Mass Comm Final study Questions
Which theory claims that the media have the power to make people think about certain topics based on what they present to the public? Question options: Uses & Gratifications Agenda setting Social learning Critical
agenda setting
true or false: Researcher George Gerbner worried about the effects of televised violence on society, even though he did not see a direct connection between violent programming and people's behavior
true
true or false: Rupert Murdoch, patriarch founder and key investor in Newscorp (FoxNews, etc.) became a U.S. citizen in the 1980s because U.S. regulations don't allow foreign ownership of U.S. television properties.
true
true or false: The Watergate reporting that brought down the Nixon administration is part of a tradition that goes back to the muckrakers of the late 1800s.
true
true or false: The concept of the internet goes all the way back to 1958.
true
true or false: The vinyl record (LP) is again the top-selling physical music format, having overtaken CDs several years ago.
true
true or false: Traditionally, mass communication has allowed unlimited opportunities for feedback from audiences.
true
true or false: Until recently, newspaper publishing was one of the most profitable businesses in the United States.
true
Instead of looking at the audience as a sheep-like mass of receivers and messages, this theory of communication views audience members as active receivers of information that is of their own choosing. Question options: Cultivation Agenda setting Uses & Gratifications Social Learning Critical
uses & gratifications
What color is used to describe sensational journalism, especially that that typified the press of Hearst and Pulitzer in the late 1800s Red Yellow Green Blue
yellow
The Transformers: Revenge of the Fallen spawned tie-ins with 7-Eleven and generated huge business in games, apparel and other merchandise. This illustrates how: 7-Eleven remains a powerful retail presence and Slurpee Cups can enhance a film's success Kids love games and trinkets Transformers are simply irresistible A motion picture "brand" can become as important—and lucrative—as the movie itself.
A motion picture "brand" can become as important—and lucrative—as the movie itself.
According to the author which is the correct answer? Question options: Annual movie ticket sales are falling Broadcast television has lost one-third of its audience Audio CD sales are plummeting People are consuming more media content than ever All of the above
All of the above
When it comes to the business of "news", Benjamin Franklin's most significant achievement is as a: A signer of the Declaration of Indepenedence A diplomat during the revolutionary war An early publisher of Colonial era papers A discoverer of electricity A dutiful apprentice to his older brother James
An early publisher of Colonial era papers
Broadcast television in the United States is based on the idea that programming should be available to all viewers and: Emphasize news over entertainment Serve the aims of Federal, State and Local governments Be paid for through advertising. Carry content for adults and children
Be paid for through advertising
Which was the first major U.S. movie with multiple scenes and a plot? The Jazz Singer Birth of A Nation The Great Train Robbery A Trip To The Moon
a great train robbery
The late cofounder and CEO of Apple was the largest single stockholder in which other major media company? Question options: Apple Viacom 20th Century Fox Disney Universal Studios
Disney
What is the word combination that best fills in the blanks for the following statement (in order): ________________ is the idea that your own country and culture are better than all others while ________________ is the idea that open competition among businesses will create a better, more prosperous world for everyone. Individualism; Monetarism Altruistic democracy; Moderatism Social order; Ethnocentrism Ethnocentrism; Responsible capitalism Ethnocentrism; Social order
Ethnocentrism; Responsible capitalism
When it first appeared in the 1980s, USA Today was criticised with derogatory descriptions, especially that of being being "McPaper." This is because: It was full of ads and McDonalds was the paper's #1 advertiser It was overly detailed and full of information—the "Big Mac of facts," so to speak Gannett, USA Today's publisher, was partly owned by McDonalds corporation. In its early years, USA Today featured a clown mascot, "Newzy," that some felt resembled Ronald McDonald. Its short stories were characterized as news McNuggets
Its short stories were characterized as news McNuggets
In college, this person and his friends would speculate about how people would use the internet. He is quoted as such: "We'd say, 'Isn't it obvious that everyone was going to be on the Internet?'" Further their conversations brought this up: "'Isn't it, like, inevitable that there would be a giant social network of people? Elon Musk Mark Zuckerberg Tim Cook Jack Dorsey Mark Cuban
Mark Zukerberg
Super Mario Brothers, Wii, Gameboy and Switch are all creations of: Sega Sony Microsoft Nintendo Atari
Nintendo
Among changes brought by Jeff Bezos to the Washington Post was a plan to: Buy other newspapers around the country and make them satellite outlets of the Post No longer confining the Post's news emphasis to its print circulation area and making the paper more "national" in focus Hiring only award-winning journalists Laying off reporters and cartoonists to boost profits Forming an informal partnership with other leading papers such as the New York Times and USA Today.
No longer confining the Post's news emphasis to its print circulation area and making the paper more "national" in focus
This person is the one most credited for the invention of television William S. Paley Philo Farnsworth David Sarnoff Guglielmo Marconi Thomas Edison
Philo Farnsworth
The North Star and Chicago Defender were: Early films about police work Publications covering Big 10 sports Books by Robert F. Kennedy Pioneering African American newspapers Albums with well-known selections from the Chicago blues scene
Pioneering African American newspapers
What was the name of the first newspaper published in the colonies by Benjamin Harris in 1690? Question options: Pennsylvania Gazette The Whole Book of Psalmes Publick Occurrences Both Forreign and Domestick The Saturday Evening Post
Public Occurrences Both Foreign and Domestic
What medium did Gugliamo Marconi invent The Internet Television Radio Telephony Motion Pictures
Radio
What is photographer Eadweard Muybridge famous for: Series of photos for the book Animal Locomotion A partnership with Thomas Edison The Kinetoscope Nickelodians
Series of photos for the book Animal Locomotion
Which practice for the public good did the video game industry adapt for itself from the television and motion picture industries? Incorrect Response High resolution graphics Correct Answer A ratings system Equitable presentation of women and minorities A program of returning some profits to charity
a ratings system
According to the instructor, War of The Worlds was unexpectedly able to frighten a nation into believing that Martian invasion was under way because Question options: People could actually see light disturbances on Mars that evening. And some reported loud noises in Grover's Mill, New Jersey People are naturally more paranoid during Halloween The acting was incredibly believable The advance and growth of networks meant the whole nation could experience the CBS Radio broadcast event all at once. Orson Wells had a terrific voice
The advance and growth of networks meant the whole nation could experience the CBS Radio broadcast event all at once.
In the 1960s Marshall McLuhan made his famous statement that the "Medium is the Message." This means essentially that Question options: 1. Different media specialize in different types of news stories 2. People really don't care much about what they are watching, they just like to have the TV on to keep them company 3. The method of message transmittal is a central part of the message 4. Mass media, particularly television, have hypnotized us into a common world view 5. Because of television, we believe in a mean scary world
The method of message transmittal is a central part of the message
In the late 40s, Lowell Thomas and his team made a difficult and arduous trip which led helped world to become aware of and understand the challenges faced by this far eastern country and leader. Taiwan; Chiang Kai-shek India; Mohandas Gandhi Vietnam; Ho Chi Minh North Korea; Kim Il-sung Tibet; The Dalai Lama
Tibet; The Dalai Lama
A private foundation studying the effects of media on the public found that three-fourths of all movie content dealt with the subjects of: Question options: War or children History or social propaganda Crime, sex or love Travel, mystery or comedy
crime, sex or love
Readiness, Response & Recovery are the fundamental stages of: Investigative reporting Community engagement Crisis communication Social policing The news ethics code
crisis communication
Characteristics such as age, gender, race, ethnic background and income are defined as: Question options: Psychographics Demographics Geographics Typographics
demographics
As of 2022 this was the top site for social network worldwide. TikTok Twitter LinkedIn Facebook Instagram
Which media platform has 2.9 billion active monthly users? Question options: Snap Chat Twitter Facebook Quora
True or false: Instagram has really not changed much since its inception in 2010
false
True or false: Video games do not comprise a potential medium for advertisers
false
true or false: Despite the fact that photo manipulation in magazines and social magazines continues to occur, it is a relatively uncontroversial subjecet.
false
true or false: It was the 20th Century that brought the first real mass media that could be recognized today, with books, newspapers, and magazines being printed and distributed in forms that anyone could afford.
false
true or false: Spotify, Apple Music and Pandora are examples of terrestrial radio
false
true or false: The concept of a mass television watching and consuming content at the same time began in the 1980s and exists through this day
false
true or false: The original "Big three" networks were comprised of ABC, FOX and NBC
false
true or false: The period of studio control in the motion picture industry was also known as the "Blockbuster Era."
false
The response that a receiver of a message returns to the sender is called: Question options: Reaction Anger Feedback Noise Channels
feedback
When a network of people are communicating with each other you have an example of Question options: Network communication Interpersonal communication Mass communication Group communication
group communication
Felicia is at a coffee house chatting with her friend Nicole. She is engaged in which type of communication? Question options: Intrapersonal Interpersonal Group Mass
interpersonal
Which level of communication is described as communication between one person and him or herself? Question options: Group communication Interpersonal communication Intrapersonal communication Mass communication
intrapersonal communication
At the time of its release in 1915, D.W. Griffith's The Birth of A Nation was criticized for: $2 ticket prices Its portrayal of African Americans Lack of audio Being the most expensive movie to date
its portrayal of African Americans
This is the society-wide communication process in which an individual or institution uses technology to send messages to a large, mixed audience, most of whose members are not known to the sender. Question options: Social media Mass media Group communication Mass communication
mass communications
Understanding of what the media are, how they operate, what messages they are delivering, what roles they play in society, and how audience members respond to media messages describes: Question options: Information management Media literacy Tech savvy Communication aptitude Media fluency
media literacy
"Covering" a song means: Switching stations quickly in case the song contains lyrics innappropriate for young listners Reporting on the music business Designing an album cover Owning multiple copies of the same music None of the above
none of the above
The two-step process suggests that communication is not necessarily direct but instead flows first to and is commented on by influential people—friends, family members, and coworkers—who spend significant time with the media. These are known generally as: Question options: News anchors Social media influencers Opinion leaders Gatekeepers
opinion leaders
The Internet we know today is based on breaking messages into smaller pieces so that if there is a failure in transmission they can be re-routed. Entire messages are then reassembled at the final computer destination. This is known as: Question options: Bits and bytes Modulating / Demodulating Packet switching Morse code
packet switching
The earliest form of writing was the: Question options: Pictograph Ideograph Alphabet Emoji
pictograph
In her guest presentation to our class, Anne Njathi from North Carolina State university pointed out that in the world of social media we create and distribute media as well as take it in as consumers. She used which term to describe this? Sharecasting Socialsumurism Personal branding Prosumption "Like" addiction
prosumption
A person who is preparing to buy a car, a person who just bought a car, and a person who does not drive will each react differently to an automobile commercial. This is an example of: Question options: Selective perception Direct effects Consumerism Bias
selective perception
Which term best describes Howard Stern? Shock jock Author Commentator D.J. Anchorman
shock jock
In 1937, Walt Disney released which full-length animated film to box office success? Question options: Beauty & The Beast Snow White and the Seven Dwarfs Fantasia Alladin Get to Know Mickey Mouse!
snow white and the seven dwarfs
In the middle of the 19th century (1800s) the invention of this started a dramatic change in communication. Marshall McLuhan notes it as the beginning of the Electronic Age Question options: Telephone Internet Television Telegraph
telegraph
In our society, mass communication is becoming less "mass." And we have media companies that specialize in providing narrowly focused content that sells over an extended period of time. This portion of the new media demand curve is referred to as: Question options: The long head The short head The long tail The high tail
the long tail
This pioneer is largely acknowledged as the one who used the internet to create a "World Wide Web". Question options: Ray Tomlinson Tim Berners-Lee Steve Jobs Bob Kahn
tim Berners-Lee
True or false: The invention of the printing press in the middle of the 15th century set about a revolution that dramatically increased literacy
true
true or false: Motown was one of the first recording labels publishing songs for black artists to perform as hits rather than providing a source of covers for white artists.
true
