Marketing

Marketing department

Four common sources of internal data supplied to internal databases include the accounting department, operations, the sales force, and the _______.

Develop the needed information

A marketing information system (MIS) consists of people and procedures to asses information needs, ______, and help decision makers analyze and use the information.

Cultural values

A society's ________ are expressed in how people view themselves, organizations, society, nature, and the universe.

Culture

A society's basic values, perceptions, preferences, and behaviors are all part of its_______.

Customer analysis

A sound marketing strategy begins with _________.

Understanding competition better

A successful CRM program can be expected to help a company achieve all of the following EXCEPT:

Understand the marketplace and customer needs and wants.

According to the simple five-step model of the marketing process, a company needs to ______ before designing a customer-driven marketing strategy.

Intrusions on consumer privacy and misuse of research findings

According to your text, what are two current major public policy and ethical issues in marketing research?

Selling and advertising are synonymous with marketing.

All of the following are accurate descriptions of modern marketing today, EXCEPT which one?

Consumers

As a company's different function work to produce value for consumers, the marketing department of a firm should take the _______ point of view.

Value

During the economic downturn, marketers have been emphasizing the ______ of their products more than ever.

Subcultures

Each culture contains smaller _______, or groups of people with shared value systems based on common life experiences and situations.

Variety-seeking buying behavior

The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

Need recognition

The buying process starts with ______, in which the buyer recognizes a problem or need.

Business portfolio

The collection of businesses and products that make up a company is called its _________.

Problem recognition

The first step of the business buying process is ________.

Quality of customer insights it provides

The real value of a company's marketing research and information system lies in the _______.

Ethics; social responsibility

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of _______ and _______.

Marketing Research

The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

Marketing implementation

To be successful at marketing, companies must effectively turn marketing planning into _______.

Defining the problem and research objectives

What is the first step in the marketing research process?

The green movement

What movement has encouraged marketers to pursue environmentally sustainable strategies?

Demands

When backed by buying power, wants become ______.

New Task

Which business buying situation is the marketer's greatest opportunity and challenge?

The Environmental Protection Agency (EPA)

Which of the following American government agencies is charged with setting and enforcing pollution standards?

Women staying at home with their children.

Which of the following demographic groups has NOT seen a percentage increase in the past 50 years?

Spending less and choosing products more carefully.

Which of the following has been the most common consumer response to the economic downturn that began in 2008?

Identifying the company's culture

Which of the following is NOT a step in the strategic planning process?

Customer Relationships

Which of the following is most essential to any definition of marketing?

Product

Which of the following marketing management concepts is most likely to lead to marketing myopia?

The marketing environment

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Demographic

Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched?

Consumer buying behavior

______ is never simple, yet understanding it is the essential task of marketing management.

Strategic Planning

______ is the task of developing and maintaining an overall company strategy for long-run survival and growth.

Marketing strategy

________ is the marketing logic by which a company hopes to achieve profitable customer relationships.

Citizen-action

Consumer organizations and environmental groups are examples of _______ publics.

Adoption Process

Consumers learn about new products for the first time and make the decision to buy them during the ________.

Internal Resources

In a SWOT analysis, which of the following would be considered a strength?

Formalized

Large business purchasers usually call for detailed product specifications, written purchase orders, careful supplier searches, and formal approval. These are all examples of how the business buying decision process is more _____ than the consumer buying decision process.

Proactive stance

Marketers can take a(n) ______ by taking aggressive action to affect the publics and forces in their marketing environments.

Benefits

Marketers must weigh carefully the costs of additional information against the _______.

Make better marketing decisions

Marketing information is only valuable when it is used to____?

Value-delivery Network

Multinationals like Honda Motor Co. and Wal-Mart stores have designed programs to work closely with their suppliers to help them reduce their costs and improve quality. This illustrates the importance of an efficient _______.

Customer Relationship Management

Of the following, which is the most important concept of modern marketing?

Portfolio analysis

Paul Pierce is busy working with other managers evaluating the products and businesses making up their company. Paul is engaged in ______.

Product characteristics that influence rate of adoption

Relative advantage, compatibility, complexity, divisibility, and communicability are all examples of ________.

E-procurement

Reverse auctions, trading exchanges, and company buying sites are all ways that companies can participate in _______.

Secondary

Small organizations can obtain, with minimal effort and cost, most of which type of data available to large businesses?

Marketing

The ______ concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than competitors do.