Marketing Final 3, 14, 15, 16Change Culture is communicated through four ways, including Stories. Which of the following is an example of this type of story? Group of answer choices having a contractor solve the problem creatively by rotating the brick

PESTLE

Political, Economic, Sociocultural, Technological, Legal/Institutional, and Environmental/Ecological

consumer omni-channel navigation behavior.

The consumer's use of multiple marketing channels, both digital and nondigital, across stages of the consumer buying decision process.

microenvironment

consists of the actors close to the company that affect its ability to engage and serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.

macroenvironment

consists of the larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces.

digital consumer personas

detailed, nuanced, and tangible representations of prototypical consumers to be targeted by the digital marketing campaign

Marketing intermediaries

help the company promote, sell, and distribute its products to final buyers. They include resellers, physical distribution firms, marketing services agencies, and financial intermediaries.

Demography

is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.

brand community websites

primarily aim not to sell products but to present brand content that engages consumers and creates customer-brand communities.

Digital marketing

uses technology-intensive platforms such as the internet, mobile networks and devices, and social media to engage with individual consumers, consumer communities, and businesses.