MGT 325
Architecture firm Populous designed the _____________-square-foot venue, which will be home to the Philadelphia Fusion, an esports team owned by Comcast Spectacor that competes in the Overwatch League."
...60000
What are the six examples of things players' unions negotiate over with professional sport team owners?
1. Compensation Parameters 2. Working Condition 3. Contract Length 4. Safety Issues 5. Retirement 6. Long Term Health
What are the 5 P's of Marketing and What are Their Definitions?
1. Product- Development and Positioning 2. Price 3. Place- or product distribution 4. Promotion- Personal selling, advertising 5. Public Relations- media attention = how much and what kind?
Populous also designed the $10 million Esports Stadium Arlington, a _______________-square-foot gaming space built at the Arlington Convention Center in Dallas."
100,000
As the league continues to search for new revenue, the patch program has delivered, generating more than $____________ million. And _______ of the 29 team patch sponsors, including Harley-Davidson and Rakuten, are doing business with NBA teams for the first time."
150 20
And, while the NBA is offering a coronation of sorts this month by bringing All-Star weekend back to Charlotte for the first time since ____________, the Hornets have ample work ahead."
1991
Our hope is it's something we would bring back in the next _______ to _______ years," Lev said."
2 to 3
One top team executive predicts a ______ percent to __________ percent price increase for Patch 2.0."
20 to 30
Michael Jordan, the majority owner since _____________, installed longtime confidant Whitfield as president in 2006, when Jordan became a _____________ investor in the Bobcats."
2010 Minority
Lev said it was not until the seven-story frozen track took shape, and fans could see it for themselves, that interest in the event galvanized. It was the same in February ____________, when a 15-story ramp was built at Fenway for a Big Air _____________ _____________ event."
2016 Ski Jump
Construction will start this summer on a site currently used as a parking lot and the venue is scheduled to open in _____________. The Fusion facility will have a 10,000- square-foot esports training facility as well as two balcony bars, a broadcast studio and premium boxes and suites."
2021
"MLS has instructed all of its _________ current clubs as well as its future expansion teams in Miami, Nashville and Austin to not have any local broadcast agreements that go beyond __________."
24 2022
The NBA has played ___________ games in China (all pre-season games)
25
According to Navigate Research, which has valued select jersey patch deals for NBA teams, the average exposure value has been _____ percent to _____ percent higher than the sponsor fees, with the average patch exposure at _____ to _____ minutes of highly legible visibility during game broadcasts."
25 to 50 10 to 15min
How many member institutions does the NAIA have?
250
Charlotte has reached the playoffs only _____________ times during that span and went 36-46 each of the past two seasons."
3
How many international professional soccer leagues generated more than $1 Billion in media rights revenue in 2018?
3
The NBA played ____________ games in London this year (2018-2019 season)
3
The NFL played __________ games in London, England in 2018. They will play ____________ in London next year (2019).
3 4
Comcast Spectacor and The Cordish Cos. are building a $50 million, __________-seat esports arena in Philadelphia."
3,500
How many member institutions does NJCAA have?
300
How many member institutions does NCAA Division II have?
308
"Five days before Christmas, the Longhorns announced a groundbreaking ______________ year agreement with ArenaCo, a group of private entities led by Tim Leiweke's Oak View Group along with C3 Presents, Live Nation and actor Matthew McConaughey, each of whom will play a role in financing the arena and generating revenue from it.
35
Roughly, how many member institutions does NCAA Division I have?
350
How much media rights revenue did the English Premier League generate in 2018?
4.28 Billion
How many member institutions does NCAA Division III have?
448
The league would not discuss any specific increases in value, but expects new or renewed patch deals to be more lucrative. The current deals reportedly range between $____ million and $______ million annually."
5 to 20
I'm sort of amazed," Lev said. "It takes _______ weeks to set it up and they take it down in _______ weeks to a ______ and a half."
6 2 to a Week
For _________ weeks, crews worked to transform the historic ballpark into a ____________ course for Red Bull's Crashed Ice extreme downhill skating event, which was held Feb. 8 and 9."
6 Frozen
"The school will retain about ______________ dates for men's and women's ______________ and community events such as graduation ceremonies."
60 Basketball
Leiweke said as many as ___________ percent of the arena's sponsors could come from Austin's growing corporate community."
80
The league's current domestic deal with ESPN, Fox Sports and Univision is an eightyear agreement that began in 2015 and pays MLS roughly $_________ million per year, the latter a figure that pales in comparison to the deals held by other North American leagues.
90 Million
Whitfield, with an upcoming run of arena bookings that includes the All-Star Game, CIAA Tournament and the ______________ men's tournament, as well as the ________________ _____________ National Convention, wants to make sure the All-Star weekend leads to more outside arena bookings."
ACC 2020 Republican
Sponsorship does not fully replace traditional ______________ rather it complements.
Advertising
What is the definition of Sport Marketing?
All Activities designed to meet the needs and wants of the sports consumer through exchange processes
What is a student-athlete?
An undergraduate, graduate, or junior college student who is part of the general student body and also competes in intercollegiate competitions.
What is Analytics?
Analytics includes: advanced data management, data visualization, and other related fields.
Johnson, as reported by SBJ in 2006, irritated executives at __________ ______ _______________, one of the city's largest employers, by financing a significant portion of franchise debt at New York-based _____________."
Bank Of America Citigroup
What are Cable Channels?
Channels that are paid for by subscribing to a cable or satellite package through a company such as Comcast
Where is the USOC headquartered?
Colorado Springs, Colorado
Sponsorship is one part of a larger _______________ strategy!
Communication
Analytics create an opportunity for ________________ advantage
Competitive
Effective sport sponsorship sales pitches must be able to articulate the ____________ between the brand, the programming mechanism, and the _____________.
Connection Audience
The CBA is a __________ that is the product of collective bargaining negotiations between owners and players (player unions).
Contract
The venue will be rigged to also host small concerts, comedy shows and _____________ events, said Joe Marsh, chief business officer for Comcast Spectacor's gaming division and the Fusion."
Corporate
Daniel Cohen, Octagon's senior vice president of media rights consulting, said this approach will give MLS the most opportunity to be creative, potentially attracting a large, overarching ____________ buyer, or to go to the market with some sort of split between national and local or digital and linear packages."
Digital
What does FIFA stand for?
Federation Internationale de Football Association
Analytics though is ever-changing, thus implementing a sport analytics program to gain a competitive advantage is a ____________ process.
Fluid
What does IOC stand for?
International Olympic Committee
Different levels of _____________, long-term _____________, and appetites for analytics will shape how teams implement and develop their analytics programs.
Investment Strategies
The largest standalone deal is between the _____________ and Time Warner Cable, a 10-year, $55 million contract signed in 2012. LAFC's three-year deal with _____________, signed in 2018, is valued at more than $6 million per year but also includes rights to the club's jersey front in addition to the local English-language media rights."
LA Galaxy Youtube Tv
Where is the IOC headquartered?
Lausanne, Switzerland
Ever since he started _______________ based Oak View Group a little more than three years ago, he had searched for a _______________ strategy that would put the firm into college athletics."
Los Angeles Facility
What does MLB stand for?
Major League Baseball
What does MLS stand for?
Major League Soccer
What is Sport Analytics?
Management of structured data, the application of predictive analytic models that utilize that data, and the use of information systems to inform decision makers in order to gain a competitive advantage.
The league has made it a priority to maximize its next __________ rights deal, one that is expected to help fuel the next wave of growth and investment across MLS and its clubs."
Media
In China: It's is the most-followed sports league on social media in China and the country is the number one international market for NBA ____________ sales.
Merchandise
The NFL also played one game in __________ __________ in November of 2018.
Mexico City
All that will be for naught if buildings don't have the bandwidth to keep up with demands for wireless connectivity, not to mention the growth in __________ concessions ordering, as well as virtual and augmented reality fan experiences."
Mobile
The __________ fan has forced changes to how arenas and stadiums are designed as well as how experiences within them are presented."
Mobile
Concessions and restrooms have been positioned so they don't block views or fan ___________."
Movements
Leiweke and Del Conte also studied _____________ as a comparable market to Austin with a similar population and music-oriented culture. As of mid-2018, ______________ Bridgestone Arena ranked ninth in the U.S. and 24th in the world in ticket sales."
Nashville Nashville
What does NAIA stand for?
National Association of Intercollegiate Athletes
What does NBA stand for?
National Basketball Association
What does NCAA stand for?
National Collegiate Athletic Association
What does NFL stand for?
National Football League
What does NHL stand for?
National Hockey League
What does NJCAA stand for?
National Junior College Athlete Association
Predictably, ____________ is far less sanguine about having an advertising patch be part of every NBA jersey at retail, preferring that decision be made by consumers. Because of the long lead times required by jersey manufacturers (six to nine months), it's already growing late for the 2019-20 season should the league want to revamp the program early.
Nike
What is Big Data?
Often refers to data volume or the task of processing large amounts of data that are often beyond the computing firepower of traditional work/home computers.
. What is a Collective Bargaining Agreement (CBA) and what does it do?
Owners and Players negotiate over mandatory subjects of bargaining resulting in a contract.
What is Product Placement?
Paid inclusion of branded products or identifiers through audio/visual means and within media programming
Today's sports fans want the game to be more than an experience; they want it to be a ___________ event."
Personal
. ______________ _____________ is communicating the brand to the audience during the actual program content
Product Placement
Sponsorship starts with _______________ ___________________.
Product Placement
What are the Five P's.
Product, Placement, Price, Public Relations, Promotion
"____________ _________ was responsible for building the track, but Fenway Sports Management would not disclose the financial arrangement for the event, including its investment."
Red Bull
The property sees the sponsor as a major source of _________________.
Revenue
What are intercollegiate athletic bylaws?
Rules and regulations put forth by a governing body in intercollegiate athletes to ensure and promote fair & competitive pay
What are Wage Provisions?
Salary caps, minimum-maximum salaries, fines, salary arbitrations, per diem pay, firing benefits, tickets, etc.
The key for a sponsor in the _____________process is that (unlike traditional advertising) everything in a sponsorship agreement is __________________.
Sales Negotiable
What is Activation?
Showing the Sponsor, on site to communicate with fans
. What is Sponsorship?
The Company paying for the rights to place their brand and product on or around a property
What is a Sports Property?
The Event, whatever a sponsor can pay to put their brand on.
In a media sense, what is "Over the Top"?
The delivery of film and tv content via the internet, without having to subscribe.
What is Sport Governance?
The oversight, planning, and administration of a governing body over a sport league.
What are Broadcast Channels?
Traditional, free over the air tv channels such as ABC, CBS, Fox, and NBC
What are Hour Provisions?
Training camp, spring training, season schedule, post season play, travel, charitable/community, winter or summer league.
What does USOC stand for?
United States Olympic Committee
What is the definition of a Union?
When a group of employees form together to negotiate as one on things.
What is a Lockout in Professional Sports?
When owners in professional sports "lockout" players from team facilities and employment privileges, normally due to CBA's expiring or labor issues.
What is a Strike in Professional Sports?
When players refuse to report work as professional athletes, normally due to CBA's expiring or labor issues.
There is definitely a strong sense now of not just memorializing the event. It's really about memorializing that you were at the event ______________."
Yourself
Where is FIFA headquartered?
Zürich, Switzerland
The sport sales approach in sponsorship starts with ___________, ____________, and a willingness to make it work.
creativity, flexibility
Market orientation
is an approach to business that prioritizes identifying the needs and desires of consumers and creating products that satisfy them
The collective bargaining relationship is an ____________ one!
ongoing
branding
the promotion of a particular product or company by means of advertising and distinctive design.
