MASS MEDIA CHAP. 5

What time period is considered the "golden age" of radio?

1920s and 1930s

Which of the following statements about the news/talk/information radio format is true?

A. From 1987 until 2014, the number of stations with this format rose from just under 200 to more than 2,000. B. It tends to appeal to listeners over thirty-five years old. D. It appeals to advertisers looking to target working- and middle-class adult consumers. E. It is more expensive to produce than a music format.

Who set up a crude radio station above his Pittsburgh garage in 1916?

Frank Conrad

Which of the following is true about HD radio?

It allows a radio station to broadcast several different formats simultaneously on the same frequency it already uses.

Which statement indicates why radio typically has its biggest audiences between 6 and 9 A.M. and between 4 and 7 P.M.?

Many people listen to the radio as they drive to and from work.

What established the Federal Radio Commission?

The Radio Act of 1927

Congress passed the Radio Act of 1912 in response to the sinking of the Titanic. True or False.

True

Contemporary public (noncommercial) radio mostly follows a variety rather than a specified format. True or False.

True

HD radio has had a slow roll-out, however, by 2016 every major auto manufacturer sold models with built-in HD radios. True or False.

True

In its entrepreneurial phase, radio was marketed as a ship-to-shore communication device. True or False.

True

Politicians have threatened to cut government funding for public broadcasting. True or False.

True

RCA delayed the deployment of FM radio for many decades because it was more concerned with the development of television. True or False.

True

The vast majority of the top radio talk-show hosts promote conservative viewpoints. True or False.

True

Which radio program panicked listeners on Halloween eve in 1938?

War of the Worlds

The most popular music format on U.S. radio today is...

Country

In the 1920s, CBS operated two radio networks, CBS-Red and CBS-Blue. True or False.

False

In the 1940s, NBC willingly sold its Blue network because it was losing money. True or False.

False

Laws from the 1930s allocated 25 percent of all broadcast frequencies to nonprofits. The law is still in effect. True or False.

False

Most early radio shows had many sponsors instead of a sole sponsor. True or False.

False

Radio generates its largest profits by selling big national ads. True or False.

False

The first person to discover and develop FM radio in the 1920s and the 1930s was David Sarnoff of RCA. True or False.

False

The first transistor radio was marketed by Sony in 1953. True or False.

False

With the Federal Communications Act of 1934, the Federal Radio Commission became the...

Federal Communications Commission