Marketing CH 14

A website that takes more than ______ to download will more likely see consumers abandon their effort.

8 seconds

Which of the following are true of online consumers? Multiple select question.

They are more affluent and better educated than the general population. They are likely to be younger than the general population.

Which day of the week is the busiest online shopping day?

Wednesday

An example of why the marketspace would be perceived as more valuable than the marketplace by the consumer is that ______.

access is available anywhere and at anytime

in terms of the context, what are the two orientations of website design?

aesthetically oriented functionally oriented

The product/service category that accounts for the highest percentage of online purchases is ____

apparel and accessories

Communication and control are two of the reasons that consumer do which of these?

buy online shop online

Customerization uses what two features to expand the exchange environment beyond a transaction to make the shopping and buying an enjoyable, personal experience?

choiceboards personalization systems

Select the elements that are part of website design?

community connection communication

What tool is most helpful to multichannel marketers because it details the time and place consumers and companies engage to exchange information, provide service, or handle buying transactions? Multiple choice question.

consumer journey maps

Which element of website design applies to all digital information on a website, including the use of text, video, audio, and graphics?

content

The element of website design that refers to the website's aesthetic appeal and the functional look and feel of the site's layout and visual design is known as _____.

context

Match the following elements of website design with the correct descriptions

context site's layout and visual design commerce site's capabilities to enable commercial transactions connection the degree that the site is linked to other sites customization site's ability to tailor itself to different users or to allow users to personalize the site

When a consumer makes an online purchase directly through social media without using a company's website, it is considered ____

cross-chanel shopping

A customer who sees a pair of boots online but then decides to buy the same pair at Macy's after trying them on would be best classified as a(n) ______.

cross-channel shopper

Which website design element refers to a site's ability to modify itself to, or be modified by and for, each individual user?

customization

Which two of the following are among the reasons that consumers typically shop and buy online?

customization control

The Blank______ is a digitally enabled environment characterized by face-to-screen exchange relationships and electronic images and offerings. Multiple choice question.

digital marketspace

Select all of the approaches used in viral marketing.

embed a message in a product that customers then pass along offer incentives such as discounts or coupons make a website so compelling that viewers will want to share it

What are two characteristics of the digital marketspace?

face-to-screen exchange relationships electronic images and offerings

Of the following, which product/service category accounts for lowest percentage of online sales?

health and personal care

A web community can be ______.

hosted by a company or an independent group

The activity that involves two-way buyer-seller electronic communication in a computer-mediated environment is called ___

interactive marketing

Which two primary capabilities of the Internet provide building blocks for buyer-seller relationships?

interactivity individuality

What are the two capabilities of the Internet that promote and sustain customer relationships? Multiple choice question.

interactivity and individuality

______ companies, though they operate online today, originated as brick-and-mortar stores in the traditional marketplace.

legacy

companies, though they operate online today, originated as brick-and-mortar stores in the traditional marketplace.

legacy

consumers are the subsegment of all Internet users who employ this technology to research products and services and make purchases. (Enter one word in the blank.)

online

Customerization is the practice of not only customizing a product but also ______.

personalizing the marketing and buying interaction for each customer

The Internet allows consumers to access on-demand information about products. This is an example of which kind of marketing utility?

place and time

Electronic junk mail or unsolicited e-mails is also referred to as ______. Multiple choice question.

spam

Two-thirds of all e-mail messages in the world are unsolicited, making them

spam

In the navigation of a website, the eight-second rule refers to ______

the belief that customers will abandon their efforts if downloads exceed this time

Which three of these are identified in a cross-channel consumer journey map?

the communication and delivery channels engaged by cross-channel consumers the links between communication and delivery channels across all stages of the purchase decision process the consumer touchpoints that are outside the control of the company

Social commerce is ______.

the use of social networks for browsing and buying products

Dynamic pricing is most often used for _____.

time-sensitive items

Interactive marketing is the activity that involves ____ communication between ____ and _____ in a ____ computerized environment Multiple choice question.

two-way; buyer; seller; mediated

which company would be considered a legacy company in marketspace?

walmart

Online shopping differs from retail shopping because a larger percentage of it happens during the Blank______. Multiple choice question. weekend

week