Marketing Exam 1 - Ch 5 Quiz

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others.

Opinion leaders

________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

Perception

A child in the United States is exposed to many values including achievement and success, freedom, individualism, hard work, and material comfort. These are symbolic of American ________.

culture

A business buyer is considering a change in product specifications, terms, and possibly suppliers. This buying situation is referred to as a(n) ________.

modified rebuy

In a straight rebuy, a buyer ________.

reorders something without any modifications

Which of the following is the means by which companies post purchase requests online and invite suppliers to bid for their business?

reverse auctions

Which of the following is most likely the final stage of the business buying decision process?

supplier performance review

A(n) ________ describes a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea.

attitude

Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand?

brand personality

A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers' ________.

economic situations

Devon is in the market for a new car. She is seriously considering either a Honda Civic or Toyota Corolla because they both have excellent quality and safety ratings and are comparable in price. Devon is in the ________ stage of the buyer decision process.

evaluation of alternatives

Which of the following is a social factor that influences consumer buying behavior?

family

Which of the following is the first stage of the buyer decision process?

need recognition

________ is a discomfort caused by postpurchase conflict.

Cognitive dissonance

Corning produces Gorilla Glass screens that are used in the production of laptops, tablets, and smartphones. Corning promotes its product to final consumers to increase business demand for digital devices made with the specialized, toughened glass. This illustrates ________.

derived demand