MIS 276 Exam 1 previous quizzes

Which of the following is a subscription-based retailer using predictive marketing and Big Data? A. Macy's B. Stitch Fix C. Dell D. Lands' End

B

Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration? A. online promotions for offline purchases B. online Web catalog C. online supply-push D. online order, in-store pickup

C

Which of the following statements about online banking is not true? A. Online and mobile banking transactions provide significant costs savings for banks. B. Top mobile banking activities include checking balances and transferring money from one account to another. C. Wingspan and Netbank are two pure online banks (those that operate without a network of branches) that have grown to dominate the pure online banking market. D. Over 50% of the adult U.S. population used online banking in 2015.

C

The fact that e-commerce is conducted on the basis of universal standards reduces search costs for consumers. (T or F)

True

E-commerce can be defined as:

The use of the internet, web, and mobile apps to transact business

A(n) ________, in which the highest bidder wins, is the most common form of auction. A. English auction B. Dutch Internet auction C. Japanese auction D. reverse auction

A

All of the following are solutions to the problem of high monitoring costs except: A. seller rating systems. B. watch lists. C. fixed pricing. D. proxy bidding.

A

DRM refers to a combination of ________ for protecting digital content. A. technical and legal means B. hardware and software methods C. user and publisher agreements D. local and remote policies

A

Interactivity in the context of e-commerce provides which of the following functionalities? A. the enabling of two-way communication between consumer and merchant B. the ability of consumers to create and distribute content C. complexity and content of a message D. the ability to physically touch and manipulate a product

A

The generic business strategy that emphasizes creating new product and bringing them to market on a regular basis is known as: A. Product Leadership B. Customer Intimacy C. Operational Excellence D. None of the Above

A

Which of the following gives a business model the most credibility with outside investors? A. the firm's management team B. the firm's market strategy C. the firm's value proposition D. the firm's market opportunity

A

Which of the following is a vertical market portal affinity group designed to appeal to disgruntled Facebook users by promising never to sell its users' information to third parties? A. Ello B. Tagged C. Polyvore D. Myspace

A

Which of the following is not a primary activity in a firm value chain? A. accounting B. operations C. after-sales service D. outbound logistics

A

Which of the following is the fastest growing online gaming audience? A. mobile gamers B. laptop gamers C. social web gamers D. console gamers

A

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web? A. The larger the audience reached, the less rich the message. B. Marketing messages had little richness. C. Richness was unrelated to reach. D. The smaller the audience reached, the less rich the message

A

A perfect market is one in which: A. competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage. B. there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production. C. one participant in the market has more resources than the others. D. one firm develops an advantage based on a factor of production that other firms cannot purchase.

B

All of the following are benefits of auctions except: A. lower transaction costs. B. decreased price transparency. C. more efficient price discovery. D. increased market efficiency.

B

All of the following are examples of technology convergence except: A. Apple TV. B. Netgear WiFi router C. the iPad. D. smartphones.

B

SupplyOn, which is owned by industry giants Bosch (automotive components), Continental (tires and other automotive manufacturing) and Schaeffler (manufacturer of bearings) is an example of a(n): A. private industrial network. B. industry consortium. C. exchange. D. e-distributor

B

Threatening negative feedback in return for a benefit is an example of: A. offensive shill feedback. B. feedback extortion. C. defensive shill feedback. D. sending spam.

B

Which of the following is not one of the three defining characteristics of a portal? A. content B. migration C. commerce D. navigation of the Web

B

Which of the following is not one of the typical portal revenue sources? A. tenancy deals B. listing fees C. commissions on sales D. subscription fees

B

The biggest threat to the general purpose portal business model is _______________. A. falling unique visitor counts. B. increasing consumer engagement with focused content at the site. C. declining advertising revenues. D. a dramatic increase in the average amount of time that consumers are spending at these sites.

C

Under the B2B business models ________ create and sell access to digital markets. A. Portals B. E-distributors C. E-procurement firms D. Market creators

C

Will apps make the web irrelevant? Which of the following is not true about the use of apps? A. Around 280 million people worldwide launch a smartphone app more than 60 times a day. B. Apps are easier to control and monetize than Web sites. C. Users still spend less time using apps than they do using desktops or mobile Web sites. D. The average U.S. consumer spends over two hours a day using apps.

C

All of the following are aspects of content convergence except: A. design. B. distribution. C. production. D. price.

D

All of the following statements about the online insurance industry are true except: A. Web sites of almost all the major firms provide the ability to obtain an online quote. B. the industry has been very successful in attracting visitors searching for information. C. Internet usage has led to a decline in term life insurance prices industry-wide. D. the Internet has dramatically changed the insurance industry's value chain.

D

All of the following statements are true except: A. in a C2C auction, consumers sell goods to other consumers. B. Sam's Club is an example of an online B2C auction C. auctions constituted a significant part of B2B e- commerce in 2014. D. less than 2% of procurement officers use auctions to procure goods.

D

An example of a company using the content provider model is: A. Dell. B. eBay. C. Priceline. D. Pandora

D

Business-to-consumer (B2C) e-commerce in the United States: A. now constitutes over 40% of the overall U.S. retail market. B. has leveled off as it confronts its own fundamental limitations. C. generates less revenue than C2C e-commerce. D. has grown at double-digit rates in the last five years.

D

The basic value proposition of community providers is: A. they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. B. they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers. C. they increase customers' productivity by helping them get things done faster and more cheaply. D. they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests, share the experience with friends, and learn more about their own interests.

D

The two most import things to remember about the freemium model are: A. (1) the freemium tactic rarely results in positive revenue for the firm and (2) it only works when the firm raises capital via an initial public offering. B. (1) freemium is just another way of saying "free" in ecommerce and (2) it is ineffective in niche markets. C. (1) once fixed costs are accounted for via a healthy revenue stream, additional users add pure profit and (2) the model works best when paid subscribers are added slowly to the network so that the firm has time to scale up its technological resources D. (1) the cost of adding a new free user must be zero or very close to zero (scale at no additional cost) and (2) the model must compel users to switch from free users to paying customers (the faster the better).

D

E-commerce that is focused on engaging the consumer based on his or her current geographic location is known as _____________.

Local E-commerce

Which of the following is not a variation of the e-tailer business model? A. bricks-and-clicks B. virtual merchant C. manufacturer-direct D. market creator

D

Which of the following is not an example of a transaction broker? A. a stockbroker B. a real estate agent C. an employment agency D. a certified public accountant

D

Which of the following statements about the wholesale and agency models for selling books is not true? A. In the wholesale model, the retailer decides at what price to sell a book to the consumer. B. Amazon surprised traditional publishers by selling e- books for below their wholesale cost. C. A result of the agency model was that Amazon's prices on e-books rose. D. Amazon supports the agency model.

D

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids. A. Bid rigging B. Winner's regret C. Group buying D. Herd behavior

D

Price transparency refers to the ability of consumers to discover the actual costs merchants pay for products. (T or F)

False

A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a(n) _____________.

First mover

________ refers to any disparity in relevant market information among parties in a transaction.

Information asymmetry