MICRO: MIDTERMS cont.

Awards

A show is part of many exhibitions and honors industry leaders for their achievements. It also gives winners quite a public relations and marketing push.

Exhibitions

Also referred to as trade shows, that are usually massive events that draw thousands of visitors and exhibitors worldwide. They can last anywhere from several days to a week.

Incentives

Are probably the most fun part of the MICE segment. They include all types of travel rewards a company offers to individual staff, teams, or partners (e.g., affiliates). In this context, the goal of an incentive is to thank people for their great performance, boost morale, or increase employee loyalty.

Meetings

Are usually organized by corporations, associations, or social, military, educational, religious, and fraternal groups.

Panel

It consists of two (2) or more speakers stating their viewpoints.

MICE

It encompasses mostly business events. Leisure events like concerts or festivals fall into a different category. However, many organizers now add leisure elements to larger events to better engage attendees and create a more memorable experience.

Conference

It is a formal meeting of professionals assembled for a common purpose.

Seminar

It is a gathering of professionals who work together under the guidance of a discussion leader

Convention and Visitors Bureau

It is a major player in the MICE market. It is a non-profit organization that represents an urban area that tries to solicit business from pleasure-seeking visitors. It represents the different industry sectors such as transportation, hotels and motels, restaurants, attractions, and suppliers, which has the following responsibilities.

Lecture

It is a meeting in which an expert speaker addresses an audience.

Symposium

It is a meeting where experts discuss a subject, and a consensus of the group is gathered.

Workshop

It is a small group led by a trainer concentrating on skill enhancement

Clinic

It is a workshop where attendees learn by doing. It involves small groups who interact with each other individually

MICE

It is an acronym that stands for meetings, incentives, conventions, and exhibitions.

Forum

It is an assembly to discuss a group's common concerns, featuring a panel of experts who tell opposite sides of an issue.

Colloquium

It is an informal discussion on group-selected topics.

Theater Style

It is intended for a large audience that does not need many notes or documents.

Boardroom Setup

It is intended for a small number of people.

Classroom Setup

It is used when participants need to take notes or refer to documents.

MICE

It makes up a big part of global business travel since every industry has regular events of some kind. The main goal is to bring professionals together, foster connections, promote new ideas, and push growth.

Travel Trade

It means many things to many people in the tourism industry. It is defined as "people and companies that resell travel products they have bought and/or reserved from other parties."

Coach Operators

It range from small driver-owned companies to large operators, publishing their brochures of coaching holidays.

Travel Trade Sector

It supports the bookings and sales in the other tourism sectors.

Meeting Planners

The professional ____ makes hotel and meeting bookings and ensures that the services contracted have been delivered.

Conventions

These are larger meetings that include some form of exposition or trade shows. Several associations have one or more conventions per year and raise a large part of the association's budget.

Meetings

These are usually single-day events held in hotel conference rooms or at convention centers. They can vary in size from only a small group of senior executives to larger gatherings like annual shareholder. The purpose is to bring together people from one company, industry, or project to address challenges, discuss plans, and set goals. Catering is often kept simple, and there is rarely an entertainment program

Special events

These are very important to the attendees of meetings, conventions, and incentive programs. They encourage networking among attendees, build camaraderie within the group, and provide memories that last for years. Companies that provide destination services are very creative and imaginative. They focus on festivity and amusement.

On-site Activities

These include conducting pre-event briefings, preparing executive plans, moving people in or out, troubleshooting, and approving invoices.

Post-meeting Activities

These include debriefing, evaluating, providing recognition and appreciation, and planning for the next year of operations

Retail Events

These include grand openings, promotions, celebrity appearances, and seasonal promotions.

Corporate Events

These include incentive programs, product introductions, building openings, recognition events, anniversaries, retirement, groundbreaking, and ribbon cuttings.

Meetings, Conventions, and Expositions

These include opening ceremonies, gala dinners, dances, opening receptions, award ceremonies, theme events, trade shows, and expositions

Public Events

These include parades, firework displays, festival fairs, inaugurations or swearing-in ceremonies, holiday observances, military ceremonies, and sporting events.

Pre-meeting Activities

These include planning the meeting agenda, establishing meeting objectives, predicting attendance, setting the meeting budget, selecting the meeting site, selecting meeting facility and hotels, negotiating contacts, planning exhibitions, preparing exhibitor correspondence and packet, creating a marketing plan, planning travel to and from the site, arranging ground transportation, and organizing shipping and organize audiovisual needs.

Social or Private Events

These include weddings, anniversaries, graduations, reunions, funerals, memorials, births, Christening, charity balls, runs, and auctions.

Tour Operators

They build a package for the elements that make up a holiday or a tour, often dealing with travel, accommodation, transfers, and booking activities at the destination. Tour operators often specialize in planning for large travel groups or events.

Wholesalers

They develop and market inclusive tours through travel agencies. They generally sell to other elements of the travel trade rather than to the public.

Conference and Incentive Organizers

They manage all aspects of the conference organization on behalf of their clients. They often offer tourism-based incentives for companies looking to reward, encourage, and recognize high performance.

Short Break Operators

They offer accommodation packages, usually between one (1) and four (4) nights.

Group Travel Organizers

They often work voluntarily, organizing travel on behalf of organizations such as the Women's Institute.

Travel Agents

They organize personal travel and accommodation for travelers. They provide travel and tourism services on behalf of suppliers, including airlines, hotels, cruise lines, railways, and package tour operators.

Hotel Booking Agencies

They specialize in procuring accommodation facilities and services for their clients. They range from large organizations run by global hotel brands to independent properties.

Tour Guides and Couriers

They travel with tourists and work to ensure travelers' needs are met and that their visit runs smoothly. Their work often involves researching on behalf of the traveler, making travel arrangements for accommodation and sightseeing, and organizing excursions. Many travel couriers are freelance and work for tour operators.

Networking events

Trade shows often have networking parties for subgroups among their attendees. This is a great place to meet potential partners, discuss collaborations, and exchange thoughts on current trends.

New business pitches

Trade shows want to promote growth and innovation in their industry, there is often a dedicated event for this. It is great for start-ups to gain visibility, funding, clients, and job applicants.