Marketing Exam #1 Chapter 6

_______ refers to the possession of both masculine and feminine traits.

Androgyny

________ refers to a consumer's subjective evaluation of his or her physical self.

Body image

________ is where a person derives his or her identity in large measure from a social group.

Collective self

________ summarizes the beliefs a person holds about his or her own attributes and how he or she evaluates the self on these qualities.

Self-concept

________ summarizes the beliefs a person holds about his own attributes and how he or she evaluates their self on those qualities.

Self-concept

________ refers to the positivity of a person's self-concept.

Self-esteem

________ is the way we assume others expect us to act.

Self-fullling prophecy

________ is when the person tries to evaluate their appearance by comparing it to the people depicted in articial images.

Social comparison

A Unilever-sponsored survey, which asked American women how they felt about their appearance, reported which of the following?

The majority of respondents believe women in ads are not realistic.

Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.

a large gap between their real and ideal selves

Anna Jones thinks she should lose some weight even though she is skinny. Anna is concerned about her ________.

body image

Bart was a mortuary worker who noticed that there seemed to be a social class dierence in what people placed on the graves of departed family members. What Bart observed was a class dierence in how people manifest the relationship between external objects and the ________ self.

extended

A(n) ________ is a particular model, or exemplar, or appearance.

ideal of beauty

A person's conception of how he/she would like to be is called ________.

ideal self

College student Je Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________.

ideal self

Both Eastern and Western cultures see the self as divided into a(n) ________.

inner, private self, and an outer, public self

A person's physical appearance is a large part of his or her ________.

self-concept

According to the sociological tradition of ________, relationships with other people play a large part in forming the self.

symbolic interactionism

"Casual Friday" in American workplaces encourages the expression of a person's ________.

unique self