marketing

You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers? Data import Modify event Measurement Protocol HTTP request

Measurement Protocol

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first? Google Ads Firebase SDK Analytics SDK Analytics tag

Analytics tag

Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events? Anomaly detection highlights these events. Machine learning highlights these events. Google AI highlights these events. Data-driven attribution highlights these events.

Anomaly detection highlights these events.

Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property? Recommended events Custom events Goals Conversion events

Conversion events or key events if that is an option

The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you've navigated to Events in the Google Analytics interface? Import event Modify event Mark event as conversion Create event

Create event

Which of these tasks can be done using audience triggers? Create new events based on existing event parameters Create new audiences based on predictive metrics Create new events based on an audience rule being satisfied Create new audiences based on specific events that are triggered

Create new events based on an audience rule being satisfied

You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page? Custom user parameter Custom table Custom metric Custom dimension

Custom dimension

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics? IP address settings Consent Mode Data retention period Disable data collection

Data retention period

Which events are accounted for in the Realtime report? Events that took place within the last 60 minutes Events that took place within the last 12 hours Events that took place within the last 8 hours Events that took place within the last 30 minutes

Events that took place within the last 30 minutes

You are in your Google Analytics property's Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format? Funnel exploration Free form Segment overlap Cohort explorations

Free form

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and determine how well they're succeeding or failing at each step? Funnel exploration helps visualize these steps. Free form helps visualize these steps. Segment overlap helps visualize these steps. Cohort explorations helps visualize these steps.

Funnel exploration helps visualize these steps.

You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. Where in Google Analytics 4 would you go to manage events, conversions, and audiences? Go to Admin. Go to Reports. Go to Advertising. Go to Explore.

Go to Admin.

When a user watches a video, this triggers an event on your website. Which of these is an event parameter? The devices users are on when watching a video on your site How many users opened the page containing a video on your site Name of a video watched on your site How many users viewed a video on your site

Name of a video watched on your site

If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android — how should you set up your account? One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android One property with one web data stream for your website and one app data stream for your app One property with a web data stream for your website and one property with an app data stream for your app One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

When building a purchase funnel in Explore, which of these dimensions allow you to select a homepage view? Homepage name allows you to select a homepage view. Page path and screen class allow you to select a homepage view. Purchase allows you to select a homepage view. Page type allows you to select a homepage view.

Page path and screen class allow you to select a homepage view.

Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions? Subproperties Organizations Data streams Roll-up properties

Roll-up properties

If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics? Search Ads 362 Google Optimize Search Console Google Ads

Search Console

As a business owner, you'd like to do a deeper breakdown and analysis of the data that's displayed in your standard table report. Which feature would help you do that? Filters would help you do a deeper breakdown and analysis of the data. Comparisons would help you do a deeper breakdown and analysis of the data. Secondary Dimension would help you do a deeper breakdown and analysis of the data. Breakdowns would help you do a deeper breakdown and analysis of the data.

Secondary Dimension would help you do a deeper breakdown and analysis of the data.

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience? Organizations Subproperties Roll-up properties Data streams

Subproperties

When you've enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events? That data will only be available in the Reports and Explore sections That data will only be used for audiences in Google Ads That data will only be used for measurement purposes That data will only be available in the Advertising section

That data will only be used for measurement purposes

You need to review several sets of data, and decide to create a table report so you can see them side by side. Which component of the Analytics interface helps you do that? The Filters component The Comparisons component The Date Picker component The Segments component

The Comparisons component

Which of these Google Analytics features would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data that lives in another business application? The Measurement Protocol feature The Admin API feature The Firebase SDK feature The Data API feature

The Data API feature

Which Google Analytics feature relies on machine learning and Google AI for measuring conversions that can't be spotted through direct observation? The Key event modeling feature The Conversion events feature The Attribution paths feature The Conversion window feature

The Key event modeling feature

Which of these reports highlight how users behave on product detail pages based on the type of device they're using? The Pages and Screens Report The Events Report The Tech Details Report The User Acquisition Report

The Tech Details Report

Which of the following scopes would be set for a custom dimension reporting membership status for a customer rewards program? The Session scope would be set. The User scope would be set. The Event scope would be set. The Item scope would be set.

The User scope would be set.

To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a "metric" in Google Analytics? The date range setting for the last 30 days The device types, desktops and mobile phones How many users were on mobile phones Where users came from before reaching your site

The device types, desktops and mobile phones

You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics? Name of the video users can watch on your site The language preference of users watching the video on your site How many users opened the page containing the video on your site How many users watched the video on your site

The language preference of users watching the video on your site

To link a Google Analytics property to BigQuery, you'll see two options for selecting how frequently that data should be exported. What are those two options? The two options are Daily and Weekly. The two options are Weekly and Streaming The two options are Hourly and Streaming. The two options are Daily and Streaming.

The two options are Daily and Streaming.

Your team needs to change the default primary dimension for the User Acquisition Report within their Google Analytics property. Which action can they take to accomplish this? They can use the customization feature to edit the built-in report. They can create an exploration with the new primary dimension. They can add a custom dimension to the report. They can select a new primary dimension.

They can use the customization feature to edit the built-in report.

You want to know how various ads you've placed work together on the path to conversions, so you decide to look at the Attribution Paths Report. Where in your Google Analytics 4 property can you find this report? To view the report, go to Advertising. To view the report, go to Explore. To view the report, go to Reports. To view the report, go to Admin.

To view the report, go to Advertising.

If you're a business owner who wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights? Use Google Analytics 4 properties. Use Universal Analytics properties. Use Google Marketing Platform. Use Firebase.

Use Google Analytics 4 properties.

You've noticed some discrepancies in your Google Analytics property and are trying to troubleshoot. Which of the following dimensions can you use to help identify anomalies or potential issues? Use page path, screen resolution, item name. Use item name, device category, date. Use OS version, operating system with version, key event. Use country, OS version, operating system with version.

Use country, OS version, operating system with version.

Which new report template should you use when you want to create a net-new report to add to the left-hand nav that details source / medium filtered to desktop users only? Use the Traffic Acquisition template. Use the Landing Page template. Use the Tech Details template. Use the Demographic Details template.

Use the Traffic Acquisition template.

This Analytics feature allows you to connect individual customers' behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers. User-ID Audience triggers Device-ID Predictive audiences

User-ID

When creating a Free-Form Report, which types of visualizations are available for you to include? You can include tables, line charts, circle charts, and donut charts. You can include line charts, bar charts, histograms, and geo maps. You can include pie charts, donut charts, geo maps, and circle charts. You can include tables, line charts, scatterplots, and bar charts.

You can include tables, line charts, scatterplots, and bar charts.

After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data? You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance You can use SQL to query your data to answer questions and gain insights into your products, users, and channels You can use conversions for ad campaign bidding, and audiences to target ad campaigns You can use audiences to target website experiments and test variants of your web pages

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

When you view a User Acquisition Report and a Traffic Acquisition Report, what are the key differences in the information each report will highlight for you? A User Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the Traffic Acquisition Report shows you the campaign/source/medium for the session. A Traffic Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the User Acquisition Report shows you the campaign/source/medium for the session. A User Acquisition Report shows you the very first campaign/source/medium of the session. And the Traffic Acquisition Report shows you the campaign/source/medium of the last touch. A Traffic Acquisition Report uses a data-driven attribution model to show you the

A User Acquisition Report shows you the very first campaign/source/medium the user arrived at the site with. And the Traffic Acquisition Report shows you the campaign/source/medium for the session.

You're asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream? A data stream lives within Reports and lets you segment and compare your data A data stream lives within an account and is the container for the data you collect from your apps and sites A data stream lives within a property and is a source of data from your app or website A data stream lives within Explore and, once defined, can be added to any exploration

A data stream lives within a property and is a source of data from your app or website

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type? A metric An event A user A dimension

A dimension

Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website? Acquisition Engagement Demographics Monetization

Acquisition

Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled? Events from your mobile app can be combined with your existing website data Conversion reporting for the web data stream uses machine learning to distributes credit across channels Events can be associated with signed-in users to enable cross-device reporting Additional events are collected from your website without you needing to change your website's code

Additional events are collected from your website without you needing to change your website's code

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration by default? Just you; but you can share it with the other users of the property in read-only mode. Just you; but you can share it with the other users of the property so they can make edits. Anyone in your property can access the new path exploration in read-only mode. Anyone in your property can access the new path exploration and make edits to it.

Anyone in your property can access the new path exploration in read-only mode.

If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions? As views As sessions As events As hits

As events

What can Google Ads do with audiences from Google Analytics when these two services are linked? Audiences in Google Ads can be used to adjust geotargeting of ad campaigns Audiences in Google Ads can be contacted for customer research Audiences in Google Ads can be used to see industry benchmarking data Audiences in Google Ads can be used to target ad campaigns

Audiences in Google Ads can be used to target ad campaigns

When Google Analytics and Google ads are linked, how can Google Ads use conversion events from Google Analytics? It can adjust and optimize ad copy. It can highlight industry benchmarking data. It can optimize bids for ad placements. It can generate new keyword ideas.

It can optimize bids for ad placements.

You want to find techniques that go beyond standard reports so you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this? It's in the Explore section. It's in the Reports section. It's in the Advertising section. It's in the Admin section.

It's in the Explore section.

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase. Which of these approaches would provide you with a predictive audience? You create an audience of users who started checking out but didn't complete the purchase You create an audience of users who added items to their purchase wishlist You create an audience of users who are likely to purchase in the next seven days You create an audience of users who made a purchase in the last 30 days

You create an audience of users who are likely to purchase in the next seven days

Which dimension should you use to determine which sources, such as "organic search" or "referral," are driving users to your website? You should use Session primary channel group (Default Channel Group). You should use Page title and screen class. You should use Session source / medium. You should use Google Ads campaign.

You should use Session source / medium.

You want to find ready-made cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this? You'd find it in the Reports section. You'd find it in the Explore section. You'd find it in the Admin section. You'd find it in the Advertising section.

You'd find it in the Reports section.

Your colleague has customized a report and wants it to be easily viewable. Where should they add the report so it appears in the left-hand navigation? Add it to Collection. Add it to Library. Add it to Explore. Add it to Admin.

add it to collection or library?