Marketing Chapters 6,7,8 Quiz

A&B's smarter Planet campaign markets A&B as a company that provides innovative solutions that improve the world's IQ. This activity of A&B is an example of ____________ marketing. Segmented Vertical Organization Horizontal

Organization

________ Consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers Differentiation Positioning Market Targeting Market Segmentation

Positioning

A detailed version of a product idea stated in meaningful consumer terms is a ________. Product feature Product concept Product idea Concept development

Product concept

The style, ease of use, and multi-blade technology go Gillette's fusion razor system is a ________ that has favorably impacted consumer perceptions about other new products sold by the company Product audit Product feature Product image Product framework

Product image

Which of the following is a pure tangible good? Shampoo Spa treatment Financial advice A meal at a restaurant

Shampoo

A company's external sources of new product ideas include its _________ Manager Salespeople Engineers Suppliers

Suppliers

Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called ________. User status segmentation Usage rate segmentation benefit segmentation behavioral segmentation

User status segmentation

Which of the following is an industrial product categorized under materials and parts? Factory Cement Generator Drill press

Cement

_________ products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort. Shopping Specialty Capital Convenience Unsought

Convenience

Which of the following statements is most likely true about the new product development process? 1. The first step in developing a new product involves determine any budgetary or distribution limitations 2. Most firms discourage employees from contributing new product ideas because if legal concerns 3. In most cases, concept testing is followed by concept development 4. Customers, competitors, distributers, and suppliers and major sources of new product ideas

Customers, competitors, distributers, and suppliers and major sources of new product ideas

The new product development process usually starts with ______. Idea screening Idea generation Concept development Concept testing

Idea generation

Safari Unlimited recently conducted national research to generate ideas for a new line of fatigues geared to women. The company uncovered a number of ideas about clothing and accessory preferences as well as important benefits such as built-in sunblock and durability. The Safari Unlimited product development team will most likely use ________ next to arrive at a realistic number of products for the new fatigues line. Crowdsourcing Idea screening concept testing Concept development

Idea screening

The Dairy Bar, a national soft-serve ice cream retailer, buys cones from Cones and More. Cones and More is an important resource for marketplace information. They're considered a(n) _________ source of new product ideas for the Dairy Bar Entrepreneurial Competitive External Internal

Internal

Companies like 3M, Google, and Sony have ________ that encourage employees to develop new ideas Trade magazines Marketing research firms Government agencies Intrapreneurial programs

Intrapreneurial programs

Which of the following is an example of an onslaught product? Furniture Laundry detergent Refrigerator Life insurance

Life insurance

Doggie world concept tested an idea for a new chew toy that would entertain dogs while simultaneously cleaning their teeth. Dog owners were pleased with the results. The next stage in developing the new product concept is ____________ Idea screening Marketing strategy development Business analysis Product development

Marketing strategy development

Howard Schultz, the founder of Starbucks, positioned his bistros as "a third place" between work and home where patrons could share and enjoy a cup of coffee with friends. This illustrates ________. An actual product a core customer value simple bundling an augmented product

a core customer value

Which of the following is the right order of the steps that companies generally follow in designing a customer-driven marketing strategy 1. Market segmentation, differentiation, positioning, and market targeting 2. Positioning, market segmentation, mass marketing, and market targeting 3. market segmentation, market targeting, differentiation, and positioning 4. Market alignment, market segmentation, differentiation, and market positioning

market segmentation, market targeting, differentiation, and positioning

___________ refers to a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible Co-brands Line extension services Pure products

services

Susan has been redecorating her new condo for a year. She is carefully selecting every item. Susan finds an oriental rug that matches her color scheme and purchases it immediately without engaging in comparison shopping. This is an example of _________. Shopping product convenience specialty product industrial product

specialty product