Marketing Chapter 3: Digital Marketing: Online, Social, and Mobile

Which statements about mobile marketing are true? (Select all that apply.)

A majority of people in the United States who have smartphones use them to make purchases. U.S. mobile downloads and in-app revenues are in the billions of dollars. Most downloaded apps are free.

A travel company launches a new app that makes the process of booking your next vacation into a game. This is best categorized as using social media to ______ the customer.

Excite

True or false: The only way to experience a product or service for sale is to actually purchase it.

False

Engagement with the customer is designed to ______.

Foster Loyalty

What are examples of social media content that businesses can effectively leverage to excite customers? (Select all that apply.)

Information on Facebook used to communicate deals Games based on a product or brand Mobile apps used to communicate personalized offer

Social media marketing is used by marketers to accomplish what? (Select all that apply.)

Remind buyers about the brand and its benefits. Communicate the value proposition of the brand.

Online and mobile technologies that distribute content to facilitate interpersonal interactions are known as ____ media.

Social

Which statements about social media are true? (Select all that apply.)

Social media can be important components of an integrated marketing communications strategy. Social media are used by marketers and customers to share many kinds of information. Social media facilitate interpersonal interactions.

What are fundamental components of the dynamic effect in social media engagement? (Select all that apply.)

The way in which people's interests and participation in online groups change over time An active back-and-forth exchange that promotes further interaction

True or false: Education, the second E of the 4E framework, includes reminding people what they already know.

True

What is the first step in the 7C framework?

core goals

Sal wants to create a vivid and engaging experience of his company's product, a floor-sweeping robot, for online consumers. Which medium would be most useful to him?

youtube videos