Milady Foundations Ch 2 Professional Image

Portfolio

A display of your talents and work for potential clients and employers to evaluate your professional skills.

Nonverbal actions you want to avoid

Avoiding eye contact, not smiling, tapping your foot, crossing your arms, slouched shoulders, poor posture, chewing lip, and furrowing your brow.

Image Enhancers

Behaviors that improve the quality of your professional image through specific methods for conducting and representing yourself.

Universal Wardrobe Guidelines

Clothes should be clean, fresh and current with fashion. Choose clothing that is functional, comfortable, and stylish. Make sure jewelry doesn't dangle or interfere with service. Watches should be waterproof. Shoes should be supportive, polished and in good repair.

Nonverbal Communication

Communication expressed by body language, eye contact, facial expressions, and gestures.

Personal Hygiene

Daily maintenance of cleanliness by practicing good healthful habits

Portfolio Contents

Diplomas/college/esthetics or cosmetology school. Awards and achievements. Current resume. Letters of reference. Training certifications/continuing education. Community activities. Before and after photos. Release forms for photos. Statement of why you chose this career. Any other information that may be relevant to the job.

Continuing Education

Education that is employment or license related; used to motivate, enrich, update skill sets, satisfy licensing requirements, or further your career. Can be in the form of professional trade magazines, internet, local classes, and major trade shows.

Guidelines for social media

Fill out profile completely, always respond in a timely manner, don't oversell, moderate spam, focus on engagement not likes, keep it short, don't post too much or too little, always ask: Does this post help my fans, be personable and be visual.

Motivation

Having the drive to take the necessary actions to achieve a short or long term goals.

Things you should do on social media

Moderate your personal page, communicate with peers and clients, post helpful content, include link to book appointments, post and tag photos of clients with their permission and signed release, and tag your business.

Time Management

Organizing and using your time in a way that allows you to meet your daily needs as well as your short and long-term goals with as little stress as possible. Being on time is a critical component of being a professional. Sometimes, instances arise that are unforeseen and unavoidable, and we do run late. If this happens, communicate with those it will effect and be prepared to offer solutions to make up for lost time.

Soft Skills

Personal attributes that enhance an individual's interactions, job performance, and career prospects.

Customer Service

Providing a memorable experience, meeting and exceeding the client's expectations.

Communication

Seven percent of this is verbal(involves actual words), 55% is visual(body language, eye contact) and 38% is tonal(pitch, speed, volume, tone of voice).

Name the Image Enhancers

Soft skills, customer service, work ethic, time management, and continuing education.

Integrity

Staying committed to a strong code of moral and artistic values. It is the compass that keeps you on course over the length of your career.

Work Ethic

Taking pride in your work and committing yourself to consistently doing an excellent job for your clients, employer, and salon, spa or barbershop team.

Professional Image

The impression projected by a person engaged in any profession, consisting of outward appearance and conduct exhibited in the workplace.

Personal Grooming

The process of caring for parts of the body and maintaining an overall polished look.

Hygiene Pack

This may include toothpaste, toothbrush, mouthwash or mints, sanitizing hand wipes, dental floss, and deodorant.

Things you shouldn't do on social media

Use foul language, participate in arguments, post nude or embarrassing photos, forward spam, and bully or promote bullying.

The 7/11 Rule

Within 7 seconds, someone will establish 11 impressions of you. One of those first 11 impressions is a direct result of your appearance.

Communicate

Your ability to do this will dramatically contribute to your level of success. In fact, 85% of success comes from your ability to do this effectively, while only 15% of your success is attributed to your technical skills.