Marketing Chapter 8 vocab

The __________ is the PLC stage in which a product's sales fade away. A. decline stage B. growth stage C. maturity stage D. introduction stage

A

__________ is developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering. A. Product development B. marketing strategy development C. team-based new product development D. customer-centered new product development

A

__________is designing an initial marketing strategy for a new product based on the product concept. A. marketing strategy development

A

The __________ is the PLC stage in which a product's sales growth slows or levels off. A. introduction stage B. maturity stage C. growth stage D. decline stage

B

The introduction stage is the PLC stage in which __________. A. a products sales fade away B. a new product is first distributed and made available for purchase C. a products sales start climbing quickly D. a products sales growth slows or level off

B

_________ is the systematic search for new product ideas. A. New product development B.Idea generation C.Idea screening D.Product concept

B

__________ is scanning new product ideas to spot good ideas and drop poor ones as soon as possible. A. product concept B. idea screening C. idea generation D. new product development

B

Phasing out weak items is a product strategy in the ________ phase. A. growth B. introduction C. decline D. maturity

C

__________ is a temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity. A. style B. fashion C. a fad D. crowdsourcing

C

__________ is a detailed version of a new product idea stated in meaningful consumer terms. A. New product development B.Idea generation C.Idea screening D.Product concept

D