marketplace

buying incentive

vpremium in the form of extra merchandise, a discount, or a gift, offered to the prospective purchaser of an item or service in the hope that this bonus will motivate the purchase of the item.

high-pressure selling

An unethical and unsophisticated selling technique (also known as 'hard selling') in which the salesperson exerts relentless and persistent pressure upon the customer, using inducements and psychological pressure to gain a fast sale.

consumer cooperative

a cooperative business owned by its customers for their mutual benefit. It is a form of free enterprise that is oriented toward service rather than pecuniary profit. Consumers' cooperatives often take the form of retail outlets owned and operated by their consumers.

rebate

a partial refund to someone who has paid too much money for tax, rent, or a utility.

loss leader

a product sold at a loss to attract customers.

conflict of interest

a situation in which a person is in a position to derive personal benefit from actions or decisions made in their official capacity.

t-commerce

a term describing trade via a (smart) digital TV-set which - besides its main functionality - acts as a marketing channel enabling bidirectional communication enabling interactive advertising and addressable advertising.

coupon

a voucher entitling the holder to a discount for a particular product.

marketplace brick-and-mortar store

businesses that have physical (rather than virtual or online) presences - in other words, stores (built of physical material such as bricks and mortar) that you can drive to and enter physically to see, touch, and purchase merchandise.

e-commerce

commercial transactions conducted electronically on the Internet.

deceptive advertising

false advertising, refers to a manufacturer's use of confusing, misleading, or blatantly untrue statements when promoting a product. Advertising law will protect consumers from deceptive advertising through the enforcement of specific legislation.

game of chance

game whose outcome is strongly influenced by some randomizing device, and upon which contestants may choose to wager money or anything of monetary value. Common devices used include dice, spinning tops, playing cards, roulette wheels, or numbered balls drawn from a container.

promotion

refers to the advancement of an employee's rank or position in a hierarchical structure. In marketing, promotion refers to a different sort of advancement. A sales promotion entails the features - via advertising and/or a discounted price - of a particular product or service.

advertising

the activity or profession of producing advertisements for commercial products or services.

telemarketing

the marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers.

price

the quantity of payment or compensation given by one party to another in return for one unit of goods or services. In modern economies, prices are generally expressed in units of some form of currency.