Marketing Final

Exporting

simplest way to enter a foreign market

Tariff

A tax on imported goods

value proposition

A firms ____ states how the firm will create differentiated value for target market segments and the position the firm wants to occupy in those segments.

Mission Statement

A _____ is purposeful specifying what an Organization wants to accomplish in the larger environment.

vertical marketing system

A ________ consists of producers, wholesalers, and retailers acting as a unified system. The system can be dominated by any one of the interdependent members.

Contractual VMS

A channel arrangement in which two-or more companies at one level join together to follow a new marketing opportunity is referred to as a ____-

Selling harmful products

A class-action lawsuit was brought against a national burger chain, charging that its food contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but critics continue to point out the health dangers of many fast food menu items. From the description, it can be concluded that these critics are concerned that the fast food industry is ________.

Butterfly

A consumer who is potentially profitable but not loyal to a firm's offering is referred to as a

Equity

Brands vary in the amount of power and value they hold in the marketplace. Iconic brands like Apple, Google, and Harley Davidson have achieved substantial brand_____

Economic factors

Danko international is a multinational company that targets the BRIC countries ( Brazil, Russia, India, and China) because they're fast-growing developing economics and use ____ to segments its world markets.

creat customer value

For marketing to be effective, it must ______

core customer value

Harley- Davidson disciples share a common, deeply held attraction to the brand. Harley appeals include: freedom, independence, power, and authenticity . Harley-Davidson doesn't just sells motorcycles. it sells self-expression, lifestyle, aspirations, and dream. This illustrates _____

gain a competitive advantage over

If a firms can position itself as having products that provide superior customer value in some way then it can ______ its competitors

Public Relations

In a promotion mix,______ performs the functions of building a good report with entities outside the company, building up a good corporate image, and handling unfavorable rumors and events.

internal value chain

Jim's Hardware relies on its____, which is a series of internal departments that carry out value-creating activities to design, produce, market, deliver, and support a firm's product.

that it is impossible to serve all customers in every way

Save marketing managers known

Contractual VMS

More than 80 percent of McDonald's restaurants worldwide are owned and operated by franchisees. The illustrates a(n)_____marketing system.

Time-based

Movie theaters charge matinee pricing during the daytime, and resorts give weekend and seasonal discounts. This is illustrative of a ________ pricing strategy.

The special pattern of channel navigation varies across consumers

One of the challenges of understanding consumer omni-channel navigation behavior is that _____

cause-related marketing

P&G's Tide Loads of Hope program provides mobile laundromats and loads of clean laundry to families in disaster-stricken areas. This is an example of ___ marketing

more for more

Rad, a manufacturer of luxury watches, charges a higher price for its products than its competitors. Despite the high prices, the brand is popular among customers for its quality and service in comparison to cheaper alternatives available in the market. In this case, Rad offers a(n) ________ value proposition.

call plan

Sales managers use a ________ that shows which customers and prospects to pursue and which activities to carry out.

intrapreneurial programs

Some companies, such as Google, have ________ that encourage employees to develop new ideas.

specialty products

Susan has been redecorating her new condo for a year. She is carefully selecting every item. Susan finds an original rug that matches her color scheme and decor perfectly and purchases it immediately without engaging in comparison shopping. This is an example of a (n)_____

questionnarie

The most common research instrument, whether administered in person, by phone, by e-mail, or online, is the _____

concept testing

The stage in which product ideas are presented to groups of target consumers physically or symbolically is referred to as what?

Consumerism and Environmentalism

The two major citizen action movements to keep business in line are____

monopolistic competition

Under______, the market consists of many buyers and sellers trading over a range of prices rather than a single market price.

Understanding customer needs and wants

Understanding the five-step model of the marketing process. The first step of marketing is what?

Inelastic

When demand hardly changes with a small change in the price of a product, the demand for the product is best described as _____

it imposes international trade sanctions

Which of the following describes the WTO?

Invasion of consumer privacy

Which of the following is generally regarded as the most challenging issue with regard to public policy and ethics confronting the direct marketing industry ?

Social Media

Which of the following plays the most important role in omni-channel retailing

It can unearth problems and provide solutions that no individual salesperson could.

Which of the following statements is most likely true of team selling?

4 P's of Marketing

Which of the following transforms marketing strategies into real values for consumers?

market skimming

With each new generation of Apple, Iphone, Ipad, or mac computer, new models start at a high price then work their way down as newer models are introduced. Apple initially uses a _______ strategy.

Environmentalism

___ an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment

Market Segmentation

_____ is the process of dividing a market into distinct group of buyers who have different needs, characteristics or behavior.

convenience

_____ products are consumer products and services that customers usually buy frequently immediately and with minimal comparison and buying effort

Services

_____ refers to a form product that consists of activities, benefits, or satisfaction offered for sale that are essentially intangible

Positioning

______ consists of arranging for a market offering a clear ,distinctive and desirable place relative to competing products in the mind of target market

Omni-channel marketing

______ creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

influencer marketing

______ involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products.

Demography

______ is the study of human population in terms of size, density, location, age , gender, race, occupation, and other statistics.

Price

________ is the only element in the marketing mix that produces revenue

Price

________ is the sum of all the values that customers exchange for the benefits of having or using a product or service.

environmental Sustainability

________a management approach that involves developing strategies that both sustain the environment and produce profits for the company

Consumerism

___is an organized movement of citizen and governments agencies to improve the rights and power of buyers in relation to sellers.

Sustainable

marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generation to meet their needs.