Marketing Final

In the _____ of the product life cycle, the promotional strategy is to emphasize the product's differential advantage over the competition. Select one: a. growth stage b. maturity stage c. introduction stage d. decline stage

a. growth stage

Independent blogs that are not associated with the marketing efforts of any particular company or brand are called ______ blogs. Select one: a. corporate b. noncorporate c. social d. professional

b. noncorporate

Consumers determine value of the product on the basis of Select one: a. the opportunity cost to buy the product. b. perceived satisfaction. c. discounts availed. d. what other people buy.

b. perceived satisfaction

A form of advertising designed to enhance a company's image rather than promote a particular product is called __________. Select one: a. institutional advertising b. product advertising c. competitive advertising d. pioneering advertising

a. institutional advertising

A new category of promotional tactic based on brands becoming publishers of their own content to maximize the brands' value to customers is called ____________. Select one: a. owned media b. unpaid media c. paid media d. earned media

a. owned media

Consumers are more likely to perceive the value of a product to be less than its price tag says if the product's Select one: a. price is set too high in their minds. b. demand is inelastic. c. demand and supply attain the state of price equilibrium. d. manufacturer gains very little profit from the product.

a. price is set too high in their minds.

A _____ requires a manufacturer to focus its promotional efforts on end consumers or opinion leaders. Select one: a. pull strategy b. push strategy c. print marketing strategy d. service strategy

a. pull strategy

A sales manager at a consumer durable goods manufacturing firm instructs his new salesperson, Rita, that she must identify ten potential customers and sell five flat screen televisions per week. This directive from the sales manager is referred to as Rita's _____. Select one: a. quota b. touch points c. sales leads d. referrals

a. quota

Determining sales goals is part of effective sales management.A statement of a salesperson's sales goals, usually based on sales volume, is called a(n) _________. Select one: a. quota b. sales plan c. referral d. offer

a. quota

Mandy's Inc. is a well-known supplier of industrial goods. While selling goods, it provides personalized benefits to each customer. It focuses on developing trust over time instead of transacting one-time sales. This is an example of _____ selling. Select one: a. relationship b. discount c. price-based d. persuasive

a. relationship

Encoding the message encompasses all of the following except Select one: a. retail store. b. sales presentation. c. advertisement. d. press release.

a. retail store

Which of the following is true of establishing pricing goals? Select one: a. A profit maximization objective may require a bigger initial investment than the firm can commit to or wants to commit to. b. Reaching the desired market share must not entail sacrificing short-term profits because every dollar counts. c. Pricing objectives are either profit oriented or sales oriented if they are to serve company objectives. d. Pricing objectives rarely have trade-offs and thus managers must set them ambitiously to capture the market.

a. A profit maximization objective may require a bigger initial investment than the firm can commit to or wants to commit to.

_____ is a form of institutional advertising. Select one: a. Advocacy advertising b. Pioneering advertising c. Competitive advertising d. Comparative advertising

a. Advocacy advertising

Which statement best describes a similarity between price fixing and predatory pricing? Select one: a. Both are illegal under the Federal Trade Commission Act. b. Both are fine-tuning techniques that do not change the general price level. c. Both typically discourage and block competition from entering a market. d. Both may ignore demand or cost or both.

a. Both are illegal under the Federal Trade Commission Act.

Which of the following statements is true of value-based pricing? Select one: a. It has grown out of the quality movement. b. It presents drawbacks if costs are continually rising. c. It is sometimes called postage stamp pricing. d. It is a modification of uniform delivered pricing.

a. It has grown out of the quality movement.

Magnira Corp. is an organization that manufactures clothing for women. It uses Facebook to promote its products. Given this information, which statement is true of Magnira Corp.? Select one: a. Its pages are subject to search engine indexing. b. Its pages are displayed in the form of individual profiles. c. It is restricted from communicating directly with stakeholders due to risks of hacking. d. It should not disclose the prices of its products and services to the public.

a. Its pages are subject to search engine indexing.

Identify which statement is true of online gaming. Select one: a. Many mobile games use advertising to generate revenue for the game developers. b. Online gaming restricts marketers from engaging with customers. c. Massive multiplayer online games attract six- to ten-year-olds. d. Fantasy games are more appropriate for marketing than social and real-world-like games.

a. Many mobile games use advertising to generate revenue for the game developers.

_____ includes media such astelevision, magazine, outdoor, radio, or newspaper advertising. Select one: a. Paid media b. Free media c. Earned media d. Owned media

a. Paid media

CamScan is a manufacturer of printers, scanners, and other office equipment. It announces a cash refund for corporate purchases in large quantities. Rick purchases 20 color printers for his office from CamScan during this sale. To collect the cash refund, he needs to fill out and mail a form provided by CamScan, along with proof of purchase. In this case, which type of sales promotions is CamScan offering? Select one: a. Rebate b. Coupon c. Bonus d. Premium

a. Rebate

Which of the following is a limitation of break-even analysis? Select one: a. Sometimes it is hard to know whether a cost is fixed or variable. b. It does not give weight to the cost of labor that is incurred during production. c. Sometimes it cannot predict the effect of changes in sales price. d. It does not give an estimate of how much profit can be earned once the break-even point is obtained.

a. Sometimes it is hard to know whether a cost is fixed or variable.

In personal selling, costs of promoting a product or service can be controlled by Select one: a. adjusting the size of the sales force in one-person increments. b. purchasing advertising and sales promotion in large amounts. c. promoting undifferentiated sales messages toward prospective consumers. d. promoting a product to both qualified and nonqualified prospects.

a. adjusting the size of the sales force in one-person increments

A form of institutional advertising that is typically used to safeguard against negative consumer attitudes and to enhance the company's credibility among consumers who already favor the company's position is called ___________. Select one: a. advocacy advertising b. pioneering advertising c. competitive advertising d. product advertising

a. advocacy advertising

Manchester Classics manufactures apparel for men and women. It calls on other retailers to sell its products. Members of its sales team travel to their customers' locations to finalize sales deals. In this scenario, the team at Manchester Classics is comprised of _____. Select one: a. business-focused salespeople b. opinion leaders c. consumer-focused salespeople d. late adopters

a. business-focused salespeople

A form of advertising that compares two or more specifically named or shown competing brands on one or more specific attributes is called: Select one: a. comparative advertising. b. corporate advertising. c. product advertising. d. institutional advertising.

a. comparative advertising

A set of unique aspects of an organization that causes target consumers to patronize its firm rather than its competitors is called a ____________. Select one: a. competitive advantage b. marketing mix c. promotional mix d. promotional strategy

a. competitive advantage

A form of advertising thatfirms use when a product enters the growth phase of the product life cycle and other companies begin to enter the marketplace is called ______________. Select one: a. competitive advertising b. pioneering advertising c. comparative advertising d. advocacy advertising

a. competitive advertising

LaPizza is a restaurant that recently implemented a new system to identify and gather information about its regular customers. It rewards these customers by giving them gift coupons and cash prizes. This practice is an example of _____. Select one: a. customer relationship management b. organizational optimization c. profit maximization d. total quality management

a. customer relationship management

Decor, a renowned interior design services company, tries to increase its customer base through increased web presence on its site. It regularly posts photos of the spaces it has designed and encourages its followers to review its designs, and recommend the company to their friends. When these promotional efforts result in electronic word-of-mouth advertising, this is known as ___________________. Select one: a. earned media b. paid media c. owned media d. free media

a. earned media

Advent Automobiles Inc. has launched a new sport utility vehicle (SUV). It's advertising firm develops a marketing message and places advertisements in leading newspapers and on social media sites to inform consumers about the new SUV and its various features. In the context of the communication process, Advent Automobiles is the _____. Select one: a. sender b. encoder c. decoder d. receiver

a. sender

According to Charlene Li and Josh Bernoff of Forrester Research, _____ are those who read blogs, listen to podcasts, watch videos, and generally consume media. Select one: a. spectators b. inactives c. conversationalists d. critics

a. spectators

Generally speaking, personal selling often works better than other forms of promotion if Select one: a. the complexity of the product increases. b. the value of the product decreases. c. the role of social media increases. d. the number of potential customers increases.

a. the complexity of the product increases.

Buzz is a social media metric based on: Select one: a. the volume of consumer comments generated for a brand on posts and impressions, by social channel, by stage in the purchase channel, by season, and by time of day. b. the number of comments, ratings, social bookmarks, subscriptions, page views, uploads, downloads, embeds, retweets, Facebook posts, and pins. c. the number of likes, fans, followers, and friends; growth rates; rate of virality or pass along; and change in pass along over time. d. media mentions, influences of bloggers reached, influences of customers reached, and second-degree reach based on social graphs.

a. the volume of consumer comments generated for a brand on posts and impressions, by social channel, by stage in the purchase channel, by season, and by time of day.

Which statement best defines price fixing? Select one: a. A policy whereby a firm charges a high introductory price, often coupled with heavy promotion b. An agreement between two or more firms on the price they will charge for a product c. Charging a price identical to or very close to the competition's price d. A policy whereby a firm charges a relatively low price for a product when it is first rolled out

b. An agreement between two or more firms on the price they will charge for a product

Which of the following happens if demand is elastic? Select one: a. Products will not have any substitutes. b. As price goes up, consumer demand changes. c. The competition between organizations reduces. d. The purchasing power of the consumer decreases.

b. As price goes up, consumer demand changes.

_____ is the ability of an advertising medium to reach a precisely defined market. Select one: a. Target sensitivity b. Audience selectivity c. Target efficiency d. Projection efficiency

b. Audience selectivity

Milan, a marketing manager of a pharmaceutical company, opens dialogues with stakeholders by giving them compelling content across a variety of media. Which social media objective does his actions illustrate? Select one: a. Manage your reputation b. Build relationships and awareness c. Listen and learn d. Promote products and services

b. Build relationships and awareness

According to Charlene Li and Josh Bernoff of Forrester Research, which category of social media users posts comments, ratings, and reviews of products and services on blogs and forums? Select one: a. Inactives b. Critics c. Joiners d. Spectators

b. Critics

Name the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group. Select one: a. Profit maximization b. Customer relationship management c. Total quality management d. Organizational optimization

b. Customer relationship management

Identify a statement that is true of status quo pricing. Select one: a. It leads to optimal pricing of a product. b. It can lead to a pricing disaster. c. It requires serious planning and is difficult to implement. d. It focuses on the demand for and the costs of a product.

b. It can lead to a pricing disaster.

Which of the following statements is true of simple break-even analysis? Select one: a. It is applicable only when the demand for a product is elastic. b. It ignores the demand for a product. c. It does not give weightage to the cost of labor. d. It does not consider the selling price of a product.

b. It ignores the demand for a product.

In which stage of the product life cycle does price decrease as competition increases and inefficient, high-cost firms are eliminated? Select one: a. Introductory stage b. Maturity stage c. Decline stage d. Growth stage

b. Maturity stage

Which statement is true of the relationship of price to quality? Select one: a. When a purchase decision involves uncertainty, consumers tend to attribute higher quality to low-priced products. b. Price promotions of higher priced, higher quality brands tend to attract more business than do similar promotions of lower priced and lower quality brands. c. Consumers perception that a higher price indicates higher quality seems to vary from one product to another. d. In the absence of other information, people typically assume that if prices are higher, that rarely indicates higher quality.

b. Price promotions of higher priced, higher quality brands tend to attract more business than do similar promotions of lower priced and lower quality brands.

_____ is a public relations strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, video or audio clip, book, or commercial for another product; on the Internet; or at special events. Select one: a. Audience selectivity b. Product placement c. Cooperative advertising d. Corporate communication

b. Product placement

Which of the following best defines audience selectivity? Select one: a. The number of target consumers exposed to a commercial at least once during a specific period b. The ability of an advertising medium to reach a precisely defined market c. The number of times an individual is exposed to a given message during a specific period d. The cost associated with a consumer clicking on a display or banner ad

b. The ability of an advertising medium to reach a precisely defined market

Considering the implications that social media have for marketing products, marketers must realize that ______. Select one: a. the content on social media sites can rarely be controlled by marketers b. a great ad campaign on social media is sufficient for successful promotion c. interactions between marketers and customers using social media are not measurable d. word of mouth on social media sites spreads gradually over time

b. a great ad campaign on social media is sufficient for successful promotion

Inelastic demand is a situation in which Select one: a. prices are adjusted over time to maximize a company's revenues. b. an increase or a decrease in price does not significantly affect the demand for a product. c. a pricing objective maintains existing prices or meets the competition's prices. d. demand is created for new products by aggressive brand awareness campaigns.

b. an increase or a decrease in price does not significantly affect the demand for a product.

Personal selling is more important than advertising and sales promotion if the products being sold Select one: a. have many consumers. b. are technically complex. c. have a low value. d. are standardized.

b. are technically complex.

A current sales practice that involves building, maintaining, and enhancing interactions with customers in order to develop long-term satisfaction through mutually beneficial partnerships is called _____________selling. Select one: a. price-based b. consultative c. persuasive d. discount

b. consultative

An arrangement in which the manufacturer and the retailer split the costs of advertising the manufacturer's brand is called ______________advertising. Select one: a. institutional b. cooperative c. competitive d. pioneer

b. cooperative

A term that describes a company that customizes its products and services based on data generated through interactions between the customer and the company would be described as being ______. Select one: a. organization-centric b. customer-centric c. business-centric d. employee-centric

b. customer-centric

Effective sales management begins with Select one: a. specifying the sales force size. b. determining sales goals to be met by the salesforce. c. designing a compensation plan. d. determining the most efficient structure for the sales force.

b. determining sales goals to be met by the salesforce.

During the _____ of the product life cycle, the basic goal of promotion is to inform the target audience that a product is available. Select one: a. maturity stage b. introduction stage c. growth stage d. decline stage

b. introduction stage

A disadvantage of newspaper advertising is that: Select one: a. it has low geographic selectivity and flexibility. b. it encounters distractions from competing ads and news stories. c. it lacks news value, immediacy, and year-round readership. d. it seldom lends itself well to cooperative advertising.

b. it encounters distractions from competing ads and news stories

According to Charlene Li and Josh Bernoff of Forrester Research, _____ are those who maintain a social networking profile and visit other sites. Select one: a. inactives b. joiners c. critics d. creators

b. joiners

A step in the selling process that concerned withidentifying firms and people most likely to buy the seller's offerings is called _______________. Select one: a. lead qualification b. lead generation c. needs assessment d. preapproach

b. lead generation

Blogs with strict post length limits are called ___________. Select one: a. forums b. microblogs c. podcasts d. micromedia

b. microblogs

Ketchup King, a food manufacturing company, markets its tomato ketchup globally. As its consumers are well aware of the uses of ketchup, the company does not have to generate product awareness. The company, however, wishes to focus on convincing consumers to buy Ketchup King's ketchup instead of other brands' ketchup. In this scenario, Ketchup King must employ _____. Select one: a. reminder promotion b. persuasive promotion c. connective promotion d. informative promotion

b. persuasive promotion

A touch point that customers encounter in stores or information kiosks, and that uses software to enable them to easily provide information about themselves without feeling violated, is called __________. Select one: a. personal selling interaction b. point-of-sale interaction c. lead generation d. inquiry management

b. point-of-sale interaction

Because it denotes a high price relative to the prices of competing products, ______ is sometimes called a "market-plus" approach to pricing. Select one: a. bait-and-switch pricing b. price skimming c. status quo pricing d. price fixing

b. price skimming

King's Crown,a beverage company, has launched a new energy drink. It sponsors a marathon in the city as part of its promotional strategy. It also issues a press release about the sponsorship and persuades media reporters of different newspapers to print it. King's Crown is generating _____. Select one: a. a sales response b. publicity c. loyalty d. a marketing mix

b. publicity

A price reduction offered to buyers who purchase product in multiple units or above a specified dollar amount is termed a ______ discount. Select one: a. cash b. quantity c. seasonal d. trade

b. quantity

Barbara follows several blogs and is a frequent user of YouTube. She does not have her own website, and she almost never posts any comments on the sites she visits. She just enjoys reading and watching the content on popular sites. In this case, Barbara would be best characterized as a _____. Select one: a. joiner b. spectator c. collector d. creator

b. spectator

____________is the process by which meanings are exchanged or shared through a common set of symbols. Select one: a. Encoding b. Promotional strategy c. Communication d. Promotion

c. Communication

_____ is a form of advertising designed to influence demand for a specific brand. Select one: a. Pioneering advertising b. Institutional advertising c. Competitive advertising d. Advocacy advertising

c. Competitive advertising

Marla, a 55-year-old woman, needs to move out of town. She wants to connect with some old school friends and stay in touch with former colleagues. Which of the following is Marla most likely to use for this purpose? Select one: a. YouTube b. SoundCloud c. Facebook d. Flickr

c. Facebook

Burger King, a popular chain of fast-food restaurants, offers an official Burger King Kids' Meal backpack free with every purchase of its newly introduced luxury meal pack. In this case, which of the followingtypes of sales promotions does Burger King offer? Select one: a. Trade allowance b. Push money c. Premium d. Rebate

c. Premium

Question text Which of the following statements is true of price lines? Select one: a. Buyers cannot be offered a wide variety of merchandise at each established price. b. Firms have to carry a larger total inventory than it could without price lines. c. Price lines enable a seller to reach several market segments. d. Price lines are advantageous when costs rise continually.

c. Price lines enable a seller to reach several market segments.

_____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product to influence an opinion or elicit a response. Select one: a. Upselling b. Encoding c. Promotion d. Direct selling

c. Promotion

_____ is the element in the promotional mix of a marketing plan that evaluates the public's attitudes, identifies issues that may elicit their concern, and executes programs to gain their understanding and acceptance. Select one: a. Cooperative advertising b. Personal selling c. Public relations d. Sales promotion

c. Public relations

In which case is personal selling more effective or economic than advertising and sales promotion? Select one: a. The product is easy to understand. b. The product has a low value. c. There are few customers. d. Customers are geographically dispersed.

c. There are few customers.

A popular production company wants to release a trailer of one of its upcoming movies to create some buzz. Given this information, which of the following would be the best platform for the production company to use? Select one: a. Photobucket b. StumbleUpon c. YouTube d. Imgur

c. YouTube

A medium of communication-such as a voice, radio, or newspaper-for transmitting a message is called _____________. Select one: a. encoding b. a sender c. a channel d. decoding

c. a channel

An electronic equipment manufacturer collects data about its customers through customer interactions. On the basis of the data, the firm customizes its products and services according to the needs of customer segments. This is an example of effective _____. Select one: a. transaction management b. lead qualification c. campaign management d. lead generation

c. campaign management

As part of the needs assessment, the consultative salesperson must know everything about __________. Select one: a. customers and their needs, but not necessarily the product or service b. competitors' companies and products, but not necessarily the customers and their needs c. customers and their needs, the product or service being sold, and the product's competition d. the product or service, but not necessarily the competition and potential impact

c. customers and their needs, the product or service being sold, and the product's competition

Decathlon Corp., a sports shoe manufacturer, launches a new line of sports shoes. To promote the product, Decathlon Corp. invites its customers to try on the shoes for a period of one week and get a feel of its features. This is an example of _____. Select one: a. corporate communication b. product placement c. experiential marketing d. sponsorship

c. experiential marketing

An alternative to a commercial spot is a(n)_____, a thirty-minute or longer advertisement, which is relatively inexpensive to produce and air. Select one: a. sweepstakes b. premium c. infomercial d. podcast

c. infomercial

Robust, a leading industrial manufacturer, has developed a new air conditioner with high cooling capacity. To identify potential clients who will be interested in the new product, the company has sent out pamphlets to many firms along with its contact details for anyone interested. This scenario illustrates _____. Select one: a. a needs assessment b. a sales presentation c. lead generation d. knowledge management

c. lead generation

A process of finding out about potential clients from friends, business contacts, coworkers, acquaintances, and fellow members in professional and civic organizations is called _____________. Select one: a. referrals b. cold calling c. networking d. lead qualification

c. networking

In the context of the promotional mix, _____ attempts to persuade the buyer to accept a point of view. Select one: a. sales promotion b. media promotion c. personal selling d. relationship selling

c. personal selling

Communication by marketers that informs, persuades, and reminds potential buyers of a product to influence an opinion or elicit a response is called ____________. Select one: a. target marketing b. direct selling c. promotion d. the marketing mix

c. promotion

A plan for the optimal use of promotional elements-such as advertising, public relations, personal selling, sales promotion, and social media-is known as a ___________. Select one: a. promotional mix b. competitive advantage c. promotional strategy d. marketing mix

c. promotional strategy

A media scheduling strategy that runs advertising only during times of the year when the product is most likely to be used is known as a ____________. Select one: a. pulsing media schedule b. continuous media schedule c. seasonal media schedule d. flighted media schedule

c. seasonal media schedule

A price skimming strategy is most often used for a new product when Select one: a. the supply of the product is greater than its demand. b. customers are unwilling to spend a large amount of money on the product. c. the product is perceived by the target market as having unique advantages. d. competition in the market is abundant.

c. the product is perceived by the target market as having unique advantages.

A desirable, exclusive, and believable advertising appeal selected as the theme for a campaign is called: Select one: a. competitive advertising. b. an advertising plan c. the unique selling proposition. d. the advertising objective.

c. the unique selling proposition.

In an interactive space, earned media include: Select one: a. purchased advertisements. b. display advertising. c. viral videos. d. paid search words.

c. viral videos

Kelly's Kitchen strives to improve its customer service and makes sure that its customers enjoy the food and ambience at the restaurant. The restaurant's manager gathers and assesses customer reviews from various online sources and then evaluates their opinions and sentiments. This scenario illustrates the process of _____. Select one: a. market basket analysis b. social commerce c. personal selling d. social media monitoring

d. social media monitoring

In the context of communication process, which of the following serves to transmit the message? Select one: a. Facial gestures b. Newspaper c. Radio d. All of these are correct

d. All of these are correct

According to the AIDA model, which of the following is the first step in the purchase-decision process? Select one: a. Action b. Interest c. Desire d. Attention

d. Attention

Name the method of determining what sales volume must be reached before total revenue equals total costs. Select one: a. Opportunity analysis b. Fixed-cost pricing c. Markup pricing d. Break-even analysis

d. Break-even analysis

Which action would a firm take if following a status quo pricing policy? Select one: a. Discourage or block competition from entering a market. b. Expand production with the use of technological innovations and tools. c. Enable management to recover its product development costs quickly. d. Charge a price identical to or very close to the competition's price.

d. Charge a price identical to or very close to the competition's price.

_____ plays a very important role in how marketers decide to distribute funding among their promotional mix tactics. Select one: a. Competitor b. Government policy c. Noise d. Data

d. Data

Which of the following is the final stage in the product life cycle? Select one: a. Maturity stage b. Growth stage c. Introductory stage d. Decline stage

d. Decline stage

_____ is a price tactic in which different customers pay different prices for essentially the same merchandise bought in equal quantities. Select one: a. Price lining b. One-part pricing c. Price skimming d. Flexible pricing

d. Flexible pricing

In the selling process, which of the following is true of a salesperson's conducting the needs assessment of prospective clients? Select one: a. It does not include the impact of competition on the demand for the product that is being sold. b. The salesperson in relationship selling does not need to conduct a needs assessment. c. It should be carried out by the salesperson during development of the sales proposal. d. It requires the salesperson to be aware of regulations and legislation that affect the industry.

d. It requires the salesperson to be aware of regulations and legislation that affect the industry.

In designing an effective social media plan, which of the following actions will you perform once you have identified the target audience and selected the tools and platforms? Select one: a. Listen to customers and understand their expectations. b. Set objectives that can be specifically accomplished through social media. c. Examine trends and best practices in the industry. d. Make changes to the implemented campaign based on consumer response.

d. Make changes to the implemented campaign based on consumer response.

Blogs that entail shorter posts than traditional blogs are called: Select one: a. Corporate blog b. Noncorporate blog c. buzz d. Microblogs

d. Microblogs

Brita LED (light emitting diode) lighting uses comparative advertising to emphasize the benefits of using LEDs over CFLs (cathode filament lamps). The advertisements emphasize that Brita's LEDs cost less than CFLs and other brands of LEDs, last longer, consume less energy, and need to be replaced less frequently than CFLs. In this scenario, which of the following advertising appeals is used in Brita's ads? Select one: a. Admiration b. Vanity and egotism c. Fun and pleasure d. Profit

d. Profit

Which of the following best defines markup pricing? Select one: a. A method of determining what sales volume must be reached before total revenue equals total costs b. The ability to change prices very quickly, often in real time c. The practice of marking up prices by 100 percent, or doubling the cost d. The cost of buying the product from the producer, plus amounts for profit and for expenses not otherwise accounted for

d. The cost of buying the product from the producer, plus amounts for profit and for expenses not otherwise accounted for

Which of the following defines revenue? Select one: a. Profit minus expenses b. Net profit after taxes divided by total assets c. Something that is given up in an exchange to acquire a good or service d. The price charged to customers multiplied by the number of units sold

d. The price charged to customers multiplied by the number of units sold

Which of the following defines demand? Select one: a. A company's product sales as a percentage of total sales for that industry b. The quantity of a product offered to the market by a supplier at various prices for a specified period c. A part of profit percentage that is given up in exchange for acquiring a good or service d. The quantity of a product sold in the market at various prices for a specified period

d. The quantity of a product sold in the market at various prices for a specified period

Return on investment (ROI) for a firm is Select one: a. lower than the previous year if the firm has performed better in the market. b. the margin of profit earned by the firm inclusive of the taxes payable by the firm. c. the firm's total assets multiplied by net profits after taxes. d. a measure of the firm's effectiveness in generating profits with the available assets.

d. a measure of the firm's effectiveness in generating profits with the available assets

Blogs that are sponsored by a company or one of its brands and are maintained by one or more company employees are called ___________ blogs. Select one: a. personal b. noncorporate c. unprofessional d. corporate

d. corporate

A_____ media schedule is a strategy in which ads are run heavily every other month or every two weeks to achieve a greater impact with an increased frequency and reach at those times. Select one: a. circular b. seasonal c. continuous d. flighted

d. flighted

MirrorSense is a social networking site that allows members to write their views and opinions about various products, services, social issues, and more. However, members on this website can write no more than 140 characters. In this case, MirrorSense is a(n) _____. Select one: a. e-magazine b. search engine c. e-commerce site d. microblog

d. microblog

A subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services is called ___________. Select one: a. crowdsourcing b. integrated marketing c. sales promotion d. social commerce

d. social commerce