Marketing Chapter 6 - Consumer Behavior

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True or False: Universal sets are a subset of retrieval sets and evoked sets.

False, it's the other way around

Randy is relatively indifferent when it comes to the purchase of a six-pack of beer because he will drink any brand that is fairly inexpensive. His low degree of interest in beer classifies him as a low- _______ beer buyer

Involvement

In which situation did an alternative evaluation option occur within the search process?

Kevin searches for a new car on the Internet before visiting the "The Mile of Cars" store

Order of the customer design process

Need recognition, Information Search, Alternative Evaluation, Purchase and Consumption, and Post-Purchase

Which of the following factors typically influence the consumer decision process the same way each time? (Check all that apply.)

Psychological and social

Which stage in the consumer decision process comes immediately after need recognition?

Search for information

When does the consumer decision process begin?

When consumers realize they have an unfulfilled need and want to reach a different, desired state

In addition to customer satisfaction and loyalty, which of the following is also one of the potential postpurchase outcomes?

cognitive dissonance

Consumers often use ______ problem solving for risky purchase decisions.

extended

Jamie wants to buy a car. She reads car reviews online, asks her friends for advice, and visits the websites of all the major car manufacturers. Next, she goes to several car dealerships to test-drive cars. Jamie is engaging in which type of problem solving to select a car?

extended

An ______ search is when the buyer looks for information beyond his or her personal knowledge to help make the buying decision, such as checking the Internet, asking a friend, or visiting a showroom.

external

They are two key types of information searches: internal and...

external

If you are motivated by physiological needs to make a purchase, which product would you buy?

food

Horace needs a new pair of running shoes. He first thinks about the last pair he bought, how comfortable they are, and how well they have held up. In this example, Horace is conducting a(n) ______ search for information.

internal

What are the two types of information search?

internal and external

Wayne buys a new laptop every two years. At this point, rather than research different brands, he simply orders the latest version of the one he already has. For Wayne, the laptop is a(n) ______ problem-solving purchase experience.

limited

Which factor does NOT directly influence how the consumer makes a purchase decision?

macroeconomic factors

A(n) ______ is a basic need that drives consumers to solve a problem and satisfy a need, such as a headache that leads a person to purchase a pain reliever.

motive

The motive that drives Conrad to buy a large bottle of Gatorade after running 3 miles and drink it quickly is a(n) ______ need.

physiological

All of the brands that Miguel can easily call to mind for laundry detergents, whether he would consider buying them or not, comprise his ______ set.

retrieval

When Akeelah is thinking about where she would like to eat lunch, she remembers five places close by where she has eaten before. Although she would not revisit some of them, these restaurants are part of Akeelah's ______ set.

retrieval

Betty buys hand soap for her kitchen and bathrooms in order to prevent the spread of germs. She is motivated by a which of the following needs?

safety

The external ______ environment that influences consumer behavior includes consumers' family, reference groups, and culture.

social

Retailers use ______ to see how well they are doing at turning potential buyers into actual buyers.

the conversion rate

Why would a firm record the number of abandoned virtual carts on its website?

to access the conversion rate

The collection of all possible alternatives for a decision, even those the buyers would not consider and might not even be aware of, is referred to as the ______.

universal set


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