Marketing Chapters 11, 12,13,14,17,20

Which of the following is NOT one of the three levels of brand loyalty?

Attachment

When the money a company brings in from selling products equals the amount spent producing the products, marketers can have .?

Break Even Point

Which of the following is NOT one of the four factors that influence service quality?

Corporate Image

Many services have aspects that consumers may never be able to evaluate of the service they have received due to lack of knowledge of the service.

Credence Qualities

Which of the following is NOT one of the five elements that affect customers' perceptions of service quality?

Credibility

Which of the following is most likely to have an inelastic demand curve?

Dental Surgery

Promotional efforts designed to reduce the risk to consumers for using a product for the first time seek to ?

Encourage Product Trial

When the customer is considering the purchase of a product in less-familiar and less-experienced product category, that individual is likely to rely more heavily on .

External Reference Prices

Product changes that affect a product's versatility, effectiveness, convenience, or safety are called modification.

Functional

Which of the following is NOT one of the important functions of packaging?

Increasing Product Price

If Carmike stadium 9 increased the price of a movie by 16 percent and as a result, experienced a 8 percent decline in sales, what would Carmike's demand be?

Inelastic

refers to the coordination of promotion and other marketing efforts for maximum informational and persuasive impact.

Integrated Marketing Communication

Pioneer promotion is most likely to be used during which stage of the product life cycle?

Introduction

Sales of Ashley antique furniture start to experience a steady climb, however, the profits have been negative. The antique furniture is most likely in the stage of the product life cycle.

Introduction

Coca cola has expanded to Diet Coke, Cherry coke, and caffeine-free coke to name a few. These are examples of .

Line extension

Which of the following is NOT a kind of business product?

Specialty Products

- refers to when customers meet above the desired level of service quality that customers expect to receive.

Zone of Tolerance

Colombia is planning to provide promotion to retailers, whereas the North Face plans to develop a social media campaign to directly introduce customers their products. Colombia is using and the North face is using .

push policy; pull policy