MBA 600: Ch12 Video - Warby Parker

Which of the following is most likely Warby Parker's pricing objective?

Market share

1. The video says only a handful of companies make eyeglasses and they mark them up 10 or 20 or more times. Markup pricing is best defined as deriving a price by ____.

adding a predetermined percentage of the cost to the cost of the product

2. Which of the following pricing bases does Warby Parker seem to be using?

competition-based pricing

3. When Warby Parker began selling eyeglasses online, they were priced significantly lower than traditional "brick & mortar" eyeglass stores, and still are today. Which of the following pricing strategies did the company initially use when introducing its eyewear?

penetration pricing

Most of Warby Parker's eyeglass frames are priced at $95, including sunglasses frames, while wire-frame eyeglass frames are priced at $145. Which of the following strategies does this best describe?

price lining