Marketing CH16
Customer Value marketing
A principle of sustainable marketing that holds that a company should put most of its resources into customer value building marketing investments.
Innovative Marketing
A principle of sustainable marketing that requires that a company seek real product and marketing improvements.
Consumerism
An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers
Enviromentalism
An organized movement of concerned citizens and government agencies to protect and improve people's current and future living conditions.
Salutary Products
Products that have low appeal but may benefit consumers in the long run.
Deficient Products
Products that have neither immediate appeal nor long run benefits.
Sustainable Marketing
Socially and enviromentaly responsible marketing that meets the present needs of consumers and businesses while also preserving or enhance the ability of future generations to meet their needs.
Consumer Oriented Marketing
The philospohy of sustainable marketing that holds that the company should view and organize its marketing activities from the consumer's point of view.
Societal Marketing
a company should make marketing decisions by consdiering consumers' wants
Sense of Mission marketing
a principle of sustainable marekting that holds that company should define its mission in broad social terms
Desirable products
products that give both high immediate satisfaction and high long run benefits.
Pleasing Products
products that give high immediate satisfaction but may hurt consumers in the long run.