Marketing chapter 16

deceptive promotion

Practices such as misrepresenting the​ product's features or performance or luring customers to the store for a bargain that is out of stock are considered​ ____________________.

desirable

According to societal​ marketing, products that give high immediate satisfaction and also deliver​ long-run consumer benefit are classified as​ ________ products.

The impact of marketing on society

Creating false wants and too much​ materialism, too few social​ goods, and cultural pollution represent which of the​ following?

other businesses

Critics have also denounced​ marketing's impact on​ ________ for harming competitors and reducing competition through​ acquisitions, practices that create barriers to​ entry, and unfair competitive marketing practices.

Marketing's impact on individual consumer welfare

High​ prices, deceptive​ practices, high-pressure​ selling, shoddy or unsafe​ products, planned​ obsolescence, and poor service to disadvantaged consumers represent which of the​ following?

plan for new clean technologies

In going beyond​ greening, one thing companies can do internally is to​ _______.

societal

In​ ________ marketing, a company makes marketing decisions by considering​ consumers' wants, the​ company's requirements,​ consumers' long-run​ interests, and​ society's long-run interests.

Ethics and social responsibility require a total corporate commitment.

Many companies are now establishing guidelines and policies helping managers deal with marketing ethics. Of the​ following, which is a correct statement regarding these​ actions?

promotion, packaging, and pricing

Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. Deceptive practices fall into three​ groups: __________________.

in the hands of individual companies and managers

One ethical principle states that the free market and the legal system should decide ethical issues. A more enlightened principle and approach to ethical issues puts the responsibility not on the​ system, but​ ________.

the future needs of business and the future needs of consumers

The sustainable marketing concept focuses on​ _____.

societal marketing​ concept; strategic planning concept

The​ ________ considers the future welfare of​ consumers, the​ ________ considers future company​ needs, and the sustainable marketing concept considers both.

Pollution​ prevention, product​ stewardship, new clean​ technology, and sustainability vision

What are the four areas of environmental sustainability that affect marketing​ strategy?

There are many company actions that can be considered legal but are still highly irresponsible.

What is the problem with the philosophy that the free market and the legal system should guide companies and marketing managers on issues of ethics and social​ responsibility?

The right to use any product​ message, including when it is misleading or dishonest in content or execution

Which of the following are NOT traditionally considered a​ sellers' right?

Closely monitoring the major sources of​ knowledge, marketing​ intelligence, and professional development

Which of the following is NOT part of the mission of the Canadian Marketing​ Association?

Sustainable marketing

Which of the following is a type of marketing that calls for meeting the present needs of consumers and businesses while preserving or enhancing the ability of future generations to meet their​ needs?

Sustainable marketing

________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Salutary

________ products have low immediate appeal but might benefit consumers in the long run—for ​instance, bicycle helmets or some insurance products.

Pleasing

__________ products give high immediate satisfaction but might hurt consumers in the long run.

Environmentalism

___________ is a movement of concerned​ citizens, businesses, and government agencies designed to protect and improve​ people's current and future living environment.

Consumerism

____________________ is an organized social movement intended to strengthen the rights and power of consumers relative to sellers.

Consumer-oriented marketing, customer value​ marketing, innovative​ marketing, sense-of-mission​ marketing, and societal marketing

_____________________________ are the five guiding principles of sustainable marketing.

Corporate marketing

​_________________________ethics policies should cover distributor​ relations, advertising​ standards, customer​ service, pricing, product​ development, and general ethical standards.

are both called to more responsible actions

Through sustainable​ marketing, both businesses and consumers​ ___________________.