marketing chapter 6

According to Coleman's major social class categories, which social class in our culture has the following characteristics: lives in well-kept neighborhood with well-furnished homes; is usally found in management/supervisory positions; is very involved with children's activities

middle class

As Stan is shopping for groceries, he notices a product on the shelf and remembers that he is about to run out of it at home. In terms of the consumer buying decision process, Stan just exerienced

problem recognition

The five major stages of the consumer buying decision process, in order, are

problem recognition, information search, evaluation of alternatives, purchase, postpurchase evaluation

n our society we use many factors, including occupation, educational level, income, wealth, religion, race, ethnic group, and possessions, to group people into

social classes

A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called

social influences

Which of the following purchases would most likely require a consumer to use extended problem solving?

stereo equipment

Which of the following is the fastest growing, most affluent subculture in the U.S.

Asian Americans

Which of the following buying situations is most consistent with routinized response behavior?

Stella buying a quarter-pounder at McDonald's

For which of the following products would a consumer probably use limited problem solving?

blender

Dissatisfaction may occur shortly after a purchase; this is called cognitive dissatisfaction.

false

Limited problem solving is used when purchasing frequently bought, low-cost items needing very little decision effort.

false

Situational influences generally have the greatest influence during the initial stage of the consumer buying process.

false

The criteria used to group people into classes are basically the same in all societies.

false

Which of the following is most likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups?

jeans

Jennifer is interested in joing Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. Jennifer appears to be most influenced by

reference group

John is torn between buying a new swing set for his kids and buying a new set of Ping golf clubs for himself. John is experiencing

role inconsistency

Shopping at a Kroger grocery store, Tom sees a display of his favorite diet cola. He picks up a six-pack to take home for the weekend. This purchase is the result of

routinized response behavio

Marketers should view customers as problem solvers.

true

Not all the behavioral patterns and values attributed to specific subcultures apply to every member of that specific subculture.

true

When a buyer receives information that is inconsistent with her or his beliefs, the buyer may distort the information to bring it more in line with those beliefs.

true