MGMT 481 exam 2 minicases

which of the following is nikes core competency? building customer loyalty inspiring athletes at all levels creating heroes retailing

creating heroes

Jack Welch structured the company to be mainly U.S.-based and created a business unit that created most of the profits for the firm. That business unit was later responsible for huge losses. The unit was?

GE Capital

According to the case, conglomerates such as GE that pursue unrelated diversification often experience ________, which is when the stock price of such highly diversified firms is valued at less than the sum of their individual business units.?

a diversification discount

Disney appears to have made acquisitions mainly in pursuit of?

access to new markets and distribution channels and access to a new capability or competency are both correct.

The goal of a blue ocean strategy is to find a competitive advantage by?

attaining both cost leadership and differentiation

Disney's current relationships with Pixar, Marvel Entertainment, and Maker Studios represent the implementation of which corporate strategy?

backward vertical integration

As a result of the strategy changes implemented by Johnson, JCPenney?

became stuck in the middle

Disney's decision to launch two new streaming services is an example of which type of corporate diversification strategy?

build new core competencies to create and compete in markets of the future

The case explains that newly-hired CEO Ron Johnson quickly ordered the alteration of all stores to remove discount racks and add premium items. According to the case, that change and others signaled the move from a _________ strategy to a ________ strategy.

cost-leadership; blue ocean

Which of the following is likely not a reason Disney was eager to enter its initial strategic alliance with Pixar?

enter new markets

After Jeffrey Immelt, CEO, restructured the company in 2009 with the goal of achieving "reliable and sustainable future growth," by 2018, the company continued to lose money. According to the case, the cause for the underperformance was?

immelt had overpaid for new assets and sold others for too little

Adding premium products and emphasizing customer service were two of the added-value aspects that were part of JCPenney's goal of?

increasing perceived buyer value

What differentiates Nike from other firms in the athletic shoe and apparel industry and allows it to maintain a competitive advantage over other firms?

its globally recognized brand

The relationship between Phil Knight and Bill Bowerman and their contributions to Nike's success exemplify which aspect of competitive advantage?

social complexity

The different activities that Nike uses to create heroes improve its differentiation and costs relative to its competitors. Which internal analysis tool allows us to make this evaluation?

value chain analysis

The GE case is an example of corporate strategy and its three dimensions. The three dimensions are?

vertical integration, diversification, and geographic scope