Marketing DECA Exam

Thomas does not know the answer to Mr. O'Malley's question about a complex product. Which of the following is the best way for Thomas to respond to Mr. O'Malley's inquiry:

"I'm not sure, Mr. O'Malley. My coworker, Reggie, knows a lot about this model, if you can wait a moment, I will have him speak with you."

Which situation is an example of SUGGING?

A marketer tells a customer that s/he is conducting research, and then begins a sales pitch.

Which of the following situations may represent a risk to the business:

A new customer's check is for an amount larger that the purchase total.

Which of the following is an example of direct advertising:

An apparel company mails its latest catalog to customers who have ordered items within a year.

Kendra's financial goal is to build wealth over time by making diversified investments. Which of the following financial services providers is most likely to help Kendra achieve her goal:

Asset-management firm

Which of the following situations is an example of a hazard that affects the safety of the workplace:

Boxes stacked in front of a fire exit

The number of employees lost and gained over a given time period.

Turnover

Which federal agency has the responsibility for inspecting meat that is shipped across state lines?

U.S. Department of Agriculture

What type of law prevents salespeople from one company from interfering with their competition's activities?

Unfair trade

What technology is the most effective way to interview a job applicant who is located 1,500 miles away from the company's corporate office?

Videoconferencing

A form used to determine the amount of federal and state income tax that an employer is required to withhold on the employee's behalf.

W-4

Which of the following is a question that a business should answer about its target market while conducting a situational analysis:

What are our customer's buying?

A company trains its human resources department in how to handle emergency situations. Is this an example of operations management?

Yes, because it involves the operational aspects of safety and security.

We know we are being treated fairly when we

are being treated the way we deserve to be treated

Which of the following is an example of an employee-assistance program:

career and education planning

Caitlin has three credit cards. She receives her credit card statement for one of the cards and has to decide how to pay the $500 she spent with that card. To pay the least for use of the credit, she should pay with __________ and make the __________ payment.

cash; full

The primary goal during the brainstorming process is to

come up with as many ideas as possible

In an ancient society, townspeople used cows to pay for things they needed. The cows are an example of

commodity

One business promising to do something for another business in return for receiving compensation is an example of a

contract

Technological advancements in computer software have made it possible for media planners to calculate reach, frequency, and _____________ of their placements more quickly.

cost efficiency

One way that salespeople develop and maintain positive relationships with customers is by providing excellent

customer service

Information about new or unusual uses for a product can often be obtained easily from

customers

It is considered unethical for an employee to spread malicious gossip about a coworker because the gossip may

damage the person's repuation

A promotion that makes false or exaggerated claims about a product is considered to be

deceptive

Marcy is ready to buy a new computer, and she has saved up enough money to buy the model she wants. Which of the following describes the quantity that Marcy is prepared to buy:

demand

Cindy's lemonade stand sells lemonade to customers. The route that the lemonade is taking from the producer to the final consumer is

direct

The act of deliberately giving a wrong or false impression of something is considered to be

dishonest

When management establishes policies that help employees with customers in the same way, under the same circumstances, the main purpose of these policies is the

fair treatment of customers

Increasing membership by 25% during the next year might be one of the __________ of a health club.

goals

An important factor in effective verbal communication is

having a pleasant voice

When businesses want to make their products available to customer but do not want to over-distribute their goods and services, they are seeking

ideal market exposure

To qualify as a specialty medium, an item must be

imprinted with the business's name/logo

What do individuals often identify when assessing their personal strengths and weaknesses?

interests

A characteristic of simple memorandums written by business employees is that they usually are intended to be read by a(n)

internal audience

An example of a natural resource is

iron

A group of related products is called a product

line

The belief that profitable sales volume will result from giving customers quality products at fair reasonable prices is part of the

marketing concept

Businesses must keep in mind that word of mouth promotion can be

negative

Some natural resources are plentiful but are expensive and difficult to

obtain

Morgan received an email that claimed to be from her credit card company. The email said that her account would be cancelled immediately if she didn't follow a link and enter her credit card and social security numbers. After Morgan did so, she found out that the email wasn't actually from her credit card company. Instead, it was a scam designed to steal her personal information. Morgan was a victim of

phishing

A selling activity that helps salespeople to make sales is

preparation

Every channel of distribution begins with the _____________ and ends with the user or consumer.

producer

Statistical data revealed that Zane Industries sold 32% more of the Model EQ2 desktop photocopier last year after it made changes to increase the photocopier's speed and refine its print quality. In this situation, the statistical findings helped the company determine that

product improvements helped boost sales

When a local athletic apparel store sells shoes, clothing, and accessories that are designed specifically for runners, it is using ____________ segmentation.

psychographic

In product/service management, a major disadvantage of rapid technological changes is the

rate at which existing products become obsolete

Negative word-of-mouth advertising due to unresolved customer complaints can cost a business its

reputation

A retailer that overcharges customers for small items at the point of purchase may be engaging in the unethical practice of

scanner fraud

When a customer buying an appliance, piece of electronics, or vehicle asks questions about repairs, the salesperson should explain features and benefits relating to its

service and warranty

Saving money helps you achieve ___________ goals, while investing money helps you achieve ___________ goals.

short-term; long-term

Computers have given marketers the ability to calculate pricing functions such as break-even points and elasticity of demand by using __________ programs.

spreadsheet

Marketing has an effect on the quality of life and general living conditions of consumers, referred to as their

standard of living

Randy used to work in a factory. However, after technological advances brought robots that could do the same job for less money, he was laid off. Randy is looking for a new job in a factory, but everything requires knowledge of computer programs, which he doesn't have. Randy is facing __________ unemployment.

structural

A disadvantage of problem solving in groups is that it

take more time

If individuals enjoy operating machinery, driving vehicles, or using tools, they might consider a career that involves working with

things

A marketing-research project that gathers sufficient information to help the business in decision making would be described as

thorough

Businesses that obtain information about competitors with the use of questionable techniques, even though these techniques are legal, are often behaving

unethically

A manufacturer that decides to sell directly to large retailers rather than through wholesalers might create _____________ conflict within its distribution channel.

vertical

The price function often influences the place function by determining

where the product is sold

If you cannot take the blame for your mistakes, then

you cannot take the credit for your successes

Javier had an interview with a potential employer, Dan Martinez. The interview was pretty casual and informal. How should Javier begin his thank you note?

Dear Mr. Martinez

Many of the town's residents have heard that this coming summer is predicted to be the hottest summer ever. As a result of hearing this, Tim, the owner of an appliance store, decided to do more advertising for air conditioners. Which of the following external factors has affected Tim and his business:

Demand

What type of communication style is usually most appropriate to use when evaluating employees?

Formal

Which of the following is determined in a research project's master plan:

How much data to collect

When Jeremy extended his hand toward Hank as they were introduced, Hank said, "Hello, Jeremy." However, he ignored Jeremy's hand and kept his own hand in his pockets. What kind of nonverbal message was Hank sending?

I don't want to know you

Which of the following is a true statement about qualitative research:

It is conducted during a short time frame.

Why do we need creativity?

It moves the world along

The process of dividing a large market into smaller parts

Market Segmentation

The gathering of information to make marketing decision

Marketing Research

Cathy is allowing her four friends to pick out a skirt for her at the mall - with one request: that all four friends agree about the selection. Which style of decision-making is Cathy asking her friends to use?

Maximum

Which of the following is a technique that many businesses use to identify product opportunities:

Observing the competition

The act of moving work to an overseas location to take advantage of lower labor costs.

Outsourcing

What is a common consequence that comes with a civil lawsuit?

Paying a fine.

Andrew received an official-looking email that appeared to be from a government agency. The message requested that Andrew replay immediately to the email and provide his bank account information and credit card account numbers. Fortunately, Andrew found out that the message was fraudulent before he provided the information. What illegal activity does this situation exemplify?

Phishing

In which of the following situations might loss-leader pricing be illegal:

Products are sold below cost

Revenue - costs

Profit

How can a business build its customers' trust and communicate its commitment to ethical practices?

Publish its confidentially statement

Which of the following is a way that local zoning laws affect business:

Restrict placement of billboards

Which of the following provides a business's employees with a foundation for acceptable behavior in the workplace:

Rules of conduct

Maria is developing her marketing plan for her small, but growing, business. She notes that one of the advantages of her company is that her staff is highly creative and flexible; however, a primary limitation that she faces is that she does not have sufficient financial resources to expand her product line. In which component of the marketing plan would Maria place this information?

SWOT analysis

A market in which most of the potential customers who need, want, and can afford a product have bought it:

Saturated Market

Which of the following often makes it difficult for small manufacturers that have limited budgets to receive an equal opportunity to distribute their new products:

Slotting allowances

What do managers often use to evaluate project results?

Standards

Which of the following factors affects how far ahead a business needs to predict its sales:

The business's resources

Jon sues his former employer for harassment. In what situation would the employer by likely to offer Jon a settlement?

The employer does not think it will be able to win the case.

When the demand for a product increases, a producer will normally increase the quantity of product supplied. In this situation, what will usually happen to the product's price?

The price will increase