marketing

What type of duties do customer-service professionals often perform?

Handling complaints

working environment safety is regulated and monitored by?

OSHA

includes sexual harassment as a form of sex discrimination

Title VII of the Civil Rights Act of 1964

To get a selected product in the right place at the right time, marketers often ask themselves which of the following questions:

Where should we make our product available?

Where does marketing occur?

Wherever customers are

which of the following is often included in a marketing plan's situation analysis?

a SWOT analysis chart

selecting a target market is crucial because

a business can't be all things to all people

which of the following is the best description of the marketing mix?

a combination of the four elements of marketing

which of the following is an example of advertising?

a commercial for a new product runs on tv

which of the following is an example of corporate responsibility?

a company uses recycled materials in its products

A product being in great demand is a factor that might encourage businesses to

adjust prices

What marketing career involves catching customers' attention, informing them of products and persuading them to buy?

advertising

what is e-commerce?

all business occurring on the internet

what trait is the most important for marketers who work in marketing operations?

analytical skills

The purpose of communicating with customers is to

attract customers' interest

born between 1946 and 1964

baby boomers

when customers make purchases, they are actually buying the ___ that products offer

benefits

Voluntary product recalls are examples of good:

business ethics

in the marketing concept, whose point of view matters most?

buyer's

the reasons that cause people to purchase products are called

buying motives

in possession utility, a consumer finds a product helpful after doing what?

buying the product

which marketing function involves determining where products will be sold?

channel management

brick-and-mortar business

company which has a building for operations

which of the following is the most common reason for businesses to search for ways to make their products better and cheaper?

competition

how are e-tailing businesses are run?

completely through the internet

Marketing links producers to

customers

why is it a bad idea to use high-pressure sales techniques?

customers may feel dissatisfied after their purchases

which of the following influences the process of determining price?

customers' perception of value

the community college has decided to market its evening classes to women between the ages of 18 and 30... what type of segmentation is the college using?

demographic

a company wants to add a new model to its line of automobiles. what goal does this illustrate?

developing new goods and services

Without marketing, producers and customers would be

disconnected from each other

when customers buy in the basis of their feelings , they are using

emotional

When using mass marketing, marketers seek to appeal to the

entire market

which of the following types of choices are made based on moral principles and values?

ethical choices

Marketing is described as creating

exchanges

most sales forecasts are based on past sales performances as well as

expected market conditions

which of the following regulates internet safety?

federal trade commission

born between 1965 and 1980

generation x

born between 1995 and 2010

generation z

which of the following is a long-term goal?

getting a job at a publishing company

To select the best strategy available to them, marketers should consider

how the marketing concept applies to their situation

which of the following is a specific goal?

improve profitability by 10 percent

which of the following is an example of external information uses for quantitative sales forecasting

industry publication

service marketers have a tough job because they have to market products that are?

intangible

career within travel and tourism pathway

interpreter

the branch of government responsible for interpreting, applying, and administering the laws of the united states is

judicial branch

When marketers sort customers psychographically, they divide them by

lifestyle habits

geographic segmentation is diving a market by where customers are

living

according to the bureau of labor statistics, hospitality and tourism careers will increase because of

lower travel costs

you take your clothes to the same dry cleaner every time, even though there are many other dry cleaners in your area. you are demonstrating customer

loyalty

customer service representatives fall under?

marketing communications

Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.

marketing information management

______ focuses on all marketing functions, including channel management, marketing-information management, pricing, product/service management, promotion, and selling. what marketing career does ___ have

marketing management

pathway that includes the duty of designing and assembling product displays which make products appealing and accessible

marketing management

in charge of figuring out what customers need and want, and why they do what they do. what marketing career is this

marketing research

gathering,assessing, synthesizing, evaluating, and disseminating data for use in making business decisions

marketing-information management

which of the following is NOT a public record which may be checked during a background investigation?

medical record

at ______ job, he is in charge of keeping up with trends, analyzing sales, negotiating with vendors, and predicting what will sell in the future.

merchandising/buying

____ always uses the blade guard on the machine she uses at work, so no one will accidentally get hurt. what employee action does this illustrate?

observing safety standards

this workplace benefit helps to reduce employee absenteeism and employee turnover

on-site child care

which of the following is a required step to becoming a commercial pilot?

passing the federal aviation administration practical exam

which of the following is an example of internal information used for quantitative sales forecasting?

past sales records

Which of the 4 Ps relates to warehouse inventory?

place

Where a product is available for purchase is referred to as:

place utility

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.

pricing

Which of the 4 Ps relates to packaging?

product

what marketing professional would be responsible for creating the new package?

product management

in what marketing activity do businesses engage to meet the wants and needs of consumers?

product/service management

which marketing function involves creating the correct product mix for a business?

product/service management

business ethics

professional standards of conduct, based on moral principles and values, guiding decision-making and actions

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

promotion

which elements of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?

promotion

which of the 4 ps includes creating a 50-percent-off coupon?

promotion

the sarbanes-oxley act of 2002 has provisions for all except:

proper reporting of a corporation's financial situation

hospitals, spas, and churches are examples of?

service marketing

Equal Pay Act of 1963 prohibits

sex-based wage discrimination

_____ is not distracted by personal business or low-priority job duties while she is at work. what employee action does this illustrate?

staying on task

____ keeps his work area neat, so he can focus on his job without being surrounded by chaos. what employee action does this illustrate?

staying organized

A goal can be evaluated to determine its

success

which of the following traits are necessary in all marketing careers?

teamwork and communication

when customers have a negative experience with a business, they are likely to

tell their family and friends about it

the marketing mix should relate directly to who?

the company's target market

when conducting SWOT analysis, consider strengths and weaknesses in relation to

the competition

which of the following laws requires one and a half times the regular rate of pay for more than 40 hours worked for qualified employees?

the fair labor standards act

which of the following is an important benefit of marketing plans?

they can help obtain funding

____ orders a dress for her school dance on saturday. if the dress doesn't arrive until the next monday, it has no ____ utility.

time

which of the following is true of people who work in sales?

to be successful, they need people skills

what is the purpose of the executive summary in a marketing plan?

to serve as an introduction

type of managers tends to focus on the organization as a whole and are concerned mainly with long-term planning?

top level managers

___ is using a company printer to print fliers for her garage sale. which of the following describes her behavior?

unethical behavior

which of the following questions might marketers ask when they are working on the product element of marketing?

what level of quality should be produced?

_____ produce company accidentally sold several crates of spoiled vegetables. she immediately issued a statement to recall the product and apologize for the mistake. this is an example of which positive action companies should take?

protect business's reputation

which marketing career is usually in charge of writing press releases?

public relations

when people make purchases on the basis of reason or logic, they are using ____ buying motives

rational

an on-site accident seriously injuries a construction worker. when contacted by the press, the company refused to comment. this is an example of which of the following actions that companies should avoid?

responding inappropriately to crisis

To discover a product's level of utility, marketers measure the consumer's

satisfaction

____ is very happy with the haircut he received at a new barbershop. ___ is demonstrating customer

satisfaction

which of the following steps in the ethical decision-making process involves reviewing alternatives and consequences?

selecting the best choice

the family and medical act of 1993 allows how many weeks of unpaid, job-protected leave per year?

12 weeks

individuals must spend at least ___ flying before being able to obtain a commercial pilots license

250 hours