marketing ch.10

What is the most common type of a contractual VMS?

A franchise

What is the first step in marketing channel design?

Analyzing consumer needs.

Sherwin-Williams sells it paint and other branded products exclusively through company-owned retail stores. Sherwin-Williamshas established a(n) ____________.

Corporate VMS

Online marketers taking business from traditional brick-and-mortar retailers is an example of ________.

Disintermediation

Producers of convenience products typically use __________ distribution.

Intensive

Involves reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers

Reverse logistics

When setting channel objectives, companies should state the objectives in terms of

Targeted levels of customer service

Which of the following is an example of horizontal channel conflict?

a ford dealer complaining that another food dealer is advertising in its territory.

Which channel partners in a company's supply chain are upstream from a manufacturer or producer?

suppliers

For major functions of logistics

warehousing, inventory, management, transportation, logistics information management