is an ideal to which many businesses aspire.

Which of the following statements about marketing information systems is TRUE? Select one: a. A marketing information system as described in class is an ideal to which many businesses aspire. b. A marketing information system is just another way of describing integrated marketing communications. c. A company needs to have a marketing information system in place to qualify for ISO 9000 quality certification. d. Marketing information systems as described in class are used by the majority of large and medium sized companies in the United States. e. Marketing information systems as described in class are an attempt to stop computers from taking over all of the information flows within a company.

A marketing information system as described in class is an ideal to which many businesses aspire.

Companies adopting ________ believe that the organization exists to satisfy customers wants and needs.

A marketing orientation

which of the following is a condition necessary for exchange to occur?

A means of communication

Which of the following people would most likely be a potential customer for a Ferrari luxury car? a. Your Marketing Instructor who has three kids in college and is trying to pay off his own student loans? b. A millionaire who doesn't care for luxury cars. c. An environmental activist who has pledged never to drive an internal combustion automobile. d. A millionaire who already owns a Ferrari. e. A teenage boy who is a huge Ferrari fan, reads everything he can about Ferrari and dreams about owning a Ferrari while working his minimum wage job after school to save up for his drivers license.

A millionaire who already owns a Ferrari

Which of the following situations describes a business customer? Select one: a. A person who visits a government agency looking for information on gardening. b. A not-for-profit organization that buys copier paper in order to make flyers announcing a charity fundraising event. c. An individual seeking to make a charitable contribution to a not-for-profit organization. d. A purchasing agent for a fortune 500 company who buys a new Cleveland golf club so that she can improve her golf game. e. All of these are business customers.

A not-for-profit organization that buys copier paper in order to make flyers announcing a charity fundraising event.

Which of the following situations describes a business customer?

A person who buys yarn in order to knit baby clothes for sale on her "darned babies" website.

When we speak of a consumer, we are speaking of...? Select one: a. An individual who is exactly like every individual who buys a specific product. b. A person who purchases things for personal consumption. c. A small business that purchases things for resale to other businesses. d. We are speaking of all of these when we speak of a consumer. e. The aggregate demand for a good or service.

A person who purchases things for personal consumption.

Which of these recommendations is more likely to be trusted according to Marketing 3.0? Select one: a. A negative letter of recommendation from your boss b. A positive letter of recommendation from your boss. c. A positive review of a movie in a newspaper d. A positive review on Yelp e. A n automated phone call from the Governor endorsing a political candidate

A positive review on Yelp

A channel of distribution always includes?

A producer

What is an attribute?

A quality or characteristic inherent in or ascribed to someone or something.

What is an attribute? Select one: a. A speech in praise of a person or an event. b. The perception a person has about a feature of a product. c. A product that has made it through the alternative identification stage, but has not yet been evaluated. d. An evaluation of a product. e. A quality or characteristic inherent in or ascribed to someone or something.

A quality or characteristic inherent in or ascribed to someone or something.

What is the difference between a research objective and a management objective as described in your text? Select one: a. A research objective provides information, a management objective can only use information that has been provided. b. All of these are differences between a research objective and a management objective. c. A research project and a management project may have the same objective d. A research objective is usually short-term, while a management objective is usually long-term e. A research objective provides an answer to a specific question, a management objective may require several sources of infornmation

A research objective provides an answer to a specific question, a management objective may require several sources of information

What is the difference between a research objective and a management objective as described in your text? Select one: a. All of these are differences between a research objective and a management objective. b. A research objective provides an answer to a specific question, a management objective may require several sources of infornmation c. A research objective provides information, a management objective can only use information that has been provided. d. A research project and a management project may have the same objective e. A research objective is usually short-term, while a management objective is usually long-term Feedback

A research objective provides an answer to a specific question, a management objective may require several sources of infornmation

Price elasticity is the slope of the demand curve. When price elasticity is LOW?

A small change in price will lead to a small change in quantity demanded

Price elasticity is the slope of the demand curve. When price elasticity is LOW? Select one: a. A small change in price will lead to a small change in quantity demanded b. A small change in price will lead to a large change in quantity demanded. c. A small change in price will have no effect on quantity demanded d. Demand will decrease at all price levels e. Demand will increase at all price levels

A small change in price will lead to a small change in quantity demanded

Price elasticity is the slope of the demand curve. When price elasticity is LOW? Select one: a. Demand will decrease at all price levels b. A small change in price will lead to a small change in quantity demanded c. A small change in price will lead to a large change in quantity demanded. d. A small change in price will have no effect on quantity demanded e. Demand will increase at all price levels

A small change in price will lead to a small change in quantity demanded

What do we mean when we speak of the 80/20 rule?

A small fraction of a firm's customers provide a large fraction of a firms sales.

________________ is the basic unit of exchange? Select one: a. Trust. b. A share of common stock. c. Currency. d. A legal contract. e. A transaction

A transaction

What threat does 802.1X address?

A way to control access to individual ports on workgroup switches.

For many products such as candy bars, there is a price consumers expect to pay for the product. Companies using the _____________ to setting prices will use this price as a basis for positioning their products as prestige or value brands? Select one: a. Price leadership approach b. Customary pricing approach c. Captive approach d. loss-leader approach e. Above or below approach

Above or below approach

BruceCo is a company that makes products for the coffee industry. Each summer, they hire a research intern from San Francisco State University to develop an industry forecast using information published by the US Department of Commerce and other government agencies. This is an example of _________ in a marketing information system.

Acquired databases/internet

Which of the following is NOT a functional benefit of packaging?

Acting as a silent salesperson

Desiree knows that she does not have very much money. Yet she dreams of being rich and famous like one of those Hollywood stars you see on television all the time. Her one luxury is to buy fashionable designer dresses just like those worn on her favorite television shows. In order to survive, she eats day old bread and lots of rice because it is very inexpensive. Desiree's desire to save money on food which she eats alone is motivated by her ___________?

Actual self image

Yuli is the California regional manager for a suntan lotion company. Currently the company does not have a distributor in San Francisco. Yuli will use the company's marketing information system to decide whether or not to add a distributor in Northern California. This is an example of a(n) ___________ decision? Select one: a. Routine b. Knee-jerk c. Executive d. Data mining e. Ad-hoc

Ad-hoc

In order to be useful, criteria used to measure progress toward a goal should be all of these EXCEPT? Select one: a. Adaptable b. Relevant c. Objective d. Quantifiable e. Timely

Adaptable

Sometimes, even there is no formal agreement, a channel of distribution operates as a centrally controlled system. Usually this is when one member of the channel is so powerful relative to the others that it can tell the others what to do. This is an example of ___________? Select one: a. Franchising b. Administered system c. Buying organization d. Wholesaler cooperative e. Backward integration.

Administered system

According to your instructor, which of the following is one of the LEAST important influences on the consumer buying process? Select one: a. Social factors b. Psychological factors c. Advertising d. Situational factors e. Motivation

Advertising

Which of the following forms of promotion gives marketers the greatest degree of control over the message? Select one: a. Sales promotion b. Personal selling c. Public relations d. Advertising e. Word of mouth Feedback

Advertising

Distinguish between individual and aggregate throughput.

Aggregate throughput is the total throughput available to users while individual throughput is the individual share of that aggregate throughput.

According to the material presented in class, a process measure? Select one: a. Measures intermediate steps that are thought to be necessary to achieving the goal b. A process measure is all of these things c. Tells you whether or not the plan is being executed well d. Should only measure things you can control e. Is a diagnostic tool

All

In collaborative marketing, _____________ are involved in the marketing of a product? Select one: a. Advertising agencies b. Channel partners c. Customers d. All of these are involved in collaborative marketing e. Suppliers

All

The second stage of the consumer buying process is? Select one: a. The information search b. Affected by the cost of acquiring new information c. The creation of the 'awareness set' d. Where the consumer tries to identify different ways to satisfy the need. e. All of these are part of the second stage of the consumer buying process.

All

What is the market for a specific product?

All of the potential customers for the product.

Which of the following is an inside sales job? Select one: a. The counter person who asks if you would like fries with that at McDonalds b. The teller who cashes your check for you at Bank of America c. The person who sits at the information desk at Borders bookstore d. All of these are inside sales jobs e. The salesman who helps you to select a television at Circuit City

All of these are inside sales jobs

In collaborative marketing, _____________ are involved in the marketing of a product? Select one: a. Customers b. All of these are involved in collaborative marketing c. Advertising agencies d. Channel partners e. Suppliers Feedback

All of these are involved in collaborative marketing

Materials handling deals with loading and unloading products and moving them from place to place. One of the biggest issues in material handling is?

All of these are issues associated with materials handling

_________ is an example of a product normally considered to be a support good for business customers?

All of these are normally considered to be support goods

The second stage of the consumer buying process is? Select one: a. Where the consumer tries to identify different ways to satisfy the need. b. The creation of the 'awareness set' c. All of these are part of the second stage of the consumer buying process. d. Affected by the cost of acquiring new information e. The information search

All of these are part of the second stage of the consumer buying process.

Which of the following is NOT part of the marketing concept?

All of these are parts of the marketing concept.

Which of the following is an example of a product?

All of these are products

Which of the following is an example of a question that can be answered using breakeven analysis?

All of these are questions that can be answered using break even analysis.

Which of the following is NOT a source of information for a typical Marketing information system?

All of these are sources of information for a typical marketing information system.

What is the NAICS? Select one: a. A system that classifies businesses according to their primary line of business. b. All of these are the NAICS. c. The North American Industry Classification System. d. A system for classifying businesses in the United States, Canada and Mexico e. A replacement for the old Standard Industrial Classification (SIC) code

All of these are the NAICS.

In class we spoke of a goods-services continuum. The purpose of this concept was to help make the point that? Select one: a. Every service probably has a tangible component. b. There is no such thing as a pure good or a pure service. c. Some services are more product-based than other services d. All of these are the point we were trying to make. e. Every good probably has an intangible component Feedback

All of these are the point we were trying to make.

In identifying which socio-cultural issues to promote, a company should consider... Select one: a. The relevance with its vision-mission-values b. The business impact of the decision c. All of these are things a company should consder in identifying a socio-cultural issue to support. d. how the decision might affect the company's business e. The social impact of the decision

All of these are things a company should consder in identifying a socio-cultural issue to support.

Which of the following conditions make it favorable for a retailer to launch a store-brand?

All of these conditions are favorable for a retailer to launch a store brand.

Which of these statements about the introductory stage of the product life cycle is true? Select one: a. Competition in the introductory stage is usually very intense. b. Unprofitable products should be divested at the introductory stage. c. The introductory stage corresponds to the late majority in the diffusion process. d. Penetration pricing allows you to earn back your initial investment more rapidly. e. All products start the introductory stage losing money.

All products start the introductory stage losing money.

which of the following is NOT part of the marketing concept?

An alternative to a market orientation.

Which of the following is NOT part of the marketing concept? Select one: a. Emphasis on customer needs b. An alternative to a market orientation c. integrating the organization's activities to satisfy customer wants d. All of these are parts of the marketing concept. e. long-term perspective for achieving the organization's goals

An alternative to market orientation

An inverse demand curve is usually associated with luxury or prestige goods. With an inverse demand curve, within a certain range of prices....

An increase in price will lead to an increase in the quantity demanded.

What would a reader expect to find in the limitations section of a research report?

Any compromises the researchers need to make in order to complete the study.

What would a reader expect to find in the limitations section of a research report? Select one: a. A recommendation based on the research b. A one-page summary of the major findings. c. A description of the methods used to collect the data. d. Any compromises the researchers needed to make in order to complete the study e. The analysis methods used in the report.

Any compromises the researchers needed to make in order to complete the study

What is a host?( Is your laptop PC or desktop PC a host? Is a smartphone a host?)

Any device connected to a network.

What do we mean when we speak of an organization's stakeholders?

Any individual or organization that is affected by what the company does and how well it performs.

Which of the following is one of the two questions that should be answered when evaluating a marketing plan according to the material presented in class? Select one: a. Will these results survive an audit? b. Was credit given to the appropriate people? c. Did we exceed our budget? d. Are there things we could have done better? e. To whom should I report these results?

Are there things we could have done better?

In the three circles positioning framework presented in class, what do points of parity represent?

Areas where you need to be competitive, but will not give you a competitive advantage.

Zach loves the sport of soccer. He is huge fan of the Brazilian national team. He collects pictures of the team and wears the Brazilian team colors during world cup soccer matches. He hope to be good enough to play on the Brazilian soccer team some day. For Zach, the Brazilian soccer team is a(n) ___________?

Aspirational group

Kris decided to go shopping for a pair of tennis shoes. She went to the mall where there were several stores selling shoes. The first store was poorly lit, seemed to be kind of dirty and was very crowded. The second store was brightly lit, sparkning clean and had the shoes attractively displayed on shelves. She walked past the first store and into the second store in order to shop for shoes. Kris was influenced by ___________? Select one: a. The buying task b. Personality c. Time of day d. Atmospherics e. Her mood at the time.

Atmospherics

Which of the following statements about attitudes is FALSE?

Attitudes are permanent

Which of the following statements about attitudes is FALSE?

Attitudes become more favorable over time

One of the issues facing _______________, people born between 1946 and 1964 is coming to terms with growing older? Select one: a. Generational marketers b. Baby boomers c. Co-generators d. Generation X'ers e. Generation Y'ers

Baby boomers

The Ford Motor Company broke new ground when it built the Rouge River plant. In addition to an assembly line, the plant included a steel refinery, and a castings plant. This is an early example of ________________?

Backward integration

Bruce went into an appliance store to purchase a 32" LCD tv for $249 as advertised in the local paper. When he got to the store, he was told that all of the $249tv's had been sold, but there was a 32" tv available for $299 that he could purchase today. Bruce may be a victim of?

Bait and switch

Karel is the office manager for a medium sized-firm in the city. He just made an arrangement with a coffee service for his company. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. Each week the coffee service will deliver fresh coffee. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. Creamer, sugar, stir sticks and cups are provided for a nominal fee. Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. In terms of the goods-services continuum, this is an example of a ___________? Select one: a. Balanced offering. b. People-based offering c. Service dominated offering d. Equipment-based offering. e. Good dominated offering

Balanced offering.

As a rule, when it comes to choosing between advertising media, the higher the _________, the higher the cost? Select one: a. Motivation b. CPM c. Bandwidth d. Pre-test e. Placement on the page

Bandwidth

Which of the following is NOT a factor that drives competition in an industry? Select one: a. The existence of direct competitors b. Bargaining power of Suppliers c. Bargaining power of government regulators d. The existence of indirect competitors e. Barriers to entry Feedback

Bargaining power of government regulators

When goods and services are exchanged for other goods and services, rather than for money, it is referred to as____________.

Barter

Which of the following statements about Maslow's Hierarchy of Needs is TRUE? Select one: a. All of these statements about Maslows Hierarchy of needs are true. b. Risk takers are motivated by ego needs rather than by safety needs. c. Most people are more concerned about their self image than whether or not they have enough to eat. d. Ego-centric people are more concerned about their self image than whether they have enough to eat. e. Basic needs such as Physiological and safety have to be satisfied before higher-level needs become motivators.

Basic needs such as Physiological and safety have to be satisfied before higher-level needs become motivators.

Why did your instructor make the point that you can't just have "attitude"? Select one: a. Because attitudes are relatively stable b. Because attitudes have to be learned c. Because you need to have two or more people to have an attitude d. Because attitudes depend on a person's personality e. Because an attitude always has to be about something

Because an attitude always has to be about something

According to you instructor, why are sales teams becoming more popular in personal selling? Select one: a. Because it is easier to manage teams of people than it is to manage individuals. b. Because the Internet has increased the amount of information available to customers. c. Because the traditional "one man does it all" approach does not always work. d. Because it increases the number of potential employees for a sales organization. e. Because team selling is less expensive than compensating salesmen individually.

Because it increases the number of potential employees for a sales organization.

Why does your instructor recommend the chain ration method of sales forecasting?

Because it integrates sales forecasting into the strategic management process.

According to your instructor, why is it that many businesses may be unaware of how they are actually perceived in the market place.

Because much of the information executives get is from people who are paid by the company.

According to your instructor, why is it that many businesses may be unaware of how they are actually perceived in the market place. Select one: a. Because dissatisfied customers usually keep their feelings to themselves. b. Because market positions change rapidly and information is frequently out of date. c. Because sales information does not reflect peoples opinions about a company. d. Because much of the information executives get is from people who are paid by the company. e. Because customers may not be aware of their true feelings about a company or product.

Because much of the information executives get is from people who are paid by the company.

Why is it important to develop contingency plans when you adopt a sales forecast?

Because once a plan is underway, there is a tendency to explain away unexpected results rather than try to adapt the plan to the new circumstances.

Why is it important to develop contingency plans when you adopt a sales forecast? Select one: a. A contingency plan is what you do if a forecast is incorrect. b. Because once a plan is underway, there is a tendency to explain away unexpected results rather than try to adapt the plan to the new circumstances. c. Because you create a best case, a worst case, and a most likely scenario. d. A contingency plan is what you do if the forecast is correct. e. Because you need the best case and worst case scenarios.

Because once a plan is underway, there is a tendency to explain away unexpected results rather than try to adapt the plan to the new circumstances.

Why does a company's security level determine whether it can use the Set command? What are the implications of not being able to use the Set command?

Because the Set command can do many functions such as turning off certain ports, if a company has a very weak security and gets access to this, he/she can disable switches and do sizable damage. With a really strong security, SET commands may reduce total costs. Forgo the savings of remote configuration.

Why is demand inelastic for many industrial goods? Select one: a. Because industrial products are less fashion-oriented so demand doesnt change when fashion trends change. b. Because buying agents for business products are trained negotiators which limits the impact of price increases on demand. c. Because small changes in price can lead to large increases in price for the final product. d. Because the component cost is so small relative to the cost of the end product that large changes in the price for the component will have little impact on demand for the end product. e. Because when component prices are lower, manufacturers will use more component parts in their products.

Because the component cost is so small relative to the cost of the end product that large changes in the price for the component will have little impact on demand for the end product.

Why is demand inelastic for many industrial goods? Select one: a. Because industrial products are less fashion-oriented so demand doesnt change when fashion trends change. b. Because buying agents for business products are trained negotiators which limits the impact of price increases on demand. c. Because when component prices are lower, manufacturers will use more component parts in their products. d. Because small changes in price can lead to large increases in price for the final product. e. Because the component cost is so small relative to the cost of the end product that large changes in the price for the component will have little impact on demand for the end product.

Because the component cost is so small relative to the cost of the end product that large changes in the price for the component will have little impact on demand for the end product.

According to Michael Porter, there are two fundamental marketing strategies: being the low cost producer or to differentiate your product from the competition. Why is this important to understand in a discussion of market segmentation?

Because there is only room for one low-cost producer in an industry, everybody else will need to use a differentiation strategy. Market segmentation is a tool you can use to differentiate your product.

Why is having a single possible path between any two hosts in an Ethernet network dangerous?

Because there's only a single path, Ethernet is vulnerable to single points of failure in which a single component such as a switch or trunk lines between switches can cause disruption. A single path does not allow for redundancy.

The last group in the diffusion process, non-adopters, represent people who will never buy the new product. Why is it important to remember this group when dealing with new product introductions? Select one: a. Because it is fun to say there are 6 stages in a 5 stage process. b. because these people may be converted to customers if the word of mouth or 'buzz' about the new product is good enough. c. Because you need to take these people into account in order to understand the true market potential for your new product. d. Because these people will be the innovators for the next generation of the new product. e. Because these people can be converted to late adopters if you change your advertising method.

Because you need to take these people into account in order to understand the true market potential for your new product.

The last group in the diffusion process, non-adopters, represent people who will never buy the new product. Why is it important to remember this group when dealing with new product introductions? Select one: a. Because you need to take these people into account in order to understand the true market potential for your new product. b. Because these people can be converted to late adopters if you change your advertising method. c. because these people may be converted to customers if the word of mouth or 'buzz' about the new product is good enough. d. Because it is fun to say there are 6 stages in a 5 stage process. e. Because these people will be the innovators for the next generation of the new product.

Because you need to take these people into account in order to understand the true market potential for your new product.

The two components of quality are?

Benefits received, consistency

Why is binary transmission error-resistant?

Binary only two states therefore there is less chance of miss interpretation of signals because of attenuation.

Which of the following statements comparing the consumer buying process to the business buying process is TRUE?

Both businesses and consumers solve problems using a five-step process

Which of the following statements comparing the consumer buying process to the business buying process is TRUE? Select one: a. Businesses are more likely to make a purchase based on an emotional reactin to the product than consumers are. b. Both businesses and consumers are trained to consider factors such as the reliability of the supplier when making the purchase decision. c. Both businesses and consumers solve problems using a five-step process. d. Consumers are more analytical about their purchases than businesses are. e. Both businesses and consumers purchase products for their personal enjoyment.

Both businesses and consumers solve problems using a five-step process.

The best understanding of market dynamics comes when market size is expressed in? Select one: a. Units b. Percentage change from year ago. c. Dollars d. Sales per square foot. e. Both dollars and units

Both dollars and units

The first stage in developing brand equity is to create _____________ with your potential market. This is frequently accomplished with advertising? Select one: a. Brand awareness b. An emotional connection c. Positive Brand associations d. Brand Loyalty e. Diffusion

Brand awareness

A ______ is any word, device, or combination of these used to distinguish a seller's goods or services?

Brand name

The SWOT analysis can be used to develop marketing strategies by ____________? Select one: a. Building on a strength b. Building on a threat c. Minimizing an opportunity d. Building on a weakness e. These are all ways to develop a strategy using the SWOT analysis.

Building on a strength

Which level of the organization is typically responsible for setting the direction of products and markets in order to exploit value-creating opportunities? Select one: a. mezzanine level b. Functional area level c. marketing department level d. Business Unit level e. Corporate level

Business Unit level

Demand for a ______________ is derived. Select one: a. Convenience product. b. Specialty product. c. Consumer good. d. Business good e. All of these goods and products.

Business good

______________________ is the marketing of goods and services to companies, governments, or not-for-profit organizations purposes other than personal consumption? Select one: a. Production era selling b. Consumer marketing c. Business marketing d. B2C marketing e. Internet marketing

Business marketing

A ____________ franchise provides step by step procedures for most decisions a franchisee will face? Select one: a. Consultancy b. Product-distribution c. Business-format d. Independent store e. Corporate chain

Business-format

Of the three ways to satisfy a need discussed in class, which one is used to create exchanges?

Buy it.

Of the three ways to satisfy a need discussed in class, which one is used to create exchanges? Select one: a. Fake it. b. Steal it. c. All of these are used in exchanges. d. Buy it. e. Make it.

Buy it.

Baking soda is an ingredient in cooking. It also has the property of absorbing odors. The Arm and hammer company found that many people were leaving an open box of baking soda in their refrigerator to absorb food odors. In order to take advantage of this opportunity, they developed a special package with many air vents specifically for use as a refrigerator deodorant. Arm and hammer used ______________ segmentation to develop this product? Select one: a. Geographic. b. Buying situation c. Business versus consumer d. Demographic e. Psychographic.

Buying situation

The most attractive market segment for fast food restaurants is heavy users (no pun intended). These customers visit fast food restaurants 14 or more times per month on average. This is an example of _________ segmentation in the fast food industry.

Buying situation

The Senseo coffee maker is a machine that makes one cup of coffee at a time from specially prepared 'pods' of coffee. You can get the coffee maker at a very reasonable price. However, you can only get refill pods from the manufacturer and they tend to be expensive. This is an example of?

Captive pricing

The Senseo coffee maker is a machine that makes one cup of coffee at a time from specially prepared 'pods' of coffee. You can get the coffee maker at a very reasonable price. However, you can only get refill pods from the manufacturer and they tend to be expensive. This is an example of? Select one: a. Captive pricing b. Prestige pricing c. Price bundling d. Yield management pricing. e. Convenience pricing

Captive pricing

When it comes to carrying inventory in the fashion industry, which approach tends to be the most profitable

Carry just enough inventory to meet anticipate demand. This will allow you to capitalize on the demand that has been created for the product without the expense of getting rid of excess inventory at a discount. That may hurt the brand's image.

Jiwon has successfully introduced a new kind of candy for college students at the college bookstore. Her candy is selling very well and she is thinking of marketing it nationally. She is not sure if college students are buying it because of the colorful packaging or because it has lots of caffeine. She will have to conduct _______ research to determine which factor is responsible for college students buying so much of her candy?

Casual

Santa Claus is trying to estimate demand for toys this Christmas. He know there will be 3.7 billion children because he monitors birth trends across the world. He knows from experience that 14% will be naughty this year and get coal rather than presents for Christmas. He recently commissioned a research study from Donner + Blitzen associates who found that children stop believing in Santa Clause when they are 5.8 years old. Santa is likely to use the ____________ method to forecast demand for toys? Select one: a. Survey of buyer intentions b. Chain ratio c. Test market d. Sales force survey e. Market Factor Analysis

Chain ratio

The three elements to a brand story are? Select one: a. Character, plot, metaphor b. Identity, integrity, image c. Need, solution, benefit d. Producer, product, consumer e. Beginning, middle, end

Character, plot, metaphor

Compare the speeds and distance limits of classic Bluetooth and high-speed Bluetooth. (Classic Bluetooth)

Classic Bluetooth Speed: Up to 3 Mbps Distance: ~10 m Duty Cycles:Low to high

The new product development process has seven stages going from new product strategy development to commercialization. At which stage will a company introduce the new products into the company's overall product mix?

Commercialization

Which of the following would likely motivate a company to take a propogator approach to environmental sustainability as described in Marketing 3.0? Select one: a. High market power b. Current exposure to regulation c. High brand exposure d. Natural resources dependence e. Competitive market for talent

Competitive market for talent

According to the instructor, which of the following sources of information is frequently ignored when determined a company's actual market postion?

Complaints from dissatisfied customers.

The LOWER the _______ the more likely people will be to adopt your new product?

Complexity

BruceCo's marketing information system is powered by Cray XMT supercomputer and features a wireless intranet that is available 24/7 for any manager equipped with a company-issued laptop computer. This is an example of the __________ component of a marketing information system?

Computer hardware and software

A(n) _______ targeting strategy focuses on one specific marketing segment with one marketing mix

Concentrated

Nick is thinking of conducting some market research to help him determine the best colors to use for his hip-hop CD to be released in February. He knows that he can't just ask people what colors they like. Instead he should develop three or four different examples of what the CD cover might look like. Participants could respond to these __________ in order to signal their color preferences.

Concepts

One of the ways that attitudes about a product change over time is through ________________ or observing how others react to the product? Select one: a. Trial and error b. Experiential learning c. Post purchase evaluation d. Conceptual learning e. College learning

Conceptual Learning

One of the ways that attitudes about a product change over time is through ________________ or observing how others react to the product? Select one: a. Experiential learning b. Post purchase evaluation c. College learning d. Conceptual learning e. Trial and error

Conceptual learning

One of the ways that attitudes about a product change over time is through ________________ or observing how others react to the product? Select one: a. Post purchase evaluation b. College learning c. Trial and error d. Conceptual learning e. Experiential learning

Conceptual learning

Which of the following is an example of a marketing-controlled source of information?

Consumer Reports Magazine

Which of the following is NOT something that could be found to be illegal under United States Law?

Consumer rebates

According to your instructor the balance of power in channels of distribution has shifted and continues to shift. In the past, manufacturers had the most power in a channel of distribution. In the future it is likely that the balance of power will continue to shift forward ___________?

Consumers

According to your instructor the balance of power in channels of distribution has shifted and continues to shift. In the past, manufacturers had the most power in a channel of distribution. In the future it is likely that the balance of power will continue to shift toward _________? Select one: a. Bankers b. Producers c. Consumers d. Retailers e. Wholesalers

Consumers

According to your instructor the balance of power in channels of distribution has shifted and continues to shift. In the past, manufacturers had the most power in a channel of distribution. In the future it is likely that the balance of power will continue to shift toward _________? Select one: a. Producers b. Bankers c. Consumers d. Wholesalers e. Retailers

Consumers

What do we mean when we say demand for industrial goods is derived? Select one: a. Transportation issues make a significant difference in a company's ability to use industrial goods in its products. b. Demand for industrial goods is the total of all of the customers for the product. c. Consumers buy industrial goods indirectly when they purchase consumer goods that use industrial goods as components. d. A product can be considered to be either a consumer product or an industrial product depending on how it is used. e. Business customers consider other things than simply price when deciding to purchase an industrial good.

Consumers buy industrial goods indirectly when they purchase consumer goods that use industrial goods as components

What do we mean when we say demand for industrial goods is derived?

Consumers buy industrial goods indirectly when they purchase consumer goods that use industrial goods as components.

Developing a ______________ involves identifying critical points in the plan, anticipating what could go right or what could go wrong and determining in advance what course of action you will take? Select one: a. Tactical plan b. Strategic plan c. Process measure d. Contingency plan e. Outcome measure

Contingency plan

Adam had an idea for a new i-pod accessory. He showed his idea to ten of his friends. Three of them loved the idea, four of them thought it was OK, but nothing special and three of them hated the idea. If he develops the product, he will need to sell at least 10,000 in order to make money. He was wondering whether or not to develop the product when he remembered the law of large numbers from Professor Robertson's marketing class. Based on that, he decided to __________? Select one: a. Continue to develop the product knowing that because there are millions of i-pod users, there will probably be a large enough group who like the product for it to be successful. b. Modify the product so that seven or more of his friends like it and nobody hates it before introducing it to the market. This way there will be a larger group of potential customers for the product. c. Discontinue the product because if a large percentage of people dislike the product they will talk others out of buying it. d. Continue with the idea, but add two additional accessories so that each of his friends will have something they like. It will be easier to introduce a large number of products than just one. e. Find new friends because if they are too stupid to appreciate his great idea, they dont deserve to have him as a friend.

Continue to develop the product knowing that because there are millions of i-pod users, there will probably be a large enough group who like the product for it to be successful.

Which of the following is NOT one of the three solutions to social problems companies are expected to provide (from a McKinsey survey)? Select one: a. All of these are solutions companies are expected to provide. b. Contribute money to help solve the problem. c. Develop breakthrough innovations d. Create jobs e. Make products or services that address the problem

Contribute money to help solve the problem

Which of the following research techniques is most likely to be used in Casual research?

Controlled experiment

Which of the following research techniques is most likely to be used in Causal research? Select one: a. Case studies. b. Controlled experiment c. Video observation d. Ethnography e. Focus groups

Controlled experiment

In a multi-market, multi-product firm such as the Nestle Corporation, what is the highest level at which strategic planning might take place? Select one: a. marketing department level b. Functional area level c. mezzanine level d. Corporate level e. Business Unit level

Corporate level

Which level of the organization is typically responsible for determining the makeup of the organization's portfolio of businesses? Select one: a. Corporate level b. Business Unit level c. Functional area level d. marketing department level e. mezzanine level

Corporate level

Which level of the organization is typically responsible for determining the makeup of the organization's portfolio of businesses? Select one: a. Corporate level b. Business Unit level c. Functional area level d. marketing department level e. mezzanine level

Corporate level

Which level of the organization is typically responsible for determining the organization's mission and or vision? Select one: a. Corporate level b. Functional area level c. Business Unit level d. mezzanine level e. marketing department level

Corporate level

In dealing with logistics there is a fundamental tradeoff between __________ and ________. The goal is to keep one high and the other low, but they tend to increase together.

Cost, service.

The disadvantage to the _______ to setting prices is that it doesn't take into account whether customers are willing to pay the price you need to charge?

Cost-based approach

BruceCo introduced a new blend of coffee for amateur athletes. To encourage people to try the new product, the company ran advertisements in the local newspaper. People could cut out the advertisement and bring it in to the store for a free cup of the new coffee blend. This is an example of a ___________ sales promotion? Select one: a. Contest b. Premium c. Loyalty d. Coupon e. Rebate

Coupon

Kendra runs wholesale distribution center for candy. Each week she receives candy from all the major manufacturers and repackages it so that a retailer can buy a case of candy bars and have some from every manufacturer in the case. Kendra is adding value by _____________?

Creating assortment

A ________ is a set of values, norms, attitudes, and other meaningful symbols that shape human behavior and the artifacts, or products, of that behavior as they are transmitted from one generation to the next.

Culture

A ____________ is a set of values, norms, attitudes, and other meaningful symbols that shape human behavior and the artifacts, or products, of that behavior as they are transmitted from one generation to the next. Select one: a. Personality b. Market c. Attitude d. Decision e. Culture

Culture

A person's food preferences, rituals, and even a sense of what is right and what is wrong can be strongly influenced by his/her ___________? Select one: a. Decision b. Culture c. Advertising d. Market e. Fashion sense

Culture

Which of the following is NOT information that is available categorized by NAICS codes? Select one: a. Industry sales data b. Current price data c. Salary data d. Employment data e. Number of firms in an industry

Current Price Data

For many products such as candy bars, there is a price consumers expect to pay for the product. Companies using the _____________ to setting prices will use this price for their products? Select one: a. loss-leader approach b. Captive approach c. Customary pricing approach d. Above or below approach e. Price leadership approach

Customary pricing approach

Doc Robertson Designes is a high end fashion boutique for professional men. As part of their data mining program, they identified customers who had spent more than $1,000 on merchandise in the past and who had not made a purchase in the past 18 months. These customers were invited to an invitation-only sales event where they could purchase anything in the store for 35% off. This is an example of using data mining for ________?

Customer retention

Doc Robertson Designs is a high end fashion boutique for professional men. As part of their data mining program, they identified customers who had spent more than $1,000 on merchandise in the past and who had not made a purchase in the past 18 months. These customers were invited to an invitation-only sales event where they could purchase anything in the store for 35% off. This is an example of using data mining for _________?

Customer retention

According to your instructor, one of the things that makes the concept of value interesting to marketers is that

Customers do not always perceive all the costs or all of the benefits associated with a product

What protocol provides a client PC with its dynamic IP address? Why should PCs get their configuration information dynamically instead of manually?

DHCP. If configuration information changes, all client PCs will be updated automatically.

(DNS response message) If the source host knows the host name of the target host, how can it get the target host's IP address?

DNS request message to its local DNS server.

A(n) __________ is a conscious choice from among two or more alternatives?

Decision

Niles is the marketing manager for Hang Five, a manufacturer of half-price surfboards. He just learned that the largest supplier of surfboard blanks has just declared bankruptcy and that in 30 days the supplier would no longer be able to provide surfboard blanks for Hang Five. Niles is likely to rely on the _________ feature of the company's marketing information system to help solve this problem?

Decision support system

What is an application-aware firewall, and how it useful?

Deep inspection firewalls examine the actual application messages in packets to identify the application. Useful as in administrators can identify applications that are illegal or unauthorized and create filters for them.

When dealing with tangible products, consistency is usually measured in terms of?

Defects

Jiwon is thinking of developing a candy specifically for college students. Before she begins manufacturing, she has decided to conduct some research to determine whether or not she should include caffeine in the candy. If the results show students prefer caffeine, she will market it as a caffeine product. If the results show students don't care about caffeine, she will market it as an energy product. Jiwon is probably in the __________ stage of the market research process? Select one: a. Take action based on the findings b. Develop the research plan c. Answer specific questions d. Set research objectives e. Define the problem

Define the problem

The __________ to setting prices weighs consumer tastes and preferences more heavily than costs and profits. Select one: a. Subjective-approach b. Cost-based approach c. Competition based approach d. Demand-based approach e. Qualitative approach

Demand-based approach

According to your instructor, which of the bases for segmentation is most frequently used by marketers? Select one: a. Psychographic. b. Statistical c. Geographic. d. Buying situation e. Demographic

Demographic

Have you ever noticed that when you fill out a warranty card after making a purchase, the manufacturer frequently asks questions such as how old you are, what your ethnicity is and how much money you earn. These questions suggest that the manufacturer is using __________ to segment the market. Select one: a. Geography b. Satisfaction c. Buying situation d. Demographics e. Psychographics

Demographics

Which of the following is NOT a way perceptual maps can help you with your positioning strategy?

Determine which of two alternative products your customers will prefer.

Which of the following is NOT a way perceptual maps can help you with your positioning strategy? Select one: a. Identify changes that can be made to product attributes to improve your competitive position b. Determine how crowded a market position might be. c. Understand where your products are positioned relative to competitive produtcts. d. Determine which of two alternative products your customers will prefer. e. Identify areas where there unmet needs Feedback

Determine which of two alternative products your customers will prefer.

According to your instructor, what is the easiest way to become the category leader for a product category?

Develop a brand new product that is different from anything else on the market.

Nick is thinking of conducting some market research to help him determine the best colors to use for the cover of his new hip-hop CD to be released in February, but he needs to get it done in the next three weeks. Nick is probably in the __________ stage of market research process?

Develop the research plan

Nick is thinking of conducting some market research to help him determine the best colors to use for the cover of his new hip-hop CD to be released in February. He decides that he can invest up to $500 in this research, but he needs to get it done in the next three weeks. Nick is probably in the __________ stage of the market research process?

Develop the research plan

The three phases of marketing management include? Select one: a. Recruitment and selection, training and assimilation, performance evaluation. b. Developing the marketing plan, implementing the marketing plan, evaluating the results of the marketing plan. c. Environmental scanning, SWOT analysis, determining product/market focus d. Figure out where you are, figure out where you want to be, figure out how to get from point A to point B. e. Need recognition, alternative identification, Purchase decision.

Developing the marketing plan, implementing the marketing plan, evaluating the results of the marketing plan.

Which of the following is one of the two questions that should be answered when evaluating a marketing plan according to the material presented in class? Select one: a. Does this plan make my butt look big? b. To whom should I report these results? c. Did we exceed our budget? d. Did we achieve our goals? e. Was credit given to the appropriate people?

Did we achieve our goals?

Which of the following is one of the two questions that should be answered when evaluating a marketing plan according to the material presented in class? Select one: a. To whom should I report these results? b. Does this plan make my butt look big? c. Did we exceed our budget? d. Was credit given to the appropriate people? e. Did we achieve our goals?

Did we achieve our goals?

Sometimes technology can make it difficult to create organizational intelligence. For example?

Different departments may have different databases that are independent of each other.

Sometimes technology can make it difficult to create organizational intelligence. For example? Select one: a. Different departments may have different databases that are independent of each other. b. Department databases have huge egos and refuse to cooperate with other databases. c. Database consolidation can eliminate legacy systems. d. Computers can make mistakes processing data. e. Computer databases can be designed to make data entry simple and fast.

Different departments may have different databases that are independent of each other.

One of the main DISADVANTAGES of interactive data collection is? Select one: a. You have the ability to restate the question if the participant doesnt understand it. b. You are unable to follow up with specific questions c. Response rates tend to be very low. d. Different interviewers may be inconsistent in how they ask the questions. e. It is much less expensive than other data collection techniques.

Different interviewers may be inconsistent in how they ask the questions.

In the 3i model of marketing, brand image is a function of _____________ and ____________ ? Select one: a. Differentiation, brand b. Values, behavior c. Positioning, differentiation d. Positioning, Brand e. Mission, authenticity

Differentiation, brand

_____________, is the amount of money a consumer has left after paying for necessities such as food and housing? Select one: a. Gross income b. Discretionary income c. Consumer income d. National income e. Disposable income

Discretionary income

Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. In order to reduce the possibility of mstakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. By using a computer rather than a person to initiate the process, Arwen was using ________ to make the best use of her highly trained donut makers?

Disintermediation

Zach hates the sport of soccer. He especially dislikes the Brazilian national team. He makes it a point never to wear anything that looks like soccer clothing, especially if it is in the colors of the Brazilian team. For Zach, the Brazilian soccer team is a(n) ____________? Select one: a. Membership group b. Consideration set c. Aspirational group d. Dissociative group e. Conformity group

Dissociative group

BruceCo is a coffee shop selling custom-brewed coffee to walk-in customers. In order to boost sales, Bruce started a business selling music CD's on the internet. This is an example of the ____________ growth strategy? Select one: a. Market development b. Differentiation c. Penetration d. Product development e. Diversification

Diversification

BruceCo is a coffee shop selling custom-brewed coffee to walk-in customers. In order to boost sales, Bruce started a business selling music CD's on the internet. This is an example of the ____________ growth strategy? Select one: a. Market development b. Product development c. Diversification d. Differentiation e. Penetration

Diversification

BruceCo is a coffee shop selling custom-brewed coffee to walk-in customers. In order to boost sales, Bruce started a business selling music CDs on the internet. This is an example of the ____________ growth strategy? Select one: a. Differentiation b. Penetration c. Product development d. Market development e. Diversification

Diversification

One of the difficulties in determining ethical behavior in marketing is that ____________; the clandestine collection of trade secrets or proprietary information is both illegal and unethical; while collecting marketing intelligence about your competition is necessary? Select one: a. Industrial sabotage b. Phishing c. Skullduggery d. Bribery e. Economic espionage

Economic espionage

Wal-Mart's basic strategy is to provide products to customers at rock bottom prices. Thus their slogan, "Always Low Prices." In order to achieve this strategy, Wal-Mart's Supply chain is designed to maximize _______________?

Efficiency

The two major issues in supply chain management are: Select one: a. Revenue and costs b. Upstream and downstream c. Storage and transportation. d. Efficiency and responsiveness. e. Time and money

Efficiency and responsiveness.

Wal-Mart's basic strategy is to provide products to customers at rock bottom prices. Thus their slogan, "Always Low Prices." In order to achieve this strategy, Wal-Mart's Supply chain is designed to maximize ___________? Select one: a. Downstream activities. b. Responsiveness c. Efficiency. d. Upstream activities e. Variety

Efficiency.

Which of the following research techniques is most likely to be used in exploratory research?

Ehnography

What two protections do electronic signatures provide?

Electronic signatures are small bit strings that provide message-by-message authentication,signature allows the receiver to detect a message added to the dialogue by an impostor.

If you need to communicate with the instructor about the class, the only "official" mode of communication is? Select one: a. All of these are "official" ways to contact the instructor about a class-related issue. b. Telephone c. Instant messaging d. e-mail e. Mental telepathy

Email

One of the components customers use to evaluate service quality is _____________, or caring, individualized attention to customers? Select one: a. Reliability b. Responsiveness c. Price d. Assurance e. Empathy

Empathy

What does the Wi-Fi Alliance call 802.1X mode?

Enterprise Mode

Which of the following is NOT a requirement of a market segment?

Environmentally responsible

What type of port numbers do clients use when they communicate with server programs?

Ephemeral port numbers

Erik is going to buy a pair of running shoes. Which of the following factors would lead you to believe that buying running shoes is a LOW involvement decision for Erik?

Erik has purchased many pairs of running shoes in the past and has a favorite brand.

The first step in developing an advertising program is? Select one: a. Design the advertisement b. Evaluate the results. c. Establish the budget d. Establish Goals for the campaign e. Choose the medium

Establish Goals for the campaign

What is ISO 9000 certification?

Evidence that a company's quality management and assurance meets international standards.

What is ISO 9000 certification? Select one: a. Evidence that a company's trucking fleet meets emission control standards for interstate highways in the United States b. Proof that a company's food service operations have passed an inspection by the Food and Drug Administration. c. Proof that a company's products satisfy an important unmet need for its customers. d. Evidence that a company's quality management and assurance meets international standards. e. All of these are ISO 9000 certification.

Evidence that a company's quality management and assurance meets international standards.

Against what attacks will 802.11i not protect?

Evil Twin Attack, DoDs, and rouge access points

Distinguish between evil twin access points and rogue access points.

Evil twin access points pretends to be an access point and intercepts traffic between client and host. Rogue access points are unauthorized access point poorly configured with little or no security which allow any one specially attackers have direct access to network resources

Yuli is the California regional manager for a sustain lotion company. Each morning a routine report identifies cities whose sales are 15% below projection for the previous day. This __________ report allows Yuli to focus on stores that may need personal attention

Exception

According to a Harvard Business Review article by Nohria, Joyce and Roberson, of more than 200 management practices, there are four basic business practices that really make a difference in a company's performance. For example successful companies maintain flawless operational ____________? Select one: a. Execution b. Mission statements c. Plans d. Product development e. Advertising

Execution

Hermione was the office manager for a small business in the city. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. Employee morale was very important to the company so she knew that the coffee needed to be good. She went online and searched for several coffee services. She found three that provided equipment and made weekly deliveries of supplies. She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? Select one: a. Intangibles b. Comparatives c. Credence Qualities d. Search qualities e. Experience Qualities

Experience Qualities

Hermione was the office manager for a small business in the city. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. Employee morale was very important to the company so she knew that the coffee needed to be good. She went online and searched for several coffee services. She found three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. The winner of the taste test would get the contract Hermione used __________ to evaluate the quality of the service.

Experience qualities

One of the ways that attributes about a product change over time is through _________ or experiences with the product after it has been purchased.

Experimental learning

Every time Jiwon goes to the candy counter at the bookstore, they never have exactly what she wants and she believes that there is an opportunity to develop a candy specifically for college students. Because she is not sure what features college students. Because she is not sure what features college students look for in candy, she should conduct _________ research to better understand how college students feel about candy?

Exploratory

Rafael is applying to graduate schools for admission to the MBA program. If he goes part time, it will take four years and cost several thousand dollars. Rafael believes that he needs the advanced degree to get a promotion at his job. Rafael is likely to engage in _________ problem solving as he makes this decision? Select one: a. Routine b. Extended c. Limited d. Low effort e. Consumer

Extended

According to the instructor, which of the following media is the richest information channel? Select one: a. Newspaper b. Radio c. Television d. Outdoor e. Face to face conversations

Face to face conversations

The basic communication model describes how a message is transmitted from a sender to a receiver. The only way a sender can know whether the message has been received is through? Select one: a. Channel of communication b. Feedback c. Response d. Noise e. Field of experience

Feedback

According to your instructor, principles of marketing-understanding the needs of the customer and developing need-satisfying offerings- can help you in your life, not just in business. For example, you could consider ______ as a marketing situation where you are the product.

Finding a new job

Bruce Company is a small startup with just enough money in the bank to get it through the end of the month. Which market entry strategy might work best for Bruce Company? Select one: a. Wait and see approach. Bruce Company cannot afford to make a mistake so they should wait until they are sure the product will be successful before entering the market. b. Testing the waters, Bruce Company should spend more time in the test market stage of the new product development process before attempting to commercialize an unproven product. c. First mover strategy, it is riskier and Bruce Company has little to lose if it doesn't work out. d. Second mover strategy, it would be smarter to let a well capitalized company introduce the product and once it was established, Bruce Company could safely imitate it. e. Third mover strategy, Bruce company should wait until there are two competitors in the market and then pursue a niche strategy during the growth stage.

First mover strategy, it is riskier and Bruce Company has little to lose if it doesn't work out.

__________ are the costs of production that do not change the number of units produced

Fixed costs

Which of the following research techniques is most likely to be used in exploratory research?

Focus groups

A ________________ is the estimated sales of a product for a defined future period? Select one: a. SWOT analysis b. Market share report c. Prediction d. Forecast e. Pro-forma production request

Forecast

Which of the following statements about fashion is FALSE?

Forecasting is less important for fashion than it is for other products.

Which of the following statements about fashion is FALSE? Select one: a. Fashion marketing uses 'style obsolescence' to make products seem out of date. b. fashion products with very short product life cycles are called fads c. Fashion products can have a product life cycle of from a few months to several years. d. Forecasting is less important for fashion than it is for other products. e. fashion marketing works because we want to be unique and at the same time we want to be part of a group Feedback

Forecasting is less important for fashion than it is for other products.

_________ utility is associated with the physical or chemical changes that make a product more valuable.

Form

In order to make sure that potential customers had an opportunity to try their new products under the most favorable conditions, the Apple Computer company began opening a number of retail stores that carry the full line of Apple products and accessories. This is an example of _____________?

Forward integration

Bruce is trying to contact the purchasing agent for Starbucks Coffee in order to sell them his new "Bruce's Blend" of coffee. However, each time he calls the buyer, he gets a receptionist who asks him his name and then forwards his call to the buyer's voice mail. This has happened several times now and Bruce is beginning to think that the buyer will never call back. The buyer's receptionist performing the role of ________.

Gatekeeper

A __________ or___________ tried to create the perception of value by eliminating the advertising expense associated with many consumer products?

Generic brand, no-name brand

Many national magazines such as TIme or Business Week contain advertising that is different depending on where in the country the magazine is purchased. These regional editions are useful for marketers trying to communicate with customers who have been segmented according to __________

Geography

Shamiya is the marketing manager for a leading mattress manufacturer. She is in the process of developing a market segmentation scheme for her company. Because delivery costs are very high for mattresses, she is likely to consider ______________ along with other variables as she develops her plan? Select one: a. Lifestyle. b. Geography c. Psychographics d. Cultural differences e. Usage rates

Geography

The AIDA model for persuasive communication suggests there are four stages you need to go through in order to persuade somebody. The FIRST thing you have to do is? Select one: a. Get the person interested in what you are saying b. Create a positioning statement. c. Get the person's attention d. Tell the person what you want them to do. e. Create a desire for what it is that you want the person to do.

Get the person's attention

Which of the following explains the law of truly large numbers as discussed in class?

Given a large enough group of people, we can predict what a subset will do with respect to your product

Which of the following explains the law of truly large numbers as discussed in class? Select one: a. Given a large enough group of people, we can predict what a subset will do with respect to your product. b. When dealing with mass markets, you need at least 1,000,000 consumers. c. because each individual is unique, you need to have a large number of product offerings in order to have something of value for everyone. d. It is easier to predict what an individual will do than it is to predict what a large number of people will do. e. It is easier to learn marketing concepts in a class with a large group of people in it than it is to learn marketing concepts alone on your computer.

Given a large enough group of people, we can predict what a subset will do with respect to your product.

Jacky just bought a brand new Lexus automobile. At the same time she spend $60,000 for the car, she bought a service contract for an additional $600. The service contract assured her that if anything went wrong with the car it would have taken care of even if it wasn't covered in the warranty. In terms of the good-services continuum, this is an example of a _________?

Good dominated offering

Jacky just bought a brand new Lexus automobile. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. In terms of the goods-services continuum, this is an example of a _____________? Select one: a. People-based offering b. Equipment-based offering. c. Balanced offering. d. Good dominated offering e. Service dominated offering

Good dominated offering

The computer term GIGO is used as a caution for those developing marketing information systems. This is because good decisions require?

Good information

Which of the following is NOT a source of internal data used in a marketing information system? Select one: a. Google searches b. Scheduling information c. Cost information d. Sales data e. Customer service logs Feedback

Google searches

There are about 89,500 _____________ business customers in the United States according to your textbook Select one: a. Industrial b. Institution c. Facilitators d. Reseller e. Government

Government

There are about 89.500 ____________ business customers in the United States according to your textbook

Government

Kendra runs a wholesale distribution center for candy. Each week she receives candy from all of the major manufacturers. She stamps a date sticker on each package so the retailers will know how fresh the candy is. She also provides information on how much cocoa is in the chocolate from the various manufacturers. Kendra is adding value by ___________? Select one: a. Creating assortment b. Storing c. Transporting d. Grading. e. Breaking bulk

Grading.

Bruce wanted to open a coffee shop. He knew his coffee was way better than anything Starbucks could do so he opened his first store across the street from a Starbucks Store. He ran advertisements in the local paper claiming "Bruce's Brew is better than Starbucks Stuff" and offered a money back guarantee to any Starbucks customer who was willing to try a cup of Bruce's Coffee. Bruce is using a _______________ positioning strategy. Select one: a. Head to head b. Differentiation c. Different attributes d. More is better e. Follow the leader

Head to head

______________ is still used successfully today, especially when dealing with expensive, one-time purchases; even though most marketers consider it incompatible with relationship building? Select one: a. High pressure sales b. Shotgun selling c. Consultative selling d. Adaptive selling e. Psychological selling

High pressure sales

Compare the speeds and distance limits of classic Bluetooth and high-speed Bluetooth. (high-speed Bluetooth.)

High-Speed Bluetooth Speed: Up to about 24 Mbps Distance: ~30 m Duty Cycles: Low to high

Describe the three-step handshake in TCP connection openings.

Host A sends a TCP SYN segment to Host B. Host B then sends back to Host A TCP SYN/ACK. Host A sends pure TCP ACK to Host B

Describe the four-step handshake in TCP connection closes.

Host B has one more data segment to send, B7. When it sends this segment, Host A's transport process responds with an ACK (A8). • Now, Host B is finished sending data. It sends its own FIN segment (B8) and receives an acknowledgment (A9). • The connection is closed.

Which of the following statements about the consumer buying process is FALSE? Select one: a. The consumer buying process deals with human behavior. b. Human beings are rational in the economic sense of word and carefully evaluate the available information in order to make the best decision. c. The consumer buying process applies to purchases of goods and services. d. The consumer buying process applies to decisions that are not related to the purchase of goods and services. e. In class we discussed five stages of the consumer buying process.

Human beings are rational in the economic sense of word and carefully evaluate the available information in order to make the best decision.

What is the dominant network standards architecture in most real firms today?

Hybrid TCP/IP-OSI

What organization sets standards for TCP/IP? What are IETF documents called?

IETF governs Internet and Transport Layer. Request for comments or RFCs

The new product development process has seven stages going from new product strategy development to commercialization. At which stage will a company be seeking input from customers, following up on complaints, listening to employees, analyzing market research and monitoring competitors?

Idea generation

What kinds of messages can SNMP agents initiate?

If the SNMP agent senses a problem, it can send a trap command on its own initiative. Trap command gives details of the problem.

In PSK, How does a user authenticate his or her device to the access point? Why is this potentially dangerous? Why is this risk probably acceptable? How long must passphrases be to generate strong pre-shared keys?

In PSK a user uses a pass phrase. Pass phrase is used by access point and each host to generate the PSK. This is dangerous because if the pass phrase is too short, it can easily be cracked. In addition pass phrase can be easily shared.

What is the difference between a relationship and an exchange?

In a relationship, the transaction is influenced by the history of previous transactions, in an exchange the transaction stands on its own merits.

What is a major disadvantage of the market factor analysis method of forecasting?

In order to use it, there has to be a known market factor that correlates with your product's sales.

Which of the following statements about the growth stage of the product life cycle is FALSE? Select one: a. Increasing demand and decreasing competition lead to higher profits. b. Branding is an important tool to use in differentiating the product. c. Increasing numbers of customers creates the opportunity to develop profitable market segments. d. All of the other statements about the growth stage of the product life cycle are false. e. Increasing demand and high profits encourage competitors to enter the market.

Increasing demand and decreasing competition lead to higher profits.

A major disadvantage of __________ is that it can be very expensive to create a brand identity for each product

Individual product branding

A major disadvantage of _________________ is that it can be very expensive to create a brand identity for each product. Select one: a. Excessive branding. b. Generic branding c. Multiproduct branding d. Private branding. e. Individual product branding

Individual product branding

____________ are business customers who purchase goods to incorporate them into other products Select one: a. Resellers b. Governments c. Industrial Markets d. Facilitators e. Institutions

Industrial Markets

____________ include retail and wholesale businesses

Industrial Markets

The second stage of the consumer buying process is? Select one: a. Where the consumer recognizes there is a problem needing a solution. b. Postpurchase behavior c. Creation of the 'consideration set' d. Information search. e. Create dissatisfaction with current products

Information Search

Grocery stores frequently put new products in high visibility locations such as the end of an aisle or near the checkout lanes. This makes consumers who might be thinking about buying a similar product aware of the new product. This tactic affects consumers who are in the _________ stage of the consumer buying process.

Information search

The second stage of the consumer buying process is?

Information search

According to the research discussed in class, what is the most important factor affecting the success rate of a new product introduction? Select one: a. Bad timing b. Poor quality c. Insignificant point of difference. d. The quality of execution of the marketing plan. e. No economical access to buyers. Feedback

Insignificant point of difference.

_____________ are business customers who seek to achieve goals other than the standard business goals of profit or market share Select one: a. Resellers b. Institutions c. Manufacturers d. Industrial markets e. Facilitators Feedback

Institutions

When you are dealing with the ___________ characteristic of a service, one approach to marketing services i to make the service seem 'real'?

Intangibility

Most of the functions that need to happen in order to move a product from producer to consumer deal with? Select one: a. All of the above b. Products c. Intangibles d. Transportation e. Money

Intangibles

Which of the following is NOT one of the three dimensions to service quality discussed in class?

Intangibles

Starbucks recently announced that it intends to open another 20,000 stores world wide including several in the United States. Even though it seems as if there is a Starbuck on every corner in America, the company feels there is a need for more outlets. This is an example of ___________ distribution. Select one: a. Exhaustive b. Selective c. Exclusive d. Intensive e. Caffeinated

Intensive

Starbucks recently announced that it intends to open another 20,000 stores worldwide including in the United States. Even though it seems as if there is a Starbucks on every corner in America, the company feels there is a need for more outlets. This is an example of ____________ distribution.

Intensive

Jill has been sitting through Professor Robertson's class for almost an hour now. She didn't have time for breakfast because... well just because. It is now almost eleven o'clock and she realizes that she is very hungry. This is an example of _______ need recognition that the professor was talking about in class?

Internal

_________ refers to the amount of time and effort a buyer invests in the search, evaluation and decision processes of consumer behavior.

Internal search

What organization sets Internet standards today?

Internet Engineering Task Force or IETF

What do we call the carriers that provide Internet service?

Internet Service Providers or ISPs

The goal at the ______________ stage of the product life cycle is to get people to try the product for the first time. Select one: a. Growth b. Decline c. Maturity d. Introductory e. Rebirth

Introductory

According to your textbook, Walmart uses the innovative practice of cross-docking- unloading products from supplier, sorting them, and loading them onto trucks for a particular store. The biggest benefit to Walmart is that this practice minimizes its _____________ costs?

Inventory

_______ refers to the amount of time and effort a buyer invests in the search, evaluation and decision processes of consumer behaviors

Involvement

_________ refers to the amount of time and effort a buyer invests in the search, evaluation and decision processes of consumer behavior Select one: a. Internal search b. Involvement c. Cognitive Dissonance d. Postpurchase behavior e. Identifying alternatives

Involvement

How is traffic shaping different from traditional approaches to handling momentary traffic overloads?

Is actively managing and controlling the amount of traffic entering the network 1. filtering out unwanted traffic at access switches. 2. assign certain percentages of capacity to certain applications or even usage of users arriving at access switche

According to the material presented in class, there are two things you need to know about a number if you are planning on using it as a metric. One of them is? Select one: a. How was it developed? b. Can we trust the source? c. We need to know all of these things in order to use a number as a metric d. Is it good or bad? e. Is it odd or even

Is it good or bad?

The main advantage of primary data is that?

It addresses your specific research question.

The main advantage of primary data is that? Select one: a. All of these are advantages of primary data collection. b. It is more convenient than secondary research. c. It is less expensive than survey data. d. It will be error free. e. It addresses your specific research question. Feedback

It addresses your specific research question.

According to your instructor, the value of having a broad product mix is? Select one: a. Having wider packages allows you to take up more shelf space in retail stores, increasing the chances that a customer will notice your product. b. It allows you to run several different advertising themes at the same time, increasing the chances of finding an advertisement that really works. c. It is easier to manage several different product lines than it is to manage only one because you have fewer decisions to make. d. It allows you to meet other needs of the customers in your target market, increasing the strength of the relationship with your target customers. e. It allows you to feature both tangible and intangible products in the same product category. Feedback

It allows you to meet other needs of the customers in your target market, increasing the strength of the relationship with your target customers.

According to your instructor, the value of having a broad product mix is? Select one: a. It allows you to feature both tangible and intangible products in the same product category. b. It allows you to meet other needs of the customers in your target market, increasing the strength of the relationship with your target customers. c. It allows you to run several different advertising themes at the same time, increasing the chances of finding an advertisement that really works. d. It is easier to manage several different product lines than it is to manage only one because you have fewer decisions to make. e. Having wider packages allows you to take up more shelf space in retail stores, increasing the chances that a customer will notice your product.

It allows you to meet other needs of the customers in your target market, increasing the strength of the relationship with your target customers.

Which of the following is NOT a characteristic of a good Objective? Select one: a. It is achievable b. It is measurable c. It includes a definite time-frame d. It is adaptable e. It is specific

It is adaptable

Which of the following statements about a decision support system is FALSE?

It is better to wait until after you know what decision you have to support to begin developing the information to support it.

The biggest disadvantage to introducing a new product that represents a continuous innovation is that? Select one: a. The customer may not understand how to use the product anymore. b. You can only use continuous innovation when a competitor copies your existing product. c. These are all disadvantages of continuous innovations. d. It more difficult to modify an existing product than it is to come up with an entirely new product. e. It is difficult to gain a sustainable competitive advantage with incremental changes.

It is difficult to gain a sustainable competitive advantage with incremental changes.

The major advantage of secondary data is that?

It is immediately available

Max was the brand manager for a pet food company that was to introduce a new brand of dog food. Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. He thought of the brand name "Jump Start Your Fat, Lazy, Puppy" and asked your opinion. You said? Select one: a. It is not a good brand name because owners do not want to think of their beloved pets as fat and lazy. b. It is a good brand name because people need to be told the truth. c. It is a good brand name because it is catchy and has lots of words. d. It is not a good brand name because it doesn't suggest a product benefit. e. It is not a good brand name because it is easy to pronounce.

It is not a good brand name because owners do not want to think of their beloved pets as fat and lazy.

Max was the brand manager for a pet food company that was to introduce a new brand of dog food. Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. He thought of the brand name "Jump Start Your Fat, Lazy, Puppy" and asked your opinion. You said? Select one: a. It is not a good brand name because owners do not want to think of their beloved pets as fat and lazy. b. It is a good brand name because people need to be told the truth. c. It is not a good brand name because it is easy to pronounce. d. It is not a good brand name because it doesn't suggest a product benefit. e. It is a good brand name because it is catchy and has lots of words.

It is not a good brand name because owners do not want to think of their beloved pets as fat and lazy.

Many complicated products such as computers or automobiles are assembled using many component parts. Once a sales forecast for the main product has been established, it is relatively easy to estimate sales of the component products because of the ____________ characteristic of business markets? Select one: a. Joint demand b. Buying center c. Acceleration principle d. Market structure e. Inelastic demand

Joint Demand

Many complicated products such as competitors or automobiles are assembled using many component parts. Once a sales forecast for the main product has been established, it is relatively easy to estimate sales of the component products because of the ___________ characteristic of business markets

Joint demand

Many complicated products such as computers or automobiles are assembled using many component parts. Once a sales forecast for the main product has been established, it is relatively easy to estimate sales of the component products because of the ____________ characteristic of business markets? Select one: a. Buying center b. Market structure c. Joint demand d. Inelastic demand e. Acceleration principle

Joint demand

List the numbers and names of the five layers.

Layer 1: Physical Layer 2: Data Link Layer 3: Internet Layer 4: Transport Layer 5: Application

One of the issues in customer service is ________ which recognizes that customer orders cannot always be filled immediately? Select one: a. Dependability b. Order processing c. Communication d. Lead time e. Variability

Lead time

Jin is shopping for clothes for school. He is very self confident and knows and trusts his classmates. Still, he would like to look nice on the first day. Jin is likely to use ________ problem solving as he purchases a new shirt for school? Select one: a. Consumer b. Routine c. Extended d. High-impact e. Limited

Limited

Jin is shopping for clothes for school. He is very self confident and knows and trusts his classmates. Still, he would like to look nice on the first day. Jin is likely to use ________ problem solving as he purchases a new shirt for school? Select one: a. Routine b. High-impact c. Consumer d. Extended e. Limited

Limited

Pearl went shopping for school supplies at Target. She found the pencils, paper, and binders easily. However, there was a special kind of graphing calculator that her school required and she couldn't find it on the shelf. She pressed the customer assistance button and within a minute a friendly associate was there to help her. The associate told her that they were currently out of stock on the calculator. She could wait until the new shipment arrived tomorrow or, if she wanted to go to a nearby store where the calculator was in stock, the associate would be happy to call ahead and have one reserved for pearl. This is an example of _____________ retailing? Select one: a. Self-service b. Co-op c. Extended service d. Full service e. Limited service

Limited service

Why may link aggregation be more desirable than installing a single faster link?

Link aggregations (AKA BONDING) allows for an increase in trunk speed incrementally by a factor of two or three, instead of by a factor of ten. Also, this is an inexpensive alternative compared to purchasing new faster switches.

Which of the following typically a responsibility of the marketing function in an organization?

Listen to the market.

Many small businesses choose to segment their customers geographically because they can effectively to communicate with their customers using __________? Select one: a. NAICS codes. b. Cultural differences. c. Local newspapers d. Shelter magazines. e. Trade publications

Local newspapers

Which of the following is NOT an issue in creating a retail store's image in the mind of the consumer? Select one: a. Price b. Personnel c. Logistics d. Promotion e. Presentation

Logistics

For many products such as candy bars, there is a price customers expect to pay for the product. Retailers using the ____________ to setting prices will offer the product at a very low price in order to attract a customers into their store?

Loss-leader approach

Compare the speeds and distance limits of classic Bluetooth and high-speed Bluetooth. (LOW ENERGY BLUTOOTH)

Low-Energy Bluetooth Speed: Up to 200 kbps Distance: ~15 m Duty Cycle: Very low

People may not be conscious of their motivation for purchasing a specific product. This is especially true for socially consumed products such as luxury cars and designer fashions. They may say they are purchasing these products because they are of high quality or an excellent value. The real reason is more likely to be:

Luxury products are a way for them to maintain their self image.

People may not be conscious of their true motivation for purchasing a specific product. This is especially true for socially consumed products such as luxury cars and designer fashions. They may say they are purchasing these products because they are of high quality or an excellent value. The real reason is more likely to be:

Luxury products are a way for them to maintain their self image.

People may not be conscious of their true motivation for purchasing a specific product. This is especially true for socially consumed products such as luxury cars and designer fashions. They may say they are purchasing these products because they are of high quality or an excellent value. The real reason is more likely to be: Select one: a. They know that many people will lose their jobs if nobody purchases luxury products. b. They perceive these products to be investments that will be much more valuable in the future than they are right now. c. They are on a company expense account and dont have to purchase these products with their own money. d. They are not aware of how expensive these products actually are. e. Luxury products are a way for them to maintain their self image.

Luxury products are a way for them to maintain their self image.

Younjin is a purchasing agent for Acme enterprises. Currently, the company makes a line of fire-proof file cabinets that are well regarded by its customers. One of her responsibilities is to purchase brochures explaining the benefits of the Acme file cabinets. She was recently authorized to purchase a computerized document management system for the company at the cost of several million dollars. With this new technology, she may be able to print the brochures in the factory rather than ordering them from a printing company as in the past. Younjin will probably treat this as a ___________ decision? Select one: a. Make or buy b. New task buy c. Straight rebuy d. Modified rebuy e. Make or break

Make or Buy

Younjin is a purchasing agent for Acme enterprises. Currently, the company makes a line of fire-proof file cabinets that are well regarded by its customers. One of her responsibilities is to purchase brochures explaining the benefits of the Acme file cabinets. She was recently authorized to purchase a computerized document management system for the company at the cost of several million dollars. With this new technology, she may be able to print the brochures in the factory rather than ordering them from a printing company as in the past. Younjin will probably treat this as a ___________ decision? Select one: a. Make or break b. Straight rebuy c. Modified rebuy d. New task buy e. Make or buy

Make or buy

The objective of Marketing 3.0 is to...? Select one: a. Minimize the impact of technology b. Make the world a better place c. These are all objectives of Marketing 3.0 d. Simplify consumer choices e. Engourage globalization

Make the world a better place

Julio is the sales manager for Champion Spark Plugs. Julio knows that there will be a need for 4.6 sparkplugs (on average_ for every new car built this year and a need for 0.7 replacement sparkplugs for every car built in the last seven years. Julio is likely to use the __________ method for forecasting demand?

Market Factor Analysis

A(n) _____________ is a relatively homogeneous group of prospective buyers who are similar to each other in terms of their consumption behavior. Select one: a. Attitude b. Culture c. Motivation d. Focus group e. Market segment

Market segment

Which of the following is NOT a tactical issue that needs to be addressed in the marketing plan? Select one: a. Promotion b. Marketing Objectives c. Distribution d. Price e. Product

Marketing Objectives

BruceCo is a company that makes products for the coffee industry. They subscribe to a clipping service that monitors newspapers in major cities around the world for articles related to the coffee industry. This is an example of _____________ in a marketing information system? Select one: a. Internal information b. Decision makers c. Computer hardware and software d. Marketing intelligence e. Acquired databases/internet

Marketing intelligence

The term _____________ describes how industries that were once growth industries became stagnant because managers in that industry relied on a narrow definition of their business and failed to change when technology or customer tastes changed? Select one: a. Railroad syndrome b. Disintermediation c. Marketing myopia d. Cannibalization e. Failure to scan Feedback

Marketing myopia

The thing that distinguishes advertising from personal selling is that advertising communications are? Select one: a. Persuasive b. Message-centered c. Mass communications d. Sponsor identified e. Paid for

Mass communications

Which of the following statements about the number of alternatives identified in the consumer buying process is FALSE?

Memory based searches will usually identify more alternatives than external searches.

One of the strategies during the decline stage of the product life cycle is to stop spending money on advertising continue to sell the product as long as customers are willing to buy it. This strategy is called?

Milking the product

A ____________ is a formal statement of an organization's scope, often identifying its customers, markets, products, technology, and values. Select one: a. Executive summary b. Operating plan c. Business plan d. Mission statement e. Strategic plan

Mission Statement

A ____________ is a formal statement of an organization's scope, often identifying its customers, markets, products, technology, and values. Select one: a. Mission statement b. Business plan c. Executive summary d. Strategic plan e. Operating plan

Mission statement

In values-driven marketing, a company uses ________, ________, and _________ to occupy consumers mind, heart and spirit? Select one: a. Segmentation, targeting, positioning b. Authenticity, integrity, sustainability c. promotion, selling, after-sale service d. Tangibles, intiangibles, connection e. Mission, vision, values

Mission, vision, values

Younjin is a purchasing agent for Acme Enterprises. One of the products she is responsible for is copier paper for the company's copiers. The company makes lots and lots of copies so they use more than 60 cases of copier paper each week. Recently, one of her colleagues, Bruce has been complaining that the copiers are jamming a lot. She thinks it might be because the paper is the wrong kind for the company's copiers. Also, the chairman of the board made a speech to all of the employees stating that the company is going to become environmentally sensitive and there will be bonuses for people who can improve the companies environmental record. Younjin had heard that some recycled paper is as good or better than standard copier paper. She decides to re-think where she is buying her copier paper. Younjin will probably treat copier paper as a __________ decision? Select one: a. Straight rebuy b. Make or break c. New task buy d. Modified rebuy e. Make or buy

Modified rebuy

Campbell's soup has dozens of different flavors and packages of soup. All of them ave the same distinctive red and white packaging. You have to read the label to tell the varieties of soup apart.

Multiproduct branding

The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. Select one: a. Generic branding b. Multiproduct branding c. Private branding. d. Individual product branding e. Excessive branding.

Multiproduct branding

_________ is when a business uses one brand name to cover a variety of products?

Multiproduct branding

A ______________ or _______________ is usually the property of the business that manufactures a product? Select one: a. National Brand, Producer brand b. Trade name, trademark c. Brand name, service mark. d. Private-label brand, middleman brand e. Generic brand, no-name brand

National Brand, Producer brand

What is the definition of a single network? What are messages called in single networks?

Networks that use a single technology and are administered in an integrated way. Frames

Younjin is a purchasing agent for Acme Enterprises. She is responsible for the company's copiers. The company makes lots and lots of copies so they spend more than $10 million on copies each year. Younjin is considering replacing all of the company's copiers with a networked solution that digitizes all documents and prints them on demand at designated workstations. This system will have to be custom designed for the company and will cost several million dollars. Younjin will probably treat this as a __________ decision? Select one: a. Straight rebuy b. Make or buy c. New task buy d. Modified rebuy e. Boom or bust

New task buy

Marketers of _________ and ___________ products have to use intrusive advertising in order to make consumers aware of them at the appropriate point in the consumer buying process?

New, sought

Marketers of ___________ and __________ products have to use intrusive advertising in order to make consumers aware of them at the appropriate point in the consumer buying process? Select one: a. Marketers should use intrusive advertising for all products. b. New, unsought c. Memory based, commercial d. Brand name, hard to find e. Familiar, repeat purchase

New, unsought

Bruce has always wanted to own a Ferrari automobile. For him it will always be a dream because he will never be able to afford to buy one unless gets a better job and saves his money for several years. Is Bruce part of the potential market for Ferrari automobiles? Select one: a. No because if he really perceived benefit of owning a Ferrari, he would find the money to buy it. b. No because he does not have the authority to buy a Ferrari. c. No because he does not have the money to buy a Ferrari. d. Yes because he sees the benefit of owning a Ferrari. e. Yes, because although he doesn't have the money right now, he has the willingness to spend the money of a Ferrari if he could. Feedback

No because he does not have the money to buy a Ferrari.

Bruce has always wanted to own a Ferrari automobile. For him it will always be a dream because he will never be able to buy one unless gets a better job and saves his money for several years. Is Bruce part of the potential market for Ferrari automobiles?

No because he does not have the money to buy a Ferrari.

Sabrina is thinking of starting a new line of coffee shops. She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. Is this business a good candidate for branding? Select one: a. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. b. All of these statements are true. c. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. d. Yes, because there are favorable sale locations available. e. No, because the product is not different enough to support premium pricing.

No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas.

Is the application layer standard always HTTP?

No.

Do switches know the entire data link between the source and destination host? What does a switch know?

No. a switch only knows information in its switching table--what port to use to send the frame back out

Two recent trends in retailing, television shopping channels and online selling are examples of? Select one: a. Hybrid merchandising b. Scrambled merchandising c. Category killers d. Alternative marketing e. Nonstore retailing

Nonstore retailing

According to your instructor, the biggest difference between a for-profit company and a not-for-profit service company is that?

Not-for-profit companies have multiple constituencies that need to be treated as customers.

Do wireless LAN standards come from OSI or TCP/IP? Explain.

OSI (governs Physical and Data Link Layer. Within individual networks, OSI standards are mostly dominant)

Are wireless LAN standards OSI standards or TCP/IP standards? Explain.

OSI because wireless networks operate in a single network, where OSI standards govern these.

Do switched Ethernet LAN standards come from OSI or TCP/IP? Explain.

OSI.( Ethernet LAN is in Layers 1 Physical and Layers 2 Data Link)

By definition, Marketing is the activity for creating, communicating, delivering, and exchanging_________ the organization, its stakeholders and society at large?

Offering that benefit

What type of antenna normally is used in WLANs? Why?

Omnidirectional antennas—signals are transmitted equally on all directions and receive incoming signals equally well from all directions limiting the need to point at a certain angle to receive and transmit signals as is the case in Dish Antenna.

A(n) _________ targeting strategy utilizes customer information to develop long-term relationships with each customer.

One-to-one

What does it mean that Bluetooth uses one-to-one operation? Can a Bluetooth master have multiple slaves? Can a Bluetooth slave have multiple masters? What is a piconet, and how many devices may it have?

One-to-one operation means that Bluetooth is unicasting—transmitting from one host to another. A Bluetooth master can have multiple slaves. A Bluetooth slave can have multiple masters. A Bluetooth can be either a master or slave. A piconet is the collection of a master and all its slaves in a Bluetooth connection. Piconets may have up to seven devices.

BruceCo is a small coffee company. Recently, the surgeon general announced that students who consume massive amounts of coffee the night before an examination tended to perform better than students who do not drink coffee. In terms of a SWOT analysis, this would be considered a (n) ________ for BruceCo? Select one: a. Threat b. Point of difference c. Weakness d. Opportunity e. Strength

Opportunity

The Myers-Briggs personality inventory is one typology discussed in class. Which of the following is NOT one of the dimensions of the Myers Brigs personality inventory? Select one: a. Sensing-Intuitive b. Optimist-pessimist c. Thinking-feeling d. Judgment-perception e. Extrovert-Introvert

Optimist-pessimist

The Myers-Briggs personality inventory is one typology discussed in class. Which of the following is NOT one of the dimensions of the Myers Brigs personality inventory? Select one: a. Thinking-feeling b. Sensing-Intuitive c. Optimist-pessimist d. Extrovert-Introvert e. Judgment-perception

Optimist-pessimist

According to a Harvard Business Review article by Nohria, Joyce and Roberson, of more than 200 management practices, there are four basic business practices that really make a difference in a company's performance. For example successful companies tend to have flat and flexible ____________? Select one: a. Personnel policies b. Organizational structures c. Channels of distribution d. Packaging e. Codes of ethics

Organizational structures

In the three circles positioning framework presented in class, what area of the chart indicates how you are currently differentiated in the marketplace?

Our points of difference

In the three circles positioning framework presented in class, what area of the chart indicates how you are currently differentiated in the marketplace? Select one: a. Our points of difference b. Their points of difference c. Customer needs d. Company's offerings e. Points of parity

Our points of difference.

Distinguish between overprovisioning and priority.

Over provisioning is overprovisioning—adding much more switching and transmission line capacity than will be needed most of the time. Priority assigns high priority to latency-intolerant applications, such as voice, while giving low priority to latency-tolerant applications, such as e-mail. Whenever congestion occurs, high-priority traffic is sent through without delay.

Distinguish between priority and QoS guarantees.

Overprovisioning: adds much more switching and transmission line capacity than will be needed most of the time, so it will be very rare for momentary traffic peaks to exceed capacity. No regular ongoing management would be required. However, it is wasteful of capacity. Priority: assigns high priority to latency-intolerant applications, such as voice, while giving low priority to latency-tolerant applications, such as e-mail. Whenever congestion occurs, high-priority traffic is sent through without delay. Low-priority traffic must wait until the momentary congestion clears. With priority, this allows companies to work with lower capacity than overprovisioning but requires more management labor.

Are packets carried inside frames, or are frames carried inside packets?

Packets within frames

What gives bots flexibility?

Payloads allow bots to be upgraded remotely by hackers enhancing its capabilities

Nintendo chose a ___________ approach to pricing the new Nintendo DS because they felt the market for this product is price sensitive, there are major economies of scale to be achieved, and both Sega and Microsoft would be introducing new game systems shortly?

Penetration

The product market growth matrix suggests four strategies based on customers and products. Which of the following is the least risky of the basic strategies suggested by this approach? Select one: a. Penetration b. Differentiation c. Diversification d. Market development e. Product development

Penetration

Age cohorts are an effective basis for market segmentation because

People in the same age group have many similar experiences which would affect their consumption patterns.

Which of the following statements about the result of cognitive miserliness is TRUE?

People will choose the first acceptable solution to a problem rather than choosing the best solution to a problem.

Which of the following statements about the result of cognitive miserliness is TRUE? Select one: a. People will choose the first acceptable solution to a problem rather than choosing the best solution to a problem. b. People are always thinking about new and better solutions to existing problems. c. Once a problem has been solved, people will make one last effort to come up with a better solution. d. People in groups will identify fewer acceptable solutions to a problem than will one person working alone. e. People will not think about a product unless marketers pay them to do so.

People will choose the first acceptable solution to a problem rather than choosing the best solution to a problem.

What is the essence of the loss aversion principle discussed in class? Select one: a. People will work harder to avoid a loss than they will to achieve an equivalent gain. b. People will be angry if they find out they paid too much money for a product. c. People will double their bet after taking a loss in order to win their money back. d. People prefer to discard obsolete products when newer products are available. e. People will enjoy spending money more if they earned it than if they received it as a gift.

People will work harder to avoid a loss than they will to achieve an equivalent gain.

The basic issue when you are dealing with the __________ characteristic of services is that the time or capacity to provide services is limited and fixed? Select one: a. Invisibility b. Perishability (Inventory) c. Variability (Inconsistency) d. Intangibility e. Inseparability

Perishability (Inventory)

Which of the following is NOT a situational influence on the consumer buying process?

Personality

Which of the following is NOT a situational influence on the consumer buying process? Select one: a. A person's mood b. Personality c. Atmospherics d. The time of day e. The buying task

Personality

Which of the following is NOT a situational influence on the consumer buying process? Select one: a. Atmospherics b. A person's mood c. The time of day d. Personality e. The buying task

Personality

A company in the _____________ stage of the continuum of sustainability will contribute money to a cause that is relevant to the brand mission. Select one: a. Philanthropy b. Transformation c. Cause Marketing d. Financial e. Spiritual

Philanthropy

Distinguish between physical links, data links, and routes.

Physical links connects adjacent devices on a network. Data link is the path a frame takes across a network. Route is the path that a frame takes across an internet and/or from source A to source B.

Frodo was a massage therapist. He was very good at dealing with lower back pain. He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. Frodo was using the ___________ approach to making his service seem 'real'? Select one: a. Visualization b. Association c. Physical representation d. Documentation e. Word of mouth

Physical representation

The two basic sources of motivation discussed in class are? Select one: a. Consumers, businesses b. Needs, wants c. Physiological, Psychological d. Products, services e. Drives, Influences

Physiological, Psychological

Carlina operates an oil refinery in Houston Texas. She gets her crude oil from the largest oilfield in Texas. Because the product is more or less fluid and because she knows exactly where the raw material is coming from and where it has to go, Carlina uses _________ transportation for this part of her business? Select one: a. Water b. Rail c. Air d. Truck e. Pipeline

Pipeline

________ utility exists when a product is readily accessible where potential customers need it.

Place

The ____________ component of the external macro-environment deals with restrictions state and federal laws place on a business' activities? Select one: a. Economic b. Political/legal c. Socio-cultural d. Competitive e. Technological

Political/legal

In addition to determining the amount of money you will receive for your product, price serves as a __________ tool, signaling to customers where your product stands in relation to similar product offerings.

Positioning

In addition to determining the amount of money you will receive for your product, price serves as a __________ tool, signaling to customers where your product stands in relation to similar product offerings? Select one: a. Advertising b. Value c. Financial d. Intangible e. Positioning

Positioning

In addition to determining the amount of money you will receive for your product, price serves as a __________ tool, signaling to customers where your product stands in relation to similar product offerings? Select one: a. Financial b. Advertising c. Value d. Positioning e. Intangible

Positioning

_______ is a strategy aimed at developing a specific marketing mix to influence customers' overall perception of a brand, product line, or organization in general?

Positioning

____________ is a strategy aimed at developing a specific marketing mix to influence customers' overall perception of a brand, product line, or organization in general?

Positioning

In the 3i model of marketing, brand integrity is a function of _____________ and ____________ ? Select one: a. Mission, authenticity b. Positioning, Brand c. Differentiation, brand d. Positioning, differentiation e. Values, behavior

Positioning, differentiation

If customers purchase your product and find that it performs as well or better than they expected, they will be forming _________ an important step in creating brand equity?

Positive Brand associations

When using a SWOT analysis, an opportunity is an issue that is? Select one: a. Positive, opportunity b. Positive, Internal c. Negative, Internal d. Negative External e. Positive External

Positive External

When using a SWOT analysis, a strength is an issue that is? Select one: a. Negative, Internal b. Negative External c. Positive, opportunity d. Positive, Internal e. Positive External

Positive, Internal

_________ utility relates to the satisfaction proud owners get from the products they own. Select one: a. Place b. Time c. Image d. Form e. Posession

Possession

Many consumer products include a toll-free number on the package that you can call if you experience any problems with the product. in addition to assuring customers during the purchase stage, this customer service number helps consumers during the _______ stages of the consumer buying process?

Postpurchase behavior

During the ________ stage of the personal selling process, it is important to learn as much about the customer as time and money allow you to do? Select one: a. Pre approach b. Follow-up c. Approach d. Prospecting e. Presentation f. Close

Pre approach

Manny opened a coffee shop right across the street from a Barstucks coffee shop. Manny had studied the market and he knew that it cost Barstucks, a national chain, $1.40 to make a cup of coffee that sold for $2.50. Manny could make the same cup of coffee for $1.10 and could sell it profitably for $2.25. The day he opened his shop, the Barstucks across the street offered a 99cent cup of coffee special. No customers came to Manny'store and he had to close. The day he closed his store, the Barstucks 99 cent special ended. This was probably? Select one: a. A coincidence. b. Bait and switch pricing. c. Predatory pricing d. Price discrimination e. Price fixing. Feedback

Predatory pricing

Manny opened a coffee shop right across the street from a Barstucks coffee shop. Manny had studied the market and he knew that it cost Barstucks, a national chain, $1.40 to make a cup of coffee that sold for $2.50. Manny could make the same cup of coffee for $1.10 and could sell it profitably for $2.25. The day he opened his shop, the Barstucks across the street offered a 99cent cup of coffee special. No customers came to Manny'store and he had to close. The day he closed his store, the Barstucks 99 cent special ended. This was probably? Select one: a. Price discrimination b. Predatory pricing c. Bait and switch pricing. d. A coincidence. e. Price fixing.

Predatory pricing

Many opened a coffee shop right across the street from a Barstucks coffee shop. Manny had studied the market and he knew that it cost Barstucks, a national chain, $1.40 to make a cup of coffee that sold for $2.50. Manny could make the same cup of coffee for $1.10 and could sell it profitably for $2.25. The day he opened his shop, the Barstucks across the street offered a 99cent cup of coffee special. No customers came to Manny's store so he had to close. The day he closed his store, the Barstucks 99 cent special ended. This was probably?

Predatory pricing

Which of the following is NOT one of the components customers use to evaluate service quality according to your text? Select one: a. Price b. Responsiveness c. Assurance d. Reliability e. Empathy

Price

Colgate Palmolive created a special package that included a free regular-sized tube of toothpaste when you purchase a family-sized tube of toothpaste at the regular price. This is an example of? Select one: a. target-cost pricing b. Price bundling c. Captive pricing d. Odd-even pricing e. Trial pricing.

Price bundling

Colgate Palmolive developed a new line of Colgate brand mouthwash. As part of the introduction, they included a free sample of Colgate mouthwash with every tube of Colgate toothpaste. This is an example of?

Price bundling

Sometimes companies will sell a product below their cost of production for a short period in order to gain market share or to reduce excess inventory. This _________ can be risky, especially if competitors match the reduced price making it difficult to raise prices back to long-term profitable levels.

Price floor pricing

Huyen wanted to answer the research question, "what causes students to be unhappy with Marketing 431." Because nobody had done any research even remotely related to this particular question, Huyen needed to collect ______ data?

Primary

The VALS system identifies eight consumer segments based on (1) ____________ and (2) _______________? Select one: a. Primary motivation, personality type b. Psychographic, buying patterns c. Primary motivation, resources d. Psychographic, demographic e. Primary motivation, secondary motivation

Primary motivation, resources

The VALS system identifies eight consumer segments based on (1)__________ and (2)__________?

Primary motivation, resources

Typically, _________ is done by the retailer of a product rather than by the manufacturer.

Private branding

Typically, __________ is done by the retailer of a product rather than by the manufacturer.

Private branding

A _______ or ________ is usually the property of the retailer that distributes and/or sells a product

Private-label brand. middleman brand

A _________ sample means that every person in the population of interest has a known chance of being included in the research.

Probability

Grocery stores frequently put items such as candy bars or chewing gum next to the check-out lines. The reason is that simply seeing the candy display may make a consumer hungry for a candy bar. This tactic tends to affect consumers at the __________ stage of the consumer buying process.

Problem recognition

Each of the individual ___________ in a product line are frequently assigned a unique SKU number.

Product items

Each of the individual ____________ in a product line are frequently assigned a unique SKU number. Select one: a. Price ranges b. Attributes c. Product items d. Customer segments e. Features

Product items

Which of the following is an example of a marketing-controlled source of information? Select one: a. The Huffington post blog site b. A critical review in a newspaper c. Personal experience d. Consumer Reports Magazine e. Product labels

Product labels

The four 'P's are?

Product, price, promotion, and distribution (place)

In order for a firm to have an increase in market share as a pricing objective, it is assumed that the firm has?

Profits

Mickey was hired by Metropolitan Life Insurance Company as a sales representative. The first task was to generate a list of 100 close friends and relatives who might be interested in talking about life insurance. This is an example of the ____________ phase of the personal selling process? Select one: a. Approach b. Close c. Presentation d. Follow-up e. Pre approach f. Prospecting

Prospecting

Which of the following is NOT a perceptual benefit of packaging? Select one: a. Help justify the price a retailer charges for the product. b. Post-purchase utility. c. Protect the product from excessive heat or cold. d. Offer a consumer clues as to the quality of the product inside. e. Project an image for the product.

Protect the product from excessive heat or cold.

Which element of the promotional mix usually compromises the smallest part of the promotions budget? Select one: a. Sales promotion b. Packaging c. Public relations d. Personal selling e. Advertising

Public relations

____________ is the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance? Select one: a. Sales management b. Personal selling c. Advertising d. Sales promotion e. Public relations

Public relations

The market structure in which companies have the MOST flexibility in setting prices is?

Pure monopoly

When using mirroring to select a channel partner as described in Marketing 3.0, the easiest characteristic to identify is...? Select one: a. Values b. Identity c. Community d. Integrity e. Purpose

Purpose

Sometimes it is not feasible to conduct casual research because meeting all of the conditions (for example a probability sample when you aren't sure how many people are in the population). In these cases researchers may conduct ______ research which is almost as good?

Quasi-experimental

Sometimes it is not feasible to conduct research because meeting all the conditions (for example a probability sample when you aren't sure how many people are in the population). In these cases researchers may conduct _________ research which is almost as good?

Quasi-experimental

What type of connectors and jacks does 4-pair UTP use?

RJ-45 connector and RJ-45 jack

Which of the following IS a probability sample? Select one: a. Free sample b. Random sample c. Mall intercept sample d. Convenience sample e. Snowball sample Feedback

Random sample

A _______________ is an actual or imaginary group that has a significant impact on a person's evaluations, aspirations or behavior? Select one: a. Attitude b. Buying center c. Reference group d. Personality e. Consideration set

Reference group

A _______________ is an actual or imaginary group that has a significant impact on a person's evaluations, aspirations or behavior? Select one: a. Buying center b. Reference group c. Consideration set d. Attitude e. Personality

Reference group

A _______________ is an actual or imaginary group that has a significant impact on a person's evaluations, aspirations or behavior? Select one: a. Reference group b. Personality c. Buying center d. Attitude e. Consideration set

Reference group

The three circles positioning framework presented in class suggests using all of the following EXCEPT ___________ to help clarify a market position? Select one: a. Customer needs b. Points of difference c. Company's offerings d. Competitor offerings e. Related industries

Related industries

The three circles positioning framework presented in class suggests using all the following EXCEPT ________ to help clarify a market postion

Related industries

When we say a measure is __________ we mean that it relates directly to the goal it is intended to measure? Select one: a. Objective b. Adaptable c. Quantifiable d. Timely e. Relevant

Relevant

According to your instructor, what is a major disadvantage of the trend analysis method to forecasting? Select one: a. It can only provide long-term (more than one year) forecasts. b. It is most effective at the early stages of a new product introduction. c. Relying on statistical analysis means you risk ignoring foreseeable environmental factors. d. It can only be used for new products. e. It is very easy to use. Feedback

Relying on statistical analysis means you risk ignoring foreseeable environmental factors.

Roxanne has completed her positioning analysis and believes she understands why her adult milk beverage has been performing so badly. Her product was the first product to use aseptic packaging, which allows milk to be stored at room temperature for long periods of time. Introduced in 1999, the product was positioned as a survival food because everybody was worrying about Y2K problems at the turn of the century. Today people are more concerned about nutrition and her aseptic milk is very low in fat. To take advantage of this, she changes her advertising slogan from "It will keep you alive in the next century" to "A healthy beverage, ready and waiting". Roxanne is trying to? Select one: a. Make people believe that the market leader is selling an unhealthy drink b. She is trying to do all of these things. c. Reposition her product against itself d. Reduce her production costs e. Reposition her product against the competition

Reposition her product against itself

According to your instructor, what is pseudo-research?

Research that is conducted to support a decision that has already been made.

According to your instructor, what is pseudo-research? Select one: a. Research that is not conducted according to scientific principles. b. Research conducted on issues that are not important enough to justify the investment. c. Research that is conducted to support a decision that has already been made. d. Psuedo-research is when the researchers do not actually collect the data, but they present their findings as if they had actually done the research. e. Research that is conducted before the budget has been formally approved.

Research that is conducted to support a decision that has already been made.

_____________ include retail and wholesale businesses. Select one: a. Facilitators b. Industrial Markets c. Institutions d. Governments e. Resellers

Resellers

_____________ include retail and wholesale businesses. Select one: a. Industrial Markets b. Governments c. Facilitators d. Resellers e. Institutions

Resellers

Coca Cola's basic strategy is they you should never be more than an arms length away from a cold, refreshing Coke. In order to achieve this strategy they try to make Coke products available for sale through as many outlets as possible. You can buy bottled Coke in the grocery store, fountain coke at a restaurant, single cans and bottles at convenience stores and gas stations, and individual cans from vending machines while you are waiting in line for a ride at an amusement park. Because the goal of the supply chain is to maximize __________, Coke is willing to bear the expense of having several different channels of distribution? Select one: a. Efficiency. b. Variety c. Upstream activities d. Downstream activities. e. Responsiveness

Responsiveness

In internets, what device connects single networks? What are messages that travel through an internet called?

Routers. packets

If the signal strength from an omnidirectional radio source is 8 mW at 30 meters, how strong will it be at 120 meters, ignoring absorptive attenuation? Show your work.

S2 = S1 * (r1/ r2) 2 S2 = 8 mW* (30 meters /120 meters) 2 S2 = 8 mW* (1/4) 2 S2 = 8 mW* (1/16) S2 = 1/2 mw

Distinguish between SNMP Get and Set commands.

SNMP GET Command. Network Operators gathers or collects data from the managed devices using SNMP Get commands. Data collected is stored in Management information Base (MIB) Network Operators can configure or send configurations to managed devices remotely via SET COMMAND Set commands can reroute traffic around failed equipment or transmission links, reroute traffic around points of congestion, or turn off expensive transmission links during periods when less expensive links can carry the traffic adequately.

A ______________ is a tool for evaluating an organization's internal and external strengths and weaknesses? Select one: a. Marketing metric b. Marketing audit c. Environmental scan d. Strategic plan e. SWOT analysis

SWOT

How will a stateful inspection firewall treat a SYN packet? A SYN/ACK packet? A FIN packet? An echo message? An echo reply message?

SYN pass to ACL. SYN/ACK Part of existing connection? Yes let it pass, No drop the packet. FIN part of existing connection? yes pass through, no discard echo reply message= Part of existing connection? yes pass through, no discard Check ACL,

A marketing organization that using (the) _____________ can be structured around geographic territories, product groups or customers? Select one: a. Regional organization b. Product line organization c. Matrix organization d. Network organization e. Sales specialization

Sales Specialization

The product life cycle consists of two curves which show the expected __________ and ___________ of a product over time.

Sales, profits

The product life cycle consists of two curves which show the expected _________ and ________ of a product over time. Select one: a. Sales, revenue. b. Units, dollars c. profits, losses. d. Sales, profits. e. Sales, market share.

Sales, profits.

Which of the following is an example of "listening" to the market?

Sandra reviews the J.D. Powers quality report for her product.

The new product development process has seven stages going from new product strategy development to commercialization. At which stage will a company identify feasible ideas and turn them into product concepts?

Screening and evaluation

The new product development process has seven stages going from new product strategy development to commercialization. At which stage will a company identify feasible ideas and turn them into product concepts? Select one: a. New-product strategy development b. Market Testing c. Screening and evaluation d. Technical development e. Idea generation f. Business analysis g. Commercialization

Screening and evaluation

The new product development process has seven stages going from new product to commercialization. At which stage will a company identify feasible ideas and turn them into product concepts?

Screening and evaluation

Why are scripts on webpages called mobile code?

Scripts travel with the downloaded webpage from the webserver to the browser.

Hermoine was the office manager for a small business in the city. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. She went online and searched for several coffee services. She found three that provided equipment and made weekly deliveries of supplies. She chose the supplier that advertised the lowest price. Hermione used ____________ to evaluate the quality of this service?

Search qualities

Huyen wanted to answer the research question, "what causes students to be unhappy with Marketing 431?" Although no on had conducted research on marketing 431, there were hundreds of studies that had been done about why students are unhappy with college class. Huyen was able to take advantage of this ______________ data to answer her research question?

Seconday

Thomasville furniture decided to reduce the number of dealers carrying its line fine furniture. Stores who wished to carry Thomasville were required to dedicate at least 10,000 square feet in their store for a Thomasville gallery. This meant that only the larger dealers in a given market would be able to carry Thomasville. This is an example of? Select one: a. Exclusive b. Selective c. Intensive d. Exhaustive e. Discriminating

Selective

Sameer does not smoke. Every day he walks past a billboard advertising Camel cigarettes. In class, the instructor was talking about how much cigarette advertising is around us and described the billboard advertising Camel cigarettes as an example. Sameer was surprised by this. He had walked by the billboard every day, yet he had never noticed that it was an advertisement for cigarettes. This is an example of _____________? Select one: a. Selective retention b. Selective interpretation c. Selective memory d. Selective service e. Selective attention

Selective attention

Sameer does not smoke. Everyday he walks past a billboard advertising Camel cigarettes. In class, the instructor was talking about how much cigarette advertising is around us and described the billboard advertising Camel cigarettes as an example. Sameer was surprised by this. He had walked by the billboard everyday, yet he had never noticed that it was an advertisement for cigarettes. This is an example of ______________?

Selective attention

Conformation bias recognizes that people will be more likely to believe someone who agrees with what they are already think than someone who disagrees with what they think. Conformation bias is the result of:

Selective interpretation

The familiarity effect is a consequence of...? Select one: a. Selective retention b. Selective service c. Selective cognition d. Selective attention e. Selective interpretation

Selective retention

Which of the following would be considered a higher-level need according to Maslow's hierarchy of needs?

Self actualization

Which of the following is NOT recommended by your instructor as good source of information to use in understanding your current market position?

Self knowledge

Why is a wired LAN usually still needed if you have a wireless LAN?

Servers and internet access routers that mobile hosts need to use usually are on the wired LAN.

A _________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value?

Service

Delilah just bought a new cell phone. She signed a contract that gave her 1,000 anytime minutes, voice mail, call forwarding, ringtones, the ability to download mp3's, and free calls to other who used the same service. The cell phone was free as long as she agreed to use the service for two years. In terms of the goods-services continuum, this is an example of a _________?

Service dominated offering

One of the ways to empower employees discussed in Marketing 3.0 is through? Select one: a. Matrix management. b. Friday afternoon cocktail parties. c. Common behavior. d. Clear job descriptions. e. Shared decision making.

Shared decision making.

One of the ways to empower employees discussed in Marketing 3.0 is through? Select one: a. Shared decision making. b. Common behavior. c. Matrix management. d. Friday afternoon cocktail parties. e. Clear job descriptions.

Shared decision making.

According to your instructor, which of these tools used in materials handling is a recent (last 50 years) innovation that has revolutionized the shipping industry?

Shipping containers

One of the advantages of ____________ is that they can be moved from one platform to another without having been loaded or unloaded. Names such as piggyback, fishyback relate to the variety of transportation options? Select one: a. Forklifts b. Packages c. Conveyer belts d. Trucks e. Shipping containers

Shipping containers

One of the advantages of ____________ is that they can be moved from one platform to another without having been loaded or unloaded. Names such as piggyback, fishyback relate to the variety of transportation options? Select one: a. Packages b. Shipping containers c. Forklifts d. Trucks e. Conveyer belts Feedback

Shipping containers

Which of the following is NOT a measure of success for a social business enterprise (SBE)? Select one: a. Shrink disposable income b. Expand disposable income c. All of these are measures of success for an SBE d. Stretch disposable income e. Increase disposable income

Shrink disposable income

Does the SNMP manager communicate directly with the managed device? Explain.

Simple Network Management Protocol communicated to managed devices through Agents, which is hardware, software, or both. The manager talks to the agent, which in response talks to the managed device.

One of the ethical issues in distribution is for retailers to require manufacturers to pay _________ to ensure placement of new products in a store. This practice is legal, but there is a question of whether it deprives customers of their right to choice under the Consumer Bill of rights? Select one: a. Promotional allowances b. Cash c. Bribes d. Slotting fees e. Development costs

Slotting fees

Which of the following sampling techniques is a nonprobability sample as discussed in class? Select one: a. Snowball sample b. Random sample c. Iceberg sample d. Stratified random sample e. Systematic sample

Snowball sample

Which of the following sampling techniques is a nonprobability sample as discusses in class?

Snowball sample

What is important to understand the assumptions that went into the research when you are making recommendations?

So you don't overgeneralize - or read more into the data

Why is it important to understand the assumptions that went into the research when you are making recommendations? Select one: a. All of these are reasons why it is important to understand the assumptions that go into a research project. b. So you don't overgeneralize - or read more into the data than is actually there c. Because you can't use assumptions with advanced statistical techniques d. Because if you understand the assumptions, you can use them as excuses if the results dont come out the way you had hoped. e. Because assumptions allow you to make inferences beyond what is indicated by a strict analysis of the data. Feedback

So you don't overgeneralize - or read more into the data than is actually there

________ consists of the relatively permanent, homogenous divisions in a society into which people sharing similar values, interests and behavior can be grouped.

Social class

________________ consists of the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests and behavior can be grouped. Select one: a. Target market b. Culture c. Reference group d. Market segment e. Social class

Social class

One of the barriers to creating intelligence within an organization is?

Sometimes people don't do the paperwork asked of the,

One of the ways intermediaries create value is to?

Specialize in one or more channel function in order to become better at it than others in the channel

One of the ways intermediaries create value is to? Select one: a. Increase the amount of money customers are willing to pay for a good or service. b. Invest in trucks that are much more expensive than other companies in the channel can afford. c. Provide a buffer between consumer and producer so individuals dont feel like they are dealing with a large corporation. d. Specialize in one or more channel functions in order to become better at it than others in the channel. e. These are all ways that intermediaries create value.

Specialize in one or more channel functions in order to become better at it than others in the channel.

According to your instructor, what is the hard way to become the category leader?

Spend money on advertising to make consumers think your product is superior when, in fact, it is not.

The ______________ approach to social responsibility in business focuses on obligations to those who can affect a company's ability to achieve its objectives? Select one: a. Equal opportunity responsibility b. Societal responsibility c. Profit responsibility d. Stakeholder responsibility e. Extended responsibility

Stakeholder responsibility

Many large retail stores use _________ because it would be impractical to calculate the correct price for thousands of items individually?

Standard markup pricing

Kendra runs a wholesale distribution center for candy. Each month she receives a shipment of candy from her supplier. She always has enough inventory on hand so that her retail customers can buy cases of cany whenever they need it. Kendra is adding value by ___________?

Storing

Younjin is a purchasing agent for Acme Enterprises. One of the products she is responsible for is the copier paper for the company's copiers. The company makes lots and lots of copies so they use more than 60 cases of copier paper each week. Younjin will probably treat copier paper as a ____________ decision? Select one: a. Make or buy b. Straight rebuy c. Modified rebuy d. New task buy e. Make or break

Straight rebuy

_______________ involves objectives and initiatives that will take more than a year to accomplish and, if successful, will create a sustainable competitive advantage? Select one: a. Tactical planning b. Strategic planning c. Marketing d. Environmental scanning e. SWOT analysis

Strategic Planning

According to a Harvard Business Review article by Nohria, Joyce and Roberson, of more than 200 management practices, there are four basic business practices that really make a difference in a company's performance. For example successful companies have clearly stated and focused ____________? Select one: a. Plans b. Strategies c. Promotion d. Pricing e. Metrics

Strategies

According to a Harvard Business Review article by Nohria, Joyce and Roberson, of more than 200 management practices, there are four basic business practices that really make a difference in a company's performance. For example successful companies have clearly stated and focused ____________? Select one: a. Pricing b. Promotion c. Plans d. Metrics e. Strategies Feedback

Strategies

BruceCo is a small coffee company. They pride themselves on being friendly. Every employee is trained to greet their regular customers by name and the employee gets a bonus if a customer says something nice about the service. As a result, BruceCo's customers are very loyal. In terms of a SWOT analysis, this would be considered a (n) ________ for BruceCo? Select one: a. Opportunity b. Point of difference c. Weakness d. Threat e. Strength

Strength

Alexis is the furniture division sales manager for a textile (cloth) manufacturing company. He has a team of 15 salespeople who call on 200 customers regularly over the course of the year. These customers account for 85% of Alexis companys sales and buy 80% of the textiles used for furniture in this country. Alexis is likely to use the _________ method of forecast demand

Survey of buyer intentions

What are the benefits of using a central authentication server instead of having the individual authenticators do all authentication work?

Switch Cost: having the central authentication server check credentials instead of having the switch doing this minimizes the processing power needed in the workgroup switch. Given the large number of workgroup switches, this can produce major cost savings. Consistency: having all credentials on the authentication server gives consistency in authentication. An attacker cannot succeed by trying many different workgroup switches until he or she finds one that is misconfigured and gives the attacker access. Reduced Management Cost: management cost is reduced because credentials only need to be changed on the central authentication server when user authentication information is changed when a user joins the firm, leaves the firm, or needs other credential changes Rapid Changes: the credentials of individuals who are fired or suspended can be invalidated in seconds, on all workgroup switches.

How are switches in an Ethernet LAN organized? Because of this organization, how many possible paths can there be between any two hosts?

Switches in an Ethernet LAN are organized by hierarchical topology. There is only one possible path between any two hosts.

BruceCo is a company that makes products for the coffee industry. They subscribe to IRI's (Information Research incorporated) marketwatch newsletter to help them understand what is happening with coffee in retail stores. This is an example of ________ in a marketing information system?

Syndicated reports

Do standards for the Internet come from OSI or TCP/IP? Explain.

TCP/IP governs communication across the internet ensuring any two host computer can communicate

Both DHCP servers and DNS servers send a host an IP address. These are the IP addresses of what hosts?

Target Host.

There are many factors that influence the evolution of retail concepts. Certainly in the past few years, ____________, especially the widespread diffusion of the Internet has had a huge impact on the retail landscape? Select one: a. New product development b. Transfer of ideas across borders c. Technology d. Demographics e. Localization

Technology

Roxanne has developed a new adult milk beverage that is enhanced with vitamins. There has never been a product like this before and she is wondering how many cases she should manufacture in the first year of production. Roxanne is likely to use the ____________ method to forecast demand. Select one: a. Survey of buyer intentions b. Chain ratio c. Test market d. Sales force survey e. Market Factor Analysis

Test market

What do we mean when we say that, from the consumer perspective, new products span a continuum from small, incremental changes to radically different products?

That 'newness' is hard to define and new could mean different things for different products

What do we mean when we say that, from the consumer perspective, new products span a continuum from small, incremental changes to radically different products? Select one: a. That 'newness' is hard to define and new could mean different things for different products. b. We mean all of these things when we speak of the new product continuum. c. That whether or not a product is new depends on how the manufacturer chooses to position it on the continuum. d. That consumers may be unaware of the difference between incremental changes and radically different products unless the manufacturer communicates the difference to them. e. That new products start out as incremental changes to existing products and go through refinements until they become radically different products.

That 'newness' is hard to define and new could mean different things for different products.

Why must the access point remove an arriving packet from the frame in which the packet arrives and place the packet in a different frame when it sends the packet back out?

The 802.11 frame travels between the wireless host and the wireless access point. The 802.33 frame only travels between the wireless host and the server.

Two powerful influences on a company's ethical culture are its code of ethics and _____________? Select one: a. Its accounting practices b. Dress code. c. The behavior of people in the company d. Mission statement e. Government regulation

The behavior of people in the company

The actual product, in the levels of the product concept refers to: Select one: a. The bundle of tangible and intangible attributes we normally think of as the product. b. The physical, or what we think of as the tangible component of the product. c. The physical product or, in the case of a service, the service offering. d. The core benefit the product is designed to deliver. e. All of these are what the actual product refers to. Feedback

The bundle of tangible and intangible attributes we normally think of as the product.

The rule of thumb for college level work is that to be successful, you should be putting in _________ hours outside of class for every hour in class? Select one: a. 3 to 5 b. 2 to 3 c. 1or less d. It depends on whether or not you have a job. e. At least 6

The correct answer is: 2 to 3

Principles of Marketing is a three credit hour class. The rule of thumb for college level work says that (in addition to viewing the lectures) if you want to succeed in this class you should be spending _________ additional hours studying each week? Select one: a. 3 b. Whatever it takes c. Actually, you don't even have to view the lectures to do well. d. 6-9 e. 10-15

The correct answer is: 6-9

Which of the following statements best describes the consumer buying process discussed in class? Select one: a. Human beings find the consumer buying process too complicated to use for anything but purchases of goods and services. b. A consumer trying to satisfy a need through a purchase is actually solving a personal problem. c. The consumer buying process is what allows human beings to make rational decisions even if they havent studied economics. d. People use different approaches to making decisions about goods and services than they do in other areas of their lives. e. People can save time by using the consumer buying process instead of making a decision about a product.

The correct answer is: A consumer trying to satisfy a need through a purchase is actually solving a personal problem.

Which of the following statements about motivation is FALSE? Select one: a. Physiological needs are a basic source of motivation b. All of these statements about motivation are false. c. People are not always aware of their true motivation d. Psychological needs are a basic source of motivation e. All needs are equally motivating

The correct answer is: All needs are equally motivating

Which of the following statements about Maslow's Hierarchy of Needs is TRUE? Select one: a. All of these statements about Maslows Hierarchy of needs are true. b. Most people are more concerned about their self image than whether or not they have enough to eat. c. Basic needs such as Physiological and safety have to be satisfied before higher-level needs become motivators. d. Risk takers are motivated by ego needs rather than by safety needs. e. Ego-centric people are more concerned about their self image than whether they have enough to eat.

The correct answer is: Basic needs such as Physiological and safety have to be satisfied before higher-level needs become motivators.

Why did your instructor make the point that you can't just have "attitude"? Select one: a. Because an attitude always has to be about something b. Because you need to have two or more people to have an attitude c. Because attitudes are relatively stable d. Because attitudes depend on a person's personality e. Because attitudes have to be learned

The correct answer is: Because an attitude always has to be about something

Why is demand inelastic for many industrial goods? Select one: a. Because buying agents for business products are trained negotiators which limits the impact of price increases on demand. b. Because small changes in price can lead to large increases in price for the final product. c. Because the component cost is so small relative to the cost of the end product that large changes in the price for the component will have little impact on demand for the end product. d. Because when component prices are lower, manufacturers will use more component parts in their products. e. Because industrial products are less fashion-oriented so demand doesnt change when fashion trends change.

The correct answer is: Because the component cost is so small relative to the cost of the end product that large changes in the price for the component will have little impact on demand for the end product.

What is the difference between a relationship and an exchange? Select one: a. In a relationship, people will make it up to you later if there is a problem with a transaction; in an exchange the problems have to be resolved at the time of the transaction. b. Relationships are profitable in the long-run, exchanges are profitable in the short run. c. Relationships lose money in the short-run; exchange transactions make money in the short run. d. Relationships are profitable, exchanges can lose money. e. It may be good business to lose money on a transaction in a relationship, it is rarely good business to lose money on a transaction in an exchange.

The correct answer is: It may be good business to lose money on a transaction in a relationship, it is rarely good business to lose money on a transaction in an exchange.

Perla is trying to decide which of two plasma television sets she should purchase. One is more expensive than the other, but it has better resolution. Sound quality is the same on both television sets. They both come with remote controls, but Perla rarely uses a remote control so it is not a factor in her decision. Perla is using __________ to make the decision? Select one: a. Sound quality. b. Consideration set c. Price d. Single criteria e. Multiple criteria

The correct answer is: Multiple criteria

Bruce has always wanted to own a Ferrari automobile. For him it will always be a dream because he will never be able to afford to buy one unless gets a better job and saves his money for several years. Is Bruce part of the potential market for Ferrari automobiles? Select one: a. Yes, because although he doesn't have the money right now, he has the willingness to spend the money of a Ferrari if he could. b. Yes because he sees the benefit of owning a Ferrari. c. No because if he really perceived benefit of owning a Ferrari, he would find the money to buy it. d. No because he does not have the authority to buy a Ferrari. e. No because he does not have the money to buy a Ferrari.

The correct answer is: No because he does not have the money to buy a Ferrari.

According to the material presented in class, marketing can be thought of as a(n) __________________ or as a(n) _____________________? Select one: a. Tool for good, tool for evil b. Discipline, academic subject c. Philosophy, business function d. Company's focus, afterthought

The correct answer is: Philosophy, business function

Younjin is a purchasing agent for Acme Enterprises. One of the products she is responsible for is the copier paper for the company's copiers. The company makes lots and lots of copies so they use more than 60 cases of copier paper each week. Younjin will probably treat copier paper as a ____________ decision? Select one: a. New task buy b. Straight rebuy c. Make or buy d. Modified rebuy e. Make or break

The correct answer is: Straight rebuy

What did your instructor mean when he mentioned the concept of cognitive miserliness? Select one: a. That people carefully evaluate all of the information available in order to make the best decision. b. That people do as little 'thinking' as possible when making a decision. c. That people naturally seek the lowest cost alternative. d. That people are unwilling to share information when they have discovered a real bargain. e. That many consumers who spend money freely actually perceive themselves to be misers.

The correct answer is: That people do as little 'thinking' as possible when making a decision.

Which of the following statements about professional buyers is FALSE? Select one: a. The goal of the professional buyer is get the lowest purchase price. b. Professional buyers are people and have personal as well as professional reasons for making decisions. c. Professional buyers are frequently trained in negotiation techniques. d. Professional buyers usually deal with a limited range of products. e. Professional buyers may know more about the product they are buying than the person selling it to them.

The correct answer is: The goal of the professional buyer is get the lowest purchase price.

What was your instructor talking about when he mentioned a 'consideration set' during the lecture on the consumer buying process? Select one: a. The set of criteria used to evaluate alternatives. b. The amount of time a consumer spends evaluating each alternative in the 'awareness set' c. The feelings of remorse a consumer may have following a major purchase involving multiple items. d. The subset of the alternatives identified during the search phase that the consumer evaluates before making a decision. e. Fashion-forward thinkers who people ask for advice when purchasing socially consumed goods.

The correct answer is: The subset of the alternatives identified during the search phase that the consumer evaluates before making a decision.

Danielle is a very busy person. She works all day and goes to school at night. She is not always able to get to the stores when they are open so she does much of her shopping on the internet. The internet offers her ________ utility? Select one: a. Image b. Place c. Posession d. Time e. Form

The correct answer is: Time

Which of the following is NOT a motive for a business customer to purchase a product? Select one: a. To negotiate a price so low that the supplier actually loses money on each transaction. b. To be able to boast to his colleagues about how he is the best purchasing agent in the company. c. To ensure that the products the firm uses meet the end user's quality requirements. d. To maximize profits for the firm. e. To do business with a salesperson whom the buyer has come to respect and considers to be a friend as well as a business associate.

The correct answer is: To negotiate a price so low that the supplier actually loses money on each transaction.

The only way you can make up a missed mini test is? Select one: a. You were physically unable to take the test during the entire two-week period it was available and can prove it with a doctor's excuse or other external documentation. b. You had planned on taking it during the second week it was available, but had to leave the country because of work and couldn't take it when you planned to. c. If you misunderstood when the deadline was. d. If missing a test will cause you not to pass the class. e. You tried to take the test, but the computer wasn't working that day.

The correct answer is: You were physically unable to take the test during the entire two-week period it was available and can prove it with a doctor's excuse or other external documentation.

Companies adopting __________ focus on what it is that they can do best. Select one: a. a marketing orientation b. a top-down orientation c. a sales orientation d. a societal marketing orientation e. a production orientation

The correct answer is: a production orientation

According to your book, a marketing program? Select one: a. is intended to create strong relationships with suppliers b. is a television offering that attracts a manufacturers target market c. a one time project to determine the best way to launch a new product d. is a plan that integrates the marketing mix to provide a good to prospective buyers e. is intended to create strong relationships with all stakeholders

The correct answer is: is a plan that integrates the marketing mix to provide a good to prospective buyers

In a(n) ___________, as more bidders become involved there is downward pressure on prices. Select one: a. traditional auction b. reverse auction c. modified rebuy d. action auction e. short sale

The correct answer is: reverse auction

Which of the following statements about the consumer buying process is TRUE?

The customer decides whether he/she is truly satisfied with the product after the decision has been made.

In a market with producers and six retailers, the addition of a wholesailing middleman can decrease the number of transactions needed to have an efficient market form 24 to 10. This is an example of?

The economy of transactions

In a market with producers and six retailers, the addition of a wholesaling middleman can decrease the number of transactions needed to have an efficient market form 24 to 10. This is an example of? Select one: a. Economies of scale b. Disruptive innovations c. The economy of transactions d. The learning curve. e. Disintermediation

The economy of transactions

What do marketers mean when they speak of involvement as it relates to the consumer buying process?

The financial, social and psychological risk of the purchase to the person

The Supply chain centers on the product. Downstream activities consist of?

The flow of finished product from the producer to the end user

The supply chain centers on the producer. Upstream activities consist of? Select one: a. The flow of finished product from the producer to the end user b. Market research and product concept testing before production begins c. The channel flows that deal with information. d. Gaining permits and licenses in order to be able to operate the business. e. The flow of raw materials from the supplier to the producer

The flow of raw materials from the supplier to the producer

The supply chain centers on the producer. Upstream activities consist of?

The flow of raw materials from the supplier to the producer.

Raul purchased a microwave oven. He brought it home, plugged it in and nothing happened. Bummer. So he immediately returned it. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. Period. End of story. Select one: a. The express warranty b. The implied warranty of merchantability c. Common sense. d. The squeaky wheel principle e. The principle of informed consent Feedback

The implied warranty of merchantability

what is the relationship between the law of truly large numbers and market segmentation?

The law or large numbers is an abstract concept that helps us understand why market segmentation works.

According to your instructor many strategic plans are not implemented well because? Select one: a. All of these are reasons given by the instructor why strategic plans may not be implemented well. b. Many strategic plans are never intended to be implemented; rather they are designed to stimulate critical thinking about the organization. c. They are too ambitious and it is impossible to implement all of the strategies called for in the plan. d. The long-term strategic objectives are not translated into specific, actionable tasks to be done by people in the organization. e. Top-level executives are trained in strategic planning, but not in plan implementation.

The long-term strategic objectives are not translated into specific, actionable tasks to be done by people in the organization.

Warranties can be either express or implied. An implied warranty means that?

The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not

Which of the following is a condition that must be met before you can consider a group of people to be a market segment?

The market potential of the group must be large enough to make it economically viable.

The four 'P's are?

The marketing mix variables we use to create need-satisfying offerings.

The four 'P's are? Select one: a. A formula for creating successful new products. b. A tool marketers use to create exciting advertising campaigns. c. The final phase of the marketing concept d. All of these. e. The marketing mix variables we use to create need-satisfying offerings. Feedback

The marketing mix variables we use to create need-satisfying offerings.

Which of the following statements about an organization's mission statement is FALSE? Select one: a. A mission statement is frequently perceives as being inspirational b. The mission statement should be specific enough to allow managers to determine whether or not a proposed strategy is appropriate for the organization. Incorrect c. The organization's stakeholders should be aware of the mission statement. d. The mission statement should be vague enough to allow managers to respond to changes in customers or markets. e. The mission statement is something that only applies at the corporate level

The mission statement is something that only applies at the corporate level

Which of the following statements about an organization's mission statement is FALSE? Select one: a. The mission statement is something that only applies at the corporate level b. The mission statement should be specific enough to allow managers to determine whether or not a proposed strategy is appropriate for the organization. c. The mission statement should be vague enough to allow managers to respond to changes in customers or markets. d. The organization's stakeholders should be aware of the mission statement. e. A mission statement is frequently perceives as being inspirational

The mission statement is something that only applies at the corporate level

BruceCo planned to introduce a new line of herbal coffees in its coffee shops. Using the chain ratio method, they estimated they would have 300 people walk through the door every day and that 1/3 of these people would notice a sign advertising the new coffee and ask about it. If the price were the same as its regular coffee, they estimated half of the people would try the new blend. If the price were higher than the regular coffee, they estimated only one out of 10 would request the new blend. The goal was to sell 50 cups of the new blend. Which of the following would be an outcome measure associated with the plan? Select one: a. All of these are outcome measures for this plan. b. The number of people who ask about the new blend of coffee c. The price of the new blend of coffee d. The number of cups of the new blend sold each day. e. The number of people who walked through the store each day

The number of cups of the new blend sold each day.

BruceCo planned to introduce a new line of herbal coffees in its coffee shops. Using the chain ratio method, they estimated they would have 300 people walk through the door every day and that 1/3 of these people would notice a sign advertising the new coffee and ask about it. If the price were the same as its regular coffee, they estimated half of the people would try the new blend. If the price were higher than the regular coffee, they estimated only one out of 10 would request the new blend. The goal was to sell 50 cups of the new blend. Which of the following would be an outcome measure associated with the plan? Select one: a. The price of the new blend of coffee b. The number of people who ask about the new blend of coffee c. The number of cups of the new blend sold each day. d. The number of people who walked through the store each day e. All of these are outcome measures for this plan.

The number of cups of the new blend sold each day.

BruceCo planned to introduce a new line of herbal coffees in its coffee shops. Using the chain ratio method, they estimated they would have 300 people walk through the door every day and that 1/3 of these people would notice a sign advertising the new coffee and ask about it. If the price were the same as its regular coffee, they estimated half of the people would try the new blend. If the price were higher than the regular coffee, they estimated only one out of 10 would request the new blend. The goal was to sell 50 cups of the new blend. Which of the following would be a process measure associated with the plan? Select one: a. The number of people who walked through the store each day b. The number of cups of the new blend sold each day. c. All of these are process measures for this plan. d. The number of people who dont buy any coffee at all. e. The price of the regular blend of coffee

The number of people who walked through the store each day

According to your instructor, how many segments should a company target?

The number that allows you to maximize profits with the resources available to you.

According to your instructor, how many segments should a company target? Select one: a. You can only 'target' one segment. The rest are secondary markets. b. You should target one market segment for each product the company offers. c. The number that allows you to maximize profits with the resources available to you. d. You should determine what is the normal number of segments targeted by companies sharing the same NAICS code with you and use that at a guideline for how many segments to target. e. As many segments as you can afford to target.

The number that allows you to maximize profits with the resources available to you.

A source host is five networks away from a destination host. When a source host transmits, how far does the frame go? How far does the packet go?

The packet goes all the way while the frame changes per network

Which of the following buying criteria is a business buyer likely to use and an individual consumer NOT likely to use?

The production capacity of the supplier firm

Which of the following buying criteria is a business buyer likely to use and an individual consumer NOT likely to use? Select one: a. Price b. Delivery c. Warranty d. Quality e. The production capacity of the supplier firm Feedback

The production capacity of the supplier firm

Which of the following is NOT one of the 'rights' included in The Consumer Bill of Rights proposed in the 1960s? Select one: a. The right to be informed b. The right to be safe c. The right to have a choice d. The right to cancel a purchase e. The right to be heard

The right to cancel a purchase

Which of the following is a major disadvantage of the test-market approach to forecasting.

The time it takes to conduct the test market may put you at a competitive disadvantage in the marketplace.

Which of the following statements about new product development is TRUE?

The vast majority of new products introduced to the market place fail.

Which of these statements about Porter's fundamental strategies is true?

There is only room for one low cost producer in a market

Which of the following is a form of price? Select one: a. A salesperson's commission b. Tuition for Marketing 431 c. These are all forms of price d. An insurance premium e. The annual salary of professional athlete

These are all forms of price

In order to implement a strategic marketing plan, long-range strategic objectives need to be broken down into short-range tactical objectives so that each unit of the organization understands? Select one: a. At what point in time is the unit expected to have completed the tasks assigned to it. b. Which tasks have the highest priority? c. What is expected of it in terms of achieving the plan's goals? d. What resources will be required in order for the unit to achieve its task? e. These are all things each unit of the organization needs to understand in order to implement a strategic plan.

These are all things each unit of the organization needs to understand in order to implement a strategic plan.

In order to implement a strategic marketing plan, long-range strategic objectives need to be broken down into short-range tactical objectives so that each unit of the organization understands? Select one: a. Which tasks have the highest priority? b. At what point in time is the unit expected to have completed the tasks assigned to it. c. What resources will be required in order for the unit to achieve its task? d. These are all things each unit of the organization needs to understand in order to implement a strategic plan. e. What is expected of it in terms of achieving the plan's goals?

These are all things each unit of the organization needs to understand in order to implement a strategic plan.

According to your instructor, subcultures can be powerful segmentation variables because people have more choice about the subcultures they choose to identify with. This means? Select one: a. They are more likely to have money to spend on luxury products. b. The law of truly large numbers does not apply to a subculture. c. Everyone who is a member of a subculture will want similar products. d. They will only buy goods and services from members of their subculture. e. They are more likely to seek out products that affirm their membership in the subculture

They are more likely to seek out products that affirm their membership in the subculture

Not-for-profit organizations need to use complementary positioning because....

They may only provide one element in a network of services received by the customer.

Reference groups are important to Marketers because... Select one: a. Aspriational groups tend to have more disposable income b. They are an important market segment c. They are realtively stable over time d. Reference groups are important to marketers for all of these reasons. e. They serve as information sources and influence perceptions

They serve as information sources and influence perceptions

Iago and Desdemona were merchants selling a variety of goods in Venice Beach. They felt they had saturated the local market and were thinking of expanding their business to a nearby community. What factors should they consider as they decide which geographic segment to enter next?

They should consider all of these factors.

Iago and Desdemona were merchants selling a variety of goods in Venice Beach. They felt they had saturated the local market and were thinking of expanding their business to a nearby community. What factors should they consider as they decide which geographic segment to enter next? Select one: a. Is the community growing or shrinking? b. They should consider all of these factors. c. Can they save money by serving both communities out of the same warehouse? d. Are there competitors already in place in the new market? e. Is there a market for their products in the new community?

They should consider all of these factors.

Iago and Desdemona were merchants selling a variety of goods in Venice Beach. They felt they had saturated the local market and were thinking of expanding their business to a nearby community. What factors should they consider as they decide which geographic segment to enter next? Select one: a. They should consider all of these factors. b. Can they save money by serving both communities out of the same warehouse? c. Are there competitors already in place in the new market? d. Is there a market for their products in the new community? e. Is the community growing or shrinking?

They should consider all of these factors.

Which of the following is one of the three typical uses for information in a marketing information as described in class?

To generate routine reports showing progress toward meeting marketing goals.

Which of the following is NOT a motive for a business customer to purchase a product? Select one: a. To ensure that the products the firm uses meet the end user's quality requirements. b. To be able to boast to his colleagues about how he is the best purchasing agent in the company. c. To negotiate a price so low that the supplier actually loses money on each transaction. d. To maximize profits for the firm. e. To do business with a salesperson whom the buyer has come to respect and considers to be a friend as well as a business associate.

To negotiate a price so low that the supplier actually loses money on each transaction

Which of the following is one of the three typical uses for information in a decision support system as described in class?

To support ad-hoc or one of a kind decisions.

Which of the following is one of the three typical uses for information in a decision support system as described in class? Select one: a. To persuade potential customers to try your product b. To create jobs for information technology professionals c. To manipulate data in order to make the financial reports look better. d. To justify decisions that have already been made e. To support ad-hoc or one of a kind decisions.

To support ad-hoc or one of a kind decisions.

One way to segment markets for business customers is by industry type. This approach is attractive because many industries have __________ which makes it cost effective to communicate with businesses in that Industry? Select one: a. Regional differences b. Cable television c. Trade publications d. Point of purchase displays e. Local newspapers.

Trade publications

Unlike a storage warehouse, a distribution center is primarily for?

Transshipment of products

Santa Claus is trying to forecast demand for coal this Christmas. For the past 300 years, the number of naughty children (who will get coal in their stockings) has increased by 3% each year. Santa is likely to use the _______ method to forecast demand.

Trend analysis

Santa Claus is trying to forecast demand for coal this Christmas. For the past 300 years, the number of naughty children (who will get coal in their stockings) has increased by 3% each year. Santa is likely to use the ____________ method to forecast demand.

Trend analysis

n class, we discussed several trends in organizational structure. One of them, the _____________ is the result of eliminating middle management positions in order to shorten lines of communication within the organization? Select one: a. Trend toward empowering employees b. Development of cross-functional teams c. Trend toward flatter organizations d. Trend toward matrix organizations e. Trend toward hierarchical organizations

Trend toward flatter organizations

For new products that have a major benefit to the customer, but the benefit is not obvious by casual inspection, ____________ becomes an important factor in whether customers will adopt the new product? Select one: a. Compatibility. b. All of these are important when a major benefit is not obvious by casual inspection. c. Relative advantage d. Observability e. Trialability

Trialability

What happens to the maximum possible propagation speed in a channel if the bandwidth is tripled while the signal-to-noise ratio remains the same?

Tripled. Signal-to-noise ratio is difficult to modify in practice.

You have ____________ to take each mini test. 3 weeks all semester one day two weeks one week

Two weeks

You have ____________ to take each mini test. Select one: a. One day b. One week c. All semester d. Three attempts e. Two weeks

Two weeks

Why is two-factor authentication desirable?

Twofactor authentication increases the strength of authentication. You will need two authentication rather than one

Which offers more reliable transmission characteristics—UTP or radio transmission?

UTP

For prestige products- products that are consumed socially and confer status on their owners?

Unit sales of the product can decrease if prices are lowered.

According to your instructor, what is the hard way to become the category leader?

Use the marketing mix to create a superior product offering in the category and then spend what it takes to communicate the superiority of your product to consumers.

Bruce is very frustrated. He trying to make copies of a handout for his 9:30 principles of marketing class and the copier is jammed. The copier is always jammed. He has complained to the purchasing agent several times, asking them to get a copier that works. Bruce is performing the buying center role of _________? Select one: a. Influencer b. User c. Decider d. Gatekeeper e. Buyer

User

What cryptographic protections does 802.11i provide?

Uses AES-CCMP with 128-bit keys for confidentiality and key management

How can an evil twin access point be defended against?

VPN can defend against Evil twin access point. Point to point security. It adds a layer of security as messages are encrypted and needs a pass phrase to decrypt these messages.

Tracy is thinking of marketing a new energy drink. Her key selling proposition will be that her product has tastes just as good at room temperature as it does when it is ice cold. She plans on testing whether or not students will like her drink and the other leading brands to students outside the student union. if the majority of students prefer may have a problem with the ________ of her measurement in this market research project.

Validity

When using mirroring to select a channel partner as described in Marketing 3.0, the most difficult characteristic to identify is...? Select one: a. Integrity b. Community c. Identity d. Values e. Purpose

Values

Gandalf opened a tobacco shop in the Haight/Ashbury District. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. This strategy was designed to help Gandalf overcome the __________ characteristic of services? Select one: a. Inseparability b. Invisibility c. Variability (Inconsistency) d. Intangibility e. Perishability (Inventory)

Variability (Inconsistency)

Gandalf opened a tobacco shop in the Haight/Ashbury District. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they could all look like wizards to customers. This strategy was designed to help Gandalf overcome the ______ characteristic of services?

Variability (inconsistency)

Increasingly channel partners are working together to coordinate their efforts in order to increase the efficiency of supply chains and distribution networks. One supply network strategy is for a retailer to share sales information with suppliers so that the suppliers can take responsibility for replenishing the stores' inventory without the necessity of placing an order for every shipment. Select one: a. Economic order quantity inventory management b. Vendor managed system c. Just in time inventory management d. Upstreaming e. Cost minimizing inventory.

Vendor managed system

I can't believe it, said Wiley Coyote, I am the president of Acme enterprises and we make $200,000 a year profit with me working my tail off. Our distributor, Road Runner Representatives, made over $800,000 in commissions. I don't understand why they are making all of that money when all they do is run around all day and say beep-beep to customers. I think we should lower the commission rate to bring their income down to a more reasonable level. This is an example of? Select one: a. Horizontal conflict b. Vertical conflict. c. A price war d. Suspended animation e. Vertical integration

Vertical conflict.

What is the difference between the supply chain and the value chain?

Very little. The value chain concept simply recognizes that in an efficient network, each member of the supply chain adds value to the product as it moves from raw material to the end user.

Which of the following is NOT a factor a business customer is likely to consider when making the decision to purchase an industrial product? Select one: a. Delivery schedule b. Financial terms c. Visa or mastercard d. Single source or multiple sources e. Whether the com[any can manufacture the product internally Feedback

Visa or mastercard

Frodo was a massage therapist. He was very good at dealing with lower back pain. The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain? There was soft, relaxing music playing in the background. He used these same themes in his print and radio advertisements. Frodo was using the _______ approach to making his service seem "real"?

Visualization

Which of the following is a condition necessary for exchange to occur?

Voluntary participation

Why are typical WAN speeds slower than typical LAN speeds? Give a clear and complete argument.

WAN speeds are typically slower than LAN speeds because as the cost per gig increases significantly as the transmission lines get longer in WAN, that is not the case in LAN. Also, WAN connections are shared by many users creating a more trafficked bandwidth not seen in LAN.

How is this protection limited?

WPA2 in personal or PSK mode, pass phrase is used to create the pre-shared key. Protection is limited because pass phrase has to be at least 20 characters long to be effective. Ifs too short it can easily be cracked. The worst part about PSK mode is pass phrase can be shared. If pass phrase is known, anyone who knows this can access this the network.

When offered the choice when you are configuring by a wireless access point, which WLAN security standard should you choose?

WPA2-PSK or 802.11i with pass phrase over 20 characters long because although reconfiguring all devices to work with 802.11i could be very expensive, the investment would be worth it because 802.11i is the strongest security protocol for 802.11 today, and because there was a partial crack that appeared for WPA in 2009.

Why is WPS a vulnerability? Is it a vulnerability in 802.1X, PSK mode, or both?

WPS is vulnerable in PSK mode. WPS is vulnerable. While Half of 8 digit pin should take 50,000,000 attempts (10^8) to crack. WiFi Alliance made a poor decision and divided the digit to two 4 bit halves . it takes (10^4)In addition or 10000/2 which is 5,000. Worst part is attacker was given feed back if it was correct. finally second 4 bit half takes only half of 8^3 or 256 attempts finally the last digit is obtain by calculating the 7 digits. Now it only takes less than 5256 attempts to crack WPS

Carlina operates a tofu making factory in Taiwan. She uses soybeans grown in Northwest Ohio for her tofu because they are very high quality and the prices are low. Soybeans will keep for a very long time without spoiling. Because her main concern is how to get the thousands of bushels of soybeans to her factory for the least cost, Carlina uses _________ transportation for this part of her business? Select one: a. Pipeline b. Air c. Water d. Truck e. Rail Feedback

Water

Carolina operates a tofu making factory in Taiwan. She uses soybeans grown in Northwest Ohio for her tofu because they are very high quality and the prices are low. Soybeans will keep for a very long time without spoiling. Because her main concern is how to get the thousands of bushels of soybeans to her factory for the least cost, Carolina uses _________ transportation for this part of her business.

Water

What type of port numbers do servers use for common server programs?

Well-known port numbers

Before you can measure the quality of a service, you need to understand?

What the customer expects from the service

What was your instructor talking about when he said America likes a Winner and gave those ridiculous - I mean interesting - examples about people landing on the moon?

When it comes to positioning, it is better to hold the position of category leader in a small category than to be second place on a larger category.

According to the information in class, the fundamental issue in geographic pricing tactics is?

Whether the buyer or the seller pays for the cost of transporting the product to the customer

Which of the following is NOT something you should consider when developing market segments?

Whether you have used too few variables to develop your segments.

In the three circles positioning framework presented in class, which area represents the area for creating an attractive new position in the marketplace? Select one: a. White space (opportunity) b. Points of parity c. Customers' needs d. Their points of difference e. Our points of difference

White space (opportunity)

What does the Wi-Fi Alliance call 802.11i?

WiFi Alliance refers 802.11i as Wireless Protected Access 2 or WPA2

Which of these is NOT an example of expressive social media? Select one: a. The Huffington Post (a blog) b. Twitter c. You Tube d. Facebook e. Wikipedia

Wikipedia

One of the major issues to consider when designing the computer systems to support a marketing information system is?

Will decision makers need to be able to manipulate the data?

One of the major issues to consider when designing the computer systems to support a marketing information system is? Select one: a. How many data silos will be needed to support the functional areas in the company. b. Which environments will be covered in the environmental scan. c. Whether to rely on free information from the internet or to purchase proprietary information. d. Acquiring licenses for syndicated market research reports. e. Will decision makers need to be able to manipulate the data?

Will decision makers need to be able to manipulate the data?

According to your instructor, if you can't live with the consequences of your ___________ scenario, don't implement the plan? Select one: a. Most likely case b. Best case c. Doomsday case d. Worst case e. Least Likely

Worst Case

When developing contingency plans, the ____________ scenario assumes that everything that could go either right or wrong goes wrong? Select one: a. Best case b. Most likely case c. Gloomy Case d. Least Likely Case e. Worst case

Worst Case

It has been said that no two people on an airplane pay the same price for a ticket. Prices tend to be lower if you are willing to book your trip well in advance and tend to be much higher if you have to book your trip on short notice. A non-refundable ticket. Airlines use this ______ in order to maximize the revenue they earn from each flight?

Yield management pricing

It has been said that no two people on an airplane pay the same price for a ticket. Prices tend to be lower if you are willing to book you trip well in advance and tend to be much higher if you have to book your trip on short notice. A non-refundable ticket costs less than a refundable ticket. Airlines use this ___________ in order to maximize the revenue they earn from each flight? Select one: a. Prestige pricing b. Captive pricing c. Yield management pricing. d. Price bundling e. Flexible

Yield management pricing.

Price elasticity is the slope of the demand curve. When price elasticity is HIGH? Select one: a. You can increase profits by cutting prices b. You can decrease revenues by cutting prices c. You can decrease profits by decreasing prices d. You can increase revenues by cutting prices. e. You can increase revenue by increasing prices

You can increase revenues by cutting prices.

Price elasticity is the slope of the demand curve. When price elasticity is LOW?

You can increase revenues by increasing prices.

One of the disadvantages of bringing a discontinuous innovation to market is? Select one: a. The product is so innovative that it may change the way we live. b. All of these are disadvantages of discontinuous innovations. c. There is less risk associated with discontinuous innovations than with incremental innovations. d. You can develop a significant competitive advantage if it works. e. You may have to spend a lot of effort helping customers understand the value of the new product.

You may have to spend a lot of effort helping customers understand the value of the new product.

Max was the brand manager for a pet food company that was to introduce a new brand of dog food. Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. He thought of the brand name "Playful Puppy" and asked your opinion. You said? Select one: a. It is a good brand name because it suggests a product benefit. b. It is a good brand name because it is simple and easy to pronounce. c. It is not a good brand name because it isn't clear that it is about dog food. d. It is a good brand name because it is memorable. e. You said all of these things, and meant them. Feedback

You said all of these things, and meant them.

Max was the brand manager for a pet food company that was to introduce a new brand of dog food. Through research, they had discovered that many dogs do not get enough exercise and this new dog food has stimulants added to give these sedate dogs energy. He though of the brand name "Playful Puppy? and asked your opinion. You said?

You said all of these things, and meant them.

The Bay Area Regional Transit Authority (BART) operates a light rail system in the bay area. Passengers purchase a ticket with a magnetic strip that keeps track of how much money is on the ticket. The cost for a ride is anywhere from about $3 to about $10 depending on how far you are going. You can go to any of the downtown stops for the same price. BART is using ______ geographic pricing?

Zone delivered price

Which of the following statements best describes the consumer buying process discussed in class?

a consumer trying to satisfy a need through a purchase is actually solving a personal problem.

What is a need?

a perceived lack of something

What is a backdoor?

a way to get back into the system by creating a user with full privileges

In what units is latency measured?

amount of delay the packet encounters when moving through network. measured in milliseconds or ms.

What is a cipher?

an encryption method

Of what wire characteristic is category a measure?

cable quality (UTP)

What type of attacker are most attackers today?

career criminals

From what type of organization does the verifier get the digital certificate?

certificate authority

According to Marketing 3.0, one of the major forces encouraging comopanies to adopt sustainable business practices is...? Select one: a. All of these are major forces encouraging companies to be sustainable b. Shareholder activism c. The need to draw attention away from problems with the balance sheet d. Increasing scarcity of natural resources e. The threat of increasing government regulation

d. Increasing scarcity of natural resources

What two things do deep inspection firewalls do that SPI firewalls do not?

deep inspection examine patterns in the stream of packets and they look for attack patterns at all layers in a packet including application messages.

In general, the greater the __________ for a product, the higher the price you can charge for the product.

demand

The two basic sources of motivation discussed in class are? Select one: a. Products, services b. Consumers, businesses c. Drives, Influences d. Needs, wants e. Physiological, Psychological

e. Physiological, Psychological

If you need to communicate with the instructor about the class, the only "official" mode of communication is? a. e-mail b. Telephone c. All of these are "official" ways to contact the instructor about a class-related issue. d. Mental telepathy e. Instant messaging

email

The last stage in developing a marketing plan involves Select one: a. Conducting a SWOT analysis b. Conducting a situation analysis c. establishing the budget and the timetable d. Setting the marketing objectives e. Developing marketing tactics using the marketing mix

establishing the budget and the timetable

The last stage in developing a marketing plan involves Select one: a. Conducting a SWOT analysis b. establishing the budget and the timetable c. Developing marketing tactics using the marketing mix d. Conducting a situation analysis e. Setting the marketing objectives

establishing the budget and the timetable

Is wireless radio transmission usually expressed in terms of wavelength or frequency?

frequency

How does the verifier get the public key?

gets its from true partys digital certificate

There are about 89,500 _________ business customers in the United States according to your textbook.

government

Why is defense in depth necessary?

having multiple barriers heighten the chances of an attacker to fail.

Would an SLA specify a highest latency or a lowest latency?

highest latency

Which of the following is NOT a concern during the purchase stage of the consumer buying process?

identifying all the alternative products available.

________ is when a company creates a unique brand identity for each product

individual product branding

What is hacking? Be able to apply the definition to specific cases.

intentionally using a computer resource without authorization or in excess of authorization

According to your book, a marketing program?

is a plan that integrates the marketing mix to provide a good to prospective buyers.

Why is it important to separate policies from implementation?

it allows implementers to implement the policy in the best way possible

Why should people get minimum permissions?

it is less risky and when a computer is compromised it does not affect the entire system

Is the metric prefix for kilo k or K? Express 27,560 kbps with a metric prefix.

k. 27,560 kbps = 27 Mbps

Jin is shopping for clothes for school. He is very self confident and knows and trusts his classmates. Jin is likely to use ____ problem solving as he purchases a new shirt for school?

limited

Tran has just completed a research project for his boss. He reviewed the political, legal, environmental and competitive factors that might have an impact on his company's ability to launch a new product. Which of the major marketing functions was Tran doing? a. Marketing audit. b. Listening to the market. c. Marketing information system. d. Customer driven marketing. e. Develop marketing programs.

listening to the market

Many small businesses choose to segment their customers geographically because they can effectively to communicate with their customers using __________.

local magazines

Many small business choose to segment their customers geographically because they can effectively to communicate with their customers using___________

local newspapers

For many products such as candy bars, there is a price consumers expect to pay for the product. Retailers using the _____________ to setting prices will offer the product at a very low price in order to attract customers into their store? Select one: a. Price line approach b. loss-leader approach c. Above or below approach d. Customary pricing approach e. Price leadership approach

loss-leader approach

Younjin is a purchasing agent for Acme enterprises. Currently, the company makes a line of fire-proof file cabinets that are well regarded by its customers. One of her responsibilities is to purchase brochures explaining the benefits of the Acme file cabinets. She was recently authorized to purchase a computerized document management system for the company at the cost of several million dollars. With this new technology, she may be able to print the brochures in the factory rather than ordering them from a printing company as in the past. Younjin will probably treat this as a _______ decision

make or buy

The Boston Consulting Group matrix is a 2x2 matrix with ___________ on one axis and ___________ on the other axis. This creates four positions: cash cows, stars, problem children (or question marks) and dogs. Select one: a. product lines, prices b. Product growth rate, market growth rate c. market growth rate, competitive position d. market growth rate, relative market share e. market growth rate, inflation

market growth rate, relative market share

Market-oriented organizations generate sales volume primarily through....

market-oriented organizations emphasize all of these activities

What is the measure of multimode optical fiber quality?

modal bandwidth

Why is the number of non-overlapping channels that can be used important?

more channels to choose from, it will reduce the chances of causing a co-channel interference.

A(n) __________ targeting strategy develops more than one distinct marketing mix?

multisegment

In two-way dialogues, how many keys are used in symmetric key encryption?

one key to encrypt and decrypt a message

A(n) ______________ targeting strategy utilizes customer information to develop long-term relationships with each customer.

one to one

Value is a function of ___________ and ___________? Select one: a. Benefits, price b. perceived benefits, perceived price c. Output, input d. Observed benefits, perceived price e. perceived benefits, actual cost

perceived benefits, perceived price

At what layers do single networks require standards?

physical and data link layers

Which of the following is NOT a typical application of data mining as discussed in class?

product abandonment

What are Trojan horses?

program that disguises itself as a legitimate system file where it can exploit the host computer

In authentication, what are credentials?

proofs of identity

Does a firewall drop a packet if it probably is an attack packet?

provable, definite, yes, suspicious, no.

Does a signal usually travel at a single frequency, or does it spread over a range of frequencies?

range of frequencies called bandwidth

Distinguish between rated speed and throughput.

rated speeds are vendor claims. throughput are actual transmission speeds, usually lower.

The threshold level of perception is...?

the minimum difference in a stimulus that a person will notice

According to Marketing 3.0, the two forces driving businesses to adopt sustainable practices are __________ and _______________ ? Select one: a. customers, stakeholders b. hybrid cars, recycling c. socio-cultural transformation, emerging market entrepreneurs d. scarcity of resources, empowerment e. the need for future growth, call for strong differentiation

the need for future growth, call for strong differentiation

What do we mean when we speak of the length of a product line?

the number of choices within a product category

Which of the following is a major disadvantage of the test-market approach to forecasting

the time it takes to conduct the test market may put you at a competitive disadvantage in the marketplace

Why is it a good idea for a business to group its customers into market segments?

to be able to respond more effectively to the wants of groups of potential buyers.

In a __________, a seller puts an item up for sale and would-be buyers are invited to bid in competition with each other

traditional auction

In a ___________, a seller puts an item up for sale and would-be buyers are invited to bid in competition with each other. Select one: a. reverse auction b. action auction c. short sale d. traditional auction e. contingent auction

traditional auction

In a ___________, a seller puts an item up for sale and would-be buyers are invited to bid in competition with each other. In a ___________, a seller puts an item up for sale and would-be buyers are invited to bid in competition with each other. Select one: a. contingent auction b. short sale c. action auction d. traditional auction e. reverse auction

traditional auction

Does the verifier use the true party's public key or the supplicant's public key?

true party public key