marketing ch 15 test

C

Direct marketing, direct selling, and automatic vending are all examples of _________ retailing. a) off-premise b) portfolio c) nonstore d) off-price e) direct

D

Direct selling, direct marketing, and vending machines are all examples of a) producing. b) advertising. c) promoting. d) retailing. e) wholesaling

B

Exterior and interior characteristics such as layout, displays, color, and lighting are all elements of a store's a) services. b) atmospherics. c) location. d) environment. e) decor.

E

Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume? a) Department stores b) Traditional specialty retailers c) Warehouse showrooms d) Direct marketers e) Discount stores

E

With respect to inventory, wholesalers can help retailers with all of the following except a) selection. b) storage. c) inventory control. d) transportation. e) production.

C

A functional and psychological picture in the consumer's mind of a retail store is called a) retail positioning. b) atmospherics. c) store image. d) interior location. e) retail persona

E

A general-line wholesaler would be expected to carry a ___________ product mix. a) wide and deep b) wide and shallow c) narrow and shallow d) wide e) narrow and deep

C

A manufacturer-owned operation that provides services usually associated with agents is a a) facilitating agency. b) wholesaler. c) sales office. d) sales branch. e) public warehouse.

B

A merchant wholesaler a) arranges for transfer of goods directly to business and retail customers. b) takes title to goods, assumes risk associated with ownership, and buys and resells products. c) takes title and possession of goods and sells only to retailers. d) does not take title or possession of goods but facilitates exchanges between any parties. e) deals exclusively with business products

D

A narrow product mix with a deep product line would most likely be carried by a) mass merchandisers. b) supermarkets. c) discount stores. d) specialty retailers. e) warehouse showrooms.

C

A retailer is an organization that purchases products for the purpose of reselling them to a) other retail organizations. b) the government. c) ultimate consumers. d) wholesalers. e) nonprofit organizations

B

A store that offers a wide variety of shoes for men, women, and children would most likely be considered a(n) a) department store. b) specialty retailer. c) category killer. d) off-price retailer. e) warehouse showroom

C

A(n) ___________ is a very large specialty store that competes on the basis of lower prices and enormous product availability. a) warehouse club b) off-price retailer c) category killer d) traditional specialty store e) super center

B

All of the following are examples of full-service wholesalers except a) general merchandise wholesalers. b) mail-order wholesalers. c) rack jobbers. d) general-line wholesalers. e) specialty-line wholesalers

E

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is a) selling products on consignment. b) retailing. c) wholesaling. d) licensing. e) franchising.

C

Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n) a) wholesaler. b) shopping center. c) retailer. d) intermediary. e) producer

D

Calhoun Produce, a ___________, takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold. a) manufacturer's agent b) selling agent c) commission broker d) commission merchant e) selling broker

B

Category killers compete primarily on the basis of a) enormous product selection and sales expertise. b) low prices and enormous product availability. c) convenient locations and customer services. d) rock-bottom prices and moderate selections. e) one-stop shopping and product availability

E

Cigarette manufacturer Philip Morris uses the services of Universal Corporation, the world's largest buyer and processor of leaf tobacco, which provides financing for its customers. This means that Universal is a a) cash-and-carry wholesaler. b) general merchandise wholesaler. c) limited-service wholesaler. d) rack jobber. e) full-service wholesaler

A

Compared with other types of retailers, department stores compete mainly on the basis of a) customer services. b) low prices. c) a very deep assortment of a few specific products. d) high sales volume. e) catalog sales.

E

Full-service, specialty-line wholesalers that own and maintain displays in discount stores and supermarkets are called a) specialty-line wholesalers. b) full-service stockers. c) in-store maintainers. d) assemblers. e) rack jobbers.

B

If a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelry and competes mostly on the basis of service, it is a(n) a) off-price retailer. b) department store. c) discount store. d) superstore. e) supermarket.

D

In contrast to industrial products, consumer products are often purchased because of a) economic planning. b) necessity. c) prior planning. d) social influences. e) rational needs.

C

Large, self-service stores that carry a complete line of food products and some nonfood products are called a) discount stores. b) superstores. c) supermarkets. d) department stores. e) warehouse clubs

B

Laura goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Wal-Mart? a) Supermarket b) Superstore c) Hypermarket d) Discount store e) Department store

A

Lynn Taylor sells Revlon cosmetics on consignment to grocery stores, maintains the display racks, and restocks when necessary. Lynn's job is best described as a a) rack jobber. b) drop shipper. c) general merchandise wholesaler. d) cash-and-carry wholesaler. e) truck jobber.

D

Many cities are revitalizing their downtown areas by bringing in new retail establishments. They are building new civic structures, passing ordinances that encourage the restoration of historic buildings, and developing mixed-use structures that include retail, residential, and other uses. These areas are best described as a) neighborhood shopping centers. b) community shopping centers. c) traditional shopping centers. d) traditional business districts. e) free-standing structures.

E

Merchant wholesalers can be divided into two basic categories: a) general merchandise and general-line. b) rack jobbers and cash-and-carry. c) commission and fee-based. d) goods and services. e) full-service and limited service

A

Off-price retailers feature a) deep discounts, few customer services, and central checkouts. b) sales expertise, wide selections, and low prices. c) overstocks, designer brands, and moderate prices. d) a narrow product range and enormous product availability. e) cash only sales and few customer services.

C

Shopping centers include a) neighborhood, regional, superregional, power, and strip malls. b) community, rural, urban, and traditional business districts. c) outlet, power, lifestyle, superregional, regional, neighborhood, and community. d) outlet malls, lifestyle, strip malls, and shopping malls. e) free-standing, convenience, traditional, and regional

B

Stores such as T.J. Maxx, Burlington Coat Factory, and Marshalls buy manufacturers' seconds, overruns, returns, and off-season production runs at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called a) category killers. b) off-price retailers. c) specialty retailers. d) hypermarkets. e) discount retailers.

B

Supermarkets, discount stores, and hypermarkets can all be classified as a) superstores. b) general merchandise retailers. c) department stores. d) specialty retailers. e) off-price retailers.

C

The performance of marketing-related activities conducted on the telephone is called a) e-marketing. b) direct-response marketing. c) telemarketing. d) phone retailing. e) tel-selling.

D

The primary function of most wholesalers is to a) support the needs of the manufacturers and provide them with market information. b) provide for the unique needs of the individual retailers buying their merchandise. c) provide information system tracking of inventory for the ultimate consumer. d) perform physical distribution of products from manufacturers to retailers. e) develop and share database information about customers.

E

The primary purpose of a(n) _____ is to bring buyers and sellers together. a) commission merchant b) selling agent c) manufacturers' agent d) intermediary e) broker

E

Wal-Mart, Macy's, Nordstrom's, and Toys "R" Us are examples of a) manufacturers. b) merchant wholesalers. c) end-users. d) agents. e) retailers.

D

As discount stores improve their services and atmosphere as well as raise their prices, the distinction between discount stores and ____ is becoming blurred. a) superstores b) supermarkets c) specialty stores d) department stores e) category killers

A

By locating in the same general vicinity as other car dealerships, Hartfield Honda can a) facilitate comparison shopping. b) create form utility. c) facilitate wholesale exchanges. d) create possession utility. e) create exchange utility.

C

Retail facilities located in big, low-cost buildings with large on-premise inventories and minimal services are called a) catalog showrooms. b) category killers. c) warehouse showrooms. d) warehouse clubs. e) display outlets.

D

The target market of a regional shopping center typically includes at least _____ people. a) 25,000 b) 50,000 c) 100,000 d) 150,000 e) 250,000

A

The three major types of nonstore retailing are a) direct marketing, direct selling, and automatic vending. b) direct selling, automatic vending, and catalog retailing. c) direct marketing, direct selling, and mail-order. d) automatic vending, direct selling, and telemarketing. e) telemarketing, door-to-door, and mail-order.

A

The type of retail location that is commonly being preserved and revitalized in many cities is the a) traditional business district. b) free-standing structure. c) community shopping center. d) neighborhood shopping center. e) nontraditional shopping center

C

Through the years, drugstores have added more unrelated products to their product mix, such as lawn care supplies, food items, housewares, and small appliances. This illustrates which of the following retail strategy issues? a) Tumbled product assortment b) Product line combination c) Scrambled merchandising d) Wheel of retailing e) Direct marketing

D

What is the primary distinction between superstores and hypermarkets? a) Superstores offer a wider variety of products than hypermarkets. b) Superstores offer low prices while hypermarkets have moderate to high prices. c) Hypermarkets have fewer departments but deeper product lines than superstores. d) Hypermarkets are larger and have more types of products than superstores. e) These two types of retailers carry very different types of products

E

When off-price retailers obtain too much in-season, high-quality merchandise, tension between them and ________ builds. a) discount stores b) category killers c) specialty retailers d) warehouse clubs e) department stores

D

While on their family vacation, the Millers realize they left their camera at home. They purchase a disposable camera at an amusement park using their credit card, but never interact with a person. What type of retailing did this transaction most likely involve? a) Franchising b) Online retailing c) Direct-response marketing d) Automatic vending e) Machine marketing

A

Wholesaling can be defined as a) transactions in which products are bought for resale. b) transactions made at a discount. c) sales made to retailers only. d) transactions in which purchases are for production of other goods only. e) marketing activities necessary to conduct exchanges with consumers.