Marketing Metrics Module 2

A buyer for BestBuy is negotiating with a manufacturer to purchase an order of edge-lit 58 inch 3D LED televisions. She negotiates a price of $1,205. BestBuy marks up this category of television by 23% of selling price. BestBuy has determined that the price point for this TV will be $1,675. Based on the negotiated price, BestBuy's required markup and the customer price point, by how much will BestBuy be exceeding (+) or falling short (-) of it's desired markup? Round your answer to the nearest dollar. In answering this question, calculate the selling price that would represent a 23% markup on that selling price, given the negotiated purchase price. Then compare that price to BestBuy's price point.

-110

A buyer for BestBuy is negotiating with a manufacturer to purchase an order of edge-lit 58 inch 3D LED televisions. She negotiates a price of $1,370. BestBuy marks up this category of television by 26% of selling price. BestBuy has determined that the price point for this TV will be $1,740. Based on the negotiated price, BestBuy's required markup and the customer price point, by how much will BestBuy be exceeding (+) or falling short (-) of it's desired markup? Round your answer to the nearest dollar. In answering this question, calculate the selling price that would represent a 26% markup on that selling price, given the negotiated purchase price. Then compare that price to BestBuy's price point.

-111

A buyer for BestBuy is negotiating with a manufacturer to purchase an order of edge-lit 58 inch 3D LED televisions. She negotiates a price of $1,390. BestBuy marks up this category of television by 36% of cost. BestBuy has determined that the price point for this TV will be $1,735. Assume that the buyer signs the contract and that BestBuy sells the TV for $1,735. Based on the negotiated price, BestBuy's required markup and the customer price point, by how much will BestBuy be exceeding (+) or falling short (-) of it's desired markup? Round your answer to the nearest dollar.

-155

A buyer for BestBuy is negotiating with a manufacturer to purchase an order of edge-lit 58 inch 3D LED televisions. She negotiates a price of $1,310. BestBuy marks up this category of television by 40% of cost. BestBuy has determined that the price point for this TV will be $1,670. Assume that the buyer signs the contract and that BestBuy sells the TV for $1,670. Based on the negotiated price, BestBuy's required markup and the customer price point, by how much will BestBuy be exceeding (+) or falling short (-) of it's desired markup? Round your answer to the nearest dollar.

-164

Consider the following situation. Tricon Piping Systems manufactures small diameter potable polyethylene water pipe and achieves distribution primarily through plumbing wholesalers. The firm also sells directly to large construction companies, often creating friction with the plumbing wholesalers. Because there are several manufacturers who produce to the same specifications, price competition is often intense. The salesperson for Tricon recently offered a price concession to capture an order. Here are the specifics. The salesperson bid a job at $15,020 (list price). Tricon endeavors to sell at list price, and enjoys a 43% gross margin on the pipe in question at list price. In order to gain the "business" and to secure her commission, the salesperson offered the customer a 11% price discount. Calculate the dollar change (+/-) in gross margin. Round your answer to the nearest dollar.

-1652

Consider the following situation. Tricon Piping Systems manufactures small diameter potable polyethylene water pipe and achieves distribution primarily through plumbing wholesalers. The firm also sells directly to large construction companies, often creating friction with the plumbing wholesalers. Because there are several manufacturers who produce to the same specifications, price competition is often intense. The salesperson for Tricon recently offered a price concession to capture an order. Here are the specifics. The salesperson bid a job at $18,535 (list price). Tricon endeavors to sell at list price, and enjoys a 48% gross margin on the pipe in question at list price. In order to gain the "business" and to secure her commission, the salesperson offered the customer a 12% price discount. Calculate the dollar change (+/-) in gross margin. Round your answer to the nearest dollar.

-2,224

Consider the following situation. Tricon Piping Systems manufactures small diameter potable polyethylene water pipe and achieves distribution primarily through plumbing wholesalers. The firm also sells directly to large construction companies, often creating friction with the plumbing wholesalers. Because there are several manufacturers who produce to the same specifications, price competition is often intense. The salesperson for Tricon recently offered a price concession to capture an order. Here are the specifics. The salesperson bid a job at $18,425 (list price). Tricon endeavors to sell at list price, and enjoys a 49% gross margin on the pipe in question at list price. In order to gain the "business" and to secure her commission, the salesperson offered the customer a 13% price discount. Calculate the dollar change (+/-) in gross margin. Round your answer to the nearest dollar.

-2395

A buyer for BestBuy is negotiating with a manufacturer to purchase an order of edge-lit 58 inch 3D LED televisions. She negotiates a price of $1,370. BestBuy marks up this category of television by 37% of cost. BestBuy has determined that the price point for this TV will be $1,630. Assume that the buyer signs the contract and that BestBuy sells the TV for $1,630. Based on the negotiated price, BestBuy's required markup and the customer price point, by how much will BestBuy be exceeding (+) or falling short (-) of it's desired markup? Round your answer to the nearest dollar.

-247

Consider the following situation. Tricon Piping Systems manufactures small diameter potable polyethylene water pipe and achieves distribution primarily through plumbing wholesalers. The firm also sells directly to large construction companies, often creating friction with the plumbing wholesalers. Because there are several manufacturers who produce to the same specifications, price competition is often intense. The salesperson for Tricon recently offered a price concession to capture an order. Here are the specifics. The salesperson bid a job at $14,275 (list price). Tricon endeavors to sell at list price, and enjoys a 34% gross margin on the pipe in question at list price. In order to gain the "business" and to secure her commission, the salesperson offered the customer a 11% price discount. Calculate the percent change (+/-) in gross margin. Report your answer as a percentage and round to the nearest percent.

-32

Consider the following situation. Tricon Piping Systems manufactures small diameter potable polyethylene water pipe and achieves distribution primarily through plumbing wholesalers. The firm also sells directly to large construction companies, often creating friction with the plumbing wholesalers. Because there are several manufacturers who produce to the same specifications, price competition is often intense. The salesperson for Tricon recently offered a price concession to capture an order. Here are the specifics. The salesperson bid a job at $14,275 (list price). Tricon endeavors to sell at list price, and enjoys a 36% gross margin on the pipe in question at list price. In order to gain the "business" and to secure her commission, the salesperson offered the customer a 12% price discount. Calculate the percent change (+/-) in gross margin. Report your answer as a percentage and round to the nearest percent.

-33

Consider the following situation. Tricon Piping Systems manufactures small diameter potable polyethylene water pipe and achieves distribution primarily through plumbing wholesalers. The firm also sells directly to large construction companies, often creating friction with the plumbing wholesalers. Because there are several manufacturers who produce to the same specifications, price competition is often intense. The salesperson for Tricon recently offered a price concession to capture an order. Here are the specifics. The salesperson bid a job at $14,275 (list price). Tricon endeavors to sell at list price, and enjoys a 36% gross margin on the pipe in question at list price. In order to gain the "business" and to secure her commission, the salesperson offered the customer a 14% price discount. Calculate the percent change (+/-) in gross margin. Report your answer as a percentage and round to the nearest percent.

-39

Maybelline recently introduced a high-end lip balm called Baby Lips. The national target market is female, age 24 - 34, income $45,000 and higher. The current price is $4.80. Fixed costs are estimated at $8,775,000. Variable costs are currently $2.45. Maybelline believes that it can reduce cost of goods sold, due to favorable contract negotiations with ingredient suppliers for shea butter, centella and anti-oxidants. As a result, variable costs are predicted to decline by $0.30. Maybelline is debating whether to pass the cost savings on to the consumer or to maintain the current price. What would be the change in Maybelline's breakeven volume (in tubes, +/-) if the company maintains the current price? Round your answer to the nearest whole number.

-422,722

Maybelline recently introduced a high-end lip balm called Baby Lips. The national target market is female, age 24 - 34, income $45,000 and higher. The current price is $4.90. Fixed costs are estimated at $8,775,000. Variable costs are currently $2.25. Maybelline believes that it can reduce cost of goods sold, due to favorable contract negotiations with ingredient suppliers for shea butter, centella and anti-oxidants. As a result, variable costs are predicted to decline by $0.40. Maybelline is debating whether to pass the cost savings on to the consumer or to maintain the current price. What would be the change in Maybelline's breakeven volume (in tubes, +/-) if the company maintains the current price? Round your answer to the nearest whole number.

-434,272

A buyer for BestBuy is negotiating with a manufacturer to purchase an order of edge-lit 58 inch 3D LED televisions. She negotiates a price of $1,310. BestBuy marks up this category of television by 27% of selling price. BestBuy has determined that the price point for this TV will be $1,730. Based on the negotiated price, BestBuy's required markup and the customer price point, by how much will BestBuy be exceeding (+) or falling short (-) of it's desired markup? Round your answer to the nearest dollar. In answering this question, calculate the selling price that would represent a 27% markup on that selling price, given the negotiated purchase price. Then compare that price to BestBuy's price point.

-65

Maybelline recently introduced a high-end lip balm called Baby Lips. The national target market is female, age 24 - 34, income $45,000 and higher. The current price is $4.80. Fixed costs are estimated at $8,775,000. Variable costs are currently $2.55. Maybelline believes that it can reduce cost of goods sold, due to favorable contract negotiations with ingredient suppliers for shea butter, centella and anti-oxidants. As a result, variable costs are predicted to decline by $0.50. Maybelline is debating whether to pass the cost savings on to the consumer or to maintain the current price. What would be the change in Maybelline's breakeven volume (in tubes, +/-) if the company maintains the current price? Round your answer to the nearest whole number.

-709,091

A manufacturer is considering a switch from manufacturers' representatives to an internal sales force. The following cost estimates are available. Manufacturers' reps are paid 7.8% commission and incur $650,000 in fixed costs, while an internal sales force has fixed costs projected at $1,860,000 and would receive 2.7% commission. Assume that sales revenue is double the breakeven volume or the point at which the manufacturer would be indifference between reps and an internal sales force. At this volume, how much would the manufacturer save, assuming the company had switched to an internal sales force? Report your answer in dollars.

1,210,000

A manufacturer is considering a switch from manufacturers' representatives to an internal sales force. The following cost estimates are available. Manufacturers' reps are paid 8.9% commission and incur $640,000 in fixed costs, while an internal sales force has fixed costs projected at $1,910,000 and would receive 3.4% commission. Assume that sales revenue is double the breakeven volume or the point at which the manufacturer would be indifference between reps and an internal sales force. At this volume, how much would the manufacturer save, assuming the company had switched to an internal sales force? Report your answer in dollars.

1,270,000

A manufacturer is considering a switch from manufacturers' representatives to an internal sales force. The following cost estimates are available. Manufacturers' reps are paid 7.9% commission and incur $640,000 in fixed costs, while an internal sales force has fixed costs projected at $2,040,000 and would receive 3.1% commission. Assume that sales revenue is double the breakeven volume or the point at which the manufacturer would be indifference between reps and an internal sales force. At this volume, how much would the manufacturer save, assuming the company had switched to an internal sales force? Report your answer in dollars.

1,400,000

Maybelline is contemplating the introduction of a high-end lip balm, tentatively called Baby Lips. The national target market would be female, age 24 - 34, income $45,000 and higher. The anticipated price would be $4.85. Fixed costs are estimated at $7,250,000. Variable costs will be $2.05. The market for this product category is estimated to be 22,500,000 tubes. What market share would Maybelline need to capture in order for Baby Lips to breakeven? Report your answer as a percent, rounded to one decimal place.

11.5

A buyer for BestBuy is negotiating with a manufacturer to purchase an order of edge-lit 58 inch 3D LED televisions. She negotiates a price of $1,205. BestBuy marks up this category of television by 23% of selling price. BestBuy has determined that the price point for this TV will be $1,675. Based on the negotiated price, BestBuy's required markup and the customer price point, by how much will BestBuy be exceeding (+) or falling short (-) of it's desired markup? Round your answer to the nearest dollar. In answering this question, calculate the selling price that would represent a 23% markup on that selling price, given the negotiated purchase price. Then compare that price to BestBuy's price point.

110

AutoPartsWarehouse.com sells chrome rims for $1,385 (for a set of 4) and uses a markup of 55% on selling price. What will be the percent markup on cost? Report your answer as a percentage and round to the nearest percent.

122

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $255 and a unit cost of $105. The retailer requires a 42% markup on selling price. The manufacturer has unit variable costs of $37. Calculate the wholesaler percent markup on cost. Report your answer as a percentage and round to the nearest percent.

143

Big Chill, Inc. sold 165,045 portable dehumidifier units at $130. Unit variable costs were $86. Fixed costs were $3,910,100. At this price and volume, what was the firm's return on sales? Report your answer as a percentage and round to the nearest whole number.

16

TheClymb.com sells high-end mountain biking supplies. The company uses a 62% mark-up on selling price. This converts to what percentage markup on cost? Report your answer as a percentage, rounded to the nearest percent.

163

Big Chill, Inc. sells portable dehumidifier units at $182. Unit variable costs are $112. Fixed costs are $4,175,000. Management has set a profit objective of 15.0% return on sales. Calculate the sales volume in dollars that will provide a 15.0% return on sales. Round your answer to the nearest dollar.

17,795,082

Maybelline is contemplating the introduction of a high-end lip balm, tentatively called Baby Lips. The national target market would be female, age 24 - 34, income $45,000 and higher. The anticipated price would be $4.35. Fixed costs are estimated at $7,250,000. Variable costs will be $2.55. The market for this product category is estimated to be 22,500,000 tubes. What market share would Maybelline need to capture in order for Baby Lips to breakeven? Report your answer as a percent, rounded to one decimal place.

17.9

Big Chill, Inc. sells portable dehumidifier units at $185. Unit variable costs are $117. Fixed costs are $4,175,000. Management has set a profit objective of 14.5% return on sales. Calculate the sales volume in dollars that will provide a 14.5% return on sales. Round your answer to the nearest dollar.

18,758,260

AutoPartsWarehouse.com purchases chrome rims for $735 (for a set of 4) and uses a markup of 65% on selling price. What will be the percent markup on cost? Report your answer as a a percentage and round to the nearest percent.

185

The CellPhoneShop sells protective covers for all the popular smartphone brands. The company has determined that it needs a 45% markup on retail price in order to be profitable. It believes that this markup will satisfy the company's profit objectives and will also be competitive with other suppliers of cellular accessories. The company recently negotiated an order of covers for $13.15 /cover. Given the company's pricing guideline, what will be the selling price of these covers? Report your answer in dollars and cents, rounded to two decimal places.

23.91

Big Chill, Inc. sells portable dehumidifier units at $189. Unit variable costs are $124. Fixed costs are $4,175,000. Management has set a profit objective of 17.0% return on sales. Calculate the sales volume in dollars that will provide a 17.0% return on sales. Round your answer to the nearest dollar.

24,005,932

A manufacturer is considering a switch from manufacturers' representatives to an internal sales force. The following cost estimates are available. Manufacturers' reps are paid 8.6% commission and incur $615,000 in fixed costs, while an internal sales force has fixed costs projected at $2,030,000 and would receive 3.0% commission. At what sales volume would the manufacturer be indifferent between the two alternatives? Report your answer in dollars.

25,267,857

A manufacturer is considering a switch from manufacturers' representatives to an internal sales force. The following cost estimates are available. Manufacturers' reps are paid 8.6% commission and incur $595,000 in fixed costs, while an internal sales force has fixed costs projected at $1,910,000 and would receive 3.5% commission. At what sales volume would the manufacturer be indifferent between the two alternatives? Report your answer in dollars.

25,784,314

The CellPhoneShop sells protective covers for all the popular smartphone brands. The company has determined that it needs a 45% markup on retail price in order to be profitable. It believes that this markup will satisfy the company's profit objectives and will also be competitive with other suppliers of cellular accessories. The company recently negotiated an order of covers for $13.85 /cover. Given the company's pricing guideline, what will be the selling price of these covers? Report your answer in dollars and cents, rounded to two decimal places.

25.18

A manufacturer is considering a switch from manufacturers' representatives to an internal sales force. The following cost estimates are available. Manufacturers' reps are paid 8.0% commission and incur $695,000 in fixed costs, while an internal sales force has fixed costs projected at $2,010,000 and would receive 3.0% commission. At what sales volume would the manufacturer be indifferent between the two alternatives? Report your answer in dollars.

26,300,000

AutoPartsWarehouse.com purchases chrome rims for $545 (for a set of 4) and uses a markup of 40% of cost. What will be the percent markup on selling price? Report your answer as a percentage and round to the nearest percent.

29

Big Chill, Inc. sold 167,505 portable dehumidifier units at $129. Unit variable costs were $71. Fixed costs were $3,291,200. At this price and volume, what was the firm's return on sales? Report your answer as a percentage and round to the nearest whole number.

30

The CellPhoneShop sells protective covers for all the popular smartphone brands. The company has determined that it needs a 55% markup on retail price in order to be profitable. It believes that this markup will satisfy the company's profit objectives and will also be competitive with other suppliers of cellular accessories. The company recently negotiated an order of covers for $14.00 /cover. Given the company's pricing guideline, what will be the selling price of these covers? Report your answer in dollars and cents, rounded to two decimal places.

31.11

Big Chill, Inc. sold 145,515 portable dehumidifier units at $138. Unit variable costs were $70. Fixed costs were $3,426,900. At this price and volume, what was the firm's return on sales? Report your answer as a percentage and round to the nearest whole number.

32

AutoPartsWarehouse.com purchases chrome rims for $490 (for a set of 4) and uses a markup of 50% of cost. What will be the percent markup on selling price? Report your answer as a percentage and round to the nearest percent.

33

AutoPartsWarehouse.com purchases chrome rims for $805 (for a set of 4) and uses a markup of 25% on selling price. What will be the percent markup on cost? Report your answer as a a percentage and round to the nearest percent.

33

AutoPartsWarehouse.com sells chrome rims for $1,965 (for a set of 4) and uses a markup of 50% of cost. What will be the percent markup on selling price? Report your answer as a percentage and round to the nearest percent.

33

AutoPartsWarehouse.com sells chrome rims for $1,965 (for a set of 4) and uses a markup of 55% of cost. What will be the percent markup on selling price? Report your answer as a percentage and round to the nearest percent.

35

Big Chill, Inc. sells portable dehumidifier units at the current price of $122. Unit variable costs are $71. Fixed costs, made up primarily of salaries, rent, insurance and advertising, are $3,853,000. Management is considering a price decrease of $17. Calculate the increase or decrease in unit sales necessary to breakeven on the price change. Round your answer to the nearest whole number.

37,775

AutoPartsWarehouse.com purchases chrome rims for $535 (for a set of 4) and uses a markup of 60% of cost. What will be the percent markup on selling price? Report your answer as a percentage and round to the nearest percent.

38

Big Chill, Inc. sells portable dehumidifier units at the current price of $130. Unit variable costs are $78. Fixed costs, made up primarily of salaries, rent, insurance and advertising, are $4,091,000. Management is considering a price decrease of $17. Calculate the increase or decrease in unit sales necessary to breakeven on the price change. Round your answer to the nearest whole number.

38,213

AutoPartsWarehouse.com sells chrome rims for $1,920 (for a set of 4) and uses a markup of 70% of cost. What will be the percent markup on selling price? Report your answer as a percentage and round to the nearest percent.

41

Big Chill, Inc. sells portable dehumidifier units at the current price of $120. Unit variable costs are $77. Fixed costs, made up primarily of salaries, rent, insurance and advertising, are $3,298,000. Management is considering a price decrease of $15. Calculate the increase or decrease in unit sales necessary to breakeven on the price change. Round your answer to the nearest whole number.

41,088

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $27 and a unit cost of $18. The retailer requires a 38% markup on selling price. The manufacturer has unit variable costs of $8. Calculate the retailer selling price. Round your answer to the nearest dollar.

44

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $31 and a unit cost of $18. The retailer requires a 34% markup on selling price. The manufacturer has unit variable costs of $8. Calculate the retailer selling price. Round your answer to the nearest dollar.

47

AutoPartsWarehouse.com sells chrome rims for $1,565 (for a set of 4) and uses a markup of 70% on selling price. What will be the cost? Round your answer to nearest dollar.

470

AutoPartsWarehouse.com sells chrome rims for $1,595 (for a set of 4) and uses a markup of 70% on selling price. What will be the cost? Round your answer to nearest dollar.

479

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $33 and a unit cost of $18. The retailer requires a 31% markup on selling price. The manufacturer has unit variable costs of $8. Calculate the retailer selling price. Round your answer to the nearest dollar.

48

Big Chill, Inc. sells portable dehumidifier units at the current price of $176. Unit variable costs are $82. Fixed costs, made up primarily of salaries, rent, insurance and advertising, are $4,630,000. Calculate breakeven sales for Big Chill, Inc. Round your answer to the nearest whole number.

49,255

AutoPartsWarehouse.com purchases chrome rims for $345 (for a set of 4) and uses a markup of 45% of cost. What will be the selling price? Round to the nearest dollar

500

AutoPartsWarehouse.com purchases chrome rims for $760 (for a set of 4) and uses a markup of 35% on selling price. What will be the percent markup on cost? Report your answer as a a percentage and round to the nearest percent.

54

AutoPartsWarehouse.com purchases chrome rims for $365 (for a set of 4) and uses a markup of 55% of cost. What will be the selling price? Round to the nearest dollar.

566

AutoPartsWarehouse.com purchases chrome rims for $375 (for a set of 4) and uses a markup of 35% on selling price. What will be the selling price? Round your answer to the nearest dollar.

577

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $253 and a unit cost of $123. The retailer requires a 25% markup on selling price. The manufacturer has unit variable costs of $65. Calculate the manufacturer's dollar margin per unit. Round your answer to the nearest dollar.

58

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $755 and a unit cost of $494. The retailer requires a 47% markup on selling price. The manufacturer has unit variable costs of $310. Calculate the manufacturer's percent markup on cost. Report your answer as a percentage and round to the nearest percent.

59

AutoPartsWarehouse.com purchases chrome rims for $395 (for a set of 4) and uses a markup of 50% of cost. What will be the selling price? Round to the nearest dollar.

593

Big Chill, Inc. sells portable dehumidifier units at the current price of $172. Unit variable costs are $79. Fixed costs, made up primarily of salaries, rent, insurance and advertising, are $5,793,000. Calculate breakeven sales for Big Chill, Inc. Round your answer to the nearest whole number.

62,290

AutoPartsWarehouse.com sells chrome rims for $1,270 (for a set of 4) and uses a markup of 95% of cost. What will be the cost? Round your answer to the nearest dollar.

651

AutoPartsWarehouse.com purchases chrome rims for $400 (for a set of 4) and uses a markup of 40% on selling price. What will be the selling price? Round your answer to the nearest dollar.

667

AutoPartsWarehouse.com sells chrome rims for $1,670 (for a set of 4) and uses a markup of 60% on selling price. What will be the cost? Round your answer to nearest dollar.

668

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $242 and a unit cost of $128. The retailer requires a 30% markup on selling price. The manufacturer has unit variable costs of $59. Calculate the manufacturer's dollar margin per unit. Round your answer to the nearest dollar.

69

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $799 and a unit cost of $512. The retailer requires a 52% markup on selling price. The manufacturer has unit variable costs of $301. Calculate the manufacturer's percent markup on cost. Report your answer as a percentage and round to the nearest percent.

70

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $243 and a unit cost of $130. The retailer requires a 28% markup on selling price. The manufacturer has unit variable costs of $58. Calculate the manufacturer's dollar margin per unit. Round your answer to the nearest dollar.

72

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $56 and a unit cost of $32. The retailer requires a 31% markup on cost. The manufacturer has unit variable costs of $12. Calculate the retailer selling price. Round your answer to the nearest dollar.

73

AutoPartsWarehouse.com purchases chrome rims for $370 (for a set of 4) and uses a markup of 50% on selling price. What will be the selling price? Round your answer to the nearest dollar.

740

AutoPartsWarehouse.com sells chrome rims for $1,435 (for a set of 4) and uses a markup of 90% of cost. What will be the cost? Round your answer to the nearest dollar.

755

AutoPartsWarehouse.com sells chrome rims for $1,280 (for a set of 4) and uses a markup of 65% of cost. What will be the cost? Round your answer to the nearest dollar.

776

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $864 and a unit cost of $503. The retailer requires a 55% markup on selling price. The manufacturer has unit variable costs of $281. Calculate the manufacturer's percent markup on cost. Report your answer as a percentage and round to the nearest percent.

79

AutoPartsWarehouse.com sells chrome rims for $1,280 (for a set of 4) and uses a markup of 45% on selling price. What will be the percent markup on cost? Report your answer as a percentage and round to the nearest percent.

82

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $255 and a unit cost of $135. The retailer requires a 41% markup on selling price. The manufacturer has unit variable costs of $34. Calculate the wholesaler percent markup on cost. Report your answer as a percentage and round to the nearest percent.

89

Maybelline is contemplating the introduction of a high-end lip balm, tentatively called Baby Lips. The national target market would be female, age 24 - 34, income $45,000 and higher. The anticipated price would be $5.35. Fixed costs are estimated at $7,250,000. Variable costs will be $2.05. The market for this product category is estimated to be 22,500,000 tubes. What market share would Maybelline need to capture in order for Baby Lips to breakeven? Report your answer as a percent, rounded to one decimal place.

9.8

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $70 and a unit cost of $32. The retailer requires a 34% markup on cost. The manufacturer has unit variable costs of $12. Calculate the retailer selling price. Round your answer to the nearest dollar.

93.8

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $235 and a unit cost of $120. The retailer requires a 33% markup on selling price. The manufacturer has unit variable costs of $35. Calculate the wholesaler percent markup on cost. Report your answer as a percentage and round to the nearest percent.

96

Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $70 and a unit cost of $32. The retailer requires a 39% markup on cost. The manufacturer has unit variable costs of $12. Calculate the retailer selling price. Round your answer to the nearest dollar.

97

82

AutoPartsWarehouse.com sells chrome rims for $1,280 (for a set of 4) and uses a markup of 45% on selling price. What will be the percent markup on cost? Report your answer as a percentage and round to the nearest percent.