MARKETING FINAL .2

Which of the following is considered a traditional form of direct​ marketing?

Face-to-face selling

When critics claim that insurance, real state, and used cars are sold, not bought, they are making accusations of the use of ____________________________

High-pressure selling

Advertising "puffery" is the term for ________________________________

Innocent exaggeration for effect

________ allows consumers to gain additional information about a product through the use of a remote control.

Interactive television

________________________________ is not benefit of online direct marketing for buyers

Live product demonstrations

_____________________________ are designed to engage consumers and interactions that will move them closer to direct purchase or other marketing outcome

Marketing websites

___________________________ use both offline and online marketing channels

Multichannel companies

Which kind of social media networks are smaller communities likely to join or​ create?

Niche

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement. What is this called?

Planned obsolesence

Online ads that incorporate​ animation, video,​ sound, and interactivity are called​ ________.

Rich media ads

A major step in regulating "unfair or deceptive business acts and practices" was the enactment of the in 1938

Wheeler-Lea Act

The popular press has paid the most attention to ________ online marketing, which is the online selling of goods and services to final consumers. A. B2C B. B2B C. C2C D. C2B E. B2R

A

Which of the following refers to a positive incentive intended to increase the sales force effort? A) sales contests B) prospecting C) telecommuting D) sales collateral E) annual sales plan

A

A(n) ________ is a written representation of a salesperson's completed activities. A) bill of sale B) call report C) tender D) sales quotation E) contract of sale

B

How does database marketing benefit consumers? A. Companies make name-brand products and images readily available to customers. B. Companies match customer needs and interests with products and services. C. Customers receive better prices on products and services that they need. D. Customers receive faster and more reliable service from companies. E. Customers receive instant credit from more companies.

B

Kevin is a salesperson working for a company manufacturing gardening tools. He is involved in door-to-door sales and travels everyday to call on customers. In his company, Kevin is most likely a part of the ________. A) top management B) outside sales force C) product designing team D) customer support team E) inside sales force

B

Robin works in a manufacturing company in Ohio. She sells products and handles customer requests via the company's online live chat feature. In her company, Robin is most likely a part of the ________. A) outside sales force B) inside sales force C) product designing team D) operations management team E) executive management

B

What are two major forms of direct-response television marketing? A. home television response and direct-response TV advertising B. home shopping channels and infomercials C. home-selling and toll-free response D. call-in response and Web-site response E. home shopping channels and podcasts

B

Which kind of marketing involves sending an offer, announcement, reminder, or other item to a person at a particular physical or virtual address? A. kiosk marketing B. digital direct marketing C. catalog marketing D. direct-mail marketing E. telephone marketing

B

Which of the following is essential for direct marketing to be effective? A. an online presence B. a good customer database C. a well-trained sales force D. inbound telephone marketing E. digital direct marketing technologies

B

________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. A) Downstream from B) Upstream from C) Disintermediated from D) Horizontal to E) Parallel with

B

____________________________ is designed to present brand content that engages consumers and creates customer brand community

Branded community website

Kelly works as a sales representative at Ginner Machine Works. She uses the phone and the Internet to identify prospects and make sales. Kelly calls customers and explains the products offered by Ginner and the advantages of using them. If requested, she also mails the customer product information brochures. Which of the following is most likely Kelly involved in? A) benchmarking B) product development C) telemarketing D) innovation E) performance appraisal

C

Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier

D

In the ________, separate sales forces are set up for different industries. A) territorial sales force structure B) digital marketing system C) product sales force structure D) geographical operations system E) customer sales force structure

E