Marketing Chapter 10

which of the following is an example of horizontal channel conflict?

a Ford dealer complaining that another Ford dealer is advertising in its territory

large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent?

Administered VMS

in which of the following situations is a producer guaranteed full control over product sales

a direct marketing channel

what is the most common type of a contractual VMS

a franchise

a ___ is a layer of intermediaries that performs some work in bringing that product and its ownership closer to find the final buyer

channel level

Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________.

corporate VMS

owning the entire distribution chain - from its own design and manufacturing operations to distribution through its own managed stores - has turned French sunglasses chain Air Optics into the world's fastest-growing glasses retailer. This is an example of a ____ marketing system

corporate vertical

For over 10 years, Choppy, a publishing and educational company that produces college textbooks has been selling its books online through of campus bookstores. Recently, Erudite stopped selling its books through retail stores and set up its own Web site to sell its books. This change in channel organization is called _____.

disintermediation

Online marketers taking business from traditional​ brick-and-mortar retailers is an example of​ _____.

disintermediation

changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels. One major trend is toward ___ insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones

disintermediation

Bateman Gray Motors sells the cars it produces using dedicated dealers who only sell Bateman Gray's products at their outlets. What kind of marketing strategy has Bateman Gray adopted with its car dealers?

exclusive marketing

a channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a

horizontal marketing system

producers of convenience products typically use ____ distribution

intensive

which of the following is true of an intensive distribution strategy

it strives to make products available where and when customers want them

Which of the following is a reason that producers use marketing channels and channel intermediaries

marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by the consumers

Maddie's sneakers, a manufacturer of fine sneakers, sells its products through its online website, a catalogue, and specialty boutiques that target women. Which kind of channel arrangement does Maddie's sneakers employ to distribute its products?

multichannel distribution system

when setting channel objectives, companies should state the objectives in terms of ____

targeted levels of customer service

a firm that uses direct marketing would most likely sell its products through

the company website

the length of a channel is indicated by

the number of intermediary levels

a ____ is made up of the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system

value delivery network

a _____ consists of producers, wholesalers, and retailers acting as a unified system. the system can be dominated by any one of the interdependent members

vertical marketing system