marketing (channels)

Disbursy Paint Manufacturing Company buys the chemicals it needs for producing its products from a chemical producer, Royce Chemicals. In this instance, the chemicals are being distributed to Didsbury through which of the following types of channels?

Direct distribution

_______ involves developing and maintaining adequate assortments of products to meet customers' needs.

Inventory management

Which of the following is the most commonly used channel for distributing business products?

Producer, organizational buyers

Large retailers such as Macy's and Walmart are most likely to participate in which of the following channels?

Producer, retailers, consumers

Which of the following is a practical option for producers that sell to hundreds of thousands of customers through thousands of retailers?

Producer-to-wholesaler-to-retailer-to-consumer

For which of the following products would exclusive distribution be most appropriate?

Rolls Royce automobile

Which of the following exists when the products of one firm are distributed through the marketing channels of another?

Strategic channel alliance

All of the following products are likely to use the producer-retailer-consumer marketing channel except for

U-pick farm produce

Adam Marker is the head of a company that produces computer software for production scheduling. The firm is small and presently does not generate enough volume to justify hiring a sales force. The firm is probably using ____ to maintain contact with the firms using its products.

agents

Pandora and Spotify allow users to listen to music through the internet or other device. Pandora and Spotify are engaging in

digital distribution

A local petroleum dealer made an agreement to purchase petroleum from only one supplier. The petroleum dealer was forced into the agreement because the petroleum supplier refused to do business with the dealer unless he agreed to source petroleum solely from that supplier. This is an example of

exclusive dealing

Companies that sell products with high profit margins are more likely to use _______. Companies selling products whose sales are directly related to product availability will most likely use _______.

exclusive distribution; intensive distribution

Organizational buyers are especially partial to direct marketing channels when

expensive and/or complex equipment is involved.

When Bud Light Orange beer was introduced as part of the Anheuser-Busch product line, the company most likely used ____ distribution.

intensive

Convenience products typically use

intensive distribution.

When shopping for products, business customers often prefer to deal with _____, while consumers typically buy from _____.

manufacturers or channel intermediaries; retailers

Dell makes its computers available through its own stores, its website, and some major retailers. This is an example of

multi channel distribution

Woodworks, Inc. markets furniture directly to businesses. This is an example of a(n) ____ channel.

producer-to-business buyer

Multichannel distribution is characterized as

the use of a variety of marketing channels to ensure maximum distribution.

Having products available when customers want them creates

time utility