Marketing Quizzes
Changing packaging but not changing the product can be a tactic to reach new markets. True/False
True
The "Adoption Process is a 6-step process that includes "Adoption" as the 5th step. True/False
True
True or False: A "Reference Price" can be internal or external.
True
True or False: Sellers can become dependent on discounts and over-use them.
True
Dumping is defined by: International Law EU US Law GATT
US Law
**Which of the following is a correct definition for a "Product"? (Check all that apply) Ideas are not products until they take tangible form Anything that can be bought, sold, or offered for consideration Products are goods but are not services A tangible good and/or a service and/or an idea
Anything that can be bought, sold, or offered for consideration A tangible good and/or a service and/or an idea
What is the term that fits the following: Advertising a product with the intent of selling another with no expectation of selling the advertised item Sale item Unintended item Loss Leader Bait and Switch
Bait and Switch
What protects trade secrets? Patents Trademarks Contracts Copyrights
Contracts
All paid advertising is held to similar standards of accuracy regardless of whether the "product" is a tangible good, a service, or an idea. True/False
False
If an outcome has reliability, it must therefore have validity. True/False
False
Lifestyle data presents a clear picture of overall lifestyle that businesses can use. True/False
False
True or False: Sellers should always avoid raising prices in small increments. They should make larger increases more often.
False
An image of quality and passion about the product best fits which marketing philosophy? Product Societal Marketing Sales
Product
Which type of data is generally subjective as opposed to objective? Trinary Binary Quantitative Qualitative
Qualitative
In spite of the fact that black-eyed peas with jalapenos are good, and they are good for you, you have walked by them hundreds of times and totally ignored them. This is because of: Selective retention Buying behavior Selective exposure You were supposed to visualize world peace but you visualized whirled peas instead
Selective exposure
Sample size may be set based on budget and objectives. True False
True
Which of the following is bought least frequently: Convenience items Non-durable goods Durable Goods Shopping products
Durable goods
Organizations sell, but only individuals buy. True/False
False
Where do Sales peak in the product life cycle? Maturity Introduction Growth Decline Abject ruin
Maturity
Generational marketing seeks to reach consumers with which of the following? High population density Shared experiences and/or values Lowest prices every day Direct mail
Shared experiences and/or values
Which type of product do consumers travel to certain stores to find and often compare various brands? Convenience Specialty Shopping Business
Shopping
What is often combined with Life Stage to describe targets? Life coaches Buying power Stage coaches Glamour
Buying power
In order to be descriptive research, the sample must be a probability sample. True/False
False
In-kind donations refers to donation of tangible goods, it does NOT refer to donations of money or services. True/False
False
Technical salespeople are typically be part of the engineering process for the products they sell. True/False
True
**According to lecture, which type of business is primarily interested in providing value to constituents rather than customers? Only very small businesses Not-for-Profit For-Profit businesses Enlightened social justice warriors
Not-for-Profit
Merchandise lines are used by producers, not by retailers True/False
False
Which of the following would give employers the least control over how salespeople spend their time? 100% Salary 100% Commission 50% Commission, 50% Salary
100% Commission
How many factors can marketers compare when using perceptual mapping as explained in lecture? 2 3 4 1
2
Perceptual mapping is away to map how products compare. Which best describes it? 4-dimensional 3-dimensional Irrational 2-dimensional
2-dimensional
Which of the following types of activities could NOT fall under Franchising? Selling tangible goods A manufacturer selling directly to consumers Selling and servicing tangible goods Providing a service in a consistent manner Separate centralized and local ownership
A manufacturer selling directly to consumers
What is an Express Warranty? A written warranty covering only what is stated in writing An implied promise to make a guaranteed repair A promise to replace or refund if a product does not meet some standard A promise to deliver a repair or remediation service if required during a stated period of a product's usage
A written warranty covering only what is stated in writing
**Which of the following are required in order to have a market? (Check all that apply) Targeting Segmentation Ability to buy Willingness to buy Needs and/or wants
Ability to buy Willingness to buy Needs and/or wants
Sales Management is responsible for which of the following: (Check all that apply) Recruiting salespeople Training and developing salespeople Developing and assigning territories and accounts Supervising and managing compensation plans for salespeople
All of them
Advertising objectives must include profitability in order for a campaign to succeed. True/False
False
All product classification schemes are based on classification by tangible goods OR services OR ideas True/ False
False
Assigning Home Office accounts is a good way to resolve issues with territory management. True/False
False
B-to-B includes selling to re-sellers, it does not include selling for direct use. True/False
False
Being in the community somewhere in proximity to a charity does not qualify as a type of constituency. True/False
False
**Which of the following delivers emails to their subscriber's inboxes? UPS ISP ESP 4 C's
ISP
Which of the following is Demographics used to quantify and/or describe in Marketing? (Check all that apply) Neighborhoods Buying patterns Organizations Households People
Neighborhoods Organizations Households People
When a new item is added to an existing product line, it is called: an extension a newberg A newburg a revision a widener
an extension
Retail location is an investment (or expense) in real estate and is not considered a part of advertising. True/False
False
Feedback causes noise in the communication process. True/False
False
Which of the following types of problem solving can best be described as routine problem solving? Buying a candy bar at the check-out Trying on shoes and selecting based on the best fit Buying your first house Trying on shoes and selecting based on the best style
Buying a candy bar at the check-out
What is the third step in the 5-step marketing research process? Design Research Analyze and Interpret Collect Data Report Define Problem
Collect Data
Which of the following describes means or tools by which digital media is shared? (1 best answer) Digital Medium Mobile Media Digital Media Social Media
Digital Medium
A person who donates their time to be a part of a formal management role of a Not-for-Profit is best described in which of the following ways? Employee Board Member Foundation Pro Bono
Board Member
Which word best describes games of skill? Sweepstakes Contests Campaigns Promotions
Contests
Business markets serve only businesses that manufacture or re-sell what they are buying. Consumer markets serve individuals and families that are the end-use OR businesses that consume products in the course of doing business, such as with janitorial supplies. True/False
False
Who buys at the earliest part of the introductory stage? Early Majority Early Adopters Early Birds Innovators Worms
Innovators
Which of the following is describes an individual product? Line Item Mix Merchandise
Item
Which of the two choices is more highly regulated? Contests Sweepstakes
Sweepstakes
Which of the following are examples of Geographic Pricing? (Check all that apply) FOB Base-Point Pricing SOB Zone Pricing
FOB Base-Point Pricing Zone Pricing
A brand mark is the same as a brand name. True/False
False
Which of the following is the best example of a shopping product: Nike shoes Diamond engagement ring Nestle candy bar Porsche 911
Nike shoes
NAICS stands for: North American Industrial Classification System North American Information Classification System Standard Industrial Classification North American Interior Campus Structure
North American Industrial Classification System
According to lecture, Targets are best described as segments that are: Homogeneous De-selected Not de-selected Selected
Not de-selected
Wholesalers buy goods and sell only to: (One best answer) Retailers but not other intermediaries Other Intermediaries Agents Brokers
Other Intermediaries
What is the easiest thing for the seller to change or control in a Marketing Exchange? Cost Price The buyer The government
Price
Competition among sellers that leaves a larger share of value in the exchange to buyers is called: Price Minimization Pricing Decisions Social Justice Price Competition
Price Competition
Which one of the following is the best example of Prestige pricing? Pricing Psychology Differential pricing Product Line Pricing Price Leaders
Pricing Psychology
All of the items and all of the lines is called: (Check all that apply) Product Mix Wholesale and Retail Merchandise Mix
Product Mix Merchandise Mix
A business is trying to tie together all the contacts and locations among the various offices and factories of one of their customer corporations. This is called a: Roll-Up RFP Quote Estimate Bid
Roll-Up
Curating impacts which of the following, either tactically or as part of a strategy: Syndication Collect Create Black Hat
Syndication Collect Create
**Why are services perishable? They cannot be stored They expire quickly in storage They are diverse and varied, not consistent The provider and recipient must be present at the same time
They cannot be stored
**Repositioning is when an organization works to change where consumers hold a brand or product in their mind versus competitors. True/False
True
Advertising is paid communication, Public Relations is unpaid communication. True/False
True
Functional Title is NOT the same as Job Title. True/False
True
Future sales from people who are not yet customers can be part of Brand Equity. True/False
True
Which of the following is generally the focus of a Not-for-Profit organization's mission? Payer User Donor Volunteer
User
Which one of the following is an example of a non-probability sample in the Segment 8 materials? Using the universe rather than a smaller sample A convenience sample A predictive sample An inconvenience sample
A convenience sample
Which if the following is true about protecting intellectual property? It is not an issue for accounting or finance Intellectual property is really smart property Marketing is not involved with intellectual property Accounting and finance should have realistic assessments of what intellectual property is worth
Accounting and finance should have realistic assessments of what intellectual property is worth
Which of the following are Intermediaries? (Check all that apply) Shipping companies Credit card companies Agents Brokers Wholesalers
All of the above
What best describes the Trial Close? Asking for the sale to get objections that can then be resolved Offering a test purchase Allowing people to try a product before buying it When the judge bangs the gavel
Asking for the sale to get objections that can then be resolved
Exchanging information is best defined as: Fox News Digital Media CNN Communication
Communication
According to lecture, overlays can be what type(s) of data? Check all that apply. Compiled Behavioral Gravitational Fortified
Compiled Behavioral
Organizations put limits on the value of gifts their employees can receive from suppliers. Their may also be limits on giving gifts to family members that could impact anything from birthday gifts to wedding presents. These rules or standards best fall under which of the following? Social responsibility Philanthropy Legal responsibility Ethics
Ethics
What word or term best fits the definition "Increasing sales or profits with existing customers"? Acquisition CRM Growth Retention
Growth
Which budgeting philosophy could be based on political power? Intuituive ROI Competitive Objective and Task
Intuituive
Which is the one best way to deploy salespeople for a company that sells 3 product lines in 13 Midwestern states? Customer There is no one best way Product Territory
There is no one best way
Which of the following elements of the promotional mix are "Premiums"? Rebates Samples Toys Upgrades
Toys
A country may not allow 100% foreign ownership of an organization and thus require joint ventures with foreign and local companies. True/False
True
What is the term for using a brand name in a different product category? Brand Extension Co-Branding Brand Licensing Brand Categorizing
Brand Extension
What happens when there is a click-through? Links are shared People divert around a link Links are ignored Clicking on a link or going to a second page on a website
Clicking on a link or going to a second page on a website
Which of the following fits Selective Distortion? Consumers ignore things they don't like Consumers focus on things they don't like Consumers alter messages to fit what they believe Consumers only listen to messages that fit what they believe
Consumers alter messages to fit what they believe
Receivers ignore or interpret the message based on their own understanding, feelings, attitudes, emotions, and situation. This is an example of: Channel Encoding Feedback Decoding
Decoding
**Reasonable government oversite is required in order to have a marketing exchange True/False
False
Sales contests are for sales people and do not include intermediaries. True/False
False
Salespeople are always willing to work harder if they can earn more commission. True/False
False
True or False: The definition of "Discount Pricing" includes the every day low prices which are common among full-line discounters
False
Based on the lecture, having an additional warehouse near a customer: Only improves sales with customers near the warehouse when items are shipped from the nearby warehouse Lowers sales with customers near the warehouse when items are shipped from a warehouse that is NOT near the customer Increases sales from customers near the additional warehouse regardless of where their items are shipped from
Increases sales from customers near the additional warehouse regardless of where their items are shipped from
Which is an example of a Convenience Product? Nestle candy bar Wrangler jeans Porsche 911 Coach purses
Nestle candy bar
Which of the following is an example of an intense marketing effort to raise significant donations in a specific period of time? (Check all that apply) Capital Fund campaign Event campaign Annual Fund campaign Endowment campaign
All of them
You are planning to sell a product to women in their 20's. Which of the following is likely to be the best spokesperson? A woman in her 50's with a lot of advice for younger women who will remind them of their mom and the advice she gives A girl in her mid-teens That "my pillow" guy who does all those commercials A women in her 20's
A women in her 20's
Sales Force Objectives should fit with which of the following goals: (Check all that apply) Marketing HR Financial
All of them
The marketing environment includes which of the following (Check all that apply) Constituents Buyers and Sellers Society in general Government
All of them
When is "Positioning" used? Check all that apply. All products Generic products Brand-name products Commodities that are being marketed
All of them
Which is the best term to describe when marketers add or remove features from a product to produce a better value? Pricing Psychology Package design Bundling Supply chain
Bundling
A component is best described as generally which type of product: Business Product Services Personal product Consumer product
Business Product
What is the terms for classification based on purchase activity? Demographics Lifestyle Life Stage Buying Behavior
Buying Behavior
Which of the following fits Selective Exposure? Consumers notice mainly the things they care about and ignore the rest Consumers have negative feelings about things they like Consumers have positive feelings about things they like Consumers spend time looking at things they do not care about
Consumers notice mainly the things they care about and ignore the rest
Which of the following is true about Formal Corporate Culture? Tells employees exactly how they are expected to act A moving view of a static picture Sets how constituents assess value in the organization as a neighbor Designed by top management
Designed by top management ??????
Which of the following allows the marketer to have the most control? Direct Investment Contract Manufacturing Joint Venture Licensing Exporting
Direct Investment
Which of the following categories of advertising is sometimes called an "Advertorial"? Product Advertising Editorial Reinforcement Product Placement
Editorial
Which entities do retailers normally intend sell to? (Check all that apply) End users Wholesalers Other retailers Producers Suppliers
End Users
Which of the following is based on genetic commonalities or country of origin? Latin language radio Multicultural marketing Ethnic marketing None of the above
Ethnic marketing
**When Not-for-Profit organizations make a sale, it must be at a loss. True/False
False
A Department Store carries a smaller selection of products than a Full-Line Discounter. True/False
False
A Private Brand can be owned or controlled by a manufacturer as long as the names are different. True/False
False
Accounts are assigned to sales teams, customers are assigned to individual salespeople. True/False
False
Business to Consumer is based more on personal relationships that Business to Business. True/False
False
Communication with intermediaries is not impacted by the commercialization process. True/False
False
Consumer or Industrial is not be part of product classification schemes, because product classification schemes are generally limited to Convenience, Shopping, and Specialty. True/False
False
Markets can be made up of: (check all that apply) Individuals All the buyers and sellers engaged in the pursuit or consideration of a marketing exchange Organizations People unwilling and unable to buy
Individuals All the buyers and sellers engaged in the pursuit or consideration of a marketing exchange Organizations
Which of the following labeling components describe how to use a product? (One best answer) Informative Grade Description Descriptive
Informative
According to lecture, on-line data can combine: (Check all that apply) Lifestyle Gravitational Behavioral Response
Lifestyle Behavioral Response
Which of the following is true about Informal Corporate Culture? Makes things work when formal culture cannot or does not Defines the outline of roles, rewards, and measures Tells customers and constituents how the company expects to act Designed by top management
Makes things work when formal culture cannot or does not
A seller is offering an item for $20, will not lower the price, and there is no tax. A potential buyer is aware of the offer, and thinks the item is worth exactly $20 to them as a buyer. According to the lecture, and assuming both buyer and seller are rational, what will happen? The buyer will buy and be happy Nothing, it isn't worth the cost of the exchange The buyer will buy but won't be happy The buyer will travel to look at the item but then not buy
Nothing, it isn't worth the cost of the exchange
Personal Selling is: (one best answer) One-on-one communication Part of marketing Mass communication Advertising
One-on-one communication
Which one is the best answer to describe packaging development: Labeling Optimizing perceived value and functional worth Facilitating storage Designing
Optimizing perceived value and functional worth
What type of research would you do to determine the probability of a future outcome? (Best answer) Predictive Secondary Descriptive Primary
Predictive
Which of the following is true about promotions? (Check all that apply) Promotions are groups of paid ads that do not contain unpaid announcements Promotions can include advertising and Public Relations Personal selling cannot be part of a promotion Personal selling can be part of a promotion
Promotions can include advertising and Public Relations
Services can be supplemented with tangible goods to increase value or satisfaction. True/False
True
What is a Guarantee? A promise to replace or refund if a product does not meet some standard Something that won't break A promise to deliver a repair or remediation service if required during a stated period of a product's usage A written warranty covering only what is stated in writing
A promise to replace or refund if a product does not meet some standard
Which of the following is a role for packaging? (Check all that apply) Facilitate disposal Status Facilitate use Get a product to the consumer in good condition
All of them
Which of the following were examples given in the material of Pricing Bases? Demand Interest rates Cost Competition Weather
Demand Cost Competition
Which is the best definition for "Screening" in the new product development process? Determining which new products ideas are workable and fit the organization Creating drawings, models or working prototypes to understand or describe product use and performance Consider organizational objectives, resources, and opportunities for a new product Installing screen doors on a submarine Create a feasible process to produce an acceptable product at an acceptable cost
Determining which new products ideas are workable and fit the organization Installing screen doors on a submarine Create a feasible process to produce an acceptable product at an acceptable cost
For a given offer, tying an individual response to an individual stimulus is NOT considered to fit the definition of Direct Response Marketing. True/False
False
Which one is the best answer to describe labeling roles or functions? Grab attention, encourage purchase, facilitate use Contain, protect, identify, describe, promote, facilitate use, and facilitate disposal of a product Adding or deleting items and adding or deleting lines Brand, grade, descriptive, or informative
Grab attention, encourage purchase, facilitate use
Which of the following is an example of a "labeling special concern": There may be one or more answers. Grade of a piece meat Price of a piece of meat Brand name of a piece of meat Weight of a piece of meat
Grade of a piece meat
What makes social media different? Syndication Black Hat It is driven by user generated content It is intended for mobile devices
It is driven by user generated content
Ethics are governed primarily by: Morality Formal Corporate Culture Legality Economics
Morality
Which of the following fits how B-to-B is defined? (Check all that apply) Most of the people and budget in marketing Understanding of personal Selling Advertising to consumers Expertise specific to an industry
Most of the people and budget in marketing Understanding of personal Selling Expertise specific to an industry
Which media schedule is generally most common and most effective? Continuous Flighted Bumpy Pulsed
Pulsed
A "Market" has needs and/or wants, ability, and willingness to buy. Which of the steps in the personal selling process has a definition most similar to the definition for a market? Qualification Prospecting Demonstration Objection Handling
Qualification
Which of the following media generally have the most noise? Network TV Radio Net Flix A book
Radio
**Legal and environmental issues with packaging relate to: (Choose all correct answers) Intangible goods Regulatory issues Primary data costs Secondary costs
Regulatory issues Secondary costs
Intermediaries functioning efficiently in the supply chain to provide a limited set of services is called: Specialization Channel Utilties Agents or Brokers Socialism
Specialization
A customer is always a constituent. True/False
True
Both customer and employee satisfaction are important in services marketing. True/False
True
Which of the following does NOT own and take title to goods but does have an on-going relationships with either the buyer or the seller? Agents Brokers Retailers Wholesalers Nobody Everyone
Agents
People bringing their stuff in line with their self image best fits what part of Maslow's Hierarchy of Needs? Physiological Safety Love/Belonging Like or dislike Esteem or Self-Actualization
Esteem or Self-Actualization
Descriptive Research is best used for selecting and prioritizing targets. True/False
False
Who determines credence quality? Experts Users Payers Family
Experts
**Acting is NOT something that is considered a service. True/False
False
Brand Differentiation can by definition include making a product exactly like a competitor with no distinguishing characteristics. True/False
False
Distribution is for tangible goods, it does not apply to services. True/False
False
Implied warranties are the same world-wide, because they are not formal agreements. For example, and implied warranty in the US would be the same in the UK. True/False
False
In order to be a hypothesis, something must be true. True/False
False
Which step in the personal selling process determines what a salesperson should demonstrate to a potential customer? (One best answer) Qualification Demonstration Prospecting Lead Generation
Qualification
Which type of product is most likely to be customizable? Specialty Shopping Convenience Consumer
Specialty
Committing to purchase or use of a product is: Trial Loyalty Adoption Testing
Adoption
Mobile devices are generally used for more important research, such as when making a longer-term big decision, and desktops are generally used for shorter-term, less important decisions. True /False
False
Which step of the personal selling process most likely involves seeking referrals? Follow-up Prospecting Qualification That one part, you know?
Follow-up
What is the starting point (the bottom of the pyramid) when developing priorities for positioning? Functional Reliable Usable Fun
Functional
**Which one of the following goes along with a price skimming strategy for a new product introduction? Matching competitor prices Low prices Penetration prices High prices
High prices
Saying a segment is "substantial" means: It is big enough to justify a specific effort It can be counted and reached It will will respond (or not) to an offer of an exchange It includes BOTH fixed and variable costs
It is big enough to justify a specific effort
Which of the following is best defined sustainability? Maintaining environmental ecology by avoiding depletion of natural resources Depleting the resources of those opposing environmental issues Demonstrating concern or action protecting the natural environment Sustaining political pressure to protect the environment
Maintaining environmental ecology by avoiding depletion of natural resources
Which answer best describes Product Differentiation? Imitating competitors Making a product more attractive by contrasting unique qualities in a favorable way Making a product more attractive by making it the same as competitors Making a product different just to be different
Making a product more attractive by contrasting unique qualities in a favorable way
Which one of the following is a paid form of SEM, where marketers pay for advertising? PPC Web Site Optimization WSO SEO
PPC
Which of the following is a Product Manager in charge of? (Check all that apply) Product line analysis Product line execution of strategies Product line planning Brand management Product line execution of tactics
Product line analysis Product line execution of strategies Product line planning Product line execution of tactics
**Launching a new product in large numbers at a low price with the intention of capturing a dominant market share best fits which marketing philosophy? Sales Production Marketing New Product
Production
Why might it be a challenge to take product salespeople and assign them to territories instead? They don't like territories, that's why they became product managers. They tend to sell mainly their old product and not cross-sell If product managers are reassigned, they should become account managers, not territory managers
They tend to sell mainly their old product and not cross-sell
A manufacturer's branch office is an example of: Direct Channel Indirect Channel Vertical integration Channel Intensity
Vertical integration
A Brand does work for the customer True/False
True
Which of the following may be part of a promotion? (check all that apply) Discounts Consumer awareness goals Sales goals Budgeting
All of them
The adoption process varies by age True/False
True
Which of the following are covered by at least some trade agreements? Protecting intellectual property Limiting child labor Allowing workers to organize and form unions Outlawing forced labor
All of them
Which of the following are impacted by the 5-Step Communication Process? Frequency (repetition) of communication Reach of communication Scheduling of communication Media choices
All of them
Which of the following has the lowest population density? Urban Exurban Suburban Rural
Rural
Intellectual property is defined as: The result of creativity that may be protected by trademark, copyright, patent, or contract. Which of the following are examples of intellectual property? (Check all that apply) A clear sky on a sunny day The Nike Swoosh A patent for a GMO product The Coca-Cola logo
The Nike Swoosh A patent for a GMO product The Coca-Cola logo
**What is the best explanation or example for how services are heterogeneous? The quality of the plumbing job depends on who the plumber is and how they feel that day The quality of the plumbing job depends on expert endorsement The customer and the hair dresser must both be present at the same time for the haircut to occur You cannot see it of feel it
The quality of the plumbing job depends on who the plumber is and how they feel that day
**What are some challenges for customers to accept new products? They may require learning There may not be an infrastructure for them They could be too easy to buy The products are in the maturity phase
They may require learning There may not be an infrastructure for them
Which of one the following sources generally has the best information about people at the functional title level? Trade Associations Compilers The Census Bureau
Trade Associations
A Decision Support System is a data warehouse held within an organization for analysis and decision making. True False
True
Buyers are primarily interested in which of the following: Attributes The seller's feelings Features Benefits
Benefits
Which one of the following terms is the best fit for: Consideration, use, and disposal of a product The 3 step consumer decision process Buying behavior Consumer behavior The 5 step consumer decision process
Buying behavior
Which one of the following categories of advertising is used mainly in the maturity phase? Pioneering Informative Competitive Comparitive
Comparitive
What terms fits "The number of Items in a Line"? Depth Product merchandise Width
Depth
**What sort of problems are new products designed to solve? (Check all that apply) Existing problems Foreseen problems Unforeseen problems Unknown problems
Existing problems Foreseen problems
A manufacturer's brand is a brand that must have the same name as the manufacturer. True/False
False
A market made up of federal, state, or local government entities is an Institutional Market. True/False
False
Which of the following fits with "Copy"? Check all that apply. Fits into a limited space Specialized Skill Set Words, so not impacted by design Words, so no budget issues
Fits into a limited space Specialized Skill Set
Based on simply being in one of the following groups, which is generally considered to be in the "Major Donor" category? (Check all that apply) Employee Member or Alumni Foundations Government
Foundations Government
According to lecture, what is the term defined by "The use of data systems for gathering, storing, sorting, and sending information"? IT (Information Technology) Big Data Technology Database
IT (Information Technology)
Share of Wallet is: The % substitutes have replaced competitors The % of an individual customer's spending on your product(s) vs. competitors The % of dollars in a market spent buying your product(s) The % of geography in a market where your product(s) are available The % of buyers in a market that are customers purchasing your product(s)
The % of an individual customer's spending on your product(s) vs. competitors
Specialty products are often targeted based on population demographics True/False
False
When relationship selling is used in B-to-B, customers often stay with the same company when their old salesperson changes jobs and works for a company that used to be their competition. They'd rather have a new salesperson than lose their relationship with the company. True/False
False
Which term fits "local or specialized intermediary knowledge with access to customers" Supply Chain Management EDI Contact Efficiency Contact Management
Contact Efficiency
According to lecture, competition does not include substitutes. True/False
False
Once a trade name is trademarked, the owner cannot lose the rights by not using the trade name, they can keep it over time like a copyright. True/False
False
Positioning has to do with where marketers hold a product in their minds relative to consumers. True/False
False
Price is the money given up by the buyer, it does not include thought, time, or travel to participate in the exchange. True/False
False
Producers must make a substantial change to quality, functions, or aesthetics to claim a product is "new" True/False
False
Subscriber data is considered a high-quality form of response data True/False
False
Which term best fits the following definition: A practice or way of behaving that is expected in a social system Beliefs Attitude Culture Customs
Customs
A differentiated strategy is targeting multiple segments regardless of whether or not there is a meaningful difference in the 4-P's in approaching the various targets. True/False
False
Which of the following data systems is "Mission Critical"? DSS TPS MIS Data Warehouse All of the systems listed
TPSs
**Market Penetration is: The % substitutes have replaced competitors The % of an individual customer's spending on your product(s) vs. competitors The % of geography in a market where your product(s) are available The % of dollars in a market spent buying your product(s) The % of buyers in a market that are customers purchasing your product(s)
The % of buyers in a market that are customers purchasing your product(s)
An undifferentiated strategy has the lowest fixed costs. True/False
True
Category Killer Specialty Retailers have low margins and large markets. True/False
True
Cost is everything the seller gives up in the exchange, including non-monetary costs. True/False
True
Segmentation should ALWAYS be done BEFORE targeting. True/False
True
Where do profits peak in the Product Life Cycle? Growth Decline Maturity Socialism Introduction
Growth
What are the key areas mentioned in the segment that impact the new product development process? Management culture No answer text provided. Cash or accrual accounting practices Financial management Technical or artistic ability
Management culture Financial management Technical or artistic ability
New to the organizations product are sometimes created to support intermediaries. True/False
True
New to the world products can make other products the organization sells more attractive True/False
True
New-to-the-World products may require an organization develop new marketing channels to sell them. True/False
True
Customers that buy through more than one channel: spend about the same as customers who buy through only one channel spend less than customers who buy through only one channel spend more than customers who buy through only one channel
spend more than customers who buy through only one channel
Which of the following is an example of an overlay? A business sends a customer file to a compiler and the compiler add age and income to the file, then returns it with the additional data A compiler gather transaction data and sends it to businesses A business hires a compiler to research their customers and make a report
A business sends a customer file to a compiler and the compiler add age and income to the file, then returns it with the additional data
What is happening in Pay-per-Click? Advertisers pay based on the number of people who clicked on a link Advertisers pay based on the number of people who signed up or purchased based on an ad Recipients of communication material send that information on without being asked or paid Advertisers pay based on the number of people who saw an ad
Advertisers pay based on the number of people who clicked on a link
Which of the following describe logistics? (check all that apply) Sorting Moving Physical distribution Storing
All of them
Who pays secondary costs? Constituents outside the buyer and seller relationship The second buyer Buyers Sellers
Constituents outside the buyer and seller relationship
Problem recognition could be an internal or an external phenomenon, but information search is only external. True /False
False
Which of the following were listed as offering grants in the segment material? (Check all that apply) Foundations Payers Government Sponsors
Foundations Government
A voluntary chain has multiple owners like a franchise but what things are missing with a voluntary chain? (Check all that apply) Franchisors Local owners Franchisees Customers
Franchisors Franchisees
Codes of Conduct are best described as being required to be which of the following? General AND Specific Specific General General OR specific but not both
General AND Specific
Which of the following terms best fits this definition: Specific efforts by organizations to impact legislation and/or regulation through political relationships Lobbying Socialism Self-regulation Best practices
Lobbying
**In the 4 P's, which P is occasionally referred to as "Distribution"? Place Product Promotion Price
Place
Shopping behavior for products or how products are used can be part of a product classification scheme. True/False
True
International marketing is risky, and avoiding international marketing avoids risk. True/False
False
Which of the following takes the most effort and time? Direct re-buy Modified re-Buy New Purchase Straight re-Buy
New Purchase
Which of the following are concerns for package designers: (select all that apply) Signal words Illustrating benefits to consumers Shoplifting and tampering Wholesale pricing Warning labels
Signal words Illustrating benefits to consumers Shoplifting and tampering Warning labels
Which of the following is a tax on incoming goods? Embargo Quota Tariff
Tariff
**Market Share is: The % of customers in a market buying your product(s) The % of geography in a market where your product(s) are available The % substitutes have replaced competitors The % of dollars in a market spent buying your product(s) The % of an individual customer's spending on your product(s) vs. competitors
The % of dollars in a market spent buying your product(s)
Chocolate Milk is an example of a product that has been re-positioned. True/False
True
Licensing is riskier than exporting, according to lecture True/False
True
Which of the following are commonly used to packaging techniques to make products easily identifiable: Colors used on the package Logos and/or design on the package The wholesale price of the product The shape of the package
Colors used on the package Logos and/or design on the package The shape of the package
Which of the following is advertising paid for by manufacturers to reimburse retailers? Cooperative Advertising Pull Money Push Money Rebates
Cooperative Advertising
Which of the following are true about a Product Manager? Check all that apply. Could have many items Must focus on one item or channel Could have multiple target audiences Could use multiple marketing channels
Could have many items Could have multiple target audiences Could use multiple marketing channels
Trade agreements have to make following regulations manageable. True/False
True
Which of the following is the core service for a Route 66 style motel that is pet-friendly? A place to sleep A pool Free Wi-Fi Room service Free beer
A place to sleep
What is a warranty? A promise to replace or refund if a product does not meet some standard Expressly implied A guarantee that expires A promise to deliver a repair or remediation service if required during a stated period of a product's usage
A promise to deliver a repair or remediation service if required during a stated period of a product's usage
Which is true about Push and Pull? Push and Pull must balance A trade promotion is "Push" A trade promotion is "Pull" A consumer promotion is "Push"
A trade promotion is "Push"
A group of advertisements that is a coordinated set is called a: Campaign Athletic set Promotion Ad set
Campaign
Which of the following describes a closely related group of products? LIne Merchandise Item Mix
Line
Who controls Decoding? The channel The government The marketer The receiver
The receiver
A Data Warehouse is generally an off-line system True/False
True
Alumni generally have a long-term interest in the organization and are considered a constituency. True/False
True
Communication with intermediaries is impacted by the commercialization process. True/False
True
Different ethnic markets can have different average demographics True/False
True
Marketing channels and distribution often changes as product life cycle changes True/False
True
What best defines Social Responsibility? The effort to promote ideas as part of a marketing exchange Demonstrating concern or action protecting the natural environment An obligation to act for the benefit of society at large Promoting the welfare of others
An obligation to act for the benefit of society at large
In some industries, self-regulation or using best practices prevents additional regulation by government. True/False
True
In the 4 P's, Promotion can include Word-of-Mouth True False
True
What best defines Competitive Class? Products that offer similar benefit to the same target market Very different products that offer overlapping benefit and are available to the same target market Very similar products that offer similar benefit at similar price to the same target market Organizations that offer similar benefit to the same target market
Very similar products that offer similar benefit at similar price to the same target market
In order for something to be in your consideration set, which of the following must be true? (Check all that apply) You must have some positive ideas or positive consideration about it You will not consider alternatives You must be ready to buy it You must be aware of it
You must have some positive ideas or positive consideration about it You must be aware of it
Which category of advertising is most used at the product launch stage? Informative Pioneering Introductory
Pioneering
Interest must come before awareness. True/False
False
Loyalty programs generally succeed by giving discounts to best customers. True/False
False
Manufacturers like Indigo Wild that sell through agents, wholesalers, retailers and a direct channel always offer the lowest prices through the direct channel. True/False
False
What is a challenge for marketers in using lifestyles as a data point to build targeting? No answer text provided. Lots of numbers and requires specialized software Lifestyle data requires a license to use Not available on most households
Not available on most households
Harley-Davidson is selling trikes in an attempt to: (1 best answer) Reach older buyers who are buying their last new motorcycle Co-brand with Oldsmobile in order to sell apparel Reach children and younger buyers Reach younger buyers outside the US
Reach older buyers who are buying their last new motorcycle
Major donors generally are made aware of an upcoming campaign during the silent phase, but individual donors are not. True/False
True
Salespeople sometimes take several years to become fully proficient. True/False
True
Selling is fun, and good salespeople have a passion for selling their products. True/False
True
Technical salespeople often have high level degrees, such as engineering degrees and advanced degrees. True/False
True
What is the only global international organization dealing with the rules of trade between nations? WHO WTO UN UNICEF
WTO
What term is best defined as "A written clarification of an organization's mission and principles outlining specific standards"? Principle Codes Mission Statements Formal Corporate Culture Codes of Conduct
Codes of Conduct
Which type of data should you always seek to use first? Binary Primary Trinary Secondary
Secondary
According to lecture, data warehouses often fail for one simple reason which is: They failed because they didn't consult IT They failed because they were designed to ship and receive They failed because they were designed to store, not ship and receive They failed because they didn't buy enough equipment
They failed because they were designed to store, not ship and receive
Which of the following are required for labeling: Supports safety for the consumer or user Supports safe and proper handling & storage in the marketing channel Meets regulation
All of them
What is the term for allowing another organization to use the intellectual property of a brand? Brand Licensing Co-Branding Brand Extension Brand Sharing
Brand Licensing
**Products are produced by a different owner than the final consumer, at a different time than it will be used, and generally in large quantities of the same item. Consumers normally want several different things in smaller quantities, such as when you buy meat and a few vegetables to make stew. Resolving all these challenges is BEST defined by which one term of the following four terms? Logistics Channel Utilities Marketing Channels Supply Chains
Channel Utilities
Which of the following ways would help a social media marketing manager increase the amount of content they have to curate and use? (Check all that apply.) Syndicate Theasurus Collect Create Permeate
Collect Create
Which has the lowest degree of short-term risk exposure? Contract Manufacturing Joint Venture Direct Investment Risky Behavior
Contract Manufacturing
Which of the following is a means for establishing service quality? (Check all that apply) Time Demand Credence Experience
Credence Experience
Publicity is driven by Public Relations, it is NOT driven by advertising, as defined in this class. True/False
False
Spiders help search engines find results in real time, when you start a search, that is when the search engine sends out spiders to find your results. True/False
False
Supply Chain is simply the term used in logistics to describe the marketing channel. True/False
False
Trade salespeople often have high level degrees, such as engineering degrees and advanced degrees. True/False
False
Warehousing is primarily storage, shipping and receiving is logistics but not storage. True/False
False
Which of the following describe the type(s) of the John Deere brand? (Check all that apply) Family Individual Manufacturer's Private
Family Manufacturer's
What best describes the channel where producers sell to re-sellers? No answer text provided. B-to-C Direct Indirect
Indirect
**Evolving products to meet consumer needs by focusing around listening to what consumers want and trying to create products that best fits their needs is which marketing philosophy? Sales New Product Marketing Evolution
Marketing
Basing pricing on per-task completion is called: Performance Time Demand Credence
Performance
Which of the following is a means for establishing service pricing? (Check all that apply) Performance Time Demand Credence Search
Performance Time Demand
Sales force training generally covers which of the following: (Check all that apply) Understanding the competition Understanding needs specific to the market Meeting marketing objectives Understanding the products they are selling
Understanding the competition Understanding needs specific to the market Understanding the products they are selling