Mass comm
Chp 4 Music: Music talent scouts, or_____, discover, develop, and sometimes manage performers.
A&R (artists and repertoire) agents
Chapter 5 Radio and Origins of Broadcasting: What made early television's relationship to radio unique in media history?
It was the first time a new medium stole virtually every strategy from an older medium.
Chp 11 The Business of Mass Media: Customers who want friendly communities, who watch TV and read romance novels to find an escape, and who are not looking to change society fit into which of these VALS Types and Characteristics label (Innovators, Thinkers, Achievers, Experiencers, Believers, Strivers, Makers, Surviors)?
Believers
Chp 9 Magazines in the Age of Specialization: Who began the tradition of magazines in colonial America in the eighteenth century?
Benjamin Franklin
Chapter 8 Words and Pictures: What is citizen journalism?
Citizen journalism is a grassroots movement that encompasses activist amateurs and concerned citizens who use the Internet and blogs to disseminate news and information.
Chp 7 Movies and the Impact of Images: Which of these groups (1. Columbia, Paramount, RKO. 2. Paramount, Universal, Twentieth Century Fox. 3. Columbia, Universal, United Artists.) were known as the "Little Three" because they did not own theatres?
Columbia, Universal, United Artists
Chp 11 The Business of Mass Media: What is "commercial speech" and how is it distinguished from other types of speech?
Commercial speech is about the right to circulate goods, services, and images in the concrete marketplace of products, rather than the right to express thoughts, beliefs, and opinions in the abstract marketplace of ideas. For this reason, commercial speech is not directly protected under the First Amendment.
Chapter 14 Culture of Journalism: Which amendment protects journalists?
First Amendment
Chp 4 Music: _____ is a style of music that depicts the hardships of urban life and sometimes glorifies the violent style of street gangs.
Gangster rap
Chp 7 Movies and the Impact of Images: Who was the first director to take real advantage of film's narrative possibilities in the late-nineteenth and early-twentieth centuries?
Georges Méliès
Chapter 8 Words and Pictures: Why was the sensationalist era of journalism in the late nineteenth century called "yellow journalism"?
The phrase referred to a popular, contested cartoon strip.
Chp 4 Music: In the 1940s, the lightweight magnetized strands of _____ made possible sound editing and multiple-track mixing.
audiotape
Chp 11 The Business of Mass Media The strategy of disassociation is primarily used to allow a business to
escape negative stigma
Chapter 8 Words and Pictures: "Wire service" was a method of relaying news stories and information using all of the following technologies (radio waves, telegraph lines, ethernet cables, digital transmission) EXCEPT _____.
ethernet cables
Chp 6 Television: Popular old network reruns, such as I Love Lucy, are called _____.
evergreens
Chp 7 Movies: In 1902, Edwin S. Porter made the film The Life of an American Fireman and revolutionized narrative film by introducing the technique of _____.
film editing
Chapter 5 Radio and Origins of Broadcasting: The rise of Columbia Broadcasting System (CBS) was significant primarily because _____.
it was the first major challenger to NBC
Chp 12 Public Relations: The earliest public relations practitioner was the _____, who sought to advance a client's image through media exposure.
press agent
Chp 14 Ethics of Journalism: Making ethical decisions on a case-by-case basis is called ______.
situational ethics
Chp 14 Ethics of Journalism: An underlying value held by many U.S. journalists and citizens, _____ favors the small over the large and the rural over the urban.
small-town pastoralism
Chp 6 Television and Cable: The term "fourth screens" refers to _____.
smartphones or tablets
Chp 9 Magazines in the Age of Specialization: Magazines initially began to trend toward greater specialization in response to the rise of
television
Chapter 8 Words and Pictures: When did newspapers become a mass medium?
the 1830s
Chp 11 The Business of Mass Media: When did national advertising first begin in earnest in the United States?
the 1850s
Chp 9 Magazines in the Age of Specialization: When were magazines and newspapers first able to reproduce photos in print media?
the 1890s
Chp 7 Movies and the Impact of Images: hen did the "film noir" genre first develop in the United States?
the 1920s
Chp 6 Television and Cable: When did the first small cable systems—called CATV, or community antenna television—emerge?
the 1940s
Chp 11 The Business of Mass Media: In 1913, advocates in the business community created the first nonprofit meant, at least in part, to keep tabs on deceptive advertising. This nonprofit was
the Better Business Bureau
Chp 7 Movies: By the 1920s, Paramount, MGM, Warner Brothers, Twentieth Century Fox, and RKO were known as _____.
the Big Five
Chp 7 Movies: Known as _____, the nine screenwriters and one film director subpoenaed by the House Un-American Activities Committee (HUAC) were sent to prison in the late 1940s.
the Hollywood Ten
Chp 6 Television and Cable: Between 1897 and 1907, the technology of television was advanced with the invention of _____.
the cathode ray tube
Chp 7 Movies and the Impact of Images: The "interest films" of the 1890s eventually evolved into which modern genre?
the documentary
Chp 11 The Business of Mass Media: All of the following are conventional persuasive strategies EXCEPT
the great-deal tactic
Chp 6 Television: Charles van Doren was involved in _____, which undermined the democratic promise of television.
the quiz-shows scandals
Chapter 14 Culture of Journalism: Immanuel Kant's Golden Rule is?
"Do unto others as you would have them do unto you."
Chp 4 Music: Emile Berliner, a German engineer, developed a machine _____ that _____, or records.
1. Gramophone 2. played round flat disks
Chapter 15 Media Effects and Cultural Approaches to Research: The hypodermic-needle model (linear communication theory, no individual difference, a message is recieved directly and wholly accepted by the audience) seemed powerful during the _____.
1920s-1930s
Chp 7 Movies: Although they'd been around since the 1930s, drive-ins became more common in the _____.
1950s
Chp 7 Movies: Megaplexes—theaters featuring multiple screens—became common in the _____.
1990s
Chapter 14 Culture of Journalism: How much trust does America have in mass media?
53% but textbook is more recent says 30%, trust has been lost over the years
Chp 4 Music: Performance royalties for artists are generally
8-15 percent
Chp 7 Movies: The six major studios account for about _____% of the revenue generated by commercial films.
86
Chp 6 Television: ______, or "software," costs include the creative talent: actors, writers, producers, editors, and directors.
Above-the-line
Chapter 8 Words and Pictures: Who purchased and revitalized the New York Times in the late nineteenth century?
Adolph Ochs
Chp 7 Movies: _____ editing techniques redefined the suspense drama.
Alfred Hitchcock's
Chp 6 Television and Cable: What is the difference between analog and digital signals?
Analog is based on radio waves while digital signals translate TV images and sounds into binary codes, like the ones computers use.
Chp 7 Movies: _____, an early tactic of movie studios to control distribution, involved pressuring theater operators to accept marginal films with no stars in order to get access to films with the most popular stars.
Block booking
Chp 6 Television: Except for British and American anthology dramas on PBS, the network era was a time when the Big Three broadcast networks—______—dictated virtually every trend in programming and collectively accounted for more than 95 percent of all prime-time TV viewing.
CBS, NBC, ABC
Chp 7 Movies:_____ is a transparent and pliable material that can hold a coating of chemicals sensitive to light.
Celluloid
Chp 7 Movies: _____ is the French term for "truth film."
Cinema verite
Chp 7 Movies: _____ portrays fragments of life filmed unobtrusively.
Cinema verite
Chp 14 Ethics of Journalism: _____ refers to the merging of print and broadcast news with online news.
Convergence
Chp 6 Television and Cable: At which step in this process are television images decoded at a reception point (refer to image: https://docs.google.com/document/d/163bR8L7_AOqAncYy1MJB60xbG2GkEC_4vvWOhiohhu4/edit?usp=sharing )?
Customer drop
Chp 7 Movies: _____ made the controversial epic The Birth of a Nation.
D.W. Griffith
Chapter 12 Public Relations: All of the following were early practitioners of public relations EXCEPT _____.
Davey Crockett (were: P.T. Barnum, Buffalo Bill, John Burke)
Chapter 5 Radio and Origins of Broadcasting: Who founded the National Broadcasting Company (NBC)?
David Sarnoff
Chp 11 The Business of Mass Media: All of the following were among the earliest brand names in the United States EXCEPT
De Beers
Chp 12 Public Relations: _____ was the practice of giving reporters free rail passes with the tacit understanding that they would write glowing reports about rail travel.
Deadheading
Chp 7 Movies: _____ made Easy Rider, which tapped into the anxieties of the postwar baby-boom generation.
Dennis Hopper
Chapter 1 Mass Communication, a Critical Approach: Describe the benefits of having a Critical Perspective as it relates to the media.
Developing an informed critical perspective and becoming media literate allows us to participate in a debate about media culture. The media can be a catalyst for democracy and social progress. The media helped to renew interest in diverse cultures around the world and other emerging democracies.
Chp 6 Television: A relatively recent technology, _____ are devices that enable users to download specific programs and store them in computer memory to be played back at a later time.
Digital Video Recorders (DVRs)
Chp 6 Television: _____—satellite-based services that for a monthly fee downlink hundreds of television channels—began distributing video programming directly to households in 1994.
Direct Broadcast Satellites (DBS)
Chp 12 Public Relations: _____ opened up the PR profession to women.
Doris Fleischman
Chapter 12 Public Relations: The largest PR agency is _____.
Edelman
Chapter 12 Public Relations: The first full-scale governmental attempts to mobilize public opinion during World War I were developed primarily by _____.
Edward Bernays
Chp 12 Public Relations: _____ convinced women that cigarette smoking was publicly acceptable.
Edward Bernays
Chp 12 Public Relations: _____ was the first person to apply the findings of psychology and sociology to public relations.
Edward Bernays
Chp 4 Music: _____, an extremely popular and influential rock and roll musician in the 1950s and 1960s, was drafted into the army.
Elvis Presley
Chp 11 The Business of Mass Media: The focus on visuals in advertising was originally pioneered by
European designers
Chp 6 Television and Cable: What terms relate to the distribution method of syndication?
Evergreeens, fringe time, off-network
Chp 6 Television: _____ caused the three broadcast networks to drop from 95 to less than 35 percent in prime-time viewership.
Home video
Chp 4 Music: The appeal of popular music is generally based on all of these (Age, Region, Income, Ethnicity) EXCEPT
Income
Chapter 8 Words and Pictures: If a journalist wrote an article about the Moon Landing that took care to explain the function of the technology that went into that moment, as well as offering cultural context on why the event mattered and what it might signal to the world, that would be an example of what?
Interpretive Journalism
Chp 7 Movies and the Impact of Images: Why was the original 1977 Star Wars movie such a landmark in film history?
It began the culture of blockbusters, including massive promotion and lucrative merchandising, and it employed innovative technologies that are now commonplace in movie making, such as digital and computer-based effects.
Chp 12 Public Relations: _____ transformed the image of the Rockefeller family.
Ivy Ledbetter Lee
Chp 7 Movies: _____ was a popular actor, appearing in films such as Taxi Driver, Stop Calling Me Baby!, and O'Hara's Wife, before she was a director.
Jodie Foster
Chapter 12 Public Relations: Why have journalists historically had an antagonist relationship with PR representatives?
Journalists have long considered themselves part of a public service profession, and some journalists see PR representatives as interested only in distorting the facts that reporters work hard to gather.
Chapter 5 Radio and Origins of Broadcasting: The electromagnetic waves theorized by James Maxwell and proved by Heinrich Hertz are represented by what (1. Long wavelength, low frequency, low energy. 2. Middle 3. Short wavelength, high frequency, high energy.)?
Long wavelength, low frequency, low energy
Chp 6 Television and Cable: Which of the following is NOT one of the Big Three networks?
MSN
Chp 6 Television: _____ stands for "multiple-system operator."
MSO
Chp 9 Magazines in the Age of Specialization: What impact has the rise of the Internet had on magazines?
Many magazines have adapted to distribute their content across multiple digital formats, thus managing to at least partially circumvent the damage done to print sales by the rise of the Internet.
Chapter 14 Culture of Journalism: Which statement is true regarding the role of gender in journalism?
Men are more likely to be interviewed for a story than women are.
Chapter 1 Mass Communication, a Critical Approach: Which part of the Linear Model of Mass Communication (sender -> messages -> Mass Media Channel -> Recievers) involves programs, texts, images, sounds, and ads?
Messages
Chapter 8 Words and Pictures: All of the following newspapers (Pittsburgh Courier, World Journal, Amsterdam News) were owned by and marketed to racial minorities EXCEPT _____.
New York World
Chapter 14 Culture of Journalism: Define "news."
News is the process of gathering information and making narrative reports edited by individuals for news organizations.
Chp 7 Movies: _____ were weekly compilations of filmed news events.
Newsreels
Chp 7 Movies: ______ were weekly ten-minute magazine-style compilations of filmed news events from around the world.
Newsreels
Chp 9 Magazines in the Age of Specialization: Which of the following was the MOST popular magazine in the world for most of the twentieth century?
Reader's Digest
Chp 12 Public Relations: _____ is a PR message used to gain public support for a special issue or cause.
Propaganda
Chapter 15 Media Effects and Cultural Approaches to Research: Explain how propaganda was used during World War I.
Propaganda was used by governments to advance the war effort. It delivered biased information to the public and influenced decision-making. It pushed other countries into joining the war.
Chapter 5 Radio and Origins of Broadcasting: What was the Radio Corporation of America (RCA)?
RCA was a private sector monopoly created by General Electric that had the government's approval to dominate the radio industry and helped to ensure U.S. control over the manufacture of radio transmitters and receivers.
Chapter 12 Public Relations: Which of the following (Advocacy, Independence, Honesty, Responsibility) is not a part of the PRSA (Public Relations Society of America) Member Statement of Professional Values?
Responsibility
Chapter 14 Culture of Journalism: Which one is NOT a part of the newsworthiness criteria (Novelty, Human Interest, Deviance, Reward, Conflict)?
Reward
Chp 4 Music: What qualities did the Internet and the medium of sound recording have in common that made their convergence so easy and inevitable?
Since sound recording became a mass media, it has made music something communal, something readily and eagerly shared with friends. As such, the Internet—a mass medium that links individuals and communities together like no other medium—naturally became a hub for sharing music.
Chapter 5 Radio and Origins of Broadcasting: Which company emerged as the dominant force in satellite radio in the 2000s?
SiriusXM
Chapter 15 Media Effects and Cultural Approaches to Research: Which group of ratings is designated specifically for children (1. TV Y, TV Y7 PV, TV Y7. 2. TV G, TV PG, TV 14, TV MA.)?
TV Y, TV Y7 PV, TV Y7
Chp 6 Television: After years of going back and forth on cable rates and rules, Congress enacted the _____ and brought cable fully under the federal rules that had long governed the telephone, radio, and TV industries.
Telecommunications Act of 1996
Chp 11 The Business of Mass Media: What film currently holds the distinction of containing the MOST product placements ever?
The Man of Steel
Chp 9 Magazines in the Age of Specialization: Which of these magazines was the first to appeal directly to women (The Post, Ladies' Magazines, Reader's Digest)?
The Post
Chapter 1 Mass Communication, a Critical Approach: Which is NOT an aspect of the Cultural Model for understanding mass communication?
The concept demonstrates how a message gets from a sender to a receiver. (are aspects: The concept recognizes that individuals bring diverse meanings to messages.
Chapter 12 Public Relations: Which of the following companies used public relations tactics unethically in order to encourage U.S. interventions in Guatemala and other Latin American countries?
United Fruit
Chp 6 Television: Ted Turner created the second cable network through his Atlanta-based station, ______.
WTBS
Chp 12 Public Relations: ______ lamented the influence of the PR profession on modern life.
Walter Lippmann
Chp 7 Movies and the Impact of Images: Which of the following is the most popular online video service?
YouTube
Chp 7 Movies and the Impact of Images: Hollywood in Southern California became the film capital of the world because it offered all of the following EXCEPT _____.
a celebrity culture
Chp 4 Music: The rise of downloadable MP3 files had what initial effect on the music industry?
a negative one, since illegal downloading siphoned off profits dramatically
Chapter 5 Radio and Origins of Broadcasting: James Maxwell was _____.
a nineteenth-century Scottish physicist who theorized the existence of radio waves
Chp 6 Television: Though independently owned, _____ are radio or TV stations that contract with a network to carry its programs.
affiliate stations
Chapter 15 Media Effects and Cultural Approaches to Research: Media began to cover ecology issues after the First Earth Day in 1970. After that day, a higher percentage of the population began prioritizing environmental issues. Which theory does this illustrate?
agenda-setting
Chapter 8 Words and Pictures: Objectivity and impartiality initially became central features of journalism primarily because these qualities _____.
allowed for a wider audience and thus more sales
Chp 4 Music: The rise of independent labels was made possible primarily by
an upsurge in the variety of forms for distribution
Chp 4 Music: A(n) _____ recording is made by capturing the fluctuations of sound waves and storing those signals in a record's grooves or an audiotape's continuous stream of magnetized particles.
analog
Chp 6 Television: A popular form of early TV programming that brought live dramatic theater to television, _____ were influenced by stage plays.
anthology dramas
Chp 12 Public Relations: The phony grassroots public affairs campaigns engineered by public relations firms are known as _____.
astroturf lobbying
Chapter 14 Culture of Journalism: When did public journalism decline?
by 2000
Chapter 5 Radio and Origins of Broadcasting: FM (frequency modulation) radio was a significant innovation because it possessed all of the following qualities EXCEPT _____.
carrying for a greater distance (did have: supplying greater fidelity and clarity, accentuating the pitch of radio waves, offering static-free reception)
Chp 6 Television: CATV stands for "______."
community antenna television
Chapter 14 Culture of Journalism: You're a sports journalist and you're about to write an article on a football team. You suddenly receive several gift baskets and free tickets to their games. This is an example of _____.
conflict of interest
Chp 6 Television and Cable: The FCC's relationship with television has, on the whole, been _____.
conservative and regulatory
Chapter 1 Mass Communication, a Critical Approach: What is the fourth stage for media innovations in which older media are reconfigured in various forms into newer media?
convergence
Chapter 8 Words and Pictures: The relationship between newspapers and the Internet is currently in a phase best described as
convergence
Chp 4 Music: In the 1950s, songs recorded or performed by musicians who did not originally write or perform the music were called _____; they were an attempt by white producers and artists to capitalize on popular songs from the R&B "race" charts.
cover music
Chp 9 Magazines in the Age of Specialization: What was the defining characteristic of "muckraking" in journalism?
criticism of American institutions
Chp 4 Music: Bing Crosby is considered a _____, or a singer of pop standards.
crooner
Chp 4 Music: Bing Crosby established himself as one of the first _____, or singers of pop standards.
crooners
Chapter 15 Media Effects and Cultural Approaches to Research: Heavy viewers of television perceive the real world consistent with the world on TV. What theory does this illustrate?
cultivation
Chp 14 Ethics of Journalism: Absolutist ethics suggests that reporters should never use _____ to get a story.
deception
Chapter 12 Public Relations: When public relations was first emerging as a profession in the early twentieth century, PR practitioners were primarily responsible for _____.
defending their clients' reputations
Chp 6 Television: In television, _____ is the process whereby a production company leases a program to a network or cable channel for a license fee that is actually lower than the cost of production.
deficit financing
Chapter 14 Culture of Journalism: What kind of journalism did Nellie Bly pioneer?
detective
Chp 4 Music: A recording is made by translating sound waves into binary on-off pulses and storing that information as numerical code.
digital
Chp 4 Music: Illegally downloading music is known as _____.
digital piracy
Chp 7 Movies: Using ______ allows filmmakers to capture additional footage without concern for the high cost of film stock and processing.
digital video
Chapter 1 Mass Communication, a Critical Approach: What happens during the analysis stage of media literacy?
discovering and focusing on significant patterns that emerge from the description stage
Chp 6 Television: Humorous sitcoms that primarily take place at home, like Modern Family, were once referred to as _____.
domestic comedies
Chp 6 Television: Orange Is the New Black is an example of a hybrid, sometimes labeled a ______ because it blurs serious and comic themes.
dramedy
Chapter 15 Media Effects and Cultural Approaches to Research: Public opinion research can be particularly influential during _____.
elections
Chapter 1 Mass Communication, a Critical Approach: Which stage for media innovations involves inventors and technicians trying to solve a particular problem, such as making pictures move, transmitting messages from ship to shore, or sending mail electronically?
emergence
Chapter 15 Media Effects and Cultural Approaches to Research: Which is NOT a part of social learning theory?
engagement (are part: motor reduction, attention, motivation)
Chp 12 Public Relations: For journalists, the word _____ has come to mean a PR person who inserts him- or herself between a client and members of the press.
flack
Chp 7 Movies and the Impact of Images: What is the key characteristic of a "consensus narrative"?
focus on central myths and values
Chp 4 Music: Little Richard's playful blurring of ____ and sexual orientation paved the way for other performers.
gender identity
Chapter 5 Radio and Origins of Broadcasting: Radio stations designed specifically for the Internet primarily differ from traditional radio in what way?
greater customization
Chp 14 Ethics of Journalism: John Stuart Mill's ethical principle was to promote the "______" of people.
greatest good for the greatest number
Chapter 12 Public Relations: Railroad press agents used all of the following tactics to obtain government support EXCEPT _____.
greenwashing (used: bribery, lobbying, deadheading)
Chapter 1 Mass Communication, a Critical Approach: What has social media enabled people to do?
have ongoing online conversations, share stories and interests, generate their own media content
Chp 4 Music: Chance the Rapper represents a particularly noteworthy milestone for the modern music industry because
he does not directly sell recordings of his songs
Chapter 12 Public Relations: Ivy Lee was notable for introducing the PR approach of _____.
honesty and directness
Chapter 15 Media Effects and Cultural Approaches to Research: Cultural studies focuses on _____.
how people make meaning, reality, values, and experience through their use of cultural symbols
Chp 14 Ethics of Journalism: The most prominent value underpinning daily journalism in the United States is _____.
individualism
Chapter 12 Public Relations: What is the primary function of a lobbyist?
influence lawmakers
Chp 4 Music: Chuck Berry was _____ for gun possession and transporting a minor across state lines.
jailed
Chp 7 Movies: The _____ was an early movie camera developed by Thomas Edison's assistant in the 1890s.
kinetograph
Chp 7 Movies: The _____ was an early film projection system that served as a kind of peep show.
kinetoscope
Chp 9 Magazines in the Age of Specialization: "Split-run editions" are magazines in which
local or regional ads are included
Chp 7 Movies: Movie theater facilities with fourteen or more screens are called _____.
megaplexes
Chapter 5 Radio and Origins of Broadcasting: Podcasts are attractive to modern audiences because of all of the following qualities EXCEPT _____.
more polished content than radio (are: flexibility in access and distribution, creative stories with compelling narratives, greater variety of topics and perspectives)
Chp 6 Television: Most historians mark the period from the late 1950s, when the networks gained control over TV's content, to the end of the 1970s as the ______.
network era
Chp 7 Movies and the Impact of Images: The Jazz Singer (1927) is a landmark in film history because it was _____.
one of the first commercially successful "talkies"
Chp 7 Movies and the Impact of Images: What phenomenon has most helped the Hollywood movie industry to maintain its profitability despite the many challenges it faces in the modern age?
overseas box-office revenues.
Chp 6 Television: O & Os refer to TV stations that are _____ by networks.
owned and operated
Chp 11 The Business of Mass Media: What type of product dominated early advertising?
patent medicines
Chp 4 Music: In 1960, Alan Freed admitted to participating in _____, the practice of record promoters' paying deejays or radio programmers to play particular songs.
payola
Chp 4 Music: Thomas Edison invented the______ a device that recorded and played back sound.
phonograph
Chp 9 Magazines in the Age of Specialization: Which of the following is NOT a typical department found in most magazine publishers?
photography and graphics
Chp 9 Magazines in the Age of Specialization: What contributed to the prominence of general-interest magazines during the early twentieth century?
photojournalism
Chp 4 Music: Buddy Holly died in a ____, a tragedy memorialized as "the day the music died."
plane crash
Chapter 15 Media Effects and Cultural Approaches to Research: Joseph Kappler's research indicated that mass media has a stronger influence on _____.
poor and uneducated audiences
Chp 6 Television: Special channels that subscribers can order at an additional monthly fee over their basic cable service are known as _____.
premium channels
Chp 12 Public Relations: A(n) _____ is PR written in the style of a news report.
press release
Chp 4 Music: Rock and roll was decried when it first emerged primarily because it
promoted transgressive lyrics and behavior
Chp 12 Public Relations: In advertising and public relations, _____ is a communication strategy that tries to manipulate public opinion to gain support for a special issue, program, or policy, such as a nation's war effort.
propaganda
Chp 12 Public Relations: When celebrities or officials create situations solely to attract press attention and publicity, this is called a(n) _____.
pseudo-event
Chp 14 Ethics of Journalism: A type of journalism driven by citizen forums, ______ goes beyond telling the news to embrace a broader mission of improving the quality of public life.
public journalism
Chp 12 Public Relations: A(n) _____ is a broadcast-style press release for a nonprofit organization.
public service announcment
Chp 4 Music: Before rock and roll, black and white musical forms were segregated, and the music industry distinguished the pop charts—featuring mostly white music—from the ______—featuring mostly black music, or R&B.
race charts
Chp 6 Television: In TV measurement, a _____ is a statistical estimate expressed as the percentage of households that are tuned to a program in the market being sampled.
rating
Chp 6 Television and Cable: Reality TV programs are successful primarily because they are _____.
relatable and inexpensive
Chapter 14 Culture of Journalism: Which is NOT apart of the media literacy and critical process (description, analysis, resolution, evaluation)?
resolution
Chp 4 Music: The "British invasion" had all of the following effects on the music industry EXCEPT it
resulted in decreased visibility for black and black-influenced music
Chp 6 Television and Cable: The quiz-show scandals had all of the following impacts on the history of television EXCEPT they
resulted in repressive legislation that delayed the development of television
Chapter 1 Mass Communication, a Critical Approach: Which phenomenon suggests how people typically seek messages and produce meanings that correspond to their own cultural beliefs, values, and interests?
selective exposure
Chapter 1 Mass Communication, a Critical Approach: What are the two meanings of media convergence?
the technological merging of content across different media channels, and a business model that involves consolidating various media holdings under one corporate umbrella
Chapter 1 Mass Communication, a Critical Approach: The gradual transformation from an industrial, print-based society to one grounded in the Information Age began with the development of _______ in the 1840s.
the telegraph
Chp 6 Television: Sylvester "Pat" Weaver, president of NBC, introduced the TV spectacular, now known as _____.
the television special
Chapter 15 Media Effects and Cultural Approaches to Research: What is the major goal of scientific research in the media field?
to find a way to explain or predict human behavior
Chapter 8 Words and Pictures: What distinguishes literary journalism as a model of reporting?
using fictional techniques in nonfictional material
Chp 12 Public Relations: A(n) ______ is PR that is designed to mimic the style of a broadcast news report.
video news release
Chp 12 Public Relations: The visual counterpart of the press release for television news is the _____.
video news release
Chp 4 Music: Early recorded music faced all of the following challenges before reaching widespread popularity EXCEPT
vinyl shortages
Chp 7 Movies: In 1903, Edwin S. Porter introduced the _____ with The Great Train Robbery.
western genre
Chp 4 Music: Jerry Lee Lewis was exiled from the industry when he married his _____.
young cousin
Chp 4 Music: Who performed the very first experiments with sound recording in the mid-nineteenth century?
Édouard-Léon Scott de Martinville
