Marketing Information System

Product Research

Centers on evaluating product design, package design, product usage, and consumer acceptance of new and existing products.

Marketing Research

Involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services.

Databse

Is a collection of related infromation about a specific topic

Marketing Information System

Is a set of procedures and methods that regularly generates, stores, analyzes, and distributes information for use in making marketing and other business decisions.

Database Marketing

Or customer relationship management (CRM), is a process of designing, creating, and managing customer lists.

Attitude Research

a type of research designed to obtain information on how people feel about certain products, services, companies, or ideas; also known as opinion research.

Media Research

also known as advertising research, focuses on issues of media effectiveness, selection, freqency, and ratings

Market Intelligence

is concerned about the size and location of a market, the competition and the segmentation within the market for a particular product or service

Quantitative Research

research that collects and reports data primarily in numerical form

Qualitative Research

research that relies on what is seen in field or naturalistic settings more than on statistical data