Marketing Essentails Final

The stage and which product ideas are presented to a group of target consumers physically or symbolically is referred to as A concept testing B concept development c test marketing D marketing strategy development E crowdsourcing

A

The two major citizen action movements to keep businesses in line are A. consumerism and environmentalism b protectionism and materialism c consumerism and protectionism

A

___________ are people with an a reference group who because a special skill and knowledge personality and other characteristics exert social influence others A. opinion leaders B. later mainstream adoptoers c. strangers d. Barnacles

A

___________ marketing calls for society and environmentally responsible actions that need the present needs of consumers and businesses while also preserving or in Hensing the ability of future generations to meet their needs A sustainable B customer driving c mass D customer driven

A

and which of the following cases is crowdsourcing used for a new product development A A company create a forum where anyone can contribute a new product ideas B A company hires a marketing agency to generate new product ideas C A company reviews the sales cost and profit projection of an existing product D A company it depends on it's R and D department to come up with new ideas

A

marketing The same product to a huge customer base without any customizations is referred to as A Massmarketing b differentiated marketing C niche Marketing D local marketing

A

which of the following is a societal factor that influences consumer buying behavior A. Family b. life cycle stages c. economic situation d personality

A

which of the following is the fastest growing forms of marketing A Direct and digital B undifferentiated and differentiated C internal and external D mass and targeted

A

which of the following is the first stage of the buyers decision process A need recognition b information search c evaluation of alternatives d purchase decision

A

which of the following is true about viral marketing A it is the digital version of the world of mouth marketing b A refers to online marketing problems caused by technological glitches c it is another term for the unethical invasion of online nine privacy d it is an automated system that manages digital services and marketing functions

A

which of the following is true of marketing strategies that are being developed in the new marketing communication model A they are more targeted, social, and engaging b they charge a much larger customer segments c. they rely more on mass media marketing techniques D there is very little alternative media

A

which of the following is a personal factor that influences a consumers by behavior A lifecycle stage b motivation c status d Family

A lifecycle stage

which of the following reflects the marketing concept philosophy a " we don't have a marketing department; we have a customer department" b. " we're in the business of making and selling superior products" c. " we build them so you can buy them" d. " when it's profit versus customer needs profits always win out"

A.

A child in the United States is exposed to many values including achievement, and success, freedom individualism, Hardwork, and material comfort these are symbolic of American A. Subculture B. Culture c. Society d.perceptions

B

A detailed version of a product idea stated in a meaningful consumer term is a A product feature B product concept C product idea D product image

B

A product planners must build a ______ product around the core benefits an actual product by offering additional consumer services and benefits A convenience b Augmentin C specialty DShopping

B

doggy world tested an idea for a new chew toy that would entertain dogs while simultaneously cleaning their teeth. Dog owners were pleased with the results the next stage in the development of a new product concept is A idea screening b marketing strategy development C Business analysis D product development e test market

B

in a marketing communications mix,_______ refers to any short term incentive that encourages the purchase of a sale of a product or service A advertising B sales promotion C personal selling D crowdsourcing

B

major appliances, furniture, and clothing are typically examples of_________ product A convenience B shopping unsought D specialty

B

when the size, purchasing power, and profiles of a marketing segment can be determined, the market segment is said to be A measurable b accessible c substantial d actionable

B

which of the following is most likely true about the digital age with regards to marketing A The number of businesses connecting people over digital networks is decline b Digital networks allow marketers any way to build custom relationships c The Internet has a little impact on the Waze consumers purchase products D most firms are shifting back to traditional marketing forms to build customer value

B

which of the following statements is true of consumer promotions A their primary objective is to persuade resellers to carry a brand B they include a wide range of tools like samples, coupons, and refunds C they include a use of display allowances D they are primarily used to generate business leads and reward customers

B

Suzanne has been redecorating her new condo for a year. She is carefully selecting every item. Suzanne finds an oriental rug that matches your color scheme into court perfectly and purchase it immediately without engaging in comparison shopping. There's an example of A Shoppin product b convenience product c specialty products d industrial products

C

____ is the stage where a product and its proposed marketing program are introduced into a realistic market settings A market strategy development b concept testing c test marketing d concept development

C

_____ refers to a form of a product that consist of activities, benefits, or satisfaction offered for sale that are essentially intangible A co brands B line extensions C services D pure products

C

______ Segmentation factors divided buyers into different groups based on social class, lifestyle, or personality characteristics A. Geographic B demographic C psychographic B behavior

C

______ involves a review of sales, costs, and profit projections for a new product to determine whether they satisfy the companies objectives A vendor analysis b portfolio analysis c Business analysis d SWOT analysis

C

______ is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor A sales promotion B personal selling c advertising d public relations

C

in terms of packaging functions, Tiffany and Co.'s robin egg blue boxes______ A I primarily use to hold and protect products b have created confusion in the marketplace c create immediate consumer recognition d D emphasize the importance of labels

C

which of the following is a psychographic characteristics of a consumer A gender b age c life cycle d occupation

C

which of the following is not a social criticism of marketing A. high prices B deceptive practices cost C. branding D. planned obsolescence increasing cultural pollution

C

A successful niche marketing strategy relies in a firms A availability of services B product positioning C superior products D knowledge of customer needs

D

Introducing a new product into the market is called ________. A. test marketing b segmentation c product development D commercialization

D

One reason demographic variables are The most popular basis for segmenting customer groups is because they A create smaller segments B create more easily accessible segments C do not involve stereotypes D are easier to measure than other variables

D

_____ refers to designing a plan for a new product based on the product concept A Business analysis b idea generation c concept screening d marketing strategy development

D

_______ Products are customer products and services that consumers usually buy frequently, immediately, and with minimal comparison by effort A shopping b specialty c Capital d convenience e unsought

D

bakeries and coffee bistro is the offer pumpkin flavored items only during the autumn season at target their consumers primarily through ____ segmentation A psychographic B demographic C income D occasion

D

lush lines, a new landscaping company, uses the same logo and shade of green in all forms of communication with including its online ad, trucks signature, website, and business cards. Which technique is being used by lush lines to promote its business A Logistics information management B inventory control Segmentation c niche market penetration d integrated marketing communications

D

which of the following includes the target segment of a product the category to which the product belongs, and the products point of view of difference from another members in the category A Mission statement B vision statement C profit statement D positioning statement

D

which of the following is most likely true about email marketing A it cannot be personalized for individual consumers b it is a traditional form of direct marketing c it is restricted to the use of personal computers d it is used by markers and highly targeted messages

D

which of the following needs of Maslows hierarchy is generally satisfy last A. psychological B social C esteem D self actualization

D

The. concept holds that firms must strive to deliver value to customers in a way that maintains or improves both the consumer and society well being A. marketing B.selling C.Product D. societal Marketing e. equity

D. Societal marketing

A ________ is defined as a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service A Proto tape B Paradigm C Framework D patent E brand

E

In a promotion mix, ________ performs the functions of building a good rapport with entities outside the company, building up a good corporate image, and handling unfavorable rumors and events. A personal selling B sales promotion C Direct marketing D advertising E Public relations

E

Silk skin cosmetics is advertising its newest line of my make up. Made from all natural ingredients, the products are hypoallergenic. So it's going to selling the products and specially designed tubes that make application easier. Which of the following is a "customer value of silk skins line for eye make up? A The natural ingredients B The silk skin brand c The products revolutionary packaging D The hypoallergenic properties of the product E The desire for having beautiful eyes

E

in a promotion Mix, _______ occurs when a firms sales force makes individual presentations to consumers for the purpose of promoting sales and building custom relationships A advertising B public relations c crowdsourcing d merchandising e personal selling

E

which of the following is a direct digital marketing tool A printed catalog B Direct mail c telephone D television E blog

E

which of the following is an example of the type of marketing offering A persons b ideas c information d experiences e all the above

E all of the above

A product is defined as anything that can be offered to a market for attention acquisition use or consumption that my satisfy I want or need True False

False

commercialization focuses on finding new ways to solve customer problems and create more customer satisfied experiences True False

False

cause religion marketing has been adopted by more companies and keeping up with our countries increasing emphasis on societal responsible actions True false

True

_________ Data consists of information collected for the specific purpose at hand A. Primary B. secondary c. Derived d. Archival

a

which of the following is a traditional direct marketing tool A catalog b email C blog D online advertising

a

you are directed to study the factors that are larger societal forces that affect your company -demographic, economic, natural, technological, political ,and cultural what are you studying a. The macro environment b The microenvironment c The marketing environment d. The marketing mix

a

is the set of actual or potential buyers of a product a a market b an audience c A group d A segment c an exchange

a a market

effective position and begins with The companies marketing offer in order to give consumers the perceived value

a pricing b aligning c differentiating d promoting

are defined as states of felt deprivation a. needs b. ideas c.demands d. values e.exchanges

a. needs

Clorox cells five major product lines including cleaning, household, lifestyle, professional, and international. Together these product lines make up Clorox's A product length b product mix c product depth D product consistency

b

The new product development process usually starts with A idea screening b idea generation c concept development D concept testing

b

_______ consist of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to come heating products in the minds of target consumers A differentiating b positioning c market targeting d market segmentation

b

a Steinway piano-any Steinway piano -cost a lot but those who own one, a Steinway is a great value and example of A share of a customer b customer perceived value c customer share d. customer lifetime value c. customer experience

b

is the art and science of choosing at target markets and building a profitable relationships with them A. differentiation b.marketing Management c. positioning d. segmentation c. customer perceived value

b

taco Bell test marketed Doritos Loco's tacos for three years and devote 45 Proto types. Once the decision was made to launch the new taco shell, and moved into the ______ stage of the new product development process A concept development b product development c test marketing d strategy development

b

that people use products brands in services as a means of self expression reflects what aspect of our cultural environment a peoples view of others b peoples view of themselves c peoples view of organizations d. peoples view of nature

b

The initial function of a marketing information system is a generating insights for marketing consumption patterns b analyzing the results of marketing research studies c evaluating information from internal and external sources d assessing the information in needs of the company

c

The style, easy to use, and multi blade technology of a Gilletts fusion razor system is a ______ that has favorably impacted the consumers perceptions about other new products sold by the company A product audit b product feature c product image D product framework

c

which of the following is the right order of the steps that companies generally follow and designing a customer driving marketing strategy A. market segmentation, differentiation, positioning, and Market targeting B. Positioning, market segmentation, mass marketing, and market targeting C. market segmentation, market targeting, differentiation, and positioning d. market alignment, market segmentation, differentiation, and market positioning

c

your marketing department is currently researching the size, density, location, age, and occupation of your target market which environment is being researched a psychographic b economic c demographic d cultural

c

in addition to attracting a new customers and creating a transactions the goal of marketing is to customers and grow their their business a encourage b entertain c retain d recognize e educate

c retain

The first part of a marketing strategy statement describes the _____ of a new product A planned price and distribution B marketing budget C marketing mix strategy D Target market, planned value proposition, and sales goals

d

according to the text, the most dramatic of the environments that affect marketing and shapes our world today is the environment a natural b demographic c economic d technological

d

the consist of the actors and forces outside the marketing that affect marketing management's ability to build and maintain a successful relationships with its target customers a. marketing organization b. marketing system c. marketing net work d marketing environment

d

which of the following demonstrates the real value of a companies marketing research and information system a The amount of data it generates b The variety of contract method it uses c The tools that uses to gather information d The quality of Customer and say it's a provides

d

which of the following statements regarding marketing intelligence is true a. marketing intelligence typically involves a sensitive and confidential information and kept out of the publics domain b. the advantage of using competitive intelligence is negligible as it is based only on internal sources of data c. all marketing intelligence inputs are available at no cost to any potential User d marketing intelligence is a systematic collection, monitoring, and analysis of publicly available information

d

Suzanne her the manager of children's boutique collects data from her monthly record sales cost and cash flow in this case and Suzanne is making the use of ________ databases a external b secondary c historical d internal

d internal

refers to sellers being preoccupied with their own products and losing sight of the underlying consumer needs a. selling myopia b marketing Management c value proposition d marketing myopia e The product concept

d marketing myopia

Acording to the simple 5 set model of the marketing process, a company needs to. before designing a customer driven strategy a. determine how to deliver superior value b.build profitable relationships with customers c. use customer relationship management to create full partnerships with key customers d. understand the marketplace and customer needs and wants

d. Understand the marketplace and customer needs and wants

is the set of benefits a company promises to deliver its consumers to satisfy their needs a. A money back guarantee b Low pricing c good customer service d. a value proposition

d. Value Proposition

Brands vary in the amount of power and value they hold in the marketplace. Iconic brands like Apple, Google, and Harley Davidson have achieved substantial brand A Capital B Personality C perception D esteem E equity

e

_________ and _________ or two forces of the companies microenvironment ________ and _______ are two forces of the companies macro environment

suppliers and customers demographic and economic

The major cultural views of a society are expressed in peoples views of themselves and others as well as their views of organization society and nature in the universe True False

true