MIDTERM BUSA 3130
TRUE
A click-and-mortar business strategy approach is also referred to as the bricks-and-clicks business strategy.
critical factor
A metric deemed most critical to accessing progress toward a certain goal is referred to as a(an) ________. Question options: A) critical factor B) critical performance initiative C) critical performance indicator D) key performance indicator E) performance metric
contextual
A recent trend in display advertising has been ________ advertising, where the ads placed on a page are in some way related to the content of that page. Question options: A) contextual B) viral C) affiliate D) buzz E) stealth
false
Adding text to media is referred to as geotagging.
TRUE
Application software helps to automate business processes, and it enables processes that would otherwise not even be possible.
CLOUD COMPUTING
As defined by the National Institute of Standards and Technology (NIST), "________ is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction." Question options: A) Green computing B) Social networking C) Cloud computing D) Internetworking E) Web phishing
false
E-mail is an example of synchronous communication.
TRUE
Electronic commerce can involve the events leading up to the purchase of a product as well as customer service after the sale.
FALSE
Electronic commerce is limited to transactions between businesses and consumers which is known as business-to-consumer (B2C) EC.
true
Enterprise search engines such as Microsoft's Enterprise Search or the Google Search Appliance are designed to retrieve content from various internal data sources, including documents, databases, or applications linked to the company's intranet.
TRUE
For Web sites to be successful, structural firmness is a must.
TRUE
Functional area information systems are designed to support decision making.
true
Hashtags are used to add metadata to messages posted on social media applications, allowing users to search for content related to a certain topic.
pay-per-click
If a company's Web site is in the sponsored list of a search engine, the search engine receives revenue on a ________ basis. Question options: A) click-per-visit B) pay-per-click C) click-through D) pay-per-conversion E) pay-per-sale
menu-driven
In ________ pricing, companies set the prices that consumers pay for products. Question options: A) viral B) menu-driven C) reverse D) rafter bid E) top-up
TRUE
In an organizational setup, a functional area represents a discrete area of an organization that focuses on a specific set of activities.
Bricks and clicks
Walmart.com is an example of a ________ retailer. Question options: A) brick-and-flip B) bricks-and-clicks C) click-only D) click-and-flip E) brick-and-mortar
false
Web 1.0 applications allow people to collaborate and share information online.
TRUE
Web sites can offer a virtually unlimited number and variety of products because e-tailing is not limited by physical store and shelf space restrictions.
true
When Web pages are designed using semantic principles, computers will be able to read the pages, and search engines will be able to give richer and more accurate answers.
TRUE
When organizations undergo disintermediation, they have to take on those activities previously performed by the middleman.
blogs
Which of the following Web 2.0 applications has been classified by noted technology journalist Nicholas Carr as the "amateurization" of journalism? Question options: A) message boards B) instant messaging C) discussion forums D) chat rooms E) blogs
enterprise 2.0 should be driven by a specific usage context
Which of the following conditions is essential for successful Enterprise 2.0 implementation? Question options: A) Enterprise 2.0 should appeal to future end users of the application and not the organization's members. B) Enterprise 2.0 should be independent of the organization's workforce. C) Enterprise 2.0 should be driven by a specific usage context. D) Enterprise 2.0 should be independent of the organization's culture. E) Enterprise 2.0 should avoid involvement of senior management members of an or
FASLE
With respect to the domain name, the suffix ".com" is reserved for network organizations.
PERSONAL COMPUTER
With respect to the general classes of computers, a ________ is used for small business computing. Question options: A) mainframe computer B) personal computer C) workstation D) supercomputer E) server
business processes
________ are a set of activities an organization performs in order to reach their business goals. Question options: A) Business cases B) Business processes C) Business data flow models D) Business technocracies E) Business standards
social search
________ attempts to increase the relevance of search results by including content from blogs and microblogging services. Question options: A) Enterprise search B) Metasearch C) OpenSearch D) Social search E) Netsearch
tag clouds
________ can be used to visualize user-generated content on a site. Question options: A) Tag clouds B) Crowdsourcing C) Phishing D) Pharming E) Podcasts
executive level
________ decisions are referred to as unstructured decisions because the problems are relatively complex and non-routine. Question options: A) Illusive-level B) Executive-level C) Operational-level D) Managerial-level E) Tactical-level
Executive-Level
________ decisions deal with complex problems with broad and long-term ramifications for an organization. Question options: A) Tactical-level B) Executive-level C) Functional-level D) Managerial-level E) Operational-level
meta data
________ is data about data. Question options: A) Pointer data B) Data system C) Metadata D) Data house E) Multi data
ebay
________ is the largest e-auction site. Question options: A) Fitiquette B) Zappos C) ePier D) Asos E) eBay
FALSE
Bitcoin is an example of a cryptocurrency.
allow for easy transferability of documents from one person to another
Cloud-based collaboration tools ________. Question options: A) have well-documented procedures for system complexities B) are complex and time-consuming C) allow for easy transferability of documents from one person to another D) require users to frequently upgrade their software E) reduce the risk of exposing sensitive corporate data
true
Cloud-based collaboration tools allow for easy access and easy transferability of documents or other files from one person to another. The tools can run on any computer with a Web browser and Internet connectivity.
true
Content management systems are also known as digital asset management systems.
TRUE
Managerial-level decision making is referred to as semistructured decision making.
strategic
Managers in the ________ level of an organization are referred to as "executives." Question options: A) strategic B) tactical C) functional D) operational E) managerial
FALSE
Measured service is typically used in a utility computing model.
TRUE
Most organizations have three general decision-making levels: operational, managerial, and executive.
TRUE
Networking hardware and software facilitate the interconnection of different computers, enabling collaboration within organizations, across organizations, and literally around the world.
FALSE
One of the challenges for brick-and-mortars involves increasing IS complexity.
TRUE
Organizational strategy is a firm's plan to accomplish its mission and goals as well as to gain or sustain competitive advantage over rivals.
false
Risk tolerance for people within the organization should be low for the deployment of innovative information systems.
FALSE
Shill bidding is also known as freecycling.
TRUE
Sir John Maddox, a physicist, was quoted in Scientific American in 1999 saying, "The most important discoveries of the next 50 years are likely to be ones of which we cannot now even conceive."
true
Social software can enhance communication within organizations as well as between an organization and its stakeholders.
paid inclusion
Some search engines offer to elevate a page's position in the organic results after paying a fee. This is known as ________. Question options: A) e-reintermediation B) paid inclusion C) e-information D) e-subscription E) paid analysi
TRUE
Someone with an automating perspective thinks of technology as a way to help complete a task.
FAlSE
Tactical-level decision making is more structured and routine than operational-level decision making.
COMMERCIAL ORGANIZATIONS
The ".com" suffix in a Uniform Resource Locator is reserved for ________. Question options: A) government entities B) commercial organizations C) network organizations D) educational organizations E) non-profit organizations
FALSE
The applications under the software as a service model are typically the toughest to deploy.
TRUE
The easiest way to understand computer networking is through the human communication model.
efficiency
The extent to which goals are accomplished faster, at lower cost, or with relatively little time and effort is called ________. A) efficiency B) effectiveness C) effort D) goal setting E) accomplishment
FALSE
The fundamental information units of computers are called relays.
OPERATING SYSTEM
The most prominent type of system software, the ________, coordinates the interaction between hardware components, peripherals, application software, and users. Question options: A) read-only memory B) base station C) point to point protocol D) random-access memory E) operating system
FALSE
The structural firmness for the login page of an online banking site need not be emphasized to the user.
First Mover Advantage
The term given to a company that is first to enter a market thus creating a competitive advantage is ________. Question options: A) first-mover advantage B) strategic mover C) first-mover competitor D) competitive mover E) executive mover
TRUE
Transmission media refers to the physical pathway used to carry network information.
true
Typically, shared content is hosted on media sharing sites; however, the content can also be embedded into other sites.
UTILITY COMPUTING
Under the ________ model, organizations "rent" resources such as processing, data storage, or networking from an external provider on an as-needed basis and pay only for the services used. Question options: A) grid computing B) cluster computing C) utility computing D) parallel computing E) distributed computing
FALSE
Unstructured decisions can be programmed directly into operational information systems so that they can be made with little or no human intervention.
TRUE
Using a utility computing model, cloud computing helps to transform IT infrastructure costs from a capital expenditure to an operational expenditure.
FALSE
VoIP is an acronym that stands for Voice over Infrastructure Procedures
it is the cost of producing an additional unit of output
Which of the following defines marginal cost? Question options: A) It is the cost that has already been incurred and cannot be recovered. B) It is the cost incurred in making an economic exchange. C) It is the cost of producing an additional unit of output. D) It is the cost that is independent of the level of goods or services produced by the business. E) It is the cost of an alternative that must be forgone in order to pursue a certain action.
shift users role from the passive consumer of content to its creator
Which of the following is a basic concept associated with Web 2.0? Question options: A) shift in user's interest from sharing information to finding information B) shift in user's preference from online sites to encyclopedias as sources of unbiased information C) shift in user's role from the passive consumer of content to its creator D) shift in user's preference to environment-oriented products E) shift in user's lifestyle due to increased purchasing power
Which of the following is an example of asynchronous communication? Question options: A) videoconferencing B) online chat C) electronic meeting support systems D) shared whiteboards E) Email
reuben buys a pair of she's on mysiticshoes.com
Which of the following is an example of business-to-consumer electronic commerce? Question options: A) Neal places a bid for a mobile phone on the online auction site Feliciate.com. B) Reuben buys a pair of shoes on Mysticshoes.com. C) Brenda files her income tax online. D) Juan buys guitars for resale on Monsung.com. E) Canchi, a shoe manufacturer, conducts business over the Web with its retailers.
MICROSOFT
Which of the following is likely to have the suffix ".com" after the domain name in its URL? Question options: A) UNICEF B) The World Wide Fund for Nature C) Microsoft D) Massachusetts Institute of Technology E) The Federal Reserve
THE MAINFRAME EARA BEGAN
Which of the following occurred in the 1946-1958 generation of computing? Question options: A) The mainframe era ended and the personal computer era began. B) The interpersonal computing era ended and the internetworking era began. C) The personal computer era ended and the interpersonal computing era began. D) The internetworking era ended. E) The mainframe era began.
THE MAINFRAME ERA ENDED AND PERSONAL COMPUTER ERA BEGAN
Which of the following occurred in the 1964-1990 generation of computing? Question options: A) The internetworking era ended. B) The mainframe era began. C) The personal computer era ended and interpersonal computing began. D) The mainframe era ended and the personal computer era began. E) The interpersonal computing era ended and the internetworking era began.
IT CAN BE USED BY ANY INTERESTED PARTY ON A PAY PER USE BASIS
Which of the following statements is true about a public cloud? Question options: A) It can be used by any interested party on a pay-per-use basis. B) It is internal to an organization. C) It gives an organization a high degree of control over its data and applications. D) It gives an organization a high degree of customizability over its data and applications. E) It does not free an organization from the issues associated with managing the cloud infrastructure.
IT CAN BE USED TO NAVIGATE TO PARTICULAR WEB ADDRESSES
Which of the following statements is true about an IP address? Question options: A) Each number separated by periods can have any number between 0 and 999. B) It is written as eight numbers separated by periods. C) It is written as a number with a period at the end. D) The format of an IP address is a 64-bit numeric address. E) It can be used to navigate to particular Web addresses.
these companies conduct business electronically in cyberspace
Which of the following statements is true about companies pursuing a click-only business strategy? Question options: A) These companies operate in both physical and virtual arenas. B) These companies conduct business electronically in cyberspace. C) These companies are only involved in export business activities. D) These companies approach business activities by operating in physical locations. E) These companies choose to operate their business activities solely in the traditional manner.
these firms operate in both physical and virtual arenas
Which of the following statements is true about firms pursuing a click-and-mortar business strategy? Question options: A) These firms are involved in rafter bidding activities. B) These firms conduct business only electronically in cyberspace. C) These firms are only involved in export business activities. D) These firms avoid indulgence in physical store locations. E) These firms operate in both physical and virtual arenas.Hashtags are used to add metadata to messages posted on social media applications, allowing users to search for content related to a certain topic.
anyone can help in producing or improving the final outcome
Which of the following statements is true about peer production? Question options: A) Anyone can help in producing or improving the final outcome. B) The creator is responsible for publishing new information. C) It is also known as an enterprise content system. D) A guest is a person who can only view the digital information. E) Only editors have the right to develop new content.
it uses the network effect to increase brand awarness
Which of the following statements is true about viral marketing? Question options: A) It uses the network effect to increase brand awareness. B) It enables people to work on a variety of Internet related projects in more flexible ways. C) It is used to market a product without the audience realizing it. D) It uses everyday people as a cheap labor force. E) It is the dissemination of information to a narrow audience.
Structure innovation
Which type of innovation is best described as using the company's talent and assets in innovative ways? Question options: A) Process innovation B) Channel innovation C) Brand innovation D) Service innovation E) Structure innovation
QR codes
With respect to e-tailing, ________ can initiate certain actions, such as making a phone call to a sales representative or sending a text message to a pre-specified number. Question options: A) viral codes B) MaxiCodes C) MSI barcodes D) QR codes E) CPC Binary Barcodes
Value Proposition
With respect to the components of a business model, ________ is the utility that the product/service must offer to customers. Question options: A) cost structure B) value grid C) revenue stream D) value migration E) value proposition
